Harnessing the Power of Partnership and Data Innovation to Drive Community Impact
In this episode of IAMCP Profiles in Partnership, hosts Anthony Carrano and Rudy Rodriguez welcome Denny Ghim of Sandler Partners and Promod Antony, CEO of Logic Intelligence, for a dynamic conversation about collaboration, data-driven innovation, and how to make a lasting social impact through strategic partnerships.
Denny and Promod share how their professional paths intersected through the IAMCP community and led to a successful project that helped the Oregon Food Bank transform its data infrastructure. Along the way, they open up about their unique personal journeys, their commitment to community, and the value of strong, cross-functional partnerships.
Throughout this episode, Anthony, Rudy, Denny, and Promod explore:
- Bringing Technology and Purpose Together
Promod and Denny recount their collaborative project with the Oregon Food Bank, where Logic Intelligence built a cloud-based data analytics platform to replace legacy manual systems. Using tools like Azure, Power BI, and Azure Data Factory, their joint solution increased efficiency, automation, and data accessibility—ultimately helping the nonprofit serve its mission more effectively. - The Role of IAMCP in Sparking Collaboration
Both guests share how the IAMCP community served as the bridge for their partnership. They reflect on the value of in-person chapter meetings, building trust through networking, and how those connections can lead to high-impact business opportunities that go beyond the bottom line. - From Software to Services: A 360° Technology Offering
Denny explains how Sandler Partners operates as a one-stop technology distribution hub, offering everything from internet services to cybersecurity. By partnering with experts like Promod, he’s able to bring complementary capabilities to the table—demonstrating how collaboration across specialties amplifies value for clients. - Entrepreneurship, Family, and Creative Expression
The conversation also shines a light on the people behind the work. Promod shares how his company began as a passion project after immigrating from India and evolved into a family business, even involving his children. He and his wife also launched Curry TV, a fun and flavorful YouTube channel focused on healthy cooking and community engagement. Meanwhile, Denny reveals a fun chapter from his past as a martial artist and stunt actor in Teenage Mutant Ninja Turtles III—a reminder of how diverse and vibrant the lives behind business can be.
Advice for Future Partners
The episode closes with advice for partners looking to build meaningful collaborations: show up, be reliable, communicate clearly, and think bigger. By focusing on shared success and long-term value, partnerships like Denny and Promod’s can drive real transformation—for businesses and the communities they serve.
This episode is a must-listen for anyone passionate about data-driven innovation, nonprofit impact, and the real-world power of Microsoft partner collaboration. Whether you're a technology leader, business developer, or entrepreneur, you'll come away inspired by what’s possible when the right people—and the right ideas—come together.
Listener Links / Resources
GUESTS
Promod Antony, CEO at Logic Intelligence
LinkedIn:
- Promod Antony | LinkedIn
- Logic Intelligence | LinkedIn
URL: Logic Intelligence
Denny Ghim, Director of Channel Sales at Sandler Partners
LinkedIn:
- Denny Ghim | Linke
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Anthony Carrano (00:06):
Welcome to the IAMCP Profiles and Partnership,
the podcast that showcases howMicrosoft partners and IAMCP
members boost their business bycollaborating with other members
and partners. I'm your co-host,Anthony Carrano. And in each
episode, I'll be talking to someof the most innovative and
successful partners in theMicrosoft ecosystem. The
International Association ofMicrosoft Channel Partners,
(00:28):
otherwise known as IAMCP, is acommunity of Microsoft partners
who help each other grow andthrive. Members can find and
connect with other partnerslocally and globally and access
exclusive resources andopportunities.
Whether you're looking for newcustomers, new markets, or new
solutions, IAMCP can help youachieve your goals. We'll hear
their stories, learn from theirexperiences, and discover the
(00:51):
best practices and strategiesthey use to increase customer
loyalty and grow revenues.Whether you're a new partner or
an established one, you'll findvaluable insights and
inspiration in this podcast. Wehope you enjoy this podcast and
find it useful and inspiring. Ifyou do, please subscribe, rate,
and review us on your favoritepodcast platform.
(01:12):
And don't forget to follow us onsocial media and connect with us
on our website,www.profilesandpartnership.com,
where you can find moreinformation, resources, and
opportunities to partner forsuccess. Thank you for
listening, and now let's getstarted with today's episode.
But before we dive into ourinterview, let me ask you, have
(01:32):
you ever wondered what it takesto turn a simple idea into a
monumental project that impactsthousands of lives? And how are
you leveraging IAMCP to learnabout the programs and
specializations of each partnerto help you effectively achieve
those projects and grow yourbusiness at the same time? We
dive into these questions andmany others in this podcast with
(01:54):
the help of our guests as theyshare their stories, challenges,
and successes, and give youpractical tips and advice on how
to partner for success.
Are you ready to join us on thisjourney? Then stay tuned because
we have a great show for youtoday. Our guests are Promod
Antony, the CEO at LogicIntelligence, a data platform
and analytics company, and DennyGhim, the director of channel
(02:16):
sales at Sandler Partners, anational distributor of IT
services and products. Let'shear what they have to say.
Well, welcome Promod and Dennyto the podcast today. Really
excited to have both of you onand appreciate you joining us.
Denny Ghim (02:32):
Thanks for having us.
Promod Antony (02:33):
Thank you for having us.
Anthony Carrano (02:34):
Excellent. Excellent. Well, let's start
off. You know, Denny, why don'tyou tell us a little bit about
yourself and your role in thecompany?
Denny Ghim (02:42):
So Denny Ghim with Sandler Partners. We're the
largest privately held,technology service distributor
in the country. So what thatmeans is a single place where
technology professionals and ITleaders can come to and get all
of their technology servicesranging from internet, IT
(03:07):
support, data storage, softwaredevelopment, and you name it.
And so it goes very deep andwide as we have over 300 plus
different carrier providers, andadding more every day as AI is
expanding and growing is onlylimited to people's
imaginations. So that isessentially what I do there or
(03:32):
what Sandler is.
And my role is a channelmanager. I, I do two things. I
recruit agents. So, forinstance, Promod is a great
representation of that as webuilt a partnership where I'd
say, "Promod, hey, I can add allof this value to your business,
and let me show you how." Ashe's been focused on software, I
(03:54):
can provide him support on allthe services that the businesses
that he's talking to, alreadyuse in the internet space, IT,
support, data storage, Internetof Things, and even more and
beyond to help deepen thoserelationships.
So I recruit agents, and then Ialso help those agents close
(04:15):
business, And then I also, willtalk directly to businesses and
sell directly and try to closebusinesses. And when I find
those opportunities, in thiscase that we're talking about
today, I, will bring thosesometimes to my partners like
Promod and say, "Hey. I thinkthere's a fit here. We should do
business, and I think you canhelp this customer." So that's
(04:37):
that's what I do in a nutshell.
Anthony Carrano (04:39):
No. That's fantastic. That's fantastic. Now
and, Promod, how about yourself?
Promod Antony (04:44):
Yeah, I'm Promod from Logic Intelligence. I am
the CEO and President of LogicIntelligence. I've been in,
we've been in business fortwenty five years and been,
leading the company for a coupleof decades now. We are a
technology solutions providerspecializing in advanced
analytics, business processautomation and smart
(05:06):
manufacturing. We work withmanufacturing companies
construction and non profit.
Those are the sectors we areconcentrated in. Mainly we help
companies to make theirdecisions faster.
Anthony Carrano (05:24):
And maybe just a little bit about why did you
start the company?
Promod Antony (05:29):
Yeah, I always had a passion to start the
company and I came from Indialike twenty five years ago and
back then I started as apackaging company when I came
here. Later I started and foundmy business partner and started
(05:50):
the business and ever since it'sso nice and getting that
freedom, freedom of time,freedom of choices. That's the
main thing for me.
Anthony Carrano (06:02):
No, that's awesome. That's awesome. I can
definitely share in thosesentiments as I've been kind of
a founder entrepreneur eversince I got out of college. So
it's an incredible grind, butthere's definitely a lot of
freedom that comes with that. Sothat's fantastic.
Now I know you both, you know,are are heavily involved, like,
within IAMCP. When did you join,the IAMCP?
Denny Ghim (06:25):
I joined in 2022. I was introduced to the IAMCP by,
JP O'Donnell. It was a whole newworld universe that I hadn't
really even known existed. Thewhole micro Microsoft universe,
which I lived completelyoutside, but running parallel to
for many years. And so justunderstanding and still getting
(06:47):
my head around, that business.And and, it's been a wonderful
journey so far, and I've met somany great people and so people
like Promod.
Promod Antony (06:57):
Yeah. And for me, I started like three years ago.
So we were a Microsoft shop fora long time, maybe like twenty
years or something but we didn'tknow that this IAMCP group
accession so when we were at oneof the conferences at NMSDC
(07:18):
conference one of the guys cameback to me and said, "Oh there
is a group in IAMCP they meetevery month at CL," so I found
the group and then ever sinceit's so nice we we actually go
for networking at the high CPCLchapter.
Anthony Carrano (07:38):
Nice, nice. Well, I know we're really
anxious to kind of get into yourstory and how you guys have
collaborated and really createsome unique value for a really
cool organization. But before wedo, I know you guys have some
really amazing, some funprojects that you things that
you've done on the side. Now, Iknow, Promod, I mean, you've got
a couple of things going onwhere you've got a YouTube
(08:01):
channel and some other things.So why don't you share with our
audience kind of what do youhave going on there?
Promod Antony (08:07):
It's a fun project. So it started during
the pandemic when we weresitting inside the house and we
don't have any ways to gooutside. No networking, nowhere
to see people. So my wife and Iactually said, why don't we
start a YouTube live channel andgo live at a particular time and
(08:29):
we, she became an Amazoninfluencer and then we went live
every Monday and Friday at 5PMand we start to see people
coming in like 3,000 to 5,000people.
Anthony Carrano (08:44):
Wow.
Promod Antony (08:45):
And we see those repeated people coming and say
it's a fun thing and at the sametime by the time we are done we
have the dinner ready.
Anthony Carrano (08:55):
What's the YouTube channel called though?
Promod Antony (08:58):
It's called Curry TV.
Anthony Carrano (09:00):
Okay. And it's going on how I mean, that's kind
of a silly question, but it'show you can prepare various
dishes, you know, curry dishes.
Promod Antony (09:08):
Yeah, I mean, she loves cooking. I like taking
videos and photos. So I getexcuses to buy all these
equipments. And then she'll dothe live demonstration of the
cooking and we make a healthyfood at home. That's the main
(09:28):
and we try to encourage kids toeat healthy. That's our main
motivation to do this channel.
Anthony Carrano (09:36):
And are all these still available on demand?
Promod Antony (09:38):
Yeah, it's curry.tv. Curry. So we
trademarked the name too. Andthen it's curry.tv
Anthony Carrano (09:48):
Well, we'll definitely have the link to that
in the show notes. That's,that'd be fun. That'd be fun.
Also though, but you werementioning as we were talking
about, you get your sons or yourkids that are in college and
they're involved in thebusiness. Tell us a little bit
about that.
Promod Antony (10:05):
Yeah, it's a family business and even though
I was in business for a longtime, my wife is my business
partner now and my kids, I havefour kids and the elder kids
they are in the business. Theyare working with the business.
Elder one he's already Power BIcertified and working together
(10:26):
with the team. He'd been to acouple of IAMCP meetings as
well. So he's getting the nextgeneration ideas and everything.
He's bringing those kinds ofideas to the table.
Anthony Carrano (10:42):
That is fantastic. Now, Danny, you've
got a really cool backgroundstory where like you're, you
know, an action star.
Denny Ghim (10:54):
Well, this is back when I was quite a bit younger.
I had an opportunity to, be in amovie, Teenage Mutant Ninja
Turtle 3, when they used to haveanimatronic heads and actual
physical actors and so forth. In1993, my karate instructor let
me know that they were castingfor a film. And there were about
(11:19):
200 martial arts people thatshowed up. And I have a of a
little bit of a history ofmartial arts where I used to
learn martial arts under agentleman named Junki Yoshida,
who's the inventor of Yoshidasauce you'll see in Costco's
everywhere.
Anthony Carrano (11:37):
Wow.
Denny Ghim (11:38):
Yeah, he was my sensei. And then his nephew,
Kent, is the one that I startedlearning under during college.
And so anyway, he told me aboutthis casting call.
We went out and they selected 11of us out of the 200. And then
we spent the next four months inAstoria, where they were
(12:00):
building out a fifteenth centuryvillage palace inside this
hangar. And us 11 guys just werea bunch of meatheads working out
all day, playing fight scenesand making stuff up as we went.
And our stunt coordinator wouldstamp his rubber stamp and say,
"That's good." That's his creditthat you would get.
(12:23):
But we had a fantastic time andit was so much fun. I remember
as like almost like a summercamp and getting paid for it. I
bought my first sports car thatsummer. I bought a 300Z T-Top.
And man, I thought it was thecoolest thing.
(12:44):
And we had a little two bedroomapartment with seven guys. We
all stashed in one apartment. Ithink back now, that place was
so disgusting. But, you know,we're a bunch of meatheads. We
didn't really think anything ofit.
But, yeah, we spent that summermaking fight scenes. I
negotiated with a local highschool to open up their gym so
(13:06):
that all the all the extras,they were probably like, I don't
know, maybe a 100 to 150 martialarts guys and extras and
villagers and whatnot. They cameinto town and didn't have
anything to do in the downtime.So I got the gym open so we
(13:26):
could all shoot hoops and wouldlift weights and hang out. And
we had a good time. And thenyeah...
And so I guess that movie cameout. I got an opportunity to
wrestle with the main people,April and Casey Jones, and
they're throwing me around andall that kind of stuff. So it
(13:47):
was it was a lot of fun. Acouple of my friends went on to
do other things.
One of the turtles, I think itwas Michelangelo, was actually
one of the characters in thatvideo game Street Fighter. And
yeah, he was I don't know whatthe name of that guy is, but he
(14:08):
was, the he actually had acartoon of him in it, which was
kind of funny seeing him inthere. So, yeah, it was a lot of
stuff that spawned off of that.But I knew acting wasn't going
to be my career, but I tell youwhat, it was it was one
fantastic opportunity. And Ithink we even had a spot on the
news channel that summer.
(14:29):
So I recommend highlyrecommended if you guys can get
away for four months and get ona film. Go do it.
Anthony Carrano (14:38):
That's it. That's it. But just keep your
apartment clean, though. That'sright.
Denny Ghim (14:44):
That's for sure.
Anthony Carrano (14:46):
Well, that's fun. That's fun. Those are some
great stories. Really appreciateyou guys sharing that. One thing
is, as you were sharing, somaybe, a little bit about, you
know, you talked a little bitabout you know the areas of
focus can you share a little bitmore about the area of like
specializations there at LogicIntelligence?
Promod Antony (15:06):
Yeah we are a technology solutions provider
mainly providing decisionsupport systems so we help
companies to automate their dataflow and workflows to create
meaningful insights from thedata and help with their
decision making process. We workwith companies in the
(15:27):
manufacturing construction andnon profit. Sometimes it may be
for sales and marketing, it maybe for retail IT or some of the
departments but then the mainconcept is to create that
unified data analytics platformto take decisions, intelligent
decisions based on the data andthe insights.
Anthony Carrano (15:52):
And before we get to the story, Denny, is
there some more that youcould maybe share a little bit
about the areas ofspecialization for Sandler?
Denny Ghim (15:59):
Yeah. So Sandler is, you know, it's a little bit more
difficult to give one specificspecialization, but if you can
just think of the model of atechnology distribution center.
So I'll give you a perfectexample is one of my agents, the
director of IT, had originallyreached out for some Internet
(16:21):
circuits. Oh, piece of cake. Youknow, let's take a look at your
locations.
You have five locations. Let'stalk about, "Okay, how can we do
this securely?" And networksecurity is actually very
important these days, as thosecyber guys, some bad guys are
going after these medium sizedSMB to enterprise customers. So
(16:42):
we started talking about that.And then we started talking
about, well, you know, we'regoing through a digital
transformation.
We need to upgrade ourequipment. We need to get into
using Cisco and Meraki platformsfor WiFi distribution for our
business and modernize whatwe're doing. On the software
side, we want to move ourlicensing over so that you can
(17:05):
manage it. And by the way, ourERP and various CRM systems are
a little bit antiquated. We'dlove some help in that.
So that, you know, roughlythousand dollar account all of a
sudden became a $10,000 billermonthly. And we were able to
modernize and lift up thatcompany so that their
(17:28):
competitors may be at the samelevel, but because of what
they're doing, technology isallowing them to up their game.
They're going from high schoolplayers to NBA players. Now
they're able to move faster, dobigger things, not be restricted
by the technology that's holdingthem back to organize and help
(17:51):
with workflow efficiency andalso do it securely with all the
cybersecurity strategies andplatforms. So their cyber
posture is state of the art.
They're on par as a, I wouldcall them they're about a
$40,000,000 company, kind of asmall enterprise SMB type
(18:13):
company, but they're able tocompete with any company that's
a billion dollar company becauseof the things that they
transitioned over. So if youthink of what we do specialize
in is we bring solutions andtechnology to surround
organizations, companies tobring up the full potential of
(18:34):
what they can do. And so I guessthat would be kind of the
specialization is you can take alittle bit or all of it. It's
just a matter of, you know,what is needed.
Anthony Carrano (18:45):
No, that's fantastic. And I really look
forward to hearing about how youguys really collaborated in this
upcoming story. Rudy?
Rudy Rodriguez (18:56):
Yeah. Well, let's get started on this story.
I want to hear this partnershowcase that you guys worked
on. Can you tell us a little bitabout the client, you know, how
big they are, the industry thatthey're in, and the technology
that you implemented, andparticularly what challenges
they were facing that broughtyou two together?
Denny Ghim (19:14):
Well, I'll start. So Oregon Food Bank was originally
my client. So, I, I did a numberof things for them on the
infrastructure with, VoIP,Internet, and so forth. I had a
relationship over there. And,there came a need where, their
project manager reached outsaying that they need a data
(19:36):
repository platform.
You know, to be honest, that wassomething that I had never dealt
with before. And so I had knownthat there's probably a dozen or
so different providers that cando that. But when I met Promod,
I guess we can go more into howthat kind of evolved. But when I
(19:56):
met Promod, I found out Promodsays that's exactly what we do.
And I'm like, well, perfect.
It was meant to be. So, youknow, I felt quite blessed in
that situation that not only didI meet an expert in the field,
but somebody local, somebody Icould see eye to eye. And those
IAMCP meetings, I think, areimportant. Not as many people
(20:20):
show up in person, but I thinkthe value of showing up in
person sometimes, you get tomeet them, know, get to know who
they are. And so I wasencouraged once we met how that
developed and the need from theOregon Food Bank.
You know, they're probablythey're the largest food
distribution company ornonprofit in the region. And
(20:43):
they kind of set the tone forother food banks in Oregon and
Washington and probably someother states as well. So a lot
of what they do, you know, getdistributed to their, I think,
something like 250 differentaffiliates that they push out.
So and what they do is theyliterally save lives daily
(21:04):
because people go hungry. Youknow, there's a lot of, food
insecurity.
And an organization like OregonFood Bank is one of the critical
pieces, I think, in our societythat has really designed a
phenomenal platform todistribute food across our
(21:24):
region to make sure that thosein need have resources and food
and can be fed. And they do itin a great way. And if you have
an opportunity to also volunteerfor a food bank and put food
packages together and so forth,I'd highly encourage it. It's a
very rewarding work. And for me,it was more of a passion
(21:46):
project, getting involved withthe Oregon Food Bank.
I have a good friend workingthere that kind of made the
introduction to some of theleadership in that organization.
And so I felt very honored andproud to be able to be a part of
an organization that does somany good things. So that's,
that's about it from a startingpoint, at least on the Oregon
(22:07):
Food Bank.
Rudy Rodriguez (22:08):
Promod, can you tell us a little bit about what
the solution was, you know, howyou put it together and how long
it took and, you know, all thethings that you did?
Promod Antony (22:16):
Yeah. Sure. And so, really, they wanted to
create a start with a dataplatform, but then when they
look at it, it's on prem,everything was on prem and the
data refreshed only on aquarterly basis and everything,
and it's manual so we see a lotof opportunities actually we've
(22:41):
been doing that for years and wecan do that in our dreams that's
the kind of thing which we doevery time so when they came to
us we actually was the firstthing was it's actually showing
them we can do it and then theother next thing is to actually
educate them about how moving tothe cloud is actually kind of
(23:05):
saved their time and effort. Sowe were able to convince them
and then, start the project. Sowe built all the process which
they were doing manually.
We automated the whole process.They've been getting the data
from all these affiliates andall these different places
(23:25):
about, I mean, all these,businesses who are providing
them food and and all thosedifferent things. So, we were
able to automate it and, get itin Microsoft Azure. Use Azure
and and all these technologiesPower BI and all these
automation Azure Data Factoryeverything to cleanse the data,
(23:49):
prepare the data and then showthat in meaningful reports and
it's scheduled so then no onehas to touch it. It can be
scheduled if you want to I meanit could be even scheduled to
run on a daily basis so and itwas done for like eight months.
(24:10):
It was done within eight months.
Rudy Rodriguez (24:12):
So as partners, which one have you handled the
licensing for this Azureimplementation?
Promod Antony (24:19):
So as Oregon Food Bank, we were able to leverage
Microsoft's nonprofit grant. Wewant to get started, right? We
want to show that the firstthing so we started with that
grant and that grant actuallytook them for the first eight
(24:40):
months so the next one so everyyear they can get that grant so
we are trying to bring that costdown to that particular grant
and if it goes over, then willbe doing it and I will be
sharing some of the profit orsomething. Haven't fully decided
that yet. Denny can talk moreabout that.
Denny Ghim (25:03):
Well, I also add, Promod's team and his
implementation was five stars,five out of five, because Oregon
Food Bank came to us as notreally even understanding or
knowing what they wanted to do.They needed somebody to hold
their hand and really teach themhow to crawl, you know, walk and
(25:26):
run. Now they're able to fly. Sothis is where I saw in the
beginning, Promod set up aninitial in person meeting for
the Oregon Food Bank team tomeet his team. We met
physically, locally.
And I think that was reallyimportant because for a company
(25:47):
that really wasn't sure and alsoleadership that wasn't 100% sure
their steps, that helped givethem some confidence, little bit
of handholding. And then thenafter the weekly, you know, Zoom
Teams type meetings, it wasactually Teams because we love
Microsoft. We did our Teamsmeetings and we're able to go
(26:11):
through the different pieces ofthe project and keep the client
well informed along the way. Andthere was great communication
between Promod and theleadership there. And even when,
you know, those times, I mean,it's not all, you know, roses
and and butterflies.
It can be kind of difficult, butit was handled with compassion,
(26:36):
very succinct, very direct help.Those things and being very
responsive were instrumental.And so, you know, what it did
for me is it gave me just theconfidence to know, wow, Pramod
did such a fantastic job here. Iwonder how many other deals I
can find for him like this. Soit kind of it was like exciting
(26:58):
for me to kind of think aboutthe potential.
And I'm hoping for Promod, youknow, he can see hopefully on
the other side, the Sandlerside, it opens his mind to like,
woah, here's a good partnershipwhere maybe not only on the data
side, because it's easy, Ithink, in the Microsoft worlds
to kind of have the blinders onand then not be aware of all the
(27:20):
other businesses happeningaround that's already on the
table. And so that's really, theexciting part going forward
for us.
Anthony Carrano: Thank you for joining us on insightful (27:32):
undefined
conversation with Denny andPromod. We've heard about their
impressive backgrounds, theinnovative work they're doing,
and the meaningful partnershipthey've developed. Be sure to
turn into the next part of thispodcast where we'll dive a
little deeper into theircollaboration on the Oregon Food
Bank project and explore moreabout their journey together.
Until then, stay inspired andkeep exploring new
(27:52):
possibilities. Be on the lookoutfor part two.
In the meantime, don't forget tofollow us on social media and
connect with us on our website,www.iamcp.org, where you can
find more information, resourcesand opportunities to partner for
success. One of the best ways topartner for success is to join
IAMCP, a community of Microsoftpartners who help each other
(28:15):
grow and thrive. IAMCP memberscan find and connect with other
partners locally and globallyand access exclusive resources
and opportunities. Whetheryou're looking for new
customers, new markets and newsolutions, IAMCP can help you
achieve your goals. To learnmore, visit the IAMCP website at
www.iamcp.org.
Welcome to the IAMCP Profiles and Partnership,
the podcast that showcases howMicrosoft partners and IAMCP
members boost their business bycollaborating with other members
and partners. I'm your co-host,Anthony Carrano. And in each
episode, I'll be talking to someof the most innovative and
successful partners in theMicrosoft ecosystem. The
International Association ofMicrosoft Channel Partners,
(00:28):
otherwise known as IAMCP, is acommunity of Microsoft partners
who help each other grow andthrive. Members can find and
connect with other partnerslocally and globally and access
exclusive resources andopportunities.
Whether you're looking for newcustomers, new markets, or new
solutions, IAMCP can help youachieve your goals. We'll hear
their stories, learn from theirexperiences, and discover the
(00:51):
best practices and strategiesthey use to increase customer
loyalty and grow revenues.Whether you're a new partner or
an established one, you'll findvaluable insights and
inspiration in this podcast. Wehope you enjoy this podcast and
find it useful and inspiring. Ifyou do, please subscribe, rate,
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(01:12):
And don't forget to follow us onsocial media and connect with us
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where you can find moreinformation, resources, and
opportunities to partner forsuccess. Thank you for
listening, and now let's getstarted with today's episode.
But before we dive into ourinterview, let me ask you, have
(01:32):
you ever wondered what it takesto turn a simple idea into a
monumental project that impactsthousands of lives? And how are
you leveraging IAMCP to learnabout the programs and
specializations of each partnerto help you effectively achieve
those projects and grow yourbusiness at the same time? We
dive into these questions andmany others in this podcast with
(01:54):
the help of our guests as theyshare their stories, challenges,
and successes, and give youpractical tips and advice on how
to partner for success.
Are you ready to join us on thisjourney? Then stay tuned because
we have a great show for youtoday. Our guests are Promod
Antony, the CEO at LogicIntelligence, a data platform
and analytics company, and DennyGhim, the director of channel
(02:16):
sales at Sandler Partners, anational distributor of IT
services and products. Let'shear what they have to say.
Well, welcome Promod and Dennyto the podcast today. Really
excited to have both of you onand appreciate you joining us.
Denny Ghim (02:32):
Thanks for having us.
Promod Antony (02:33):
Thank you for having us.
Anthony Carrano (02:34):
Excellent. Excellent. Well, let's start
off. You know, Denny, why don'tyou tell us a little bit about
yourself and your role in thecompany?
Denny Ghim (02:42):
So Denny Ghim with Sandler Partners. We're the
largest privately held,technology service distributor
in the country. So what thatmeans is a single place where
technology professionals and ITleaders can come to and get all
of their technology servicesranging from internet, IT
(03:07):
support, data storage, softwaredevelopment, and you name it.
And so it goes very deep andwide as we have over 300 plus
different carrier providers, andadding more every day as AI is
expanding and growing is onlylimited to people's
imaginations. So that isessentially what I do there or
(03:32):
what Sandler is.
And my role is a channelmanager. I, I do two things. I
recruit agents. So, forinstance, Promod is a great
representation of that as webuilt a partnership where I'd
say, "Promod, hey, I can add allof this value to your business,
and let me show you how." Ashe's been focused on software, I
(03:54):
can provide him support on allthe services that the businesses
that he's talking to, alreadyuse in the internet space, IT,
support, data storage, Internetof Things, and even more and
beyond to help deepen thoserelationships.
So I recruit agents, and then Ialso help those agents close
(04:15):
business, And then I also, willtalk directly to businesses and
sell directly and try to closebusinesses. And when I find
those opportunities, in thiscase that we're talking about
today, I, will bring thosesometimes to my partners like
Promod and say, "Hey. I thinkthere's a fit here. We should do
business, and I think you canhelp this customer." So that's
(04:37):
that's what I do in a nutshell.
Anthony Carrano (04:39):
No. That's fantastic. That's fantastic. Now
and, Promod, how about yourself?
Promod Antony (04:44):
Yeah, I'm Promod from Logic Intelligence. I am
the CEO and President of LogicIntelligence. I've been in,
we've been in business fortwenty five years and been,
leading the company for a coupleof decades now. We are a
technology solutions providerspecializing in advanced
analytics, business processautomation and smart
(05:06):
manufacturing. We work withmanufacturing companies
construction and non profit.
Those are the sectors we areconcentrated in. Mainly we help
companies to make theirdecisions faster.
Anthony Carrano (05:24):
And maybe just a little bit about why did you
start the company?
Promod Antony (05:29):
Yeah, I always had a passion to start the
company and I came from Indialike twenty five years ago and
back then I started as apackaging company when I came
here. Later I started and foundmy business partner and started
(05:50):
the business and ever since it'sso nice and getting that
freedom, freedom of time,freedom of choices. That's the
main thing for me.
Anthony Carrano (06:02):
No, that's awesome. That's awesome. I can
definitely share in thosesentiments as I've been kind of
a founder entrepreneur eversince I got out of college. So
it's an incredible grind, butthere's definitely a lot of
freedom that comes with that. Sothat's fantastic.
Now I know you both, you know,are are heavily involved, like,
within IAMCP. When did you join,the IAMCP?
Denny Ghim (06:25):
I joined in 2022. I was introduced to the IAMCP by,
JP O'Donnell. It was a whole newworld universe that I hadn't
really even known existed. Thewhole micro Microsoft universe,
which I lived completelyoutside, but running parallel to
for many years. And so justunderstanding and still getting
(06:47):
my head around, that business.And and, it's been a wonderful
journey so far, and I've met somany great people and so people
like Promod.
Promod Antony (06:57):
Yeah. And for me, I started like three years ago.
So we were a Microsoft shop fora long time, maybe like twenty
years or something but we didn'tknow that this IAMCP group
accession so when we were at oneof the conferences at NMSDC
(07:18):
conference one of the guys cameback to me and said, "Oh there
is a group in IAMCP they meetevery month at CL," so I found
the group and then ever sinceit's so nice we we actually go
for networking at the high CPCLchapter.
Anthony Carrano (07:38):
Nice, nice. Well, I know we're really
anxious to kind of get into yourstory and how you guys have
collaborated and really createsome unique value for a really
cool organization. But before wedo, I know you guys have some
really amazing, some funprojects that you things that
you've done on the side. Now, Iknow, Promod, I mean, you've got
a couple of things going onwhere you've got a YouTube
(08:01):
channel and some other things.So why don't you share with our
audience kind of what do youhave going on there?
Promod Antony (08:07):
It's a fun project. So it started during
the pandemic when we weresitting inside the house and we
don't have any ways to gooutside. No networking, nowhere
to see people. So my wife and Iactually said, why don't we
start a YouTube live channel andgo live at a particular time and
(08:29):
we, she became an Amazoninfluencer and then we went live
every Monday and Friday at 5PMand we start to see people
coming in like 3,000 to 5,000people.
Anthony Carrano (08:44):
Wow.
Promod Antony (08:45):
And we see those repeated people coming and say
it's a fun thing and at the sametime by the time we are done we
have the dinner ready.
Anthony Carrano (08:55):
What's the YouTube channel called though?
Promod Antony (08:58):
It's called Curry TV.
Anthony Carrano (09:00):
Okay. And it's going on how I mean, that's kind
of a silly question, but it'show you can prepare various
dishes, you know, curry dishes.
Promod Antony (09:08):
Yeah, I mean, she loves cooking. I like taking
videos and photos. So I getexcuses to buy all these
equipments. And then she'll dothe live demonstration of the
cooking and we make a healthyfood at home. That's the main
(09:28):
and we try to encourage kids toeat healthy. That's our main
motivation to do this channel.
Anthony Carrano (09:36):
And are all these still available on demand?
Promod Antony (09:38):
Yeah, it's curry.tv. Curry. So we
trademarked the name too. Andthen it's curry.tv
Anthony Carrano (09:48):
Well, we'll definitely have the link to that
in the show notes. That's,that'd be fun. That'd be fun.
Also though, but you werementioning as we were talking
about, you get your sons or yourkids that are in college and
they're involved in thebusiness. Tell us a little bit
about that.
Promod Antony (10:05):
Yeah, it's a family business and even though
I was in business for a longtime, my wife is my business
partner now and my kids, I havefour kids and the elder kids
they are in the business. Theyare working with the business.
Elder one he's already Power BIcertified and working together
(10:26):
with the team. He'd been to acouple of IAMCP meetings as
well. So he's getting the nextgeneration ideas and everything.
He's bringing those kinds ofideas to the table.
Anthony Carrano (10:42):
That is fantastic. Now, Danny, you've
got a really cool backgroundstory where like you're, you
know, an action star.
Denny Ghim (10:54):
Well, this is back when I was quite a bit younger.
I had an opportunity to, be in amovie, Teenage Mutant Ninja
Turtle 3, when they used to haveanimatronic heads and actual
physical actors and so forth. In1993, my karate instructor let
me know that they were castingfor a film. And there were about
(11:19):
200 martial arts people thatshowed up. And I have a of a
little bit of a history ofmartial arts where I used to
learn martial arts under agentleman named Junki Yoshida,
who's the inventor of Yoshidasauce you'll see in Costco's
everywhere.
Anthony Carrano (11:37):
Wow.
Denny Ghim (11:38):
Yeah, he was my sensei. And then his nephew,
Kent, is the one that I startedlearning under during college.
And so anyway, he told me aboutthis casting call.
We went out and they selected 11of us out of the 200. And then
we spent the next four months inAstoria, where they were
(12:00):
building out a fifteenth centuryvillage palace inside this
hangar. And us 11 guys just werea bunch of meatheads working out
all day, playing fight scenesand making stuff up as we went.
And our stunt coordinator wouldstamp his rubber stamp and say,
"That's good." That's his creditthat you would get.
(12:23):
But we had a fantastic time andit was so much fun. I remember
as like almost like a summercamp and getting paid for it. I
bought my first sports car thatsummer. I bought a 300Z T-Top.
And man, I thought it was thecoolest thing.
(12:44):
And we had a little two bedroomapartment with seven guys. We
all stashed in one apartment. Ithink back now, that place was
so disgusting. But, you know,we're a bunch of meatheads. We
didn't really think anything ofit.
But, yeah, we spent that summermaking fight scenes. I
negotiated with a local highschool to open up their gym so
(13:06):
that all the all the extras,they were probably like, I don't
know, maybe a 100 to 150 martialarts guys and extras and
villagers and whatnot. They cameinto town and didn't have
anything to do in the downtime.So I got the gym open so we
(13:26):
could all shoot hoops and wouldlift weights and hang out. And
we had a good time. And thenyeah...
And so I guess that movie cameout. I got an opportunity to
wrestle with the main people,April and Casey Jones, and
they're throwing me around andall that kind of stuff. So it
(13:47):
was it was a lot of fun. Acouple of my friends went on to
do other things.
One of the turtles, I think itwas Michelangelo, was actually
one of the characters in thatvideo game Street Fighter. And
yeah, he was I don't know whatthe name of that guy is, but he
(14:08):
was, the he actually had acartoon of him in it, which was
kind of funny seeing him inthere. So, yeah, it was a lot of
stuff that spawned off of that.But I knew acting wasn't going
to be my career, but I tell youwhat, it was it was one
fantastic opportunity. And Ithink we even had a spot on the
news channel that summer.
(14:29):
So I recommend highlyrecommended if you guys can get
away for four months and get ona film. Go do it.
Anthony Carrano (14:38):
That's it. That's it. But just keep your
apartment clean, though. That'sright.
Denny Ghim (14:44):
That's for sure.
Anthony Carrano (14:46):
Well, that's fun. That's fun. Those are some
great stories. Really appreciateyou guys sharing that. One thing
is, as you were sharing, somaybe, a little bit about, you
know, you talked a little bitabout you know the areas of
focus can you share a little bitmore about the area of like
specializations there at LogicIntelligence?
Promod Antony (15:06):
Yeah we are a technology solutions provider
mainly providing decisionsupport systems so we help
companies to automate their dataflow and workflows to create
meaningful insights from thedata and help with their
decision making process. We workwith companies in the
(15:27):
manufacturing construction andnon profit. Sometimes it may be
for sales and marketing, it maybe for retail IT or some of the
departments but then the mainconcept is to create that
unified data analytics platformto take decisions, intelligent
decisions based on the data andthe insights.
Anthony Carrano (15:52):
And before we get to the story, Denny, is
there some more that youcould maybe share a little bit
about the areas ofspecialization for Sandler?
Denny Ghim (15:59):
Yeah. So Sandler is, you know, it's a little bit more
difficult to give one specificspecialization, but if you can
just think of the model of atechnology distribution center.
So I'll give you a perfectexample is one of my agents, the
director of IT, had originallyreached out for some Internet
(16:21):
circuits. Oh, piece of cake. Youknow, let's take a look at your
locations.
You have five locations. Let'stalk about, "Okay, how can we do
this securely?" And networksecurity is actually very
important these days, as thosecyber guys, some bad guys are
going after these medium sizedSMB to enterprise customers. So
(16:42):
we started talking about that.And then we started talking
about, well, you know, we'regoing through a digital
transformation.
We need to upgrade ourequipment. We need to get into
using Cisco and Meraki platformsfor WiFi distribution for our
business and modernize whatwe're doing. On the software
side, we want to move ourlicensing over so that you can
(17:05):
manage it. And by the way, ourERP and various CRM systems are
a little bit antiquated. We'dlove some help in that.
So that, you know, roughlythousand dollar account all of a
sudden became a $10,000 billermonthly. And we were able to
modernize and lift up thatcompany so that their
(17:28):
competitors may be at the samelevel, but because of what
they're doing, technology isallowing them to up their game.
They're going from high schoolplayers to NBA players. Now
they're able to move faster, dobigger things, not be restricted
by the technology that's holdingthem back to organize and help
(17:51):
with workflow efficiency andalso do it securely with all the
cybersecurity strategies andplatforms. So their cyber
posture is state of the art.
They're on par as a, I wouldcall them they're about a
$40,000,000 company, kind of asmall enterprise SMB type
(18:13):
company, but they're able tocompete with any company that's
a billion dollar company becauseof the things that they
transitioned over. So if youthink of what we do specialize
in is we bring solutions andtechnology to surround
organizations, companies tobring up the full potential of
(18:34):
what they can do. And so I guessthat would be kind of the
specialization is you can take alittle bit or all of it. It's
just a matter of, you know,what is needed.
Anthony Carrano (18:45):
No, that's fantastic. And I really look
forward to hearing about how youguys really collaborated in this
upcoming story. Rudy?
Rudy Rodriguez (18:56):
Yeah. Well, let's get started on this story.
I want to hear this partnershowcase that you guys worked
on. Can you tell us a little bitabout the client, you know, how
big they are, the industry thatthey're in, and the technology
that you implemented, andparticularly what challenges
they were facing that broughtyou two together?
Denny Ghim (19:14):
Well, I'll start. So Oregon Food Bank was originally
my client. So, I, I did a numberof things for them on the
infrastructure with, VoIP,Internet, and so forth. I had a
relationship over there. And,there came a need where, their
project manager reached outsaying that they need a data
(19:36):
repository platform.
You know, to be honest, that wassomething that I had never dealt
with before. And so I had knownthat there's probably a dozen or
so different providers that cando that. But when I met Promod,
I guess we can go more into howthat kind of evolved. But when I
(19:56):
met Promod, I found out Promodsays that's exactly what we do.
And I'm like, well, perfect.
It was meant to be. So, youknow, I felt quite blessed in
that situation that not only didI meet an expert in the field,
but somebody local, somebody Icould see eye to eye. And those
IAMCP meetings, I think, areimportant. Not as many people
(20:20):
show up in person, but I thinkthe value of showing up in
person sometimes, you get tomeet them, know, get to know who
they are. And so I wasencouraged once we met how that
developed and the need from theOregon Food Bank.
You know, they're probablythey're the largest food
distribution company ornonprofit in the region. And
(20:43):
they kind of set the tone forother food banks in Oregon and
Washington and probably someother states as well. So a lot
of what they do, you know, getdistributed to their, I think,
something like 250 differentaffiliates that they push out.
So and what they do is theyliterally save lives daily
(21:04):
because people go hungry. Youknow, there's a lot of, food
insecurity.
And an organization like OregonFood Bank is one of the critical
pieces, I think, in our societythat has really designed a
phenomenal platform todistribute food across our
(21:24):
region to make sure that thosein need have resources and food
and can be fed. And they do itin a great way. And if you have
an opportunity to also volunteerfor a food bank and put food
packages together and so forth,I'd highly encourage it. It's a
very rewarding work. And for me,it was more of a passion
(21:46):
project, getting involved withthe Oregon Food Bank.
I have a good friend workingthere that kind of made the
introduction to some of theleadership in that organization.
And so I felt very honored andproud to be able to be a part of
an organization that does somany good things. So that's,
that's about it from a startingpoint, at least on the Oregon
(22:07):
Food Bank.
Rudy Rodriguez (22:08):
Promod, can you tell us a little bit about what
the solution was, you know, howyou put it together and how long
it took and, you know, all thethings that you did?
Promod Antony (22:16):
Yeah. Sure. And so, really, they wanted to
create a start with a dataplatform, but then when they
look at it, it's on prem,everything was on prem and the
data refreshed only on aquarterly basis and everything,
and it's manual so we see a lotof opportunities actually we've
(22:41):
been doing that for years and wecan do that in our dreams that's
the kind of thing which we doevery time so when they came to
us we actually was the firstthing was it's actually showing
them we can do it and then theother next thing is to actually
educate them about how moving tothe cloud is actually kind of
(23:05):
saved their time and effort. Sowe were able to convince them
and then, start the project. Sowe built all the process which
they were doing manually.
We automated the whole process.They've been getting the data
from all these affiliates andall these different places
(23:25):
about, I mean, all these,businesses who are providing
them food and and all thosedifferent things. So, we were
able to automate it and, get itin Microsoft Azure. Use Azure
and and all these technologiesPower BI and all these
automation Azure Data Factoryeverything to cleanse the data,
(23:49):
prepare the data and then showthat in meaningful reports and
it's scheduled so then no onehas to touch it. It can be
scheduled if you want to I meanit could be even scheduled to
run on a daily basis so and itwas done for like eight months.
(24:10):
It was done within eight months.
Rudy Rodriguez (24:12):
So as partners, which one have you handled the
licensing for this Azureimplementation?
Promod Antony (24:19):
So as Oregon Food Bank, we were able to leverage
Microsoft's nonprofit grant. Wewant to get started, right? We
want to show that the firstthing so we started with that
grant and that grant actuallytook them for the first eight
(24:40):
months so the next one so everyyear they can get that grant so
we are trying to bring that costdown to that particular grant
and if it goes over, then willbe doing it and I will be
sharing some of the profit orsomething. Haven't fully decided
that yet. Denny can talk moreabout that.
Denny Ghim (25:03):
Well, I also add, Promod's team and his
implementation was five stars,five out of five, because Oregon
Food Bank came to us as notreally even understanding or
knowing what they wanted to do.They needed somebody to hold
their hand and really teach themhow to crawl, you know, walk and
(25:26):
run. Now they're able to fly. Sothis is where I saw in the
beginning, Promod set up aninitial in person meeting for
the Oregon Food Bank team tomeet his team. We met
physically, locally.
And I think that was reallyimportant because for a company
(25:47):
that really wasn't sure and alsoleadership that wasn't 100% sure
their steps, that helped givethem some confidence, little bit
of handholding. And then thenafter the weekly, you know, Zoom
Teams type meetings, it wasactually Teams because we love
Microsoft. We did our Teamsmeetings and we're able to go
(26:11):
through the different pieces ofthe project and keep the client
well informed along the way. Andthere was great communication
between Promod and theleadership there. And even when,
you know, those times, I mean,it's not all, you know, roses
and and butterflies.
It can be kind of difficult, butit was handled with compassion,
(26:36):
very succinct, very direct help.Those things and being very
responsive were instrumental.And so, you know, what it did
for me is it gave me just theconfidence to know, wow, Pramod
did such a fantastic job here. Iwonder how many other deals I
can find for him like this. Soit kind of it was like exciting
(26:58):
for me to kind of think aboutthe potential.
And I'm hoping for Promod, youknow, he can see hopefully on
the other side, the Sandlerside, it opens his mind to like,
woah, here's a good partnershipwhere maybe not only on the data
side, because it's easy, Ithink, in the Microsoft worlds
to kind of have the blinders onand then not be aware of all the
(27:20):
other businesses happeningaround that's already on the
table. And so that's really, theexciting part going forward
for us.
Anthony Carrano: Thank you for joining us on insightful (27:32):
undefined
conversation with Denny andPromod. We've heard about their
impressive backgrounds, theinnovative work they're doing,
and the meaningful partnershipthey've developed. Be sure to
turn into the next part of thispodcast where we'll dive a
little deeper into theircollaboration on the Oregon Food
Bank project and explore moreabout their journey together.
Until then, stay inspired andkeep exploring new
(27:52):
possibilities. Be on the lookoutfor part two.
In the meantime, don't forget tofollow us on social media and
connect with us on our website,www.iamcp.org, where you can
find more information, resourcesand opportunities to partner for
success. One of the best ways topartner for success is to join
IAMCP, a community of Microsoftpartners who help each other
(28:15):
grow and thrive. IAMCP memberscan find and connect with other
partners locally and globallyand access exclusive resources
and opportunities. Whetheryou're looking for new
customers, new markets and newsolutions, IAMCP can help you
achieve your goals. To learnmore, visit the IAMCP website at
www.iamcp.org.
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