In the first-ever episode of Programmatic Perspectives, Wayne Tassie, Group Director, Integrated Solutions at DoubleVerify and Chair of IAB Europe's Programmatic Trading Committee is joined by Rob Georgeson, Head of Programmatic, Performics at Zenith, UK as they explore the role of an agency in 2024.
Wayne Tassie and Rob discuss agency talent, the integrated client model, and what brands want over the next 12 months.
They also debate what solutions will win in the post-third-party cookie era, with advice to brands on what they need to do to prepare. It’s a must-listen and a great way to kick off this new series.
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