March 29, 2024 • 10 mins
Picture this: a missed phone call in a Tescos car park, a surprise email lands from the creators of a Major TV who want to send their contestants into a frenzy with a little help from our e-stim devices. That's just a taste of the electrifying journey we embarked on back in 2008.
This episode serves up a startling blend of history, high voltage hijinks, and the art of striking deals with entertainment giants. Get ready to chuckle over the antics of TV personalities under the (mild) influence of our tech, and learn how we navigated the live-wire negotiations that turned a shot at exposure into a win.
Fast-forward to today, and it's not all about the shock value—there's a serious side to the stim, I promise. As we wrap up this week's episode, remember that our kits are more than just a novelty for reality TV. They're a portal to discovery, and I'm not just talking about the contestants' journey on-screen. Tune in for insights into how these experiences shape perspectives and invite exploration. Don't forget to drop us your thoughts - your reviews on Spotify and Apple Podcasts really supercharge our day.
Signing off with a spark of excitement, I hope you find this episode as thrilling as it was enlightening. Keep the feedback coming, and remember, safety first, but always stay stimulated!
Drop us a message, we cannot reply directly but it would be great to here from you
"I make sex toys" is a the personal podcast of Wayne Allen, the Director of E-Stim Systems. The content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.
If you are interested in E-Stim Systems the company, or any of our products, have a look at https://www.e-stim.me/buy
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Wayne (00:00):
Hello everyone.
It's Wayne here from E-StimSystems and welcome to yet
another one of my littlepodcasts.
The first thing I'd like to dois thank you all from the bottom
of my heart everyone who'slistened to the last couple of
podcasts, because the responseshave been astronomical.
We decided to do these podcastsas a bit of fun and it's
something that we haven't donebefore.
Honestly, the response I've gotit's been fantastic.
(00:22):
Looking at people's comments,ideas, everything, everything
it's just astounding how popularthese podcasts are turning out
to be.
So the good news is we're goingto carry on.
We're going to try and get thema little bit more regular, so
hopefully they're going to beweekly and we have a pile of
interesting bits and piecescoming up.
But the topic of this week'spodcast is look, "mum, I'm on TV
(00:43):
Now.
That's going to be a reallystrange title for a podcast from
Eastim Systems, but it isactually quite relevant because
and I'll give you a bit ofhistory here back in 2008 and I
know that's quite a long time wewere shopping in Tesco's, my
(01:05):
wife and I, and we had a phonecall.
Now, at the time, we wererunning the business from home,
from work.
It was a 24-7 scenario andtherefore, when people phoned up
the office phone, it woulddivert to a mobile and we would
generally answer it.
Now this was a weekend and wehad a phone call.
Unfortunately, because we wereshopping, we didn't catch the
(01:25):
phone call and it went tovoicemail.
So we did the usual thing wepressed the buttons on the phone
and tried to read the voicemail.
Unfortunately, the voicemaildidn't work.
It was like OK, if it'simportant, they're ring back.
Luckily, they didn't ring back.
What they actually did was theysent an email at the same time.
So if you can't get a hold ofus on the phone, always, always,
always, send us an email.
But the contents of this emailwas from a very strange company
(01:46):
called Endemol and was askingabout 12 remotes.
Now, one thing that happened inthe UK around about that time
was something called Big Brother.
Big Brother was one of thesereality TV shows where they
stuck a whole load of people ina house and recorded them 24-7
doing silly things.
Every so often someone would bethrown out of the house and
(02:08):
they would win something,normally a big sum of money.
They've done quite a few BigBrothers around the world.
They've done quite a fewcelebrity Big Brothers, but this
one was important for usbecause it was the first time we
had been approached by a TVcompany about using our products
on TV.
What do you mean?
You're going to use your E-Stimproducts on TV?
This is not porn.
This is not a porn channel.
This is national TV.
(02:28):
Let me explain what they weredoing.
They were looking for some wayof zapping, ie electrocuting
their contestants during achallenge, which, if you think
about it, is not unusual.
The challenge actually was oneof these copper pipe things
where you had a ring and youmoved the ring around all the
curves on the copper pipe and ifyou made a ring and you moved
the ring around all the curveson the copper pipe and if you
made a mistake, it would go andin this case you would get
(02:48):
zapped or you wouldn't getzapped, the contestants would
get zapped.
Actually, there was a littlebit of a twist because it wasn't
the person doing the ring, itwas all their friends would get
zapped.
Quite an interesting littletwist.
Anyway, we had this email we hadthis conversation about could
we provide 12 of these units?
We sort of put two and twotogether and worked out this
might actually be Big Brother,considering the numbers, the TV
(03:08):
company and also the fact theywanted them delivered local to
us, to a TV studio.
We signed an NDA.
We managed to sell them theremotes and they appeared on Big
Brother.
I say managed to sell them.
Their first approach wasactually they wanted us to give
them the remotes in exchange"experience" experience.
Now, these days, unfortunately,we have quite a lot of so-called
(03:30):
influencers from Instagram orFacebook or just social media in
general who try this one on anddo the well, I'll give you lots
and lots of exposure.
You give me free product.
Generally, that doesn't work,for us believe have real value
to our community and havealready demonstrated that by the
(03:51):
fact that they've actually gotmaterial out there that is
relevant and interesting and allis well and good.
Unfortunately, none of us canactually eat exposure.
None of us can pay the billswith exposure.
So when we get asked, no matterwho you are, we're always going
to turn around and go.
Really?
The other common one with thisis we TV companies companies
turning around to us and saying'but I have no budget'.
(04:12):
The bit they forget is they'reTV company and they have
millions of pounds in the budgetand they have no budget to
purchase our products.
Really, five minutes later theycome back with the credit card
details.
But anyway, we sold them 12 ofthese remotes, and the first Big
Brother that we were involvedwith was a fantastic success.
It was hilarious.
They had them dressed up inshiny suits.
Every time they got zapped theywould jump up and round.
(04:32):
They would scream.
It was fantastic.
Incidentally, the remotes wereactually connected to a belt
they were wearing and then thepads were actually on the
buttocks.
So nothing sexual, it waspurely and simply getting zapped
.
One thing they don't tell youwhen you look at the TV is I
wouldn't say it was fixed, butthere was a little bit of
jiggery, pokery with thetechnology.
Our Remotes do allow one singlekey fob to control every single
(04:54):
remote, so you can set up 12remotes to run off a single key
fob.
You press the fire on thesingle key fob and 12 people get
zapped.
The problem is 12 people'sreactions to the same level
aren't going to be the same, soone person might sit there going
, oh that's nice, and the otherperson might be jumping up and
down.
So what we had to do is set up12 individual key fobs to set
the levels for each individualperson.
(05:16):
And then one of the producershad a master key fob which would
fire them all off at the sametime.
It wasn't directly connected tothe rings.
A lot of people thought it wasand subsequently, when we've
done other tv shows, they'veassumed it was because they've
sort of gone well, can you getit to connect to this, that and
the other?
And the answer is no.
That was actually theproduction team literally just
(05:36):
waiting for the buzzer to go offand then they would press the
button zap brilliant, fantasticshow.
Six months later, we get anotherphone call, not from big
brother well, not from BigBrother in the UK, but from Big
Brother in Australia and theywanted to effectively repeat the
same thing.
And this happened quite a fewtimes, and I think at the moment
(05:57):
we're up to about 15 differentBig Brothers who have basically
used our kit to zap theircontestants.
Why are they using our kit?
Why aren't they using thecompetitors?
Why aren't they using otherstuff out there?
Well, some of the companies douse other kits, but one of the
things we've noticed is therunners.
Now, runners are the people whobasically run around and do all
the jobs that nobody else doeson a TV show, from getting the
(06:20):
coffee to phoning up E-Stimcompanies and asking if they can
have kit.
They're the ones who willinterface between the producers
and the suppliers.
So the runners are generallyfreelancers and they'll work
from company to company.
They'll have a successful showon Big Brother 2008, and they'll
go and move on to another showand they'll bring their
expertise and their skills andtheir ideas and their contact
(06:41):
list to the new company.
So we ended up doing quite afew Big Brothers and then we
started doing other shows.
Now we've got a whole list ofshows that we've worked at.
Ant and Dec.
If you're in the UK, you knowexactly who Ant and Dec is.
I'm a Celebrity Get Me Out ofhere which was down in the
jungle in Australia.
We did try and get down toAustralia.
We told them they really neededto send us to be their
(07:02):
technical advisors, but for somereason they said no.
But we've done quite a few TVshows, Caz, incidentally, my
wife wife actually met Ant andDec for another reason in 2016
and mentioned the fact that wemanufactured these zap things
that they'd been experiencing ontheir shows and they were like
are they gonna get?
Are we having them again?
No, please don't stop doing it.
(07:22):
Another time we had to do a showwith a guy called Chico.
Chico was a musician who wasquite famous at the time with
Chico Time, and we had to do ashow where we were zapping two
or three contestants when theywere asking certain questions.
The problem with thisparticular show was it was an
environment where it was very,very radio intense.
(07:44):
There was a lot of radio micsgoing on and although our units
don't interfere with radio mics,they're using a regulated legal
frequency.
If you're in an environmentwhich has interfere with radio
mics, they're using a regulatedlegal frequency.
If you're in an environmentwhich has lots of radio mics and
bits and pieces going on, itjust swamps everything out and
the remotes just don't work thatwell.
So if you're going to do tv,you need to come up with some
method of getting them to fire.
What it was was me sitting onthe front row of the audience
(08:07):
with a remote control zappingthe individuals when they
answered the wrong question.
It was an interesting day.
I got some very strange looksfrom the audience because they
were all getting into the showand I'm just concentrating on
whether I'm actually going topress the button at the right
time.
And I did get to meet Chico,who's a great guy.
Now, one of the things I didmention is the fact that we had
to sign NDAs and some of thecompanies that we worked with
(08:29):
still have those NDAs in place,so we can't actually say who
they are or what they did, butmost of the time it's quite
obvious, because half the timethey put the remotes on places
where you can see them and thenthey publish YouTube videos and
things.
If you go on our YouTubechannel you can see a few of
them in action.
The other thing that we foundwith some of the companies is
they would approach us to writetheir risk assessment, which is
(08:50):
really quite a bizarre idea.
Would approach us to writetheir risk assessment, which is
really quite bizarre idea.
But their insurance company sawus as the experts with the
company manufacturing these.
We've been manufacturing themnow for 20 odd years, therefore
we do know some of the risks andthe potential pitfalls.
The interesting thing was theirinsurers then spoke to our
insurers, who phoned us up andsaid do you have a risk
assessment?
And bear in mind this was thesame day, I think, that we'd
(09:11):
written the original riskassessment for the TV company.
We said is this in relation toX company.
And they went, yes, it is.
And we wrote yeah, we wrote therisk assessment for that
company.
And they were like, okay,because we've just been
approached by their insurers toclarify the risk assessment that
you wrote is the same as therisk assessment that you have.
Yeah, is the same as the riskassessment that you have.
Yeah, it's the one that wewrote for them because it's
(09:31):
based on our risk assessment.
Okay, yeah, no, that's not aproblem, because we consider you
to be the experts.
Anyway, the other thing that'shappened a couple of times is
they've said we want the silversuits as well.
And I'm like, yeah, we don'tmake the silver suits, we just
do e-sim kit.
We don't do silver costumes.
You and they're like, oh, okay,fine, and they do.
We still continue to do TVcompanies.
(09:52):
We still have feedback from TVcompanies Because we still offer
a lifetime guarantee on units.
We have had units come back thathave been used in the past on
other TV shows and somehow havegone down the line to a new TV
show and they phoned us up andsaid can you do renovations on
this, can you make sureeverything's working?
And it's like, yeah, yeah, noproblem, we can do that, we can
sort that out for you.
So that is how e-stim systemsgot on tv and continues to be on
(10:15):
tv, not just in the uk.
We've probably done about 20 or30 countries now in some very
obscure ones, and sadly they'renot sending me out to fly and be
the expert on these shows.
They just buy the kit and shipit out to them.
If you want any E-Stim kit fortv shows, don't forget you can
contact us.
Anyway, thanks for listening.
Hopefully you've learnedsomething and it's been
entertaining.
I've certainly enjoyed doingthis and please, as this is a
(10:37):
podcast, please consider leavingus a review.
It would be great to hear whatyou think of us on the Spotify's
and the Apple podcasty thingsthat's going on, but please,
whatever you do, be safe andenjoy yourself.
Bye.
Hello everyone.
It's Wayne here from E-StimSystems and welcome to yet
another one of my littlepodcasts.
The first thing I'd like to dois thank you all from the bottom
of my heart everyone who'slistened to the last couple of
podcasts, because the responseshave been astronomical.
We decided to do these podcastsas a bit of fun and it's
something that we haven't donebefore.
Honestly, the response I've gotit's been fantastic.
(00:22):
Looking at people's comments,ideas, everything, everything
it's just astounding how popularthese podcasts are turning out
to be.
So the good news is we're goingto carry on.
We're going to try and get thema little bit more regular, so
hopefully they're going to beweekly and we have a pile of
interesting bits and piecescoming up.
But the topic of this week'spodcast is look, "mum, I'm on TV
(00:43):
Now.
That's going to be a reallystrange title for a podcast from
Eastim Systems, but it isactually quite relevant because
and I'll give you a bit ofhistory here back in 2008 and I
know that's quite a long time wewere shopping in Tesco's, my
(01:05):
wife and I, and we had a phonecall.
Now, at the time, we wererunning the business from home,
from work.
It was a 24-7 scenario andtherefore, when people phoned up
the office phone, it woulddivert to a mobile and we would
generally answer it.
Now this was a weekend and wehad a phone call.
Unfortunately, because we wereshopping, we didn't catch the
(01:25):
phone call and it went tovoicemail.
So we did the usual thing wepressed the buttons on the phone
and tried to read the voicemail.
Unfortunately, the voicemaildidn't work.
It was like OK, if it'simportant, they're ring back.
Luckily, they didn't ring back.
What they actually did was theysent an email at the same time.
So if you can't get a hold ofus on the phone, always, always,
always, send us an email.
But the contents of this emailwas from a very strange company
(01:46):
called Endemol and was askingabout 12 remotes.
Now, one thing that happened inthe UK around about that time
was something called Big Brother.
Big Brother was one of thesereality TV shows where they
stuck a whole load of people ina house and recorded them 24-7
doing silly things.
Every so often someone would bethrown out of the house and
(02:08):
they would win something,normally a big sum of money.
They've done quite a few BigBrothers around the world.
They've done quite a fewcelebrity Big Brothers, but this
one was important for usbecause it was the first time we
had been approached by a TVcompany about using our products
on TV.
What do you mean?
You're going to use your E-Stimproducts on TV?
This is not porn.
This is not a porn channel.
This is national TV.
(02:28):
Let me explain what they weredoing.
They were looking for some wayof zapping, ie electrocuting
their contestants during achallenge, which, if you think
about it, is not unusual.
The challenge actually was oneof these copper pipe things
where you had a ring and youmoved the ring around all the
curves on the copper pipe and ifyou made a ring and you moved
the ring around all the curveson the copper pipe and if you
made a mistake, it would go andin this case you would get
(02:48):
zapped or you wouldn't getzapped, the contestants would
get zapped.
Actually, there was a littlebit of a twist because it wasn't
the person doing the ring, itwas all their friends would get
zapped.
Quite an interesting littletwist.
Anyway, we had this email we hadthis conversation about could
we provide 12 of these units?
We sort of put two and twotogether and worked out this
might actually be Big Brother,considering the numbers, the TV
(03:08):
company and also the fact theywanted them delivered local to
us, to a TV studio.
We signed an NDA.
We managed to sell them theremotes and they appeared on Big
Brother.
I say managed to sell them.
Their first approach wasactually they wanted us to give
them the remotes in exchange"experience" experience.
Now, these days, unfortunately,we have quite a lot of so-called
(03:30):
influencers from Instagram orFacebook or just social media in
general who try this one on anddo the well, I'll give you lots
and lots of exposure.
You give me free product.
Generally, that doesn't work,for us believe have real value
to our community and havealready demonstrated that by the
(03:51):
fact that they've actually gotmaterial out there that is
relevant and interesting and allis well and good.
Unfortunately, none of us canactually eat exposure.
None of us can pay the billswith exposure.
So when we get asked, no matterwho you are, we're always going
to turn around and go.
Really?
The other common one with thisis we TV companies companies
turning around to us and saying'but I have no budget'.
(04:12):
The bit they forget is they'reTV company and they have
millions of pounds in the budgetand they have no budget to
purchase our products.
Really, five minutes later theycome back with the credit card
details.
But anyway, we sold them 12 ofthese remotes, and the first Big
Brother that we were involvedwith was a fantastic success.
It was hilarious.
They had them dressed up inshiny suits.
Every time they got zapped theywould jump up and round.
(04:32):
They would scream.
It was fantastic.
Incidentally, the remotes wereactually connected to a belt
they were wearing and then thepads were actually on the
buttocks.
So nothing sexual, it waspurely and simply getting zapped
.
One thing they don't tell youwhen you look at the TV is I
wouldn't say it was fixed, butthere was a little bit of
jiggery, pokery with thetechnology.
Our Remotes do allow one singlekey fob to control every single
(04:54):
remote, so you can set up 12remotes to run off a single key
fob.
You press the fire on thesingle key fob and 12 people get
zapped.
The problem is 12 people'sreactions to the same level
aren't going to be the same, soone person might sit there going
, oh that's nice, and the otherperson might be jumping up and
down.
So what we had to do is set up12 individual key fobs to set
the levels for each individualperson.
(05:16):
And then one of the producershad a master key fob which would
fire them all off at the sametime.
It wasn't directly connected tothe rings.
A lot of people thought it wasand subsequently, when we've
done other tv shows, they'veassumed it was because they've
sort of gone well, can you getit to connect to this, that and
the other?
And the answer is no.
That was actually theproduction team literally just
(05:36):
waiting for the buzzer to go offand then they would press the
button zap brilliant, fantasticshow.
Six months later, we get anotherphone call, not from big
brother well, not from BigBrother in the UK, but from Big
Brother in Australia and theywanted to effectively repeat the
same thing.
And this happened quite a fewtimes, and I think at the moment
(05:57):
we're up to about 15 differentBig Brothers who have basically
used our kit to zap theircontestants.
Why are they using our kit?
Why aren't they using thecompetitors?
Why aren't they using otherstuff out there?
Well, some of the companies douse other kits, but one of the
things we've noticed is therunners.
Now, runners are the people whobasically run around and do all
the jobs that nobody else doeson a TV show, from getting the
(06:20):
coffee to phoning up E-Stimcompanies and asking if they can
have kit.
They're the ones who willinterface between the producers
and the suppliers.
So the runners are generallyfreelancers and they'll work
from company to company.
They'll have a successful showon Big Brother 2008, and they'll
go and move on to another showand they'll bring their
expertise and their skills andtheir ideas and their contact
(06:41):
list to the new company.
So we ended up doing quite afew Big Brothers and then we
started doing other shows.
Now we've got a whole list ofshows that we've worked at.
Ant and Dec.
If you're in the UK, you knowexactly who Ant and Dec is.
I'm a Celebrity Get Me Out ofhere which was down in the
jungle in Australia.
We did try and get down toAustralia.
We told them they really neededto send us to be their
(07:02):
technical advisors, but for somereason they said no.
But we've done quite a few TVshows, Caz, incidentally, my
wife wife actually met Ant andDec for another reason in 2016
and mentioned the fact that wemanufactured these zap things
that they'd been experiencing ontheir shows and they were like
are they gonna get?
Are we having them again?
No, please don't stop doing it.
(07:22):
Another time we had to do a showwith a guy called Chico.
Chico was a musician who wasquite famous at the time with
Chico Time, and we had to do ashow where we were zapping two
or three contestants when theywere asking certain questions.
The problem with thisparticular show was it was an
environment where it was very,very radio intense.
(07:44):
There was a lot of radio micsgoing on and although our units
don't interfere with radio mics,they're using a regulated legal
frequency.
If you're in an environmentwhich has interfere with radio
mics, they're using a regulatedlegal frequency.
If you're in an environmentwhich has lots of radio mics and
bits and pieces going on, itjust swamps everything out and
the remotes just don't work thatwell.
So if you're going to do tv,you need to come up with some
method of getting them to fire.
What it was was me sitting onthe front row of the audience
(08:07):
with a remote control zappingthe individuals when they
answered the wrong question.
It was an interesting day.
I got some very strange looksfrom the audience because they
were all getting into the showand I'm just concentrating on
whether I'm actually going topress the button at the right
time.
And I did get to meet Chico,who's a great guy.
Now, one of the things I didmention is the fact that we had
to sign NDAs and some of thecompanies that we worked with
(08:29):
still have those NDAs in place,so we can't actually say who
they are or what they did, butmost of the time it's quite
obvious, because half the timethey put the remotes on places
where you can see them and thenthey publish YouTube videos and
things.
If you go on our YouTubechannel you can see a few of
them in action.
The other thing that we foundwith some of the companies is
they would approach us to writetheir risk assessment, which is
(08:50):
really quite a bizarre idea.
Would approach us to writetheir risk assessment, which is
really quite bizarre idea.
But their insurance company sawus as the experts with the
company manufacturing these.
We've been manufacturing themnow for 20 odd years, therefore
we do know some of the risks andthe potential pitfalls.
The interesting thing was theirinsurers then spoke to our
insurers, who phoned us up andsaid do you have a risk
assessment?
And bear in mind this was thesame day, I think, that we'd
(09:11):
written the original riskassessment for the TV company.
We said is this in relation toX company.
And they went, yes, it is.
And we wrote yeah, we wrote therisk assessment for that
company.
And they were like, okay,because we've just been
approached by their insurers toclarify the risk assessment that
you wrote is the same as therisk assessment that you have.
Yeah, is the same as the riskassessment that you have.
Yeah, it's the one that wewrote for them because it's
(09:31):
based on our risk assessment.
Okay, yeah, no, that's not aproblem, because we consider you
to be the experts.
Anyway, the other thing that'shappened a couple of times is
they've said we want the silversuits as well.
And I'm like, yeah, we don'tmake the silver suits, we just
do e-sim kit.
We don't do silver costumes.
You and they're like, oh, okay,fine, and they do.
We still continue to do TVcompanies.
(09:52):
We still have feedback from TVcompanies Because we still offer
a lifetime guarantee on units.
We have had units come back thathave been used in the past on
other TV shows and somehow havegone down the line to a new TV
show and they phoned us up andsaid can you do renovations on
this, can you make sureeverything's working?
And it's like, yeah, yeah, noproblem, we can do that, we can
sort that out for you.
So that is how e-stim systemsgot on tv and continues to be on
(10:15):
tv, not just in the uk.
We've probably done about 20 or30 countries now in some very
obscure ones, and sadly they'renot sending me out to fly and be
the expert on these shows.
They just buy the kit and shipit out to them.
If you want any E-Stim kit fortv shows, don't forget you can
contact us.
Anyway, thanks for listening.
Hopefully you've learnedsomething and it's been
entertaining.
I've certainly enjoyed doingthis and please, as this is a
(10:37):
podcast, please consider leavingus a review.
It would be great to hear whatyou think of us on the Spotify's
and the Apple podcasty thingsthat's going on, but please,
whatever you do, be safe andenjoy yourself.
Bye.
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