March 31, 2025 • 25 mins
Not all zebras are created equal. In this episode, JC and Lina dive into the beautifully chaotic world of podcast production—where clients dream of unicorns, show up with painted donkeys, and somehow we still deliver magic.
Through hilarious analogies (yes, we’re talking about zebra donkeys in Tijuana), real-world client stories, and behind-the-scenes moments, they break down how podcasts are more than just content—they’re full-on marketing tools.
From branding breakdowns to music beds and show formats, this episode is a goldmine for anyone thinking about launching a show—or wondering why their three-episode meteorologist podcast didn’t go viral.
It’s smart, it’s silly, and it’s the real talk you didn’t know you needed.
Don’t forget to subscribe and follow at olasmedia.com
Here are some laughable moments:
00:01:15 – The Striped Donkey Revelation
00:02:42 – Funky Brainwaves & Dysfunctional Genius
00:04:28 – Podcasting or First Date?
00:05:04 – Let’s Name This Baby
00:06:59 – Everyone Wants to Be Target
00:08:13 – Design Roulette
00:08:55 – Clients, But Make It Daycare
00:13:30 – Just Ask the Producer
00:17:40 – Three Episodes to a Million Listeners?
00:23:17 – Painted Donkeys Don’t Become Zebras
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
S1 (00:01):
Olas, media.
S2 (00:03):
Mixed grounds is proud to present. I just wanted to
post record celebrating Arts, community and Culture, part of the
Olas Media Network.
S3 (00:23):
Welcome to. I just wanted to push Record, a producer's
podcast where lifestyle, arts, community, culture and production meet two producers,
two cultures, and a whole lot of flavor. Join hosts
Lina and Jake for fun conversations, cool interviews, sharing tips,
laughing through production hiccups, and celebrating the art of it all.
(00:45):
Ready to roll? It all starts with pushing record.
S4 (00:54):
Oh. Hold on.
S5 (00:58):
Good start. Yeah. Put your a record. That's what happens
when you push record. All right. Wow. You won't believe this.
This is crazy. I just had this crazy vision just
popped into my head. How are you?
S6 (01:10):
I'm good. What crazy vision. Now. Now you got me spinning, too.
S5 (01:15):
Yeah. So one of the things, um, that a lot
of people used to come to Tijuana for is that
they would come to see the zebra. Right? And come
to find out, it literally was a donkey painted with stripes.
And so it became like a big tourism thing, like
literally right there on Revolucion where people would come. They
just outlawed it, like the city council literally outlawed it.
(01:37):
I think maybe like a two or 2 or 3
months ago. And then now they literally just put up
like a porcelain donkey that's been painted like a zebra. Right.
And so it just made me think, like, you know,
I was talking to somebody, one of our clients, and
I was trying to help them explain how when podcasts
first came out, everybody's looking at them like there's some
type of, uh, you know, now everybody can be a
(01:59):
content creator, right? And then we moved into this phase
of what we normally do, which is not looking at
it as like content pieces, but looking at them as
a marketing tool for people trying to, you know, lift
up their brand. So it was like to me, it
was kind of I felt like the same kind of
way where okay podcast came out. They were the donkeys
and real live donkeys painted with stripes. But then when
(02:21):
we spent a lot of our time trying to do
is basically like the porcelain donkey painted in stripes. That's
supposed to be a zebra, right? And I was just like,
that's it's crazy. Like you run into that sometimes when
we're working with, um, with our clients, like trying to
help them to understand that this isn't a show as
much as it is, you know, a marketing tool for
their company, their business, or for their message.
S6 (02:42):
Yeah, it's funny that you put it that way, because
I will never I will never make that analogy, but
I like it.
S5 (02:50):
Yeah, that's my mind. It works. It works. Uh dysfunctionally.
I guess would be the word. Yeah, but but it is.
I mean, you know what? We spend a lot of
our time trying to convince people why a podcast can
be valuable. Like people are like, they come up to
us and they say, I've got I had an idea
for a podcast and you're like, okay, what is it?
And they're like, oh yeah, well, it's going to be about,
(03:11):
you know, uh, blue skies and clouds and you're like, okay,
what are your first three episodes? Right? And you're like,
oh yeah, I can get plenty of guests. I've got
a meteorologist that can come on, I can get a
news anchor that can come on, my son is going
to come on and we're like, okay, but that's just
three episodes. Where are you going with this? Right? And
so trying to, you know, get them to think about
(03:33):
if it's more than just a show, this is an
opportunity for you to kind of display your brand and
your knowledge, like be the authority in this place. So
I mean, do you have any stories of like, uh,
guests or clients or things like that that you work
with that you've tried to convince them?
S6 (03:48):
Well, now that you mentioned that, like, not long ago,
we had this, uh, people like asking, like, okay, not asking, but, like,
I want to have a podcast, right? And I'm like,
all right. Like, what is it about us? Well, we have, like,
you know, a bunch of subjects that we would like
to talk about. And I'm like, all right. And who's
going to be your audience or who's going to be
(04:10):
the people interested? Um, I don't know. Like, okay, then.
Do you have any ideas of music? Do you have
any ideas of names? Uh, no. So it's like, okay,
so what's the podcast that you want to make?
S5 (04:26):
What exactly.
S6 (04:27):
About.
S5 (04:28):
It reminds me? It's almost like when you go dating, right?
When you go out for the first time and you're like,
so do you want to go get dinner? And. And
they're like, yeah. Okay. Uh, what do you like to eat? Um,
I don't know. Um, how about seafood? Yeah, that'd be good.
I mean, we could go get pizza. Oh, yeah, that'd
be good. How about some Thai? Yeah. Yeah, yeah. And
(04:50):
it's like. But wait. How? You're not helping me help
you figure out what it is that you want to do.
But but funny enough, I think that's probably one of
our biggest strengths, right? I think that's why people come
to us, because we're able to say, okay, take a breath,
slow down, and let's be strategic about how you're going
to use this, because it's not just getting on a
microphone and pushing record. Uh, it's it's more so about
(05:13):
it's a concept. It's a, it's more of like a
campaign since we're coming off an election season, but it's
more like where you have to think about exactly what
it is that you want to do. Because the more
honed in you can do to do, the more honed
in you can be to get that done, the easier
it is to kind of find, like you just said,
find that audience, um, to to know even your branding. Right.
(05:34):
Like we just tell them about the client that we
just got with where the topic, if you ask me,
doesn't even match the branding. Yeah. And and I'm like, well,
you know, you're the client, but, you know, are we
talking about the same one? Are we talking about. Yeah. Yeah, I.
S6 (05:47):
Think so I think.
S5 (05:48):
So, yeah. And we haven't really talked about this. Let's
do that now. Like okay. So what are your thoughts. Right.
Like you. So because what we do we create we
created a mood board. Yeah. We sat down, we interviewed the. Well,
I had a conversation with the client about, hey, here
are some ideas based on the description of the show.
Now here's some samples out of these samples. Narrow down
(06:09):
to three and tell us what you like about them,
what you don't like about them. And then we take
it to our graphic designers, right. And then what do
our graphic designers do?
S6 (06:17):
Well, they I mean, I think they did a really
good job, uh, putting all those ideas together, like all
the descriptions that they were saying. I think they they
were very detailed about it. But then at the end,
you know, people don't know what it's about, like creating
a branding. What is the memory about it? Like, why
is a branding like, why is a logo? It's because
(06:40):
you want it to be recognized everywhere, right? If someone
is going to listen to it or it's going to
see it somewhere. Oh, I know what that is. I
have heard about them or you should listen to it. Right.
So that was kind of interesting just like talking about it.
And I'm like, okay, well then let's go with that.
S5 (06:59):
The funny thing, the funny thing with that too. Everybody
wants to be a target, right? Like, here's the thing.
Like you can take I believe you can take target
throughout the world. There and there. You don't have to
put any words on it. You can just put the
target sign up and everybody knows that's target. And people
think that immediately that that's what I want to do.
I just and it's like, do you know how long
target has been around? Do you know how much like
(07:20):
how many commercials they have, how many print ads, all
the things they've done over the years just so that
when you put those three circles, those three red rings
in front of somebody, they say, oh, that's target, right? Like, yeah,
they don't. I don't think they take that into concept
to they think it's just like, no, it's not going
to be here. Now I'm a big fan of like
simplistic logos. Right. And I think this one I think
(07:42):
what happened I agree with you. I think our designers
did a hell of a job. Shout out to our designers.
We're going to get them on on an episode real,
real soon. Um, yeah, they did. They did the damn thing.
And and but you know, when you bring it back
to them, they It seems like for me, the client
never chooses the one that I think is the best, right?
(08:02):
They either choose the one that I'm like, yeah, or
just like, no, I didn't do that. But on this one,
what did you think? What were your initial thoughts when
you saw? Because we took them three, right. Didn't we
take we took three to them, back to them the
first time.
S6 (08:13):
Gave them four options at the beginning. Yeah. And I mean,
of the four, like I probably had like two favorites
that I was like, wow, this is, this is the
one because it, you know, it tells you about the podcast,
it tells you about like the people that is going
to talk in the podcast and it tells you about
the culture, like everything they wanted to show in it.
(08:35):
And then when they decided for one, I was like,
oh yeah, I was not expecting that one. And then
later they went with like with another typography and I
was like, ah, no, like. And that's when I had
to jump in at the end and like, well, if
you want my honest opinion, right, this is what I
will do.
S5 (08:55):
So yeah. Yeah. No. And I think that's the best approach.
I mean, here's the thing. It's almost like, you know,
I hate to refer to our clients as like, little kids,
but it's kind of like you have to help them
to learn how to play, right? Then let them play.
And then when they finish, you have to come back
and try to help them figure out how to clean
up so they can play again. Right. So it's like
you get in, you don't want to give too much control,
(09:17):
but you got to give them some guidance. They got
to figure it out. And again, I think, you know,
you and I have built a relationship where even now
we're tag teaming on clients. And what I like about
how you and I work together is that I don't
even have to be there. You're saying some of the
same things I'm already thinking that's on the backside. Right?
And then that extends to like the next phase that
we go through, which is like music beds, right. And
(09:39):
so we're like grooming the clients as they come to
us to say, okay, let's start with the identity. And
I always say, well, we got to name this baby, right. Like,
what's the name? What's this baby's name? You give the
baby a name. Okay. Now we got to give it
a haircut and an image, a look. Right? Then now
we got to get it talking. So the music bed
has to come and then somewhere in between there we
(09:59):
give it a personality. And I think that's the show format.
And you've done a great job working with the client
and putting together a show format. How has that been?
S6 (10:07):
Well, it was actually very good. I wasn't expecting that
was actually going to be that smooth. And it was.
I know some clients, they, they, they get too much
in their heads when it comes to like the first
recording or even like the second, the third one, the
fourth one, I don't know, they sometimes they get too
(10:30):
much thinking and they start blanking out, or they start
thinking too much, or having like million of questions.
S5 (10:38):
Before you get too deep for our audience, for for
people who don't know what is a show format. Tell
them what is a show format.
S6 (10:45):
Oh yeah, definitely. Well, I'm not the best one describing
things as you guys can listen, because JC always had
the best way to explain.
S5 (10:52):
But you're fine. You're fine.
S6 (10:56):
But a show format is basically a laid out. Um,
what we do normally is in a document that you
can put, uh, how many minutes you want to allocate
for segments or for introductions or for thanking the audience
or for promotions, like anything you want to put in
(11:18):
that show. So it's just organizing and laying down every
single step and allocating time with it. So like that,
you are more organized. You're not you're not jumping around
and you're not repeating things all the time. And that
helps also to have an instructor for how how you
want your show to to look, you know, and be
(11:41):
here by your audience.
S5 (11:44):
So that's I think that's a perfect that's perfect. Yeah.
Yeah it is, it is. I always I simply say
it's usually an outline for how the show is going
to go. Right. Like you said, it's the total running time, right.
So if it's 45 minutes we need to decide okay.
how long are the intro is going to be? How
long the segue to the guest is going to be?
How long is the guest interview going to be? Is
there going to be a wrap up? You know, are
(12:05):
you going to do a cold open or an opening monologue?
Like those type of things. Because again, our experience is
that when we get in there and we push record
with the guest, if we don't give them that guidance,
they're just like, uh, uh.
S6 (12:19):
What am I supposed to say here?
S5 (12:20):
Exactly, exactly, exactly. And if we don't sit there and say, hey,
this is the closing part where you have to give
them your URL, where can they find their podcast? Who
are you? Thank your guest. Right. So it's kind of like.
S7 (12:32):
Come on one.
S5 (12:33):
Yeah. So it's just it's just it's just a roadmap
of where we're going to go. But you actually crafted
this one for this client, and then you had to
actually teach them how to do it. You were saying, sorry,
I interrupted, but I'm like, I know there's somebody out
there that's like, what the hell are you talking about?
A show format so you can go ahead.
S7 (12:47):
No, no.
S6 (12:47):
Yeah, it was great. Uh, as I was mentioning, like,
they get too much in their heads. So that helped
us out to put all the questions they wanted to
talk about and be more on track of the time,
and they actually did a really good job for being
the first time recording and with an important guest, because
(13:08):
that's what they they were so nervous about it. Uh,
but they did a really good job. And I definitely
explained to them the cues or my, you know, body
language that I was going to be showing during the
recording so they could be more relaxed.
S5 (13:24):
They probably they probably had a good producer. That's what
I'm thinking, that, you know, give give the credit to
the producer. That's why that's why I went so smooth.
S6 (13:30):
It's like, let's ask them. Let's ask them.
S7 (13:32):
But yeah. No, but we all were.
S6 (13:35):
Very happy, uh, at the end. They were very proud
of themselves. And this is really good. Also as a producer,
to end a recording and feel like the clients are
happy with it, with the recording and the and this,
you know, having the guests and the look of so
professional and all that.
S5 (13:52):
No, it's true, it's true. That's always a good feeling.
But you were talking about time too. This is a
great moment in time to kind of take a break. Um,
and we got some new shows that are coming on
board that we want you all to hear about. So
let's take a quick break right here, and we'll be
back after you hear some of this.
S3 (14:08):
Just taking a quick pause here. Enjoying the convo so far.
Don't go anywhere. We'll be right back with more fun
tips and stories from Lina and JC.
S2 (14:19):
Mixed Grounds Coffee, founded in 2020, is where Culture Brews community.
Located in San Diego's Logan Heights District, this Vietnamese owned
micro roastery brings you the world's finest beans roasting small batches.
Mixed grounds is proud to present. I just wanted to
post record on the oldest media network celebrating arts, community,
(14:42):
and culture.
S5 (14:44):
Like we talk about on the show. There are a
lot that goes into a successful podcast more than just
pushing record. Whether you're new or seasoned, if you're looking
for someone to make your great show idea or reality?
Then we've got your back. Check us out at media.com
and see how we can help you push record on
your next big project.
S8 (15:04):
When I wrote my book, The Insider's Guide in 2019,
I set out to demystify digital fundraising. Now I'm giving
you access to some of those insiders and the world
of nonprofit fundraising through my podcast From the Nest With
Me charity, Jenn. Visit Olas Media.com and subscribe to From
the Nest with charity Jenn, where fundraising takes flight.
S3 (15:29):
And we are on. Oh wait, I almost forgot to
push record. Now over to Lena and Jesse.
S5 (15:38):
And welcome back. You are listening to. I just wanted
to push record. This is Jesse and Lena. Uh, today
we're talking about zebras and horses and donkeys and unicorns. Uh,
we just. We were earlier talking about, you know, how
it is to work with a client and kind of
like changing their mind around how to view their podcast,
not just as a content piece, but more as a
(16:00):
marketing tool. And what we do inside the shop to
try to help them, help them get there. The other
component that I think that a lot of our clients
have mentioned to us that they really like, comes like
after we get about three episodes in and we start
talking about the direction of the show and where we
want to take it, right? We pull reports. We do
audience reports from not only just listenership or downloads or followers,
(16:22):
but also from social media. Um, we put together those reports,
we sit down with the clients and then kind of
go over like, okay, listen, nobody's listening. Nobody. Nobody's coming
in from Instagram. You don't have a followership over Instagram.
We need to make your reels geared toward LinkedIn, or
we need to do your promotions more toward LinkedIn. And
so the language has to change. Um, I think that
also helps them in terms of podcast being a marketing tool,
(16:44):
because now you know where your audience is and so
you know how to engage them specifically on that platform. Right.
And sometimes we talk about, um, the length of the podcast. Like,
you know. Sharpening all those different things up. And that's
usually why we always tell people, um, that if you're
going to if you're going to really talk about getting
the podcast off the ground, you got to come in
thinking like in a ten episode type of mentality, because
(17:07):
you don't really get a true reading. We we don't
launch episodes until we get three episodes, and then we
got to wait and let and measure those episodes. But
you want to keep creating episodes, so you want another
three episodes, and then by the time you compare A
versus B and what works, you can only apply it
to another three episodes. And so you're already at nine.
And that's why we usually talk about, um, about episodes
(17:29):
being like ten, ten, ten episodes maybe in a season
type of thing. So what what stands out to you?
Is there any challenges that you find when you're working
in the reports, or trying to help them understand where
they need to be focused with reals?
S6 (17:40):
That's a good question. I mean, and as you were
talking about it, I've been thinking this mentality that you
start with the three episodes and then you expecting to
have a million, million Listeners and followers or subscribers or downloads.
And let me tell you, that takes work. And that
(18:02):
takes time for sure. And I think it's important to
say this because even for me, I do have my
own podcast. Like it's been taking a while and it's
not like, oh, I had the three episodes and then it's,
who's listening to this? Is it, is it working? Is
it not like, no, give it time. You need time
(18:23):
for people to find your your podcast and listening to it.
So yes, I have come with all those challenges because
definitely some of the shows that we have launched and
they have the three episodes and then we keep like
with the with the production, the clients expect to have
like a lot of followers, a lot of subscribers, a
(18:44):
lot of listenership. And it's like, no, you like like,
let us guide you, but you need time. You need
to be patient. You need to, uh, work on it too.
And then the promotion and everything goes like, um, you know,
it's like holding hands. If you have an episode, then
what is next? Okay. I need to promote it in
(19:05):
the social media like you mentioned. I need to put
it on my platforms. Some of them, they don't even
have a social media platform. So it's tough to create
that listenership or that, you know, fans or all of that.
And so, yeah, it's a challenge. But in all of us,
(19:27):
definitely we we take pride of, uh, of what we do.
And we like to definitely help in promoting your shows.
S5 (19:37):
Yeah. No, no, I think you're exactly right. I think,
you know, um, I try to go back and take
my head out of it sometimes and think that, you know,
if I was launching my own show, it's just me, right?
How many of these things I probably wouldn't even think about, right?
Everybody just thinks that it's pushing record, and then, hey,
I got an episode and we start coming in and
talking about okay. Distribution, promotion coming soon. Promotion. Now live promotion.
(20:03):
Episode one. Promotion. Episode two promotion. Okay. In case you
missed it. Promotion. Right. Like. And we handle all of that.
And I think that, you know, that only strengthens again
when you're thinking of it as just a podcast or
an episode, then that's what happens. Just like, okay, episodes done.
But when you think about it as a marketing tool,
then you realize there are a lot of company pieces
(20:23):
and you have to be strategic about it. You can't
just come in, do it today and be done tomorrow.
I mean, here's the thing, we haven't we don't have 100%
rate on this, but being consistent with having a complete plan, right.
Like I've made the mistake many times, as you point
out for me, where I jump the gun right where
I put the episode up live. But you know what
(20:44):
I haven't done? We haven't got all the graphics. The
reel hasn't been scheduled. Um, we haven't even notified the
guests that it's up. Like. And the nuance or the
art of all of that is being able to make
it hit all at the same time, so that when
somebody gets the email and they go look at the graphics,
they also just got hit on social with the same episode.
(21:06):
But then they also saw the drip that happened that
making that marketing mix actually mix is a key. And
so I think I think that's pretty cool that um,
that you can help keep me straight on that. Uh,
a lot of times. Um, but but I think we,
I think we can see we'll see the results in
practicing that. But that takes a lot of discipline from
not just us as the producers, but as the host
(21:29):
and clients of the show, because they have to be thinking,
if we're on episode three, they should be on episode six, right?
Because we need how much time it's going to take.
We've got to schedule all these things out. And then
like we run into this month, we got the holidays
coming up, right? So what does that mean? That means
we may not be able to release like we normally,
or we need to record multiple episodes just so we
(21:49):
can stay consistent on making sure that we have something
going up before the. Before, you know, the the Kwanzaa holiday,
before the Christmas holiday or before New Year's. And God forbid,
if it's a topical conversation like we just had one
about elections. I just realized we put up and we
recorded an episode before the election. And the first line
they said when they came into the show, well, we've
(22:11):
got elections next week and we haven't even put up
the show. So then now that's more work for us,
because now I have to I got to take that out. Like,
that's just, you know, showing too much. So I don't know.
Those are my thoughts. What are the closing thoughts that
you have before we, uh, let the people go?
S7 (22:26):
Well, I know.
S6 (22:27):
You already mentioned, like, a lot of them. Um, it's
just planning ahead. Planning ahead? All always keeping in mind.
What is the strategy? This is something that I always
tell myself and I have to tell you to. And
I have to say to many people that they want
to have a podcast is have a strategy. What is it?
What you want to accomplish with it and what how
(22:48):
are you going to make it happen? So you have
the podcast okay. How are you going to promote it?
How are you going to let your friends family know
about it? Like we do emails and blogs and all
that stuff, and we even ask for emails, you know, for, uh,
the host or, okay, let us know who we can
send this to, let them know you have a podcast.
(23:09):
So plan ahead. Have these things in mind and and. Yeah.
And let us help you. Of course.
S5 (23:17):
Yeah. I mean because here's the thing. At the end
of the day, what we don't want you to do
is riding down the street on a painted donkey with
stripes and everybody telling you that it's a zebra. If anything,
we want to get you on a zebra, or we
want to get you on a unicorn. So that is
this episode. Uh, Lena, it's always great to be up
here to laugh about some of the things that we've
learned that we apply with clients. So I appreciate you
(23:39):
sharing as well. And good luck with that. With that, uh,
new client you got over there, I hear they're going
to be, uh, real fun. Real fun.
S6 (23:47):
Thanks. Thanks. It's going to be fun. It's going to
be fun. You'll see.
S5 (23:51):
Absolutely. Well, for another episode of I Just Want to
Push record. Be sure to go over to Media.com. Uh,
be sure to follow us on all the socials, as
the people say. Uh, you can find us oldest media studios. Uh,
we're there. We're posting constantly, thanks to Lena. Uh, and
then leave us a note. Leave us a comment. Um,
and we're liable to, uh, put any new information about
(24:13):
new shows and things like that that we got going on.
You'll find it there. So stay tuned until the next time. Lena,
it's always a pleasure.
S6 (24:21):
Thank you so much. A pleasure too. We'll see you
next time.
S5 (24:26):
And remember, we do it because we just wanted to record.
S6 (24:32):
Bye bye.
S5 (24:34):
Later.
S3 (24:38):
Thank you for listening to. I just wanted to push
record a producer's podcast. Be sure to follow and subscribe
wherever you get your podcasts. To hear other episodes or
read the associated blogs, visit Olas Media.com and be sure
to follow us on Instagram with the handle Olas Media Studio.
I just wanted to push record. A producer's podcast is
(24:59):
produced in studios in San Diego, California and Tijuana, Baja California.
Olas media is an IVC media company.
S5 (25:09):
Yeah, I've got a good one. I got a good
one this week. Like we got to talk about them like,
this has been an interesting can you remember from the beginning,
like even from the beginning, we knew that it was
going to be interesting just from the pitch. Do you
remember how many different presentations we had to do?
S6 (25:23):
Yeah. And I don't want to be rude, but it
was being a pain in the ass.
S5 (25:27):
Yeah, yeah. Uh, but it's paying off, I think. I
think it's paying off now. Uh, you know, two months later.
You know what? No, I think that was like, four
months ago. Like it was. Yeah. And we still don't
have an episode up, right? Like. Like. Yeah. Yeah, man,
that's going to be wild.
S6 (25:47):
Nice.
S1 (25:50):
Oh. Los media.
Olas, media.
S2 (00:03):
Mixed grounds is proud to present. I just wanted to
post record celebrating Arts, community and Culture, part of the
Olas Media Network.
S3 (00:23):
Welcome to. I just wanted to push Record, a producer's
podcast where lifestyle, arts, community, culture and production meet two producers,
two cultures, and a whole lot of flavor. Join hosts
Lina and Jake for fun conversations, cool interviews, sharing tips,
laughing through production hiccups, and celebrating the art of it all.
(00:45):
Ready to roll? It all starts with pushing record.
S4 (00:54):
Oh. Hold on.
S5 (00:58):
Good start. Yeah. Put your a record. That's what happens
when you push record. All right. Wow. You won't believe this.
This is crazy. I just had this crazy vision just
popped into my head. How are you?
S6 (01:10):
I'm good. What crazy vision. Now. Now you got me spinning, too.
S5 (01:15):
Yeah. So one of the things, um, that a lot
of people used to come to Tijuana for is that
they would come to see the zebra. Right? And come
to find out, it literally was a donkey painted with stripes.
And so it became like a big tourism thing, like
literally right there on Revolucion where people would come. They
just outlawed it, like the city council literally outlawed it.
(01:37):
I think maybe like a two or 2 or 3
months ago. And then now they literally just put up
like a porcelain donkey that's been painted like a zebra. Right.
And so it just made me think, like, you know,
I was talking to somebody, one of our clients, and
I was trying to help them explain how when podcasts
first came out, everybody's looking at them like there's some
type of, uh, you know, now everybody can be a
(01:59):
content creator, right? And then we moved into this phase
of what we normally do, which is not looking at
it as like content pieces, but looking at them as
a marketing tool for people trying to, you know, lift
up their brand. So it was like to me, it
was kind of I felt like the same kind of
way where okay podcast came out. They were the donkeys
and real live donkeys painted with stripes. But then when
(02:21):
we spent a lot of our time trying to do
is basically like the porcelain donkey painted in stripes. That's
supposed to be a zebra, right? And I was just like,
that's it's crazy. Like you run into that sometimes when
we're working with, um, with our clients, like trying to
help them to understand that this isn't a show as
much as it is, you know, a marketing tool for
their company, their business, or for their message.
S6 (02:42):
Yeah, it's funny that you put it that way, because
I will never I will never make that analogy, but
I like it.
S5 (02:50):
Yeah, that's my mind. It works. It works. Uh dysfunctionally.
I guess would be the word. Yeah, but but it is.
I mean, you know what? We spend a lot of
our time trying to convince people why a podcast can
be valuable. Like people are like, they come up to
us and they say, I've got I had an idea
for a podcast and you're like, okay, what is it?
And they're like, oh yeah, well, it's going to be about,
(03:11):
you know, uh, blue skies and clouds and you're like, okay,
what are your first three episodes? Right? And you're like,
oh yeah, I can get plenty of guests. I've got
a meteorologist that can come on, I can get a
news anchor that can come on, my son is going
to come on and we're like, okay, but that's just
three episodes. Where are you going with this? Right? And
so trying to, you know, get them to think about
(03:33):
if it's more than just a show, this is an
opportunity for you to kind of display your brand and
your knowledge, like be the authority in this place. So
I mean, do you have any stories of like, uh,
guests or clients or things like that that you work
with that you've tried to convince them?
S6 (03:48):
Well, now that you mentioned that, like, not long ago,
we had this, uh, people like asking, like, okay, not asking, but, like,
I want to have a podcast, right? And I'm like,
all right. Like, what is it about us? Well, we have, like,
you know, a bunch of subjects that we would like
to talk about. And I'm like, all right. And who's
going to be your audience or who's going to be
(04:10):
the people interested? Um, I don't know. Like, okay, then.
Do you have any ideas of music? Do you have
any ideas of names? Uh, no. So it's like, okay,
so what's the podcast that you want to make?
S5 (04:26):
What exactly.
S6 (04:27):
About.
S5 (04:28):
It reminds me? It's almost like when you go dating, right?
When you go out for the first time and you're like,
so do you want to go get dinner? And. And
they're like, yeah. Okay. Uh, what do you like to eat? Um,
I don't know. Um, how about seafood? Yeah, that'd be good.
I mean, we could go get pizza. Oh, yeah, that'd
be good. How about some Thai? Yeah. Yeah, yeah. And
(04:50):
it's like. But wait. How? You're not helping me help
you figure out what it is that you want to do.
But but funny enough, I think that's probably one of
our biggest strengths, right? I think that's why people come
to us, because we're able to say, okay, take a breath,
slow down, and let's be strategic about how you're going
to use this, because it's not just getting on a
microphone and pushing record. Uh, it's it's more so about
(05:13):
it's a concept. It's a, it's more of like a
campaign since we're coming off an election season, but it's
more like where you have to think about exactly what
it is that you want to do. Because the more
honed in you can do to do, the more honed
in you can be to get that done, the easier
it is to kind of find, like you just said,
find that audience, um, to to know even your branding. Right.
(05:34):
Like we just tell them about the client that we
just got with where the topic, if you ask me,
doesn't even match the branding. Yeah. And and I'm like, well,
you know, you're the client, but, you know, are we
talking about the same one? Are we talking about. Yeah. Yeah, I.
S6 (05:47):
Think so I think.
S5 (05:48):
So, yeah. And we haven't really talked about this. Let's
do that now. Like okay. So what are your thoughts. Right.
Like you. So because what we do we create we
created a mood board. Yeah. We sat down, we interviewed the. Well,
I had a conversation with the client about, hey, here
are some ideas based on the description of the show.
Now here's some samples out of these samples. Narrow down
(06:09):
to three and tell us what you like about them,
what you don't like about them. And then we take
it to our graphic designers, right. And then what do
our graphic designers do?
S6 (06:17):
Well, they I mean, I think they did a really
good job, uh, putting all those ideas together, like all
the descriptions that they were saying. I think they they
were very detailed about it. But then at the end,
you know, people don't know what it's about, like creating
a branding. What is the memory about it? Like, why
is a branding like, why is a logo? It's because
(06:40):
you want it to be recognized everywhere, right? If someone
is going to listen to it or it's going to
see it somewhere. Oh, I know what that is. I
have heard about them or you should listen to it. Right.
So that was kind of interesting just like talking about it.
And I'm like, okay, well then let's go with that.
S5 (06:59):
The funny thing, the funny thing with that too. Everybody
wants to be a target, right? Like, here's the thing.
Like you can take I believe you can take target
throughout the world. There and there. You don't have to
put any words on it. You can just put the
target sign up and everybody knows that's target. And people
think that immediately that that's what I want to do.
I just and it's like, do you know how long
target has been around? Do you know how much like
(07:20):
how many commercials they have, how many print ads, all
the things they've done over the years just so that
when you put those three circles, those three red rings
in front of somebody, they say, oh, that's target, right? Like, yeah,
they don't. I don't think they take that into concept
to they think it's just like, no, it's not going
to be here. Now I'm a big fan of like
simplistic logos. Right. And I think this one I think
(07:42):
what happened I agree with you. I think our designers
did a hell of a job. Shout out to our designers.
We're going to get them on on an episode real,
real soon. Um, yeah, they did. They did the damn thing.
And and but you know, when you bring it back
to them, they It seems like for me, the client
never chooses the one that I think is the best, right?
(08:02):
They either choose the one that I'm like, yeah, or
just like, no, I didn't do that. But on this one,
what did you think? What were your initial thoughts when
you saw? Because we took them three, right. Didn't we
take we took three to them, back to them the
first time.
S6 (08:13):
Gave them four options at the beginning. Yeah. And I mean,
of the four, like I probably had like two favorites
that I was like, wow, this is, this is the
one because it, you know, it tells you about the podcast,
it tells you about like the people that is going
to talk in the podcast and it tells you about
the culture, like everything they wanted to show in it.
(08:35):
And then when they decided for one, I was like,
oh yeah, I was not expecting that one. And then
later they went with like with another typography and I
was like, ah, no, like. And that's when I had
to jump in at the end and like, well, if
you want my honest opinion, right, this is what I
will do.
S5 (08:55):
So yeah. Yeah. No. And I think that's the best approach.
I mean, here's the thing. It's almost like, you know,
I hate to refer to our clients as like, little kids,
but it's kind of like you have to help them
to learn how to play, right? Then let them play.
And then when they finish, you have to come back
and try to help them figure out how to clean
up so they can play again. Right. So it's like
you get in, you don't want to give too much control,
(09:17):
but you got to give them some guidance. They got
to figure it out. And again, I think, you know,
you and I have built a relationship where even now
we're tag teaming on clients. And what I like about
how you and I work together is that I don't
even have to be there. You're saying some of the
same things I'm already thinking that's on the backside. Right?
And then that extends to like the next phase that
we go through, which is like music beds, right. And
(09:39):
so we're like grooming the clients as they come to
us to say, okay, let's start with the identity. And
I always say, well, we got to name this baby, right. Like,
what's the name? What's this baby's name? You give the
baby a name. Okay. Now we got to give it
a haircut and an image, a look. Right? Then now
we got to get it talking. So the music bed
has to come and then somewhere in between there we
(09:59):
give it a personality. And I think that's the show format.
And you've done a great job working with the client
and putting together a show format. How has that been?
S6 (10:07):
Well, it was actually very good. I wasn't expecting that
was actually going to be that smooth. And it was.
I know some clients, they, they, they get too much
in their heads when it comes to like the first
recording or even like the second, the third one, the
fourth one, I don't know, they sometimes they get too
(10:30):
much thinking and they start blanking out, or they start
thinking too much, or having like million of questions.
S5 (10:38):
Before you get too deep for our audience, for for
people who don't know what is a show format. Tell
them what is a show format.
S6 (10:45):
Oh yeah, definitely. Well, I'm not the best one describing
things as you guys can listen, because JC always had
the best way to explain.
S5 (10:52):
But you're fine. You're fine.
S6 (10:56):
But a show format is basically a laid out. Um,
what we do normally is in a document that you
can put, uh, how many minutes you want to allocate
for segments or for introductions or for thanking the audience
or for promotions, like anything you want to put in
(11:18):
that show. So it's just organizing and laying down every
single step and allocating time with it. So like that,
you are more organized. You're not you're not jumping around
and you're not repeating things all the time. And that
helps also to have an instructor for how how you
want your show to to look, you know, and be
(11:41):
here by your audience.
S5 (11:44):
So that's I think that's a perfect that's perfect. Yeah.
Yeah it is, it is. I always I simply say
it's usually an outline for how the show is going
to go. Right. Like you said, it's the total running time, right.
So if it's 45 minutes we need to decide okay.
how long are the intro is going to be? How
long the segue to the guest is going to be?
How long is the guest interview going to be? Is
there going to be a wrap up? You know, are
(12:05):
you going to do a cold open or an opening monologue?
Like those type of things. Because again, our experience is
that when we get in there and we push record
with the guest, if we don't give them that guidance,
they're just like, uh, uh.
S6 (12:19):
What am I supposed to say here?
S5 (12:20):
Exactly, exactly, exactly. And if we don't sit there and say, hey,
this is the closing part where you have to give
them your URL, where can they find their podcast? Who
are you? Thank your guest. Right. So it's kind of like.
S7 (12:32):
Come on one.
S5 (12:33):
Yeah. So it's just it's just it's just a roadmap
of where we're going to go. But you actually crafted
this one for this client, and then you had to
actually teach them how to do it. You were saying, sorry,
I interrupted, but I'm like, I know there's somebody out
there that's like, what the hell are you talking about?
A show format so you can go ahead.
S7 (12:47):
No, no.
S6 (12:47):
Yeah, it was great. Uh, as I was mentioning, like,
they get too much in their heads. So that helped
us out to put all the questions they wanted to
talk about and be more on track of the time,
and they actually did a really good job for being
the first time recording and with an important guest, because
(13:08):
that's what they they were so nervous about it. Uh,
but they did a really good job. And I definitely
explained to them the cues or my, you know, body
language that I was going to be showing during the
recording so they could be more relaxed.
S5 (13:24):
They probably they probably had a good producer. That's what
I'm thinking, that, you know, give give the credit to
the producer. That's why that's why I went so smooth.
S6 (13:30):
It's like, let's ask them. Let's ask them.
S7 (13:32):
But yeah. No, but we all were.
S6 (13:35):
Very happy, uh, at the end. They were very proud
of themselves. And this is really good. Also as a producer,
to end a recording and feel like the clients are
happy with it, with the recording and the and this,
you know, having the guests and the look of so
professional and all that.
S5 (13:52):
No, it's true, it's true. That's always a good feeling.
But you were talking about time too. This is a
great moment in time to kind of take a break. Um,
and we got some new shows that are coming on
board that we want you all to hear about. So
let's take a quick break right here, and we'll be
back after you hear some of this.
S3 (14:08):
Just taking a quick pause here. Enjoying the convo so far.
Don't go anywhere. We'll be right back with more fun
tips and stories from Lina and JC.
S2 (14:19):
Mixed Grounds Coffee, founded in 2020, is where Culture Brews community.
Located in San Diego's Logan Heights District, this Vietnamese owned
micro roastery brings you the world's finest beans roasting small batches.
Mixed grounds is proud to present. I just wanted to
post record on the oldest media network celebrating arts, community,
(14:42):
and culture.
S5 (14:44):
Like we talk about on the show. There are a
lot that goes into a successful podcast more than just
pushing record. Whether you're new or seasoned, if you're looking
for someone to make your great show idea or reality?
Then we've got your back. Check us out at media.com
and see how we can help you push record on
your next big project.
S8 (15:04):
When I wrote my book, The Insider's Guide in 2019,
I set out to demystify digital fundraising. Now I'm giving
you access to some of those insiders and the world
of nonprofit fundraising through my podcast From the Nest With
Me charity, Jenn. Visit Olas Media.com and subscribe to From
the Nest with charity Jenn, where fundraising takes flight.
S3 (15:29):
And we are on. Oh wait, I almost forgot to
push record. Now over to Lena and Jesse.
S5 (15:38):
And welcome back. You are listening to. I just wanted
to push record. This is Jesse and Lena. Uh, today
we're talking about zebras and horses and donkeys and unicorns. Uh,
we just. We were earlier talking about, you know, how
it is to work with a client and kind of
like changing their mind around how to view their podcast,
not just as a content piece, but more as a
(16:00):
marketing tool. And what we do inside the shop to
try to help them, help them get there. The other
component that I think that a lot of our clients
have mentioned to us that they really like, comes like
after we get about three episodes in and we start
talking about the direction of the show and where we
want to take it, right? We pull reports. We do
audience reports from not only just listenership or downloads or followers,
(16:22):
but also from social media. Um, we put together those reports,
we sit down with the clients and then kind of
go over like, okay, listen, nobody's listening. Nobody. Nobody's coming
in from Instagram. You don't have a followership over Instagram.
We need to make your reels geared toward LinkedIn, or
we need to do your promotions more toward LinkedIn. And
so the language has to change. Um, I think that
also helps them in terms of podcast being a marketing tool,
(16:44):
because now you know where your audience is and so
you know how to engage them specifically on that platform. Right.
And sometimes we talk about, um, the length of the podcast. Like,
you know. Sharpening all those different things up. And that's
usually why we always tell people, um, that if you're
going to if you're going to really talk about getting
the podcast off the ground, you got to come in
thinking like in a ten episode type of mentality, because
(17:07):
you don't really get a true reading. We we don't
launch episodes until we get three episodes, and then we
got to wait and let and measure those episodes. But
you want to keep creating episodes, so you want another
three episodes, and then by the time you compare A
versus B and what works, you can only apply it
to another three episodes. And so you're already at nine.
And that's why we usually talk about, um, about episodes
(17:29):
being like ten, ten, ten episodes maybe in a season
type of thing. So what what stands out to you?
Is there any challenges that you find when you're working
in the reports, or trying to help them understand where
they need to be focused with reals?
S6 (17:40):
That's a good question. I mean, and as you were
talking about it, I've been thinking this mentality that you
start with the three episodes and then you expecting to
have a million, million Listeners and followers or subscribers or downloads.
And let me tell you, that takes work. And that
(18:02):
takes time for sure. And I think it's important to
say this because even for me, I do have my
own podcast. Like it's been taking a while and it's
not like, oh, I had the three episodes and then it's,
who's listening to this? Is it, is it working? Is
it not like, no, give it time. You need time
(18:23):
for people to find your your podcast and listening to it.
So yes, I have come with all those challenges because
definitely some of the shows that we have launched and
they have the three episodes and then we keep like
with the with the production, the clients expect to have
like a lot of followers, a lot of subscribers, a
(18:44):
lot of listenership. And it's like, no, you like like,
let us guide you, but you need time. You need
to be patient. You need to, uh, work on it too.
And then the promotion and everything goes like, um, you know,
it's like holding hands. If you have an episode, then
what is next? Okay. I need to promote it in
(19:05):
the social media like you mentioned. I need to put
it on my platforms. Some of them, they don't even
have a social media platform. So it's tough to create
that listenership or that, you know, fans or all of that.
And so, yeah, it's a challenge. But in all of us,
(19:27):
definitely we we take pride of, uh, of what we do.
And we like to definitely help in promoting your shows.
S5 (19:37):
Yeah. No, no, I think you're exactly right. I think,
you know, um, I try to go back and take
my head out of it sometimes and think that, you know,
if I was launching my own show, it's just me, right?
How many of these things I probably wouldn't even think about, right?
Everybody just thinks that it's pushing record, and then, hey,
I got an episode and we start coming in and
talking about okay. Distribution, promotion coming soon. Promotion. Now live promotion.
(20:03):
Episode one. Promotion. Episode two promotion. Okay. In case you
missed it. Promotion. Right. Like. And we handle all of that.
And I think that, you know, that only strengthens again
when you're thinking of it as just a podcast or
an episode, then that's what happens. Just like, okay, episodes done.
But when you think about it as a marketing tool,
then you realize there are a lot of company pieces
(20:23):
and you have to be strategic about it. You can't
just come in, do it today and be done tomorrow.
I mean, here's the thing, we haven't we don't have 100%
rate on this, but being consistent with having a complete plan, right.
Like I've made the mistake many times, as you point
out for me, where I jump the gun right where
I put the episode up live. But you know what
(20:44):
I haven't done? We haven't got all the graphics. The
reel hasn't been scheduled. Um, we haven't even notified the
guests that it's up. Like. And the nuance or the
art of all of that is being able to make
it hit all at the same time, so that when
somebody gets the email and they go look at the graphics,
they also just got hit on social with the same episode.
(21:06):
But then they also saw the drip that happened that
making that marketing mix actually mix is a key. And
so I think I think that's pretty cool that um,
that you can help keep me straight on that. Uh,
a lot of times. Um, but but I think we,
I think we can see we'll see the results in
practicing that. But that takes a lot of discipline from
not just us as the producers, but as the host
(21:29):
and clients of the show, because they have to be thinking,
if we're on episode three, they should be on episode six, right?
Because we need how much time it's going to take.
We've got to schedule all these things out. And then
like we run into this month, we got the holidays
coming up, right? So what does that mean? That means
we may not be able to release like we normally,
or we need to record multiple episodes just so we
(21:49):
can stay consistent on making sure that we have something
going up before the. Before, you know, the the Kwanzaa holiday,
before the Christmas holiday or before New Year's. And God forbid,
if it's a topical conversation like we just had one
about elections. I just realized we put up and we
recorded an episode before the election. And the first line
they said when they came into the show, well, we've
(22:11):
got elections next week and we haven't even put up
the show. So then now that's more work for us,
because now I have to I got to take that out. Like,
that's just, you know, showing too much. So I don't know.
Those are my thoughts. What are the closing thoughts that
you have before we, uh, let the people go?
S7 (22:26):
Well, I know.
S6 (22:27):
You already mentioned, like, a lot of them. Um, it's
just planning ahead. Planning ahead? All always keeping in mind.
What is the strategy? This is something that I always
tell myself and I have to tell you to. And
I have to say to many people that they want
to have a podcast is have a strategy. What is it?
What you want to accomplish with it and what how
(22:48):
are you going to make it happen? So you have
the podcast okay. How are you going to promote it?
How are you going to let your friends family know
about it? Like we do emails and blogs and all
that stuff, and we even ask for emails, you know, for, uh,
the host or, okay, let us know who we can
send this to, let them know you have a podcast.
(23:09):
So plan ahead. Have these things in mind and and. Yeah.
And let us help you. Of course.
S5 (23:17):
Yeah. I mean because here's the thing. At the end
of the day, what we don't want you to do
is riding down the street on a painted donkey with
stripes and everybody telling you that it's a zebra. If anything,
we want to get you on a zebra, or we
want to get you on a unicorn. So that is
this episode. Uh, Lena, it's always great to be up
here to laugh about some of the things that we've
learned that we apply with clients. So I appreciate you
(23:39):
sharing as well. And good luck with that. With that, uh,
new client you got over there, I hear they're going
to be, uh, real fun. Real fun.
S6 (23:47):
Thanks. Thanks. It's going to be fun. It's going to
be fun. You'll see.
S5 (23:51):
Absolutely. Well, for another episode of I Just Want to
Push record. Be sure to go over to Media.com. Uh,
be sure to follow us on all the socials, as
the people say. Uh, you can find us oldest media studios. Uh,
we're there. We're posting constantly, thanks to Lena. Uh, and
then leave us a note. Leave us a comment. Um,
and we're liable to, uh, put any new information about
(24:13):
new shows and things like that that we got going on.
You'll find it there. So stay tuned until the next time. Lena,
it's always a pleasure.
S6 (24:21):
Thank you so much. A pleasure too. We'll see you
next time.
S5 (24:26):
And remember, we do it because we just wanted to record.
S6 (24:32):
Bye bye.
S5 (24:34):
Later.
S3 (24:38):
Thank you for listening to. I just wanted to push
record a producer's podcast. Be sure to follow and subscribe
wherever you get your podcasts. To hear other episodes or
read the associated blogs, visit Olas Media.com and be sure
to follow us on Instagram with the handle Olas Media Studio.
I just wanted to push record. A producer's podcast is
(24:59):
produced in studios in San Diego, California and Tijuana, Baja California.
Olas media is an IVC media company.
S5 (25:09):
Yeah, I've got a good one. I got a good
one this week. Like we got to talk about them like,
this has been an interesting can you remember from the beginning,
like even from the beginning, we knew that it was
going to be interesting just from the pitch. Do you
remember how many different presentations we had to do?
S6 (25:23):
Yeah. And I don't want to be rude, but it
was being a pain in the ass.
S5 (25:27):
Yeah, yeah. Uh, but it's paying off, I think. I
think it's paying off now. Uh, you know, two months later.
You know what? No, I think that was like, four
months ago. Like it was. Yeah. And we still don't
have an episode up, right? Like. Like. Yeah. Yeah, man,
that's going to be wild.
S6 (25:47):
Nice.
S1 (25:50):
Oh. Los media.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.