July 20, 2024 • 13 mins
Ever wondered what it takes to thrive in the adult retail industry?
Tune in with Wayne, who takes us on a journey from the early days at small fetish fairs to the bustling show floors of international events in cities like Barcelona, Germany, and now Hollywood, California. We share the logistical nightmares and hefty expenses of these events, shedding light on why they're crucial for networking, product showcasing, and industry relationships—even if they don’t lead to immediate sales. Face-to-face interactions, and why they are priceless for building lasting connections and staying on the industry's radar.
We also get a peek into the meticulous preparation required for these global events. From packing essentials to dealing with travel and accommodation for staff, We explains how thorough planning ensures success. Discover the ins and outs of a typical event day, and the hustle of setting up and breaking down stands.
Post-event, We highlight the importance of customer follow-ups and smoothly transitioning back to regular business operations, showing us that the commitment to success never truly stops. This episode offers a fascinating behind-the-scenes look at exhibiting at shows across the world.
Drop us a message, we cannot reply directly but it would be great to here from you
"I make sex toys" is a the personal podcast of Wayne Allen, the Director of E-Stim Systems. The content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.
If you are interested in E-Stim Systems the company, or any of our products, have a look at https://www.e-stim.me/buy
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello everyone.
It's Wayne here from I Make SexToys, and today I am in sunny
California.
In fact, I'm in Hollywood.
Why am I in Hollywood?
Well, we're here to dosomething called the Amy
Founders Show, which is a big USshow for adult retailers, and
(00:21):
it's a new experience for usbecause we've never done this
one.
We've never done a show in theus.
We've done shows in europe.
A couple of months ago we werein barcelona and a couple of
months time we are in germany.
America is a first for us.
This, to a certain extent, iswhat some people consider to be
the glamour side of the business.
What I came to do really is toexplain why it's not quite as
(00:42):
glamorous as it sounds.
Yeah, it's a very nice hotelPaul's just over there.
There's palm trees behind me.
There's aircraft flying above,because we're very close to
Burbank Airport.
It's been a bit of a slog toget here.
In fact, it's been a slog ofabout 20 years to a certain
extent.
We've been doing events eversince we started.
In fact, that's how we started.
(01:02):
We would do things calledfetish fairs, which were little
events normally held at theweekends in the back of a pub or
a small hall or something likethat, and people would come and
visit and see what we do.
And it wasn't just us.
It would be people making latexclothing, people making whips,
wooden instruments, anything youcan think about it Anything to
(01:22):
do with the industry.
It was almost the predecessorto Etsy.
These days, everyone sellseverything through Etsy,
although good old Etsy have nowdecided that adult is a bad
thing, so anyone on Etsy is nowleaving Etsy very quickly if
they do anything that's adultrelated.
Luckily, we've never done it atEtsy.
But that's how we started.
We started doing these smallevents and we would start to do
(01:45):
the larger events.
The larger events for us werebigger versions of the fetish
fairs, things like Kinkfest.
As we grew, the events grew, sowe then did something called
Erotica.
Now, erotica was a major eventfor us.
It ran over several years,olympia in London.
It was a massive expense for usat the time.
In fact, if it ran again, itwould still be a massive expense
for us.
It's one fact.
If it ran again, it would stillbe a massive expense for us.
(02:05):
It's one of those things thatyou just have to factor in, and
I am going to talk about expensebecause these events are not
cheap.
I am about 5 600 miles awayfrom our base in the uk.
We've had to ship three staffout here.
We've had to ship all of ourkit for the stand and pay for
the stand, pay for for the hotel, pay for flights.
(02:25):
It's not been cheap.
We've also recently done eventsin Barcelona and we've got
another event planned forGermany.
So we do two to three eventsaround the world each year.
Why do we do events?
The simple answer is because itmeans we get to go out and talk
to people and as a business,for me that is the most
important aspect of what we dothe people, the people, the
(02:45):
people that buy our products,the people that sell our
products.
We love going to talk to you.
We love going out there andjust seeing what's happening in
the world.
Most of the events we do,particularly this style of event
.
We don't walk away with bigorders, we don't walk away with
lots of sales, because that'snot the way the industry works.
And equally, we couldn't carryall the stock that we would need
(03:07):
to stock a store at a stand onan event without having to
triple or quadruple how much wespend shipping all out.
And then you get intointeresting issues with customs,
import duty and all that sortof thing which, if you're
bringing one item in, not aproblem, if you're bringing 150
SKUs, that's a problem.
So we don't do it.
(03:27):
So we just attend these eventspurely and simply to talk to
people, to show what we do, dosome demonstrations, to chat.
That's why we do it.
It's almost a case of to usethe official term, it's
networking and it's also ashowcase for what we do and how
we do it.
It's very effective for us.
It works for us.
(03:47):
What's the downside?
The first downside is cost.
It is expensive.
It's not for two events, it'sjust the fact that we're doing
an event 5,000 miles away andyou need to use one of these
things.
You can hear the aeroplanegoing over.
Now the fact is events areexpensive.
To give you a rough idea, justfor the stand alone, which I
(04:11):
think was a 10 foot by 8 footstand, was $5,000.
Then you have to add on hotel,then you have to add on flights
across the world, from the UK tothe US, and I don't feel
comfortable sending staff thecheapest possible route because,
at the end of the day, my arevaluable to me.
My staff have to be able tofunction when they get to the
(04:31):
other side.
So we tend to do business classor, in my case, the virgin
equivalent, which is premiersomething or other, but it's not
first class.
And no, I don't fly first classand leave the poor old staff in
back.
That would not be fair.
I fly the same route.
I fly the same style.
So you've paid for your stand.
Now you've got to fit the standout.
So you've got to pay forfurniture.
(04:54):
You've got to pay for electric,you've got to pay for panelling
so you can display your itemsor your posters, you've got to
pay for printing for posters,you name it.
Everything you see on a standyou effectively have to pay for,
and it's on top of the cost ofthe stand.
Sometimes you get a couple ofchairs and a table and in fact
this case we did, but we stillhad to put a stand together.
That gave us the extra bits.
The other thing that peopleforget is we have to plan for
(05:16):
these six to 12 months inadvance.
We are already planning fornext year For this particular
event, because it was quitespecial and it was quite a last
minute.
It was six months.
Amy is one of those shows thatwere quite restrictive in terms
of they, because they're afounder show.
They were based around theconcept of having US companies
(05:36):
and for many years we looked atdoing Amy and for many years we
couldn't do Amy because weweren't a US company, we were a
UK company.
But we shipped to the US.
This year was the first yearwhere, when we spoke to them,
they basically invited us, saidyeah, we would love you to come.
And we were a bit shocked.
We actually had to ask themtwice and they said, no,
definitely, we'd definitely loveto have you.
So we came, but that was backin January.
(05:59):
So we had to do the stand plan,sort the insurance out, book
hotels, book flights, work outhow to get all of our stock and
display stuff over here, andit's been interesting.
We've recently done a littlepodcast stroke video of how to
travel with eastin, but that wasbased around traveling with
eastin for personal use in yourluggage.
Traveling with eastin whenyou've got an entire display
(06:21):
system and a whole pile of otherbits and pieces is even more
interesting, but it's not as badas people think.
This time we we put everythingthrough UPS.
Two of the items got hererelatively quickly.
The third item had gone toKansas City twice, which was not
great.
When you start looking attrackers and going why is my
package still in Kansas City twodays before the event, you
(06:43):
start to worry.
The good news about UPS is theydid actually get here just on
time.
We had the setup on the Sundayand the package arrived on the
saturday.
One tip for you if you areshipping large, expensive items
around the world, stick someapple air tags in there.
It gives you at least somepeace of mind.
You know where your packagesare roughly and you can
potentially give the trackingdetails to the company that
(07:03):
shipping it and go look.
If you don't know where thepackage is, we do, it's here, go
look for it.
So we spent all the timeplanning, managed to get to
Heathrow, got through Gratianetc.
Jumped a plane eight and a halfhour flight.
So we arrived on the Saturday.
Set up was Sunday and then theshow was Monday, tuesday,
wednesday and I'm recording thison Thursday morning and we're
(07:23):
due to fly back to the UK today.
Luckily I'm not in the officetomorrow so I'm not going to
have to deal with the jet lag,because jet lag is a bit of an
issue, which is one of thereasons we fly in earlier
because we have to be able tofunction when we get here.
It's really difficult if you'rerunning on a time zone that's
five hours behind, and I thinkwe're running on something like
seven hours behind.
It's entertaining, but we haveto add in those extra days.
(07:44):
Once you arrive, the next thingis you're going to set stand up,
so hopefully everything hasarrived on your stand and all
things that you've ordered haveactually arrived the power's on
the table's there, theshelving's there, etc.
So it's now a case of cleaningeverything down, put everything
up, make it all pretty, and thattakes a few hours to get right
and half the time you'renormally running around.
(08:06):
So the organizer's saying Istill don't have power on my
stand, we've forgotten something.
Well, that's the wrong side.
We did do one event once wherewe turned up and the stand was
twice the size that we'dactually booked and they were
like oh, we gave it to you forfree because we had to change
the stand plan, which was great,but you didn't give us any
notice.
And now we've got big whitepanels which we don't have any
(08:28):
printed material, because wedidn't expect to have these big
white panels, but we coped.
That's the other thing when youdo an event, you have to realize
that it's not going to getperfect.
Carry spares, have plan Bs,bring extra bits and pieces.
Gaffer tape is always a usefulthing, cable ties, something to
cut scissors, that sort of thing.
(08:48):
If you've got a trolley becauseyou want to move things around,
bring a trolley.
You'll guarantee that otherpeople on other stands will be
coming to you and going.
Can I borrow a pair of scissors?
Can I borrow a trolley?
Because they've forgotten whatwe always forget.
We actually have a crate thatis just for event stuff which
has all of our bits and piecesin, and it works quite well.
(09:08):
We don't do events trying tosave money.
You just can't do it.
You have to realize the factthat, yep, there is a budget.
We're not going to waste money.
But in order to actually do itwell, you have to spend some
money, and that includes thingslike decent travel, decent
hotels, feeding staff.
We don't turn around to thestaff and say, oh, everyone has
to go to mcdonald's.
No, we can eat in therestaurant.
(09:29):
People have choices.
That's the way we operate.
It makes things much more funand this trip has been really
good and I will commend my stafffor doing really well on the
strip because it's worked reallywell.
We've enjoyed this.
So what is a typical day at anevent?
Well, it's not much differenceto normal.
You get up, you have somebreakfast, you get to the event,
you sit around talking topeople all day and then at the
(09:51):
end of the day, you leave theevent, this particular event.
There was some after-showthings that we were asked to
attend.
There was an award ceremonywhich we were up for an award.
Thank you very much, storeErotica.
We didn't win.
Were up for an award.
Thank you very much, storeerotica.
We didn't win.
These things happen to benominated as a uk company for a
store award in the us which isbased around us retailers.
(10:14):
That is fantastic.
That is such an honor and we'reso proud of just being
nominated.
It's brilliant.
Lunch during the shows tends tobe a bit hit and miss.
Because we're on the standchatting to people.
We do manage to not need tojump in and get some miss.
Because we're on the standchatting to people.
We do manage to not need tojump in and get some food, and
we also try and make our standsquite welcoming, so we tend not
to put tables out, which becomebarriers.
Hate that classic where youhave a table in front and you
(10:36):
sit behind the table and peoplecome talk to you.
It just puts that physicalbarrier between you.
We tend to have tables to theside and we'll stand up and talk
to people, because it's muchmore fun and it allows us to
then pick items up and talkabout particular items.
These days, most people knowabout what eSteam is, which is
great.
When we first started, you spenthalf the conversation trying to
(10:57):
explain what we do.
Now most people understand whatwe do, but there's still the
little quirks and extra bitsthat you can talk about and
explain why we are different toeveryone else.
Because we are different toeveryone else.
We don't make stuff in china.
We make stuff in the uk, on ourown workshops, which gives us
more control.
It gives us a betterunderstanding of the product.
(11:17):
Once you talk to people aboutthat, they realize that they're
actually dealing with a companythat is different.
That's the thing for us.
That's our unique selling point.
If you want to stock Easton, Itry and avoid having my podcast
as just an advertisement forwhat we do.
We want to be different.
We want to be seen to bedifferent, because that is the
way you stand out in anybusiness environment Be
(11:39):
different.
If you're the same as everyoneelse, if everything's been made
in China and it's all made ofrubber or latex or whatever,
you're just another company andthe only thing people are going
to see is different is the price.
That doesn't work for us.
So we like to be different andafter 20 years, I think I can
say it's working for us.
Now, once you're at the show,most of the time is doing the
show or eating and sleeping, sowe don't have that much time to
(12:02):
actually have time off.
We did, this time, do a coupleof touristy things.
We did manage to go up into theHollywood Hills and see the
Hollywood sign and, if I can getmy editing right, here is the
Hollywood sign.
We've been here.
We've been to Hollywood.
I think we went to Target aswell.
We did some shopping.
Once the events ended.
We then have to do a breakdown,so everything that came over
(12:26):
from the UK now has to go backinto the crates.
For some reason, every singletime we do this, they don't go
back in the crates the same way.
We always end up with morethings to go in the crate than
came in the crate and I've neverworked that one out.
We managed to squeezeeverything in the crate and got
them down to the shippers andthey're off back to the UK.
And now it's just a case ofrelaxing, going to drop, drop
the hire car off, get back tothe airport and then jump on the
plane and fly back to the UK.
(12:48):
Once we eventually get back tothe UK, and eventually our
crates get back to us, thingsdon't stop there.
Then it's a case of everythinghas to be unpacked, everything
has to be checked, everythinghas to be cleaned up, and then
we move into the business sideof things, where we start to
talk to customers.
So we'll start to do thefollow-ups.
We'll start to contact thepeople that we've spoken to on
(13:10):
the stands, take things to thenext level.
So we then start to do thebusiness side of things.
That can be weeks, it can bemonths.
It's the way it works.
So that's about it.
This is how we do eventsoverseas in the glamorous world
or international business.
Welcome to Hollywood.
Thanks for listening.
If you like what I'm doing,please consider leaving a review
(13:32):
.
But whatever you do, please besafe and have fun.
And thanks for listening.
Bye.
Hello everyone.
It's Wayne here from I Make SexToys, and today I am in sunny
California.
In fact, I'm in Hollywood.
Why am I in Hollywood?
Well, we're here to dosomething called the Amy
Founders Show, which is a big USshow for adult retailers, and
(00:21):
it's a new experience for usbecause we've never done this
one.
We've never done a show in theus.
We've done shows in europe.
A couple of months ago we werein barcelona and a couple of
months time we are in germany.
America is a first for us.
This, to a certain extent, iswhat some people consider to be
the glamour side of the business.
What I came to do really is toexplain why it's not quite as
(00:42):
glamorous as it sounds.
Yeah, it's a very nice hotelPaul's just over there.
There's palm trees behind me.
There's aircraft flying above,because we're very close to
Burbank Airport.
It's been a bit of a slog toget here.
In fact, it's been a slog ofabout 20 years to a certain
extent.
We've been doing events eversince we started.
In fact, that's how we started.
(01:02):
We would do things calledfetish fairs, which were little
events normally held at theweekends in the back of a pub or
a small hall or something likethat, and people would come and
visit and see what we do.
And it wasn't just us.
It would be people making latexclothing, people making whips,
wooden instruments, anything youcan think about it Anything to
(01:22):
do with the industry.
It was almost the predecessorto Etsy.
These days, everyone sellseverything through Etsy,
although good old Etsy have nowdecided that adult is a bad
thing, so anyone on Etsy is nowleaving Etsy very quickly if
they do anything that's adultrelated.
Luckily, we've never done it atEtsy.
But that's how we started.
We started doing these smallevents and we would start to do
(01:45):
the larger events.
The larger events for us werebigger versions of the fetish
fairs, things like Kinkfest.
As we grew, the events grew, sowe then did something called
Erotica.
Now, erotica was a major eventfor us.
It ran over several years,olympia in London.
It was a massive expense for usat the time.
In fact, if it ran again, itwould still be a massive expense
for us.
It's one fact.
If it ran again, it would stillbe a massive expense for us.
(02:05):
It's one of those things thatyou just have to factor in, and
I am going to talk about expensebecause these events are not
cheap.
I am about 5 600 miles awayfrom our base in the uk.
We've had to ship three staffout here.
We've had to ship all of ourkit for the stand and pay for
the stand, pay for for the hotel, pay for flights.
(02:25):
It's not been cheap.
We've also recently done eventsin Barcelona and we've got
another event planned forGermany.
So we do two to three eventsaround the world each year.
Why do we do events?
The simple answer is because itmeans we get to go out and talk
to people and as a business,for me that is the most
important aspect of what we dothe people, the people, the
(02:45):
people that buy our products,the people that sell our
products.
We love going to talk to you.
We love going out there andjust seeing what's happening in
the world.
Most of the events we do,particularly this style of event
.
We don't walk away with bigorders, we don't walk away with
lots of sales, because that'snot the way the industry works.
And equally, we couldn't carryall the stock that we would need
(03:07):
to stock a store at a stand onan event without having to
triple or quadruple how much wespend shipping all out.
And then you get intointeresting issues with customs,
import duty and all that sortof thing which, if you're
bringing one item in, not aproblem, if you're bringing 150
SKUs, that's a problem.
So we don't do it.
(03:27):
So we just attend these eventspurely and simply to talk to
people, to show what we do, dosome demonstrations, to chat.
That's why we do it.
It's almost a case of to usethe official term, it's
networking and it's also ashowcase for what we do and how
we do it.
It's very effective for us.
It works for us.
(03:47):
What's the downside?
The first downside is cost.
It is expensive.
It's not for two events, it'sjust the fact that we're doing
an event 5,000 miles away andyou need to use one of these
things.
You can hear the aeroplanegoing over.
Now the fact is events areexpensive.
To give you a rough idea, justfor the stand alone, which I
(04:11):
think was a 10 foot by 8 footstand, was $5,000.
Then you have to add on hotel,then you have to add on flights
across the world, from the UK tothe US, and I don't feel
comfortable sending staff thecheapest possible route because,
at the end of the day, my arevaluable to me.
My staff have to be able tofunction when they get to the
(04:31):
other side.
So we tend to do business classor, in my case, the virgin
equivalent, which is premiersomething or other, but it's not
first class.
And no, I don't fly first classand leave the poor old staff in
back.
That would not be fair.
I fly the same route.
I fly the same style.
So you've paid for your stand.
Now you've got to fit the standout.
So you've got to pay forfurniture.
(04:54):
You've got to pay for electric,you've got to pay for panelling
so you can display your itemsor your posters, you've got to
pay for printing for posters,you name it.
Everything you see on a standyou effectively have to pay for,
and it's on top of the cost ofthe stand.
Sometimes you get a couple ofchairs and a table and in fact
this case we did, but we stillhad to put a stand together.
That gave us the extra bits.
The other thing that peopleforget is we have to plan for
(05:16):
these six to 12 months inadvance.
We are already planning fornext year For this particular
event, because it was quitespecial and it was quite a last
minute.
It was six months.
Amy is one of those shows thatwere quite restrictive in terms
of they, because they're afounder show.
They were based around theconcept of having US companies
(05:36):
and for many years we looked atdoing Amy and for many years we
couldn't do Amy because weweren't a US company, we were a
UK company.
But we shipped to the US.
This year was the first yearwhere, when we spoke to them,
they basically invited us, saidyeah, we would love you to come.
And we were a bit shocked.
We actually had to ask themtwice and they said, no,
definitely, we'd definitely loveto have you.
So we came, but that was backin January.
(05:59):
So we had to do the stand plan,sort the insurance out, book
hotels, book flights, work outhow to get all of our stock and
display stuff over here, andit's been interesting.
We've recently done a littlepodcast stroke video of how to
travel with eastin, but that wasbased around traveling with
eastin for personal use in yourluggage.
Traveling with eastin whenyou've got an entire display
(06:21):
system and a whole pile of otherbits and pieces is even more
interesting, but it's not as badas people think.
This time we we put everythingthrough UPS.
Two of the items got hererelatively quickly.
The third item had gone toKansas City twice, which was not
great.
When you start looking attrackers and going why is my
package still in Kansas City twodays before the event, you
(06:43):
start to worry.
The good news about UPS is theydid actually get here just on
time.
We had the setup on the Sundayand the package arrived on the
saturday.
One tip for you if you areshipping large, expensive items
around the world, stick someapple air tags in there.
It gives you at least somepeace of mind.
You know where your packagesare roughly and you can
potentially give the trackingdetails to the company that
(07:03):
shipping it and go look.
If you don't know where thepackage is, we do, it's here, go
look for it.
So we spent all the timeplanning, managed to get to
Heathrow, got through Gratianetc.
Jumped a plane eight and a halfhour flight.
So we arrived on the Saturday.
Set up was Sunday and then theshow was Monday, tuesday,
wednesday and I'm recording thison Thursday morning and we're
(07:23):
due to fly back to the UK today.
Luckily I'm not in the officetomorrow so I'm not going to
have to deal with the jet lag,because jet lag is a bit of an
issue, which is one of thereasons we fly in earlier
because we have to be able tofunction when we get here.
It's really difficult if you'rerunning on a time zone that's
five hours behind, and I thinkwe're running on something like
seven hours behind.
It's entertaining, but we haveto add in those extra days.
(07:44):
Once you arrive, the next thingis you're going to set stand up,
so hopefully everything hasarrived on your stand and all
things that you've ordered haveactually arrived the power's on
the table's there, theshelving's there, etc.
So it's now a case of cleaningeverything down, put everything
up, make it all pretty, and thattakes a few hours to get right
and half the time you'renormally running around.
(08:06):
So the organizer's saying Istill don't have power on my
stand, we've forgotten something.
Well, that's the wrong side.
We did do one event once wherewe turned up and the stand was
twice the size that we'dactually booked and they were
like oh, we gave it to you forfree because we had to change
the stand plan, which was great,but you didn't give us any
notice.
And now we've got big whitepanels which we don't have any
(08:28):
printed material, because wedidn't expect to have these big
white panels, but we coped.
That's the other thing when youdo an event, you have to realize
that it's not going to getperfect.
Carry spares, have plan Bs,bring extra bits and pieces.
Gaffer tape is always a usefulthing, cable ties, something to
cut scissors, that sort of thing.
(08:48):
If you've got a trolley becauseyou want to move things around,
bring a trolley.
You'll guarantee that otherpeople on other stands will be
coming to you and going.
Can I borrow a pair of scissors?
Can I borrow a trolley?
Because they've forgotten whatwe always forget.
We actually have a crate thatis just for event stuff which
has all of our bits and piecesin, and it works quite well.
(09:08):
We don't do events trying tosave money.
You just can't do it.
You have to realize the factthat, yep, there is a budget.
We're not going to waste money.
But in order to actually do itwell, you have to spend some
money, and that includes thingslike decent travel, decent
hotels, feeding staff.
We don't turn around to thestaff and say, oh, everyone has
to go to mcdonald's.
No, we can eat in therestaurant.
(09:29):
People have choices.
That's the way we operate.
It makes things much more funand this trip has been really
good and I will commend my stafffor doing really well on the
strip because it's worked reallywell.
We've enjoyed this.
So what is a typical day at anevent?
Well, it's not much differenceto normal.
You get up, you have somebreakfast, you get to the event,
you sit around talking topeople all day and then at the
(09:51):
end of the day, you leave theevent, this particular event.
There was some after-showthings that we were asked to
attend.
There was an award ceremonywhich we were up for an award.
Thank you very much, storeErotica.
We didn't win.
Were up for an award.
Thank you very much, storeerotica.
We didn't win.
These things happen to benominated as a uk company for a
store award in the us which isbased around us retailers.
(10:14):
That is fantastic.
That is such an honor and we'reso proud of just being
nominated.
It's brilliant.
Lunch during the shows tends tobe a bit hit and miss.
Because we're on the standchatting to people.
We do manage to not need tojump in and get some miss.
Because we're on the standchatting to people.
We do manage to not need tojump in and get some food, and
we also try and make our standsquite welcoming, so we tend not
to put tables out, which becomebarriers.
Hate that classic where youhave a table in front and you
(10:36):
sit behind the table and peoplecome talk to you.
It just puts that physicalbarrier between you.
We tend to have tables to theside and we'll stand up and talk
to people, because it's muchmore fun and it allows us to
then pick items up and talkabout particular items.
These days, most people knowabout what eSteam is, which is
great.
When we first started, you spenthalf the conversation trying to
(10:57):
explain what we do.
Now most people understand whatwe do, but there's still the
little quirks and extra bitsthat you can talk about and
explain why we are different toeveryone else.
Because we are different toeveryone else.
We don't make stuff in china.
We make stuff in the uk, on ourown workshops, which gives us
more control.
It gives us a betterunderstanding of the product.
(11:17):
Once you talk to people aboutthat, they realize that they're
actually dealing with a companythat is different.
That's the thing for us.
That's our unique selling point.
If you want to stock Easton, Itry and avoid having my podcast
as just an advertisement forwhat we do.
We want to be different.
We want to be seen to bedifferent, because that is the
way you stand out in anybusiness environment Be
(11:39):
different.
If you're the same as everyoneelse, if everything's been made
in China and it's all made ofrubber or latex or whatever,
you're just another company andthe only thing people are going
to see is different is the price.
That doesn't work for us.
So we like to be different andafter 20 years, I think I can
say it's working for us.
Now, once you're at the show,most of the time is doing the
show or eating and sleeping, sowe don't have that much time to
(12:02):
actually have time off.
We did, this time, do a coupleof touristy things.
We did manage to go up into theHollywood Hills and see the
Hollywood sign and, if I can getmy editing right, here is the
Hollywood sign.
We've been here.
We've been to Hollywood.
I think we went to Target aswell.
We did some shopping.
Once the events ended.
We then have to do a breakdown,so everything that came over
(12:26):
from the UK now has to go backinto the crates.
For some reason, every singletime we do this, they don't go
back in the crates the same way.
We always end up with morethings to go in the crate than
came in the crate and I've neverworked that one out.
We managed to squeezeeverything in the crate and got
them down to the shippers andthey're off back to the UK.
And now it's just a case ofrelaxing, going to drop, drop
the hire car off, get back tothe airport and then jump on the
plane and fly back to the UK.
(12:48):
Once we eventually get back tothe UK, and eventually our
crates get back to us, thingsdon't stop there.
Then it's a case of everythinghas to be unpacked, everything
has to be checked, everythinghas to be cleaned up, and then
we move into the business sideof things, where we start to
talk to customers.
So we'll start to do thefollow-ups.
We'll start to contact thepeople that we've spoken to on
(13:10):
the stands, take things to thenext level.
So we then start to do thebusiness side of things.
That can be weeks, it can bemonths.
It's the way it works.
So that's about it.
This is how we do eventsoverseas in the glamorous world
or international business.
Welcome to Hollywood.
Thanks for listening.
If you like what I'm doing,please consider leaving a review
(13:32):
.
But whatever you do, please besafe and have fun.
And thanks for listening.
Bye.
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