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September 9, 2020 32 mins
The 2020 IAB Podcast Upfront has officially commenced! The three-day virtual event allows media buyers to preview the latest and greatest in podcast programming from the biggest names in digital audio. Lizzy Denihan, VP of Sales at Cadence13 joins IAB’s Brad Berens and Zoe Soon to recap the first day in this special edition of IAB Real. Tune in to learn about the presentation highlights, special guests, and more.

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The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.

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