In this episode, our Industry Development & Insights Director, Marie-Clare, is joined by Max de Jong, Sr. Manager Media Performance & Consumer Insights at Albert Heijn, and Andy Flint, Head of Business Development at ABC.Together, they explore why certification is becoming a crucial foundation for building trust, transparency, and consistency in Retail Media. Max shares Albert Heijn’s journey toward certification and what it means for their partners and advertisers, while Andy gives a behind-the-scenes look at the audit process and how it sets clear standards for measurement.
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