New television measurement and beyond

The existing television ecosystem is rapidly changing. As the world has moved to a life lived mostly indoors, streaming television has quickly become the de facto resource for consumers. In the latest episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what media measurement will look like for this new future of television. Are there lessons we can learn from the early days of broadcast measurement that we can apply to the future? They also highlight what companies can do to empower employees to become active in this new era of sweeping social change.  

---

Hosted on Acast. See acast.com/privacy for more information.