September 23, 2025 • 47 mins
The Microsoft partner ecosystem is evolving fast, with Dynamics 365, Business Central, and Power Platform driving new growth opportunities. In this episode, discover how MSDynamicsWorld and IAMCP are creating powerful partnerships that deliver insight, innovation, and demand generation. Whether you’re an investor, ISV, or tech leader, you’ll gain the clarity needed to allocate capital strategically and confidently in today’s rapidly shifting landscape.
Key Discussion Points:
1. Explosive Growth Areas – Business Central leads adoption, with Power Platform driving cross-product innovation.
2. Ecosystem Scale – MSDynamicsWorld has 100,000+ registered members, evenly split between partners and end customers.
3. ISV Transformation – Established GP ISVs are migrating to cloud-first Business Central, signaling a multi-year growth opportunity.
4. Early AI Potential – Promising AI use cases are emerging, though enterprise adoption lags due to security and data concerns.
5. Demand Gen Engine – MSDW offers built-in, targeted lead capture and partner demand generation campaigns.
6. Global Reach – U.S. and Canada lead, with strong representation across Europe, India, and emerging markets.
7. Collaborative Edge – IAMCP + MSDW enable partner-to-partner collaboration, accelerating deal velocity and ROI.
Chapters & Timestamps
[00:00] – Opening & Welcome – Introducing Jason Gumpert and the MSDW story
[01:15] – Origins of MSDynamicsWorld – Identifying gaps in the Microsoft partner marketplace
[05:20] – The Dynamics 365 Ecosystem Today – Growth signals and trends
[08:10] – MSDW’s Role in Partner Success – Content, education, and demand generation
[11:30] – IAMCP Partnership Insights – Opportunities for collaboration and education
[16:40] – Business Central & Power Platform Surge – Key areas of market expansion
[23:00] – AI’s Role & Early ISV Innovation – Future potential and current limitations
[28:45] – Demand Gen Strategies for Partners – How to reach target audiences
[34:10] – Global Audience Breakdown – Where the growth is happening geographically
[41:30] – Practical Steps for Investors & Partners – Getting started with MSDW and IAMCP
[43:00] – Closing Thoughts & Next Steps
Notable Quotes:
• “From just an idea in 2007 to over 100,000 registered members today, our focus has always been on helping this ecosystem thrive.”
• “This partnership with IAMCP will help connect BizApps partners with new opportunities, education, and collaboration like never before.”
• “Our independent editorial coverage gives partners and customers insights they can’t get anywhere else.”
• “Business Central is our fastest-growing audience right now, with Power Platform rising as a key area of innovation.”
• “We’re not telling enough of the great partnership success stories out there — and that’s about to change with IAMCP.”
• “For IAMCP members, MSDW offers both education and demand generation — a unique way to grow their businesses and partnerships.”
• “Register on the site and open the newsletter — it’s the simplest way to stay ahead of trends shaping the Dynamics 365 ecosystem.”
Listener Links / Resources
International Association of Microsoft Channel Partners: Website
Guest:
Jason Gumper: LinkedIn
Co-founder and Editor of MSDynamicsWorld
For digital marketing solutions for Microsoft partners: MSDW Marketing
Hosts:
Anthony Carrano, Principal at Dunamis Marketing: LinkedIn
Rudy Rodriguez, Principal at Dunamis Marketing: LinkedIn
Dunamis Marketing Corporate Website: Dunamis Marketing
Podcast Website: IAMCP Podcast
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Anthony Carrano (00:05):
If you've ever searched for credible in-depth
coverage of MicrosoftDynamics 365, the Power
Platform, or the broaderMicrosoft Cloud, chances are
you've landed onmsdynamicsworld.com, the largest
independent digital source forMicrosoft business applications,
news analysis and partnerresources. For almost twenty
(00:26):
years, they've been helpingpartners, ISVs and customers
navigate the fast changing worldof business applications with
clarity and confidence. Joiningme today is Jason Gumpert, one
of the founders of MS DynamicsWorld, to talk about what MS
Dynamics World is, why theircollaboration with IMCP matters
and how you are members of IMCPcan get involved and benefit
(00:49):
from it. This is going to be aconversation packed with
practical takeaways. So let'sjump in.
Well, Jason, welcome to thepodcast today. I'm really
excited to have you on.
Jason Gumpert (01:00):
Hey, Anthony. Thank you for having me. I'm
glad to be here.
Anthony Carrano (01:03):
Excellent. Excellent. I know we're gonna
have a great show today.
Jason Gumpert (01:06):
For sure.
Anthony Carrano (01:07):
Let's start off. Tell us a little bit about
yourself.
Jason Gumpert (01:10):
Yeah, my name is Jason Gumpert. I am the editor
at MS Dynamics World. We are anindependent news and information
resource for the MicrosoftBusiness Applications community
primarily. So we covereverything from product news to
channel news to what customersare doing and other trends as it
(01:31):
relates to Dynamics 365, PowerPlatform, and I say business
applications, the term's almostnot quite current anymore, but
also it extends to Fabric and toAzure coverage as well. So we're
watching those products fromMicrosoft, and we're also trying
to keep a pulse on what's goingon in the community.
And so you'll see us at eventsrelated to those topics, both
(01:54):
community events and Microsoftones. You'll see us on our site
doing various things, writingand doing podcasting of our own
and all sorts of stuff. Sothat's what the site's all
about.
Anthony Carrano (02:05):
Well, I know we're going to spend quite a bit
of time digging into digginginto the site, but let's hear a
little bit about you. Tell us alittle bit about yourself, your
background, and whatnot.
Jason Gumpert (02:16):
Yeah, sure. So before I did this, I was in the
sort of IT consulting andenterprise software services
delivery and related kinds ofroles. So I spent eight or ten
years setting up systems, doingcoding, training to some extent,
(02:37):
doing some pre sales. So I'vehad a variety of roles with
enterprise software companiesand with consulting firms. And I
really grew to enjoy andappreciate that industry.
But I was looking for somethingdifferent at a certain point.
And I met the co founder of oursite, Adam Berezin, who couldn't
(02:59):
be here today, but he co foundedit with me and he's still
helping me run it. And we bothwere looking for something new,
and we jumped on this idea of amedia business in the Microsoft
business application space. Atthat point, it was all Dynamics
on premises stuff. And we cantalk more about this, but we saw
(03:20):
our skills complement each otherwhere I had some technical
background so I could get awebsite going, had some writing
experience and editingexperience, and he knew software
he knew software events andconference sales and publishing
sales, stuff like that. He had asense from other places he'd
worked of how some of thatworked, and we saw a real gap
(03:41):
from that.
Anthony Carrano (03:42):
Now, how long ago did you start it?
Jason Gumpert (03:45):
So I think we turned the site on in late 2007,
really got it running in 2008.Yeah.
Anthony Carrano (03:51):
Okay. Well, I'm really looking for, I know
Rudy's got some questions foryou and I'm, I'll be honest
fellows. I'm looking forward tojust kind of sitting back and
observing this conversationbecause Jason, I'm not sure how
we're like, you know, Rudy's,you know, role extensive role in
the history and evolution ofIAMCP and just as you two are
(04:11):
gonna, you know, dive in andswap some stories. So Rudy, man,
I want to hand this over to you,bud.
Rudy Rodriguez (04:17):
Okay. Well, thank you. Well, Jason, it's
real pleasure to to meet withyou today. I know we're gonna
have fun, you know, goingthrough the history of MS
Dynamics World and and IAMCP andhow we all can all work
together. Let's talk a littlebit about, you know, what gap in
the market you were looking tofill when you first started MS
(04:38):
Dynamics World.
Jason Gumpert (04:39):
Yeah. I think what we immediately saw, we did
so we started doing some of ourown sort of primary research
for, market fit and things likethat. We started and we knew
that were a lot of One of thethings that really stood out to
us, I should say, with theMicrosoft channel and Dynamics
was that there was already ahealthy ISV and partner channel
(05:00):
Serving these customers,Microsoft's always been very
partner focused. But when itcame to actually reaching
customers, prospective customersof the Dynamics product line at
that time, really there wereonly two ways to do it. One was
to go a conference, and thesecond was to buy print ads.
(05:21):
I mean, it was even just on thecusp of online search ads taking
off. They were not quite at thatpoint yet. But digital media had
already started to flourish, andit was certainly a thing that
other channels were takingadvantage of. And when we talked
to marketers in the space, weknew that they wanted to reach
(05:43):
an audience that wasn't beingserved enough. And honestly,
just from a media and newscoverage perspective, they
weren't being served enoughbecause it was an interesting
space.
I talked about my enterprisesoftware background. So anyway,
we put those pieces together anddecided that that's what was
going to define us, is we'regoing be all digital and we were
(06:07):
going to generate revenue frommarketers who really wanted to
reach this market but who hadlimited options at the time.
Rudy Rodriguez (06:16):
Well, you're in a highly competitive field.
Right? So there's a lot ofindustry partners out there,
news and partner resources. Howwould you compare yourself to
the other players in themarketplace today?
Jason Gumpert (06:29):
Yeah. I mean, think of ourselves as a media
company primarily if you'retrying to define who we are and
what we do. We have advertisers,we offer sort of marketing
promotion, marketing programs.So on that side of it, that's
working with a lot of channelpartners primarily. But I think
(06:49):
what makes us allows us tocompete in the space and stand
out and be distinguished as ourown brand is that we are so
focused on this ecosystem.
And that we understand not justglobally the enterprise space
and chasing winners and losers,but we're really focused in and
(07:09):
we're writing for a veryspecific audience and hopefully
they appreciate that and that'swhat keeps us going.
Rudy Rodriguez (07:14):
And a follow-up to that. So how do how do people
engage with your service? Do youhave subscribers or how many
followers do you have? Could youelaborate a little bit on that?
Jason Gumpert (07:25):
Yeah. So I mean, the approach that we use overall
is that we do put our our mostof our content behind a
registration wall, not all ofit, but but a good chunk of it.
And that's both theinformational stuff. So like
branded content comes fromvendors, then also our editorial
coverage. And so to get accessto it, you do have to register,
(07:45):
so there's a registration wall,but it's free.
And once you're registered andlogged in, you have access to
everything. So there's no fee,we've never charged our readers
for anything. And that's theprocess. And we have 100,000
plus registered members on thesite who have joined and who
(08:06):
read and consume the content. Sothat's sort of the model of the
the the user experience on thesite.
Does that answer your question?
Rudy Rodriguez (08:14):
Yeah. Sure does. Alright. Sure does.
I know it's difficult. You getto a lot you'll
Jason Gumpert (08:20):
I start
Rudy Rodriguez (08:20):
talking to a lot questions.
Jason Gumpert (08:21):
Yeah. All the points that we're gonna cover.
Anthony, do you have a question?I know you do.
Anthony Carrano (08:27):
Oh, man. Do I have do I have just one? Really?
Rudy Rodriguez (08:31):
Anthony writes a lot of prompts, by the way,
Jason.
Anthony Carrano (08:36):
Well, with with the community and how the
community has grown, you know,since I think you said February,
2006, right, 2007, I mean,getting to a 100,000, like, what
would you attribute, I mean,growth? Mean, that's quite a lot
of growth, you know, it's it's abig audience, very, you know,
niche community. What do youattribute that to?
Jason Gumpert (08:57):
Well, like I said, I think what
differentiates us is our realfocus and and putting hopefully
a lot of interesting content outthere, working with brands to
put out things that they havedeveloped or developing it with
them, but then also ourindependent editorial coverage
that no one else is doing. Evento this day, I'm often one of
(09:20):
the only members of the presscovering some events. The big
one is not at Build or Ignite,or NRF, where I'm one of many.
But a lot of the time, I'm inthere where I have a writer
who's in there talking to peoplethat other members of the media
just aren't. There's a lot ofvalue in that to our readers.
So I think what keeps us goingand what keeps people signing up
(09:44):
and hopefully coming back isthey see that they're getting
something that they wouldn't getelsewhere.
Anthony Carrano (09:51):
Well, what's fascinating is how, you know, in
a very, you know, to your, toyour point of very focused, you
know, niche community, right?You know, being that expert and
then how, you know, there's acoming together in terms of some
partnership with IAMCP also in,you know, an equally, you know,
very focused, you know,community serving a very
(10:12):
specific audience. Talk to us alittle bit about, you know,
what's the backstory about thecoming together?
Jason Gumpert (10:18):
Yeah, it's so exciting to be really putting
some specific plans and reallyconcerted effort into this right
now. IAMCP has really been in mypicture, in my view since we
began. I think almost since webegan, if not to the very
(10:41):
beginning where I have alwaystalked to partners. The years
I've gotten to know lots ofpeople who run Microsoft partner
businesses, and a lot of them door have done or plan to do work
as part of an IAMCP chapter ortake a leadership position. I
think there's been a lot ofevents where an IAMCP meeting is
(11:03):
happening alongside anotherconference, because so many of
the members will be in one placeat one time. And so I've always
been aware of it. I think tosome greater or lesser extent,
I've had done some coverage thatinvolved it, involved events or
involved people who representsort of IAMCP chapters. But it's
(11:26):
always just been ad hoc and it'sbeen sort of if I come across
it, if it comes up. And I wasn'tdoing concerted planning around
it. And I guess what we've donenow, and we'll talk maybe a
little more about this, butwe're actually talking more
specifically to each other andputting some really cool plans
in place to help our sharedaudiences know about each other
(11:51):
in the areas that are relevantto them and try to find ways to
complement each other.
Anthony Carrano (11:56):
Alright. Can you, are you able to share a
little bit more, or is thatcoming later?
Jason Gumpert (12:01):
Yeah. I mean, there's not I don't have too
much that I can sharespecifically, but what I will
say is that you're going tostart to see more awareness. So
hopefully, I think the firstthing we'll be able to do is
for, members of this channelthat care about some of the
really important issues or whoare just looking to be educated
(12:22):
on technology, on thoughtleadership, things like that. If
they're our members, they'll getawareness of what's happening in
IAMCP's world with your eventsand your planning and your
content and vice versa. And onething I've taken away from our
conversation so far is thatbusiness app and I've always
(12:42):
known this, but businessapplications are not the only
focus of IAMCP chapters.
Perhaps they sometimes arerelatively small focus just
depending on case by case orchapter by chapter. So
hopefully, we can help to sortof boost that representation
from the, for IAMCP as well andand get more of these biz apps
(13:06):
partners aware of all the goodwork that that IAMCP is doing.
Anthony Carrano (13:09):
Mhmm. Mhmm. Well, I think, and I'd be
curious to get Rudy'sperspective on this is he's
obviously he's got a lot moreperspective on with IAMCP than
than I do. But just thinkingabout what I've observed with,
you know, IAMCP as a greatcommunity, really almost like a
vehicle for a lot of the partnerto partner collaborations and
(13:30):
but also in helping, you know,navigate a lot of the Microsoft,
like the programs, things andresources that are available,
especially for the unmanagedpartners, but then seeing with
what you guys then bring to thetable with just this host of, I
mean, we're talking tens ofthousands, you know, of, you
know, Dynamics partners, butalso just the level of content
(13:52):
and just seeing, it'd be reallyexciting to watch just the, just
see the level of, you know,partner to partner
collaborations that are going tobe able to increase between, you
know, those type of type ofpartners in your community and
our community. But also, I'mreally excited just the level of
education.
I mean, I'm just curious, how doyou do and you might not have an
(14:16):
answer for this. How do you seemaybe leveraging some of that
content into like IAMCP becauseyou guys got a lot, which is
pretty remarkable.
Jason Gumpert (14:25):
Yeah. I mean, I I would see it as kind of net it's
all sort of opportunities tocreate new and better stuff.
Right?
Anthony Carrano (14:35):
Yeah.
Jason Gumpert (14:35):
Whether it's new types of live webcasts and
things like that, whether it'sjust writing and covering more
good stories. I think one of thethings we haven't done well
enough from our side is we'renot telling all the stories we
could. There's lots of greatpartnerships, lots of great
successes and wins that IAMCP isa part of. I hear about them
sometimes anecdotally and maybedon't track them down or
(14:58):
whatever. I think having thisrelationship will allow us to
tell more of those stories. AndI think people can learn from
those examples a lot more thanthey do today.
Anthony Carrano (15:09):
Now, is most of your audience or your
membership, are they here in TheStates or the Americas region?
Are they spread outinternationally?
Jason Gumpert (15:20):
It's international. I forget the
exact I didn't come with theexact percentages. US and Canada
are US is our biggest country bysort of members of our members.
It's I think it's about 40%. AndCanada is next.
English speaking countriesaround the world come in right
after that, India, the rest ofEurope. And then I think we have
(15:46):
some representation in MiddleEast and North Africa. And then
the smaller portions are SubSaharan Africa and Latin
America. But it is wellestablished across different
audiences. And I'll just tellyou the other two ways we do
think about our audiences.
One is on what kind of role inthe ecosystem they have. So VARs
(16:10):
and consultants, ISVs, and thencustomers and prospective
customers of Microsoft are theways we think about who our
audience is. We target differentcontent to different groups. So
we don't try to write everythingfor everybody. There'll be very
partner specific content that weknow that customers are just
basically going to ignorebecause it's not relevant to
them, and vice versa.
(16:32):
And then ISVs fit into thatpartner side of things
primarily. And then we alsothink about the product. So
we'll write specifically forDynamics 365 (F&O), Dynamics
365 Business Central, forexample, or Power Platform
coverage or what it may be.Yeah, so we have audiences that
(16:53):
only care about one of thoseproducts and we segment both on
our editorial side and really dokind of encourage our
advertisers in the market andthe and the the the partners who
sort of publish content to oursite to also think about that.
Anthony Carrano (17:07):
Mhmm. Mhmm. That's great. That's great.
Rudy?
Rudy Rodriguez (17:11):
So since you've been around since 2007, you've
seen the evolution of thedynamic space. You know? I
remember first getting startedwith, you know, I've been around
IAMCP since its inception, sothirty plus years now. And and
it's been real interesting towatch and how Microsoft is
really encouraging partners tochange their business models and
(17:34):
to take on a biz apps practice.So I think an organization like
yours helps partners learn moreto try to figure out if they can
fit in that space because it's adifficult move.
You do have to have a solid,solid business background to do
that. And and like I said, I'veI've gone through the evolution
of them from the purchase ofGreat Plains and Solomon,
(17:56):
Xstappa, NAV, all the companiesthat Microsoft bought, and then
the evolution of the North, youknow, of the North Dakota
operation and how they all cameabout and been in discussions
with them and how they blendedthat all into dynamics. And so
it's a big learning experiencefor partners. So I think there's
(18:18):
a real opportunity for MSDynamics World to work with
IAMCP partners on jointinitiatives and events to help
educate partners more becausethere's a real opportunity to to
grow their businesses And andand the just the maturation of
the IT space, you know, from the1980s to where it is today is
(18:39):
huge. So let's talk do you haveany anything that we should be
watching out for on on jointinitiatives or or what are you
interested in, you know, inworking with IAMCP? Because
we've got some really greatpartners.
Jason Gumpert (18:52):
So I don't I don't know if I can name any
specific joint initiatives yet.I think the first thing you'll
start to see is co promotion ofof our own activities because
that's the easiest way for us toget started I think as I've
talked with leadership at IAMCP.So you'll see that first. You'll
start to see I think thispodcast is a good example and
(19:13):
probably from our side, you'llsee some podcasting as well. And
then I think we'll go fromthere. So there's a lot of
possibilities that we've beentalking about and that we think
really could be pretty cool.
Rudy Rodriguez (19:26):
Yeah. I'd like to do upcoming Illuminate later,
you know, next year this nextyear is, you know, maybe we can
do a joint podcast at the sameplace. You know, that would be a
lot of fun to do.
Jason Gumpert (19:38):
Yeah. For sure.
Rudy Rodriguez (19:39):
So are there particular regions that of IAMCP
that you've worked with?
Jason Gumpert (19:44):
So I know I've done a little bit at least with,
like, the New York chapter.
Rudy Rodriguez (19:47):
Okay.
Jason Gumpert (19:48):
In the past, Jeff Goldstein has been someone who
I've you know, who's been afriend a friend for a long time
and been really helpful. I justcall him out because he's he's
great.
Anthony Carrano (19:58):
He's everywhere. He's everywhere.
Jason Gumpert (20:00):
He really is.
Anthony Carrano (20:01):
He's very nice. He's great. That's it. That's
it.
Jason Gumpert (20:06):
And really embodies the spirit, I think, of
it. I mean, when I think of whatwhat the values of of the group
are, I tend to think of what healways talks to me about. Right?
So yeah. And then other thanthat, it's been fairly
scattered. I mean, I'll attend awebcast here or there when I'm
allowed to or able to. Theconversations we've been having
have been at the Americasinternational level for these
(20:28):
for these new plans that we'retalking about.
Rudy Rodriguez (20:31):
Since you mentioned working with ISVs, are
there any particular ISVs thatare that you see are bringing
strong products to the marketthat that would help our IAMCP
partners?
Jason Gumpert (20:44):
Oh, there's there's plenty. I mean, we have
I've learned so much from thevarious ISVs out there. I I'm
not gonna call out any by namejust because if I you know,
there we work with quite a fewand and they all do different
things. But I think I'll justgive you a couple themes that
maybe would jump out. The mainone that I'm thinking of off the
top of my head is you talkedabout all the different legacy
(21:07):
products.
And one of the interestingthemes over the last few years
has been the evolution ofcompanies that have been focused
on GP, which has been a hugelysuccessful ERP product in the
SMB space, and had a greatlegacy and had great success
over the years. But it's sort ofwinding down now. Microsoft set
end of life dates for it in thenext six years. And they're
(21:29):
really encouraging everyone tomove to Business Central in the
cloud. Right?
And that's both the partners andand moving their practices over
and, you know, they hope cuspthey hope GP customers will will
will come along for the ride theride too over the next few
years. One of the reallyinteresting things has been to
see some of these reallyestablished, really
knowledgeable ISVs who havegreat products that work well
(21:51):
and have served thousands ofcustomers on the GP side, evolve
their businesses to not only gettheir products working in
Business Central, but to alignwith that market, which is
obviously much different thanthe GP market. It's
international, justarchitecturally different and
technically different, fits alittle different. So watching
(22:14):
some of those companies maketheir way in there, and then
actually find some success, findtraction, do things that hadn't
been done in what is anothervery old legacy channel that's
evolved over the years. BusinessCentral is quite modern, but it
dates back to NAV, like you weresaying.
And that was really an oldschool ERP product that was a
(22:36):
very different beast than whatyou see today with Business
Central. So watching ISVs movefrom one to the other is
probably one of the things thatI think is really interesting.
And then I think if you want togo to the most current, we're
starting. I'm seeing glimmers ofa very interesting and unique
sort of AI scenarios that a fewthat a few ISVs are bringing to
(22:59):
the fore. I wouldn't call anyout just because I mean,
honestly, of them are provenyet.
They don't I don't think theyhave their great ideas and they
seem really interesting, but Idon't know that any of them have
really established themselvesyet in the in the market. So I
won't call any out by name, butI think that's the other kind of
on the far other end of it wherewhere ISPs are doing some
(23:20):
interesting stuff.
Rudy Rodriguez (23:22):
Yeah. Well, there's a significant
opportunity with AI in in in theERP world, but it is gonna take
some time because it's just asecurity issue more than
anything else. It's you know,from the CIOs that I talk to and
CFOs especially are very they'revery curious, but they're also
very wary of it at this point intime. So I do know that.
Jason Gumpert (23:46):
Yeah. I mean and they're living in a world I
mean, I was at an event recentlywhere people were sharing sort
of what they're doing with AIand a bit of a roundtable. And
it's all personal productivitystuff is is what they're all
talking about for themselves andfor their organizations. I mean,
they're doing stuff that theythink helps organizations, but
it's all stuff at the personalproductivity level with Copilot,
(24:06):
with Claude, with othergenerative tools. So there's a
bit of a step up that's gonnahave to happen that, like you
said, deals with that thosesecure those big security and
data data questions and as wellas process and performance and
cost.
Rudy Rodriguez (24:26):
Alright. Well, let's let's talk a little bit
more about working with IAMCP.From your perspective from your
perspective, why should IAMCPmembers pay attention to to your
organization and, you know, whatvalue can they get from it?
Jason Gumpert (24:40):
Yeah. I mean, hopefully they can learn
something that they that theydidn't know already, whether
it's coverage that we're doingof an event or coverage we're
doing of some product news thatthey might not have been aware
of right away, whether it iseducating themselves products
and services that they could usein their businesses that they
(25:02):
didn't know about, those wouldbe hopefully and just the
ability to tell stories thatmaybe they didn't know about or
trends that they haven't beentracking yet. So hopefully, we
can do the work that makes thosetypes of content available to
them and is differentiated insome way from what they already
(25:24):
already do and already know.
Rudy Rodriguez (25:27):
Anthony, do you have some questions?
Anthony Carrano (25:28):
Yeah, just to kind of piggyback on that. So as
a media company and you'reproviding just an immense amount
of content, maybe, I know youtouched on a little bit in the
beginning, but maybe if you canbreak down like the all the
various content like formatsthat are available and with you
know, specifically then becauseyou know where I'm where my head
(25:49):
is at, you know, as a marketer,it's like, okay, how it can, you
know, MS Dynamics World helppartners grow their business,
right? And strengthen theirMicrosoft relationships and stay
ahead of these trends. So maybetalk about like the different
types of content, that areavailable and how they can
interact with that to help, youknow, you know, grow their
business, stay ahead of trendsor, you know, align closer to
(26:11):
Microsoft.
Jason Gumpert (26:12):
Yeah, I'd be happy to. Let me start with just
one other kind of perspectivefrom Rudy's previous question,
which leads into it, which isthat we'll do all that kind of
coverage and hopefully it getstraction with people who are
also involved with IAMCP. Butmore people and organizations to
(26:33):
contribute to our site is alwaysreally, really important to us
and more stories and then, yeah,let me talk about the types of
content and the formats it cantake, right? So I'll try to
break it down briefly here. Themain editorial thing we do is
articles.
So you'll see articles on oursite written by me, written by
(26:53):
members of our team, alsowritten by subject matter
experts in the community, Andthat's oftentimes experts who
work for a partner organization,independent consultants, that
kind of thing. So we havearticles and then we have
podcasts and those can be eithersome of them are sponsored by a
sponsor of ours and then some ofthem are just me talking to
(27:15):
someone and trying to tell astory, learn about something, a
trend in the space or whatever.So articles, podcasts. And then
we have webcasts. So we'll runlive one hour webcasts.
Again, some of those aresponsored and branded. Some of
them are just educational. Andwe have all sorts of those. We
(27:35):
have a really busy webcastschedule coming up for the rest
of this year. Then beyond that,we have other kinds of branded
content that companies willbring to us that partners, VARs,
or ISVs will bring to our site.
And those are all very clearlybranded as coming from these
companies, but that's whitepapers, case studies, videos,
(27:59):
other kinds of e books, blogposts, which is sort of a newer
thing that we just launched. Socompanies can blog on our site
or duplicate or recreate blogposts when it makes sense. So
that's, I think the route, Ithink that's the range of types
of content that can go on oursite right now.
Anthony Carrano (28:19):
So now, so let's talk a little just because
I'm thinking about like, growingtheir business, obviously,
there's an immense value on theeducation side. But also you
know where I'm thinking aroundlike the demand gen and some of
the lead gen possibilities. Sowhen you talk about sponsored
content, that's where that'slike, I know how a lot of those
(28:43):
mechanisms work on other type ofmedia companies websites, maybe
you want to share a little bitabout what that could look like?
The sponsored contentspecifically.
Jason Gumpert (28:52):
Yeah, so for any branded content on our site, I
mentioned, I've sort ofexplained some of the elements
of it, but if visiting our siteas a reader and you want access
to white papers and reports andvideos and all the rest, you
have to be a registered member.Once you're in and you have an
account, you can consumewhatever you want. So you can
(29:13):
watch videos, you can downloadwhite papers. We have created a
lead collection system in theback end that works really well
integrated with our contentmanagement system. So if you're
a marketer that's working withus and you've posted your
company's content to our site ofany of those types, well,
especially I think, downloadablecontent or video, you are going
(29:38):
to also get access to somedegree, depending on what you're
doing with us, to theinformation of who's consuming
your content on our site, andthat's part of our terms and
conditions for our members.
So it's an all digital, verystreamlined process,
self-service to upload, createyour content, get the leads
back. And that also extends towebcast, so if we promote a
(29:59):
webcast for a marketer,obviously they'll registration
information about who joinedtheir event. Yeah, and we're
doing that for dozens ofcompanies at any given point in
time with different activities,different programs for each one,
and we really tend to customizethem because obviously marketers
have different calendars anddifferent priorities at
different times a year,different segments as I
(30:20):
mentioned, that's really anotherkey part of it. So there members
of our site who never see aparticular ISV's content because
it's just outside of what theycare about or partner for that
matter. So yeah, that's what wedo and we're very serious about
delivering those results. Almostevery client we have has a real
(30:43):
demand goal as opposed to justlooking for general branding.
Anthony Carrano (30:49):
Yeah. No, that's fantastic. And especially
since what's interesting, youknow, about, you know, MS
Dynamics World is that you'vegot, you know, tens of
thousands, you know, of actual,you know, partners. There's also
even more users like potentialcustomers, right, that are that
are part of the site. And Ithink, you know, it's, you know,
(31:10):
it's a pretty healthy ratio.
Jason Gumpert (31:13):
It's very evenly split. So it's, you know, about
even parts, customers andpartners. Those make up sort of
the main, the main parts of oursite.
Anthony Carrano (31:23):
Well, I'm going to like for the listeners in the
IAMCP community. So it's likeyou have opportunities, like if
you're interested in, you know,expanding your own, you know,
your own partner channel, withcertain, you know, dynamics
partners, can provide, you know,some of that sponsor, well,
either some awareness content orsome sponsored content for
direct, you know, type of, youknow, lead gen activity. But
(31:45):
there's also opportunities liketo go direct to some of the
customers, correct? Right,because the audience is about
half. So yeah, there's a lot ofopportunities for, know,
business development, you know,for our IAMCP members that you
know, should there be content,you know, the content, know,
fits the criteria, you know, ofMS, you know, Dynamics World.
(32:07):
Am I am I understanding thatcorrectly, Jason? Or am I like
way off?
Jason Gumpert (32:10):
Yeah, that's, that's totally accurate. I mean,
it's very common for us to berunning different campaigns
focused on those dimensions.Right? So one will be focused on
EMEA versus North America.
Rudy Rodriguez (32:22):
Mhmm.
Jason Gumpert (32:23):
One event will be for we'll do an event for
partners and then a case studyaimed at aimed at users. I mean,
all for the same vendor. So orthe same marketing team, I
should say. So that's that'ssuper common. And, oftentimes
are going on at the same timeand different audiences are
seeing them. You know what Imean?
Anthony Carrano (32:41):
Well, I could see a lot of possibilities. So
for IAMCP listeners, you know,shameless play, if you need help
kind of navigating how toposition yourself, give me a
call. No, that's fantastic. Imean, that's, that's really,
really exciting. Rudy, did you,you had something?
Rudy Rodriguez (32:58):
Yeah. No. So where are you seeing the most
growth? Are you seeing it inbusiness central or FNO or what,
what, what opportunities are youseeing?
Jason Gumpert (33:05):
Probably say Business Central is, is our
fastest growing, audience rightnow. F&O is also very strong
and CE has always been strongand sort of has, I would say,
been steady. The other one,Power Platform is the other
area, broadly speaking. And it'sharder to segment that because
(33:26):
Power Platform, it's a bunch ofservices altogether. They're not
products, so the way theDynamics ones are.
But we run surveys periodicallyin our last reader survey where
we were taking the temperatureof partners and of customers
around buying habits and thingslike that. Maybe that's a topic
for another episode, but wenoticed that with the most
(33:50):
common responses were BC, CE,and then Power Platform was
third where it probably wouldn'thave been third a couple years
ago, and I think because it's souniversal across all the
Dynamics products that we'reseeing a lot more uptake of of
an interest in Power Platform.
Rudy Rodriguez (34:07):
So since you brought up Power Platform, are
you seeing a lot of movement inBI, or is it more Power apps,
you know, where people canautomate more stuff in Business
Central?
Jason Gumpert (34:19):
Well, I I mean, they're both growing. We for our
coverage, I mean, Power BI hasreally kind of it's kind of
bifurcated right away from whatwhat is considered part of Power
Platform. I think technically tosome degree, it's all part of
the same product line still. I'mactually not sure that 100% sure
that's accurate, but it's stillmostly part of Power Platform.
(34:41):
You'll see it on the same slidesanyway some of the time, but our
focus has really stuck with theother elements of Power
Platform.
Power BI, we mostly cover it inthe context of fabric now, which
is not our main focus, butobviously it does it is
relevant. So we end up sort oflooking at the application and
(35:02):
application related, processrelated, and data management
related sort of dataverse stuff,I would say, and Copilot Studio
now.
Rudy Rodriguez (35:10):
So how have you seen, you know, the power
platform affect othercompetitors, you know, that
Microsoft had, you know,especially in the automation
world, you know, competitorslike Nintex or things like that?
How have you seen Microsoft'sgrowth in that?
Jason Gumpert (35:28):
They've been a healthy competitor, I think is
the best way to put it. Thinkaligning their Power Automates,
I would say it's a bit of acontroversial product at this
point in time. I think it's hada lot of promise over the years.
But the Ryzen Copilot Studioraised questions about what its
(35:50):
future is. I think Microsoftwill continue to compete as a
process automation vendoragainst competitors like Indian
techs and others, as an RPAvendor against others. And I
think just their size and theirscope and their willingness to
invest makes them relevant nomatter what.
Rudy Rodriguez (36:09):
Are you seeing any are you documenting a lot of
these use cases of people, youknow, using these products like
this?
Jason Gumpert (36:17):
In terms of, like, like, Power Automate and
RPA scenarios, things like that?
Rudy Rodriguez (36:22):
Mhmm.
Jason Gumpert (36:22):
We could be doing more of it, I would say. I I've
been busier tracking the productitself and not telling as many
stories in that area as weprobably could.
Rudy Rodriguez (36:32):
Okay. Is that something that IAMCP members
could bring to you and helppublish some of that stuff?
Jason Gumpert (36:39):
Yeah. For sure. I mean, we we love customer win
stories and and success stories,especially in unique industries
and things like that. So if youever have you know, for your
listeners, if you ever have agreat story to tell about about
clients or about kind ofachievements that aren't just
about yourself, like not justabout your company especially,
(37:02):
we love to hear those and welove to to bring people in to to
get involved in writing those orwe can even help write them for
teams if they don't if they needa little bit of assistance. I
mean, they're that's somethingwe're very good at, I would say.
Rudy Rodriguez (37:17):
Alright. Well, this is a shameless plug for my
good friend, Jeff Goldstein.Jeff, there's an opportunity for
you right here. I know you havea lot of stories that you can
bring forward.
Jason Gumpert (37:25):
Yeah.
Rudy Rodriguez (37:26):
Yeah.
Jason Gumpert (37:26):
You should be telling more of Jeff's, good
stories.
Rudy Rodriguez (37:30):
Yeah. I I used to hang around a lot with Jeff,
and so that's why I know Jeffreally, really well. And he's
the one who really got meinterested in it way back in the
Toronto days where I got to meetthe whole Dynamics team through
Jeff. And I really dived intoit. And I'm trying to remember
the gentleman's name that we metwho was heading up the Dynamics
(37:52):
team at that time. But I got athree hour briefing from
Microsoft on what they saw asthe growth of the Dynamics
channel, so I've been reallyencouraged by that. And that's
why I encourage partners who,you know, if you're looking at
at evolving your business andmoving into different areas,
(38:12):
that's definitely Dynamics isdefinitely one. And having the
right people to help youimplement that stuff is really
important.
Jason Gumpert (38:19):
Agreed. And, you know, I think there's there's a
lot of partnership happening,but there's probably a lot more
networking and and there's a lotmore connect there are a lot
more potential connections to bemade, I think, I would say.
Rudy Rodriguez (38:33):
Yeah. Well, there's significant
opportunities because the theone thing, having been involved
in this space for a long time,and and I even started before
Microsoft even dived into thisbusiness, I actually started in
the accounting world and withproducts like MASS 90 and things
like that. And and so it wasit's really interesting to see
the evolution of this entirebusiness and and people just
(38:57):
need to commit to it because itis a learning process. It is a
learning process. And you haveto be very familiar with
business processes to reallyhelp your customers achieve
more, which is really important.
Jason Gumpert (39:10):
Microsoft has a real goal of bringing more M365
and D365 customers together.They're uniting their own
marketing around around thosetwo. So I think we'll see
encouragement from Microsoft onthat point. But it's not it
can't be forced. I mean,partners have to believe in it
and they have to be prepared forit. So hopefully, we can do
(39:31):
coverage on that as it continuesto evolve. And we see it to some
extent with with some partnerswho do advertise with us and do
do events and so forth that theythey wanna make other partners
aware of what they can bring tothe table.
Rudy Rodriguez (39:45):
So in in your opinion, what's the best way for
our part IAMCP partners to stayplugged into what what your
organization is doing, you know,what latest news, research, and
opportunities are there? I knowthey can register on your site,
but is there any other way theycan stay more plugged in?
Jason Gumpert (40:02):
Yeah. So, I mean, that's that's the best first
step is is register. You'll getaccess to our newsletters.
You'll see sort of on a weekly,monthly basis what we're doing
and what we're covering. Whoelse is who else is publishing
content to to the site over timeof all sorts.
And as that as that all grows,think it it hopefully paints a
(40:22):
picture of what we're about. Butthen, yeah, you can contact me
directly. You know, if you havecontent ideas or questions. I'm
jason@msdynamicsworld.com. Youknow, if you have sales
questions, can just send them tosales@msdynamicsworld or just
ask me. I'll just tell I'll tellyou or I'll pass you along to my
my colleague Adam who tends torun sales. But those are the
(40:42):
best ways we try to keep itreally, really simple in terms
of how you interact with us andwhat we're doing.
Anthony Carrano (40:49):
And I'd like to piggyback on that. So after they
register, and you've becausethere's so many outweighs so
many opportunities, right? Ifsomeone wants to maximize the
value of MS Dynamics World,what's your top tip? Just give
me one for me, for making themsay, listen, if you're you
register, make sure you do thisone thing and you will you
(41:14):
everybody can get tremendousvalue, you know, out if they do
this one thing.
Jason Gumpert (41:19):
That's a great question. I hate to say it
depends. So I'll I'll just sayI'll just say I'll just say, you
know, open the newsletters. Openthe newsletters. I'll just see.
Anthony Carrano (41:31):
Or since he's not here, call Adam, Adam. What
is voice mail?
Jason Gumpert (41:37):
Adam loves to answer every question. No. He
literally will. He'll answer. Hehe never stops answering
questions. He he he'll respondto anything. I try to too. His
patience is is is better thanmine. But, yeah, I would say
open the newsletters. You'll seesort of everything that you
missed in the last week.
If you take a look at that andyou'll really kind of get the
full picture, I think on a biweek. It's a bi weekly
(41:59):
newsletter. So you'll get upsort of on a bi weekly basis,
almost a full understanding ofeverything that's going on.
Anthony Carrano (42:04):
Nice. Yeah.
Rudy Rodriguez (42:05):
Nice.
Anthony Carrano (42:06):
Jason-
Jason Gumpert (42:06):
Follow us on LinkedIn if that would that'd be
the other one.
Anthony Carrano (42:07):
Yeah. When I was that's kind of a just segue
really to my last question.I mean, this has been great.
You've been very generous withyour time. So I wanna thank you
right out the you know, forthat.
What's the best way for folks toconnect with you?
Jason Gumpert (42:22):
Yeah, other than registering at the site, follow
us on LinkedIn. We'll repostmost of our content there that's
original reporting at least andnew stuff that we're developing
on our side, as well as eventsthat are coming up and all that,
and event coverage that we dofor in person events. So, yeah,
LinkedIn.
Anthony Carrano (42:41):
Okay. And for those listening, we'll have all
those links in the show notes sothey'd be able to easily access
access that information. Well,Jason, this has been a lot of
fun. Thank you, so much. Andwe'll definitely have to do it
again sometime you have to dragAdam into it, man. Come on.
Jason Gumpert (42:57):
Yeah, yeah, I will have to get to my IAMCP
representation, and our and ourpodcast in an episode soon too.
It's been a lot of fun. Thankyou so much for having me.
Anthony Carrano (43:04):
Absolutely. Absolutely. You have a great
day.
Rudy Rodriguez (43:07):
Take care, Jason.
Anthony Carrano (43:10):
Well, was a great episode. I really
appreciate Jason for taking somuch time, joining us and
sharing not only just the storybehind MS Dynamics World, but
also how, you know, thecollaboration with IAMCP can
open up a lot of new doors, youknow, for our members.
Rudy Rodriguez (43:27):
Oh, absolutely. You know, I I think it was a
great talking to to Jason. Hehad some great stories to share,
and and there's realopportunities for IAMCP members
as well. You know, the factthat, MS Dynamics World, has
been around for almost twentyyears and has, over a 100,000
(43:48):
registered, users on their siteand 30,000 partners. Those are
great numbers and gives a with abroad reach like that, there's a
great opportunity for ourmembers to be able to contribute
to their site.
One of the stories that heshared was that companies can
now blog on their site as well.So the the opportunity there,
(44:09):
one, to get access to a ton ofcontent that's gonna help them
grow their business, help themintroduce them to ISVs and other
types of partners that can helpthem grow their Dynamics
business. And now they can alsoexpand their reach to a much
broader market with their ownblogs. That's a great
opportunity for IAMCP members.And I was very thankful for for
(44:32):
Jason sharing that with us.
What are your thoughts?
Anthony Carrano (44:35):
Yeah. No. That that's a really great point. And
just to kinda piggyback, like,on the the ability not only for
them to get the exposure, buildthe awareness, get the
education, but also what I foundreally intriguing, was just the
opportunities on the demand genside. And you know, for those
that are listening, if you checkout msdwmarketing.com, that's
(44:57):
where you can access like themedia kit and some of the
advertising opportunities notonly.
So if you're wanting to, youknow, market to partners or if
you're wanting to market to, youknow, end users and, and
consumers, Just a lot of reallygreat opportunities, you know,
to to build upon, you know, someof the things that you're
talking about, like if they'rewanting to generate leads. The
other thing that I thought wasreally interesting and it it
(45:20):
made me smile Rudy just becauseit made me really appreciate
what we're doing, you know, hereat IMCP is that, you know, like
one of the gaps that they haveis just in trying to, you know,
gather and tell those stories.That's something IAMCP has been
working really hard at doing andso there's an opportunity for
our members, know, going back tolike the content contribution
(45:43):
piece to share, you know, notstories just about themselves
really, but more so partnerstories of how it's creating
value, know, for the customersand these customer success
stories. So for, you know, forour members there's a real
opportunity for that type ofcontent to contribute that
would, you know, one stand out,be very appealing, you know, for
(46:06):
MSDW, but also, you know, buildthe build the awareness for our
partners.
So I thought that was prettycool. So I want to just
encourage like for everyonelistening, it was great episode.
Here's your next steps. Visitwww.msdynamicsworld.com to
explore their news events andpartner resources. You're also
(46:27):
just look out for upcoming jointIAMCP and MSDW initiatives, as
well as and don't be afraid toreach out if you've got you
know, some expertise or shortstories to share.
Rudy Rodriguez (46:39):
So we want to thank all of you for joining us
on this episode of IAMCPProfiles in Partnership powered
by Dunamis Marketing. We hopeyou enjoyed this podcast and
find it useful and inspiring.You can find links to everything
we discussed in the show notes.And if you enjoyed this episode,
make sure to subscribe toProfiles in Partnership on your
favorite podcast platform. Untilnext time, I'm still Rudy
(47:02):
Rodriguez, and this has beenProfiles in Partnership, where
Microsoft partners come toconnect, learn, and grow.
To learn more, visit the websiteat www.iamcp.org.
If you've ever searched for credible in-depth
coverage of MicrosoftDynamics 365, the Power
Platform, or the broaderMicrosoft Cloud, chances are
you've landed onmsdynamicsworld.com, the largest
independent digital source forMicrosoft business applications,
news analysis and partnerresources. For almost twenty
(00:26):
years, they've been helpingpartners, ISVs and customers
navigate the fast changing worldof business applications with
clarity and confidence. Joiningme today is Jason Gumpert, one
of the founders of MS DynamicsWorld, to talk about what MS
Dynamics World is, why theircollaboration with IMCP matters
and how you are members of IMCPcan get involved and benefit
(00:49):
from it. This is going to be aconversation packed with
practical takeaways. So let'sjump in.
Well, Jason, welcome to thepodcast today. I'm really
excited to have you on.
Jason Gumpert (01:00):
Hey, Anthony. Thank you for having me. I'm
glad to be here.
Anthony Carrano (01:03):
Excellent. Excellent. I know we're gonna
have a great show today.
Jason Gumpert (01:06):
For sure.
Anthony Carrano (01:07):
Let's start off. Tell us a little bit about
yourself.
Jason Gumpert (01:10):
Yeah, my name is Jason Gumpert. I am the editor
at MS Dynamics World. We are anindependent news and information
resource for the MicrosoftBusiness Applications community
primarily. So we covereverything from product news to
channel news to what customersare doing and other trends as it
(01:31):
relates to Dynamics 365, PowerPlatform, and I say business
applications, the term's almostnot quite current anymore, but
also it extends to Fabric and toAzure coverage as well. So we're
watching those products fromMicrosoft, and we're also trying
to keep a pulse on what's goingon in the community.
And so you'll see us at eventsrelated to those topics, both
(01:54):
community events and Microsoftones. You'll see us on our site
doing various things, writingand doing podcasting of our own
and all sorts of stuff. Sothat's what the site's all
about.
Anthony Carrano (02:05):
Well, I know we're going to spend quite a bit
of time digging into digginginto the site, but let's hear a
little bit about you. Tell us alittle bit about yourself, your
background, and whatnot.
Jason Gumpert (02:16):
Yeah, sure. So before I did this, I was in the
sort of IT consulting andenterprise software services
delivery and related kinds ofroles. So I spent eight or ten
years setting up systems, doingcoding, training to some extent,
(02:37):
doing some pre sales. So I'vehad a variety of roles with
enterprise software companiesand with consulting firms. And I
really grew to enjoy andappreciate that industry.
But I was looking for somethingdifferent at a certain point.
And I met the co founder of oursite, Adam Berezin, who couldn't
(02:59):
be here today, but he co foundedit with me and he's still
helping me run it. And we bothwere looking for something new,
and we jumped on this idea of amedia business in the Microsoft
business application space. Atthat point, it was all Dynamics
on premises stuff. And we cantalk more about this, but we saw
(03:20):
our skills complement each otherwhere I had some technical
background so I could get awebsite going, had some writing
experience and editingexperience, and he knew software
he knew software events andconference sales and publishing
sales, stuff like that. He had asense from other places he'd
worked of how some of thatworked, and we saw a real gap
(03:41):
from that.
Anthony Carrano (03:42):
Now, how long ago did you start it?
Jason Gumpert (03:45):
So I think we turned the site on in late 2007,
really got it running in 2008.Yeah.
Anthony Carrano (03:51):
Okay. Well, I'm really looking for, I know
Rudy's got some questions foryou and I'm, I'll be honest
fellows. I'm looking forward tojust kind of sitting back and
observing this conversationbecause Jason, I'm not sure how
we're like, you know, Rudy's,you know, role extensive role in
the history and evolution ofIAMCP and just as you two are
(04:11):
gonna, you know, dive in andswap some stories. So Rudy, man,
I want to hand this over to you,bud.
Rudy Rodriguez (04:17):
Okay. Well, thank you. Well, Jason, it's
real pleasure to to meet withyou today. I know we're gonna
have fun, you know, goingthrough the history of MS
Dynamics World and and IAMCP andhow we all can all work
together. Let's talk a littlebit about, you know, what gap in
the market you were looking tofill when you first started MS
(04:38):
Dynamics World.
Jason Gumpert (04:39):
Yeah. I think what we immediately saw, we did
so we started doing some of ourown sort of primary research
for, market fit and things likethat. We started and we knew
that were a lot of One of thethings that really stood out to
us, I should say, with theMicrosoft channel and Dynamics
was that there was already ahealthy ISV and partner channel
(05:00):
Serving these customers,Microsoft's always been very
partner focused. But when itcame to actually reaching
customers, prospective customersof the Dynamics product line at
that time, really there wereonly two ways to do it. One was
to go a conference, and thesecond was to buy print ads.
(05:21):
I mean, it was even just on thecusp of online search ads taking
off. They were not quite at thatpoint yet. But digital media had
already started to flourish, andit was certainly a thing that
other channels were takingadvantage of. And when we talked
to marketers in the space, weknew that they wanted to reach
(05:43):
an audience that wasn't beingserved enough. And honestly,
just from a media and newscoverage perspective, they
weren't being served enoughbecause it was an interesting
space.
I talked about my enterprisesoftware background. So anyway,
we put those pieces together anddecided that that's what was
going to define us, is we'regoing be all digital and we were
(06:07):
going to generate revenue frommarketers who really wanted to
reach this market but who hadlimited options at the time.
Rudy Rodriguez (06:16):
Well, you're in a highly competitive field.
Right? So there's a lot ofindustry partners out there,
news and partner resources. Howwould you compare yourself to
the other players in themarketplace today?
Jason Gumpert (06:29):
Yeah. I mean, think of ourselves as a media
company primarily if you'retrying to define who we are and
what we do. We have advertisers,we offer sort of marketing
promotion, marketing programs.So on that side of it, that's
working with a lot of channelpartners primarily. But I think
(06:49):
what makes us allows us tocompete in the space and stand
out and be distinguished as ourown brand is that we are so
focused on this ecosystem.
And that we understand not justglobally the enterprise space
and chasing winners and losers,but we're really focused in and
(07:09):
we're writing for a veryspecific audience and hopefully
they appreciate that and that'swhat keeps us going.
Rudy Rodriguez (07:14):
And a follow-up to that. So how do how do people
engage with your service? Do youhave subscribers or how many
followers do you have? Could youelaborate a little bit on that?
Jason Gumpert (07:25):
Yeah. So I mean, the approach that we use overall
is that we do put our our mostof our content behind a
registration wall, not all ofit, but but a good chunk of it.
And that's both theinformational stuff. So like
branded content comes fromvendors, then also our editorial
coverage. And so to get accessto it, you do have to register,
(07:45):
so there's a registration wall,but it's free.
And once you're registered andlogged in, you have access to
everything. So there's no fee,we've never charged our readers
for anything. And that's theprocess. And we have 100,000
plus registered members on thesite who have joined and who
(08:06):
read and consume the content. Sothat's sort of the model of the
the the user experience on thesite.
Does that answer your question?
Rudy Rodriguez (08:14):
Yeah. Sure does. Alright. Sure does.
I know it's difficult. You getto a lot you'll
Jason Gumpert (08:20):
I start
Rudy Rodriguez (08:20):
talking to a lot questions.
Jason Gumpert (08:21):
Yeah. All the points that we're gonna cover.
Anthony, do you have a question?I know you do.
Anthony Carrano (08:27):
Oh, man. Do I have do I have just one? Really?
Rudy Rodriguez (08:31):
Anthony writes a lot of prompts, by the way,
Jason.
Anthony Carrano (08:36):
Well, with with the community and how the
community has grown, you know,since I think you said February,
2006, right, 2007, I mean,getting to a 100,000, like, what
would you attribute, I mean,growth? Mean, that's quite a lot
of growth, you know, it's it's abig audience, very, you know,
niche community. What do youattribute that to?
Jason Gumpert (08:57):
Well, like I said, I think what
differentiates us is our realfocus and and putting hopefully
a lot of interesting content outthere, working with brands to
put out things that they havedeveloped or developing it with
them, but then also ourindependent editorial coverage
that no one else is doing. Evento this day, I'm often one of
(09:20):
the only members of the presscovering some events. The big
one is not at Build or Ignite,or NRF, where I'm one of many.
But a lot of the time, I'm inthere where I have a writer
who's in there talking to peoplethat other members of the media
just aren't. There's a lot ofvalue in that to our readers.
So I think what keeps us goingand what keeps people signing up
(09:44):
and hopefully coming back isthey see that they're getting
something that they wouldn't getelsewhere.
Anthony Carrano (09:51):
Well, what's fascinating is how, you know, in
a very, you know, to your, toyour point of very focused, you
know, niche community, right?You know, being that expert and
then how, you know, there's acoming together in terms of some
partnership with IAMCP also in,you know, an equally, you know,
very focused, you know,community serving a very
(10:12):
specific audience. Talk to us alittle bit about, you know,
what's the backstory about thecoming together?
Jason Gumpert (10:18):
Yeah, it's so exciting to be really putting
some specific plans and reallyconcerted effort into this right
now. IAMCP has really been in mypicture, in my view since we
began. I think almost since webegan, if not to the very
(10:41):
beginning where I have alwaystalked to partners. The years
I've gotten to know lots ofpeople who run Microsoft partner
businesses, and a lot of them door have done or plan to do work
as part of an IAMCP chapter ortake a leadership position. I
think there's been a lot ofevents where an IAMCP meeting is
(11:03):
happening alongside anotherconference, because so many of
the members will be in one placeat one time. And so I've always
been aware of it. I think tosome greater or lesser extent,
I've had done some coverage thatinvolved it, involved events or
involved people who representsort of IAMCP chapters. But it's
(11:26):
always just been ad hoc and it'sbeen sort of if I come across
it, if it comes up. And I wasn'tdoing concerted planning around
it. And I guess what we've donenow, and we'll talk maybe a
little more about this, butwe're actually talking more
specifically to each other andputting some really cool plans
in place to help our sharedaudiences know about each other
(11:51):
in the areas that are relevantto them and try to find ways to
complement each other.
Anthony Carrano (11:56):
Alright. Can you, are you able to share a
little bit more, or is thatcoming later?
Jason Gumpert (12:01):
Yeah. I mean, there's not I don't have too
much that I can sharespecifically, but what I will
say is that you're going tostart to see more awareness. So
hopefully, I think the firstthing we'll be able to do is
for, members of this channelthat care about some of the
really important issues or whoare just looking to be educated
(12:22):
on technology, on thoughtleadership, things like that. If
they're our members, they'll getawareness of what's happening in
IAMCP's world with your eventsand your planning and your
content and vice versa. And onething I've taken away from our
conversation so far is thatbusiness app and I've always
(12:42):
known this, but businessapplications are not the only
focus of IAMCP chapters.
Perhaps they sometimes arerelatively small focus just
depending on case by case orchapter by chapter. So
hopefully, we can help to sortof boost that representation
from the, for IAMCP as well andand get more of these biz apps
(13:06):
partners aware of all the goodwork that that IAMCP is doing.
Anthony Carrano (13:09):
Mhmm. Mhmm. Well, I think, and I'd be
curious to get Rudy'sperspective on this is he's
obviously he's got a lot moreperspective on with IAMCP than
than I do. But just thinkingabout what I've observed with,
you know, IAMCP as a greatcommunity, really almost like a
vehicle for a lot of the partnerto partner collaborations and
(13:30):
but also in helping, you know,navigate a lot of the Microsoft,
like the programs, things andresources that are available,
especially for the unmanagedpartners, but then seeing with
what you guys then bring to thetable with just this host of, I
mean, we're talking tens ofthousands, you know, of, you
know, Dynamics partners, butalso just the level of content
(13:52):
and just seeing, it'd be reallyexciting to watch just the, just
see the level of, you know,partner to partner
collaborations that are going tobe able to increase between, you
know, those type of type ofpartners in your community and
our community. But also, I'mreally excited just the level of
education.
I mean, I'm just curious, how doyou do and you might not have an
(14:16):
answer for this. How do you seemaybe leveraging some of that
content into like IAMCP becauseyou guys got a lot, which is
pretty remarkable.
Jason Gumpert (14:25):
Yeah. I mean, I I would see it as kind of net it's
all sort of opportunities tocreate new and better stuff.
Right?
Anthony Carrano (14:35):
Yeah.
Jason Gumpert (14:35):
Whether it's new types of live webcasts and
things like that, whether it'sjust writing and covering more
good stories. I think one of thethings we haven't done well
enough from our side is we'renot telling all the stories we
could. There's lots of greatpartnerships, lots of great
successes and wins that IAMCP isa part of. I hear about them
sometimes anecdotally and maybedon't track them down or
(14:58):
whatever. I think having thisrelationship will allow us to
tell more of those stories. AndI think people can learn from
those examples a lot more thanthey do today.
Anthony Carrano (15:09):
Now, is most of your audience or your
membership, are they here in TheStates or the Americas region?
Are they spread outinternationally?
Jason Gumpert (15:20):
It's international. I forget the
exact I didn't come with theexact percentages. US and Canada
are US is our biggest country bysort of members of our members.
It's I think it's about 40%. AndCanada is next.
English speaking countriesaround the world come in right
after that, India, the rest ofEurope. And then I think we have
(15:46):
some representation in MiddleEast and North Africa. And then
the smaller portions are SubSaharan Africa and Latin
America. But it is wellestablished across different
audiences. And I'll just tellyou the other two ways we do
think about our audiences.
One is on what kind of role inthe ecosystem they have. So VARs
(16:10):
and consultants, ISVs, and thencustomers and prospective
customers of Microsoft are theways we think about who our
audience is. We target differentcontent to different groups. So
we don't try to write everythingfor everybody. There'll be very
partner specific content that weknow that customers are just
basically going to ignorebecause it's not relevant to
them, and vice versa.
(16:32):
And then ISVs fit into thatpartner side of things
primarily. And then we alsothink about the product. So
we'll write specifically forDynamics 365 (F&O), Dynamics
365 Business Central, forexample, or Power Platform
coverage or what it may be.Yeah, so we have audiences that
(16:53):
only care about one of thoseproducts and we segment both on
our editorial side and really dokind of encourage our
advertisers in the market andthe and the the the partners who
sort of publish content to oursite to also think about that.
Anthony Carrano (17:07):
Mhmm. Mhmm. That's great. That's great.
Rudy?
Rudy Rodriguez (17:11):
So since you've been around since 2007, you've
seen the evolution of thedynamic space. You know? I
remember first getting startedwith, you know, I've been around
IAMCP since its inception, sothirty plus years now. And and
it's been real interesting towatch and how Microsoft is
really encouraging partners tochange their business models and
(17:34):
to take on a biz apps practice.So I think an organization like
yours helps partners learn moreto try to figure out if they can
fit in that space because it's adifficult move.
You do have to have a solid,solid business background to do
that. And and like I said, I'veI've gone through the evolution
of them from the purchase ofGreat Plains and Solomon,
(17:56):
Xstappa, NAV, all the companiesthat Microsoft bought, and then
the evolution of the North, youknow, of the North Dakota
operation and how they all cameabout and been in discussions
with them and how they blendedthat all into dynamics. And so
it's a big learning experiencefor partners. So I think there's
(18:18):
a real opportunity for MSDynamics World to work with
IAMCP partners on jointinitiatives and events to help
educate partners more becausethere's a real opportunity to to
grow their businesses And andand the just the maturation of
the IT space, you know, from the1980s to where it is today is
(18:39):
huge. So let's talk do you haveany anything that we should be
watching out for on on jointinitiatives or or what are you
interested in, you know, inworking with IAMCP? Because
we've got some really greatpartners.
Jason Gumpert (18:52):
So I don't I don't know if I can name any
specific joint initiatives yet.I think the first thing you'll
start to see is co promotion ofof our own activities because
that's the easiest way for us toget started I think as I've
talked with leadership at IAMCP.So you'll see that first. You'll
start to see I think thispodcast is a good example and
(19:13):
probably from our side, you'llsee some podcasting as well. And
then I think we'll go fromthere. So there's a lot of
possibilities that we've beentalking about and that we think
really could be pretty cool.
Rudy Rodriguez (19:26):
Yeah. I'd like to do upcoming Illuminate later,
you know, next year this nextyear is, you know, maybe we can
do a joint podcast at the sameplace. You know, that would be a
lot of fun to do.
Jason Gumpert (19:38):
Yeah. For sure.
Rudy Rodriguez (19:39):
So are there particular regions that of IAMCP
that you've worked with?
Jason Gumpert (19:44):
So I know I've done a little bit at least with,
like, the New York chapter.
Rudy Rodriguez (19:47):
Okay.
Jason Gumpert (19:48):
In the past, Jeff Goldstein has been someone who
I've you know, who's been afriend a friend for a long time
and been really helpful. I justcall him out because he's he's
great.
Anthony Carrano (19:58):
He's everywhere. He's everywhere.
Jason Gumpert (20:00):
He really is.
Anthony Carrano (20:01):
He's very nice. He's great. That's it. That's
it.
Jason Gumpert (20:06):
And really embodies the spirit, I think, of
it. I mean, when I think of whatwhat the values of of the group
are, I tend to think of what healways talks to me about. Right?
So yeah. And then other thanthat, it's been fairly
scattered. I mean, I'll attend awebcast here or there when I'm
allowed to or able to. Theconversations we've been having
have been at the Americasinternational level for these
(20:28):
for these new plans that we'retalking about.
Rudy Rodriguez (20:31):
Since you mentioned working with ISVs, are
there any particular ISVs thatare that you see are bringing
strong products to the marketthat that would help our IAMCP
partners?
Jason Gumpert (20:44):
Oh, there's there's plenty. I mean, we have
I've learned so much from thevarious ISVs out there. I I'm
not gonna call out any by namejust because if I you know,
there we work with quite a fewand and they all do different
things. But I think I'll justgive you a couple themes that
maybe would jump out. The mainone that I'm thinking of off the
top of my head is you talkedabout all the different legacy
(21:07):
products.
And one of the interestingthemes over the last few years
has been the evolution ofcompanies that have been focused
on GP, which has been a hugelysuccessful ERP product in the
SMB space, and had a greatlegacy and had great success
over the years. But it's sort ofwinding down now. Microsoft set
end of life dates for it in thenext six years. And they're
(21:29):
really encouraging everyone tomove to Business Central in the
cloud. Right?
And that's both the partners andand moving their practices over
and, you know, they hope cuspthey hope GP customers will will
will come along for the ride theride too over the next few
years. One of the reallyinteresting things has been to
see some of these reallyestablished, really
knowledgeable ISVs who havegreat products that work well
(21:51):
and have served thousands ofcustomers on the GP side, evolve
their businesses to not only gettheir products working in
Business Central, but to alignwith that market, which is
obviously much different thanthe GP market. It's
international, justarchitecturally different and
technically different, fits alittle different. So watching
(22:14):
some of those companies maketheir way in there, and then
actually find some success, findtraction, do things that hadn't
been done in what is anothervery old legacy channel that's
evolved over the years. BusinessCentral is quite modern, but it
dates back to NAV, like you weresaying.
And that was really an oldschool ERP product that was a
(22:36):
very different beast than whatyou see today with Business
Central. So watching ISVs movefrom one to the other is
probably one of the things thatI think is really interesting.
And then I think if you want togo to the most current, we're
starting. I'm seeing glimmers ofa very interesting and unique
sort of AI scenarios that a fewthat a few ISVs are bringing to
(22:59):
the fore. I wouldn't call anyout just because I mean,
honestly, of them are provenyet.
They don't I don't think theyhave their great ideas and they
seem really interesting, but Idon't know that any of them have
really established themselvesyet in the in the market. So I
won't call any out by name, butI think that's the other kind of
on the far other end of it wherewhere ISPs are doing some
(23:20):
interesting stuff.
Rudy Rodriguez (23:22):
Yeah. Well, there's a significant
opportunity with AI in in in theERP world, but it is gonna take
some time because it's just asecurity issue more than
anything else. It's you know,from the CIOs that I talk to and
CFOs especially are very they'revery curious, but they're also
very wary of it at this point intime. So I do know that.
Jason Gumpert (23:46):
Yeah. I mean and they're living in a world I
mean, I was at an event recentlywhere people were sharing sort
of what they're doing with AIand a bit of a roundtable. And
it's all personal productivitystuff is is what they're all
talking about for themselves andfor their organizations. I mean,
they're doing stuff that theythink helps organizations, but
it's all stuff at the personalproductivity level with Copilot,
(24:06):
with Claude, with othergenerative tools. So there's a
bit of a step up that's gonnahave to happen that, like you
said, deals with that thosesecure those big security and
data data questions and as wellas process and performance and
cost.
Rudy Rodriguez (24:26):
Alright. Well, let's let's talk a little bit
more about working with IAMCP.From your perspective from your
perspective, why should IAMCPmembers pay attention to to your
organization and, you know, whatvalue can they get from it?
Jason Gumpert (24:40):
Yeah. I mean, hopefully they can learn
something that they that theydidn't know already, whether
it's coverage that we're doingof an event or coverage we're
doing of some product news thatthey might not have been aware
of right away, whether it iseducating themselves products
and services that they could usein their businesses that they
(25:02):
didn't know about, those wouldbe hopefully and just the
ability to tell stories thatmaybe they didn't know about or
trends that they haven't beentracking yet. So hopefully, we
can do the work that makes thosetypes of content available to
them and is differentiated insome way from what they already
(25:24):
already do and already know.
Rudy Rodriguez (25:27):
Anthony, do you have some questions?
Anthony Carrano (25:28):
Yeah, just to kind of piggyback on that. So as
a media company and you'reproviding just an immense amount
of content, maybe, I know youtouched on a little bit in the
beginning, but maybe if you canbreak down like the all the
various content like formatsthat are available and with you
know, specifically then becauseyou know where I'm where my head
(25:49):
is at, you know, as a marketer,it's like, okay, how it can, you
know, MS Dynamics World helppartners grow their business,
right? And strengthen theirMicrosoft relationships and stay
ahead of these trends. So maybetalk about like the different
types of content, that areavailable and how they can
interact with that to help, youknow, you know, grow their
business, stay ahead of trendsor, you know, align closer to
(26:11):
Microsoft.
Jason Gumpert (26:12):
Yeah, I'd be happy to. Let me start with just
one other kind of perspectivefrom Rudy's previous question,
which leads into it, which isthat we'll do all that kind of
coverage and hopefully it getstraction with people who are
also involved with IAMCP. Butmore people and organizations to
(26:33):
contribute to our site is alwaysreally, really important to us
and more stories and then, yeah,let me talk about the types of
content and the formats it cantake, right? So I'll try to
break it down briefly here. Themain editorial thing we do is
articles.
So you'll see articles on oursite written by me, written by
(26:53):
members of our team, alsowritten by subject matter
experts in the community, Andthat's oftentimes experts who
work for a partner organization,independent consultants, that
kind of thing. So we havearticles and then we have
podcasts and those can be eithersome of them are sponsored by a
sponsor of ours and then some ofthem are just me talking to
(27:15):
someone and trying to tell astory, learn about something, a
trend in the space or whatever.So articles, podcasts. And then
we have webcasts. So we'll runlive one hour webcasts.
Again, some of those aresponsored and branded. Some of
them are just educational. Andwe have all sorts of those. We
(27:35):
have a really busy webcastschedule coming up for the rest
of this year. Then beyond that,we have other kinds of branded
content that companies willbring to us that partners, VARs,
or ISVs will bring to our site.
And those are all very clearlybranded as coming from these
companies, but that's whitepapers, case studies, videos,
(27:59):
other kinds of e books, blogposts, which is sort of a newer
thing that we just launched. Socompanies can blog on our site
or duplicate or recreate blogposts when it makes sense. So
that's, I think the route, Ithink that's the range of types
of content that can go on oursite right now.
Anthony Carrano (28:19):
So now, so let's talk a little just because
I'm thinking about like, growingtheir business, obviously,
there's an immense value on theeducation side. But also you
know where I'm thinking aroundlike the demand gen and some of
the lead gen possibilities. Sowhen you talk about sponsored
content, that's where that'slike, I know how a lot of those
(28:43):
mechanisms work on other type ofmedia companies websites, maybe
you want to share a little bitabout what that could look like?
The sponsored contentspecifically.
Jason Gumpert (28:52):
Yeah, so for any branded content on our site, I
mentioned, I've sort ofexplained some of the elements
of it, but if visiting our siteas a reader and you want access
to white papers and reports andvideos and all the rest, you
have to be a registered member.Once you're in and you have an
account, you can consumewhatever you want. So you can
(29:13):
watch videos, you can downloadwhite papers. We have created a
lead collection system in theback end that works really well
integrated with our contentmanagement system. So if you're
a marketer that's working withus and you've posted your
company's content to our site ofany of those types, well,
especially I think, downloadablecontent or video, you are going
(29:38):
to also get access to somedegree, depending on what you're
doing with us, to theinformation of who's consuming
your content on our site, andthat's part of our terms and
conditions for our members.
So it's an all digital, verystreamlined process,
self-service to upload, createyour content, get the leads
back. And that also extends towebcast, so if we promote a
(29:59):
webcast for a marketer,obviously they'll registration
information about who joinedtheir event. Yeah, and we're
doing that for dozens ofcompanies at any given point in
time with different activities,different programs for each one,
and we really tend to customizethem because obviously marketers
have different calendars anddifferent priorities at
different times a year,different segments as I
(30:20):
mentioned, that's really anotherkey part of it. So there members
of our site who never see aparticular ISV's content because
it's just outside of what theycare about or partner for that
matter. So yeah, that's what wedo and we're very serious about
delivering those results. Almostevery client we have has a real
(30:43):
demand goal as opposed to justlooking for general branding.
Anthony Carrano (30:49):
Yeah. No, that's fantastic. And especially
since what's interesting, youknow, about, you know, MS
Dynamics World is that you'vegot, you know, tens of
thousands, you know, of actual,you know, partners. There's also
even more users like potentialcustomers, right, that are that
are part of the site. And Ithink, you know, it's, you know,
(31:10):
it's a pretty healthy ratio.
Jason Gumpert (31:13):
It's very evenly split. So it's, you know, about
even parts, customers andpartners. Those make up sort of
the main, the main parts of oursite.
Anthony Carrano (31:23):
Well, I'm going to like for the listeners in the
IAMCP community. So it's likeyou have opportunities, like if
you're interested in, you know,expanding your own, you know,
your own partner channel, withcertain, you know, dynamics
partners, can provide, you know,some of that sponsor, well,
either some awareness content orsome sponsored content for
direct, you know, type of, youknow, lead gen activity. But
(31:45):
there's also opportunities liketo go direct to some of the
customers, correct? Right,because the audience is about
half. So yeah, there's a lot ofopportunities for, know,
business development, you know,for our IAMCP members that you
know, should there be content,you know, the content, know,
fits the criteria, you know, ofMS, you know, Dynamics World.
(32:07):
Am I am I understanding thatcorrectly, Jason? Or am I like
way off?
Jason Gumpert (32:10):
Yeah, that's, that's totally accurate. I mean,
it's very common for us to berunning different campaigns
focused on those dimensions.Right? So one will be focused on
EMEA versus North America.
Rudy Rodriguez (32:22):
Mhmm.
Jason Gumpert (32:23):
One event will be for we'll do an event for
partners and then a case studyaimed at aimed at users. I mean,
all for the same vendor. So orthe same marketing team, I
should say. So that's that'ssuper common. And, oftentimes
are going on at the same timeand different audiences are
seeing them. You know what Imean?
Anthony Carrano (32:41):
Well, I could see a lot of possibilities. So
for IAMCP listeners, you know,shameless play, if you need help
kind of navigating how toposition yourself, give me a
call. No, that's fantastic. Imean, that's, that's really,
really exciting. Rudy, did you,you had something?
Rudy Rodriguez (32:58):
Yeah. No. So where are you seeing the most
growth? Are you seeing it inbusiness central or FNO or what,
what, what opportunities are youseeing?
Jason Gumpert (33:05):
Probably say Business Central is, is our
fastest growing, audience rightnow. F&O is also very strong
and CE has always been strongand sort of has, I would say,
been steady. The other one,Power Platform is the other
area, broadly speaking. And it'sharder to segment that because
(33:26):
Power Platform, it's a bunch ofservices altogether. They're not
products, so the way theDynamics ones are.
But we run surveys periodicallyin our last reader survey where
we were taking the temperatureof partners and of customers
around buying habits and thingslike that. Maybe that's a topic
for another episode, but wenoticed that with the most
(33:50):
common responses were BC, CE,and then Power Platform was
third where it probably wouldn'thave been third a couple years
ago, and I think because it's souniversal across all the
Dynamics products that we'reseeing a lot more uptake of of
an interest in Power Platform.
Rudy Rodriguez (34:07):
So since you brought up Power Platform, are
you seeing a lot of movement inBI, or is it more Power apps,
you know, where people canautomate more stuff in Business
Central?
Jason Gumpert (34:19):
Well, I I mean, they're both growing. We for our
coverage, I mean, Power BI hasreally kind of it's kind of
bifurcated right away from whatwhat is considered part of Power
Platform. I think technically tosome degree, it's all part of
the same product line still. I'mactually not sure that 100% sure
that's accurate, but it's stillmostly part of Power Platform.
(34:41):
You'll see it on the same slidesanyway some of the time, but our
focus has really stuck with theother elements of Power
Platform.
Power BI, we mostly cover it inthe context of fabric now, which
is not our main focus, butobviously it does it is
relevant. So we end up sort oflooking at the application and
(35:02):
application related, processrelated, and data management
related sort of dataverse stuff,I would say, and Copilot Studio
now.
Rudy Rodriguez (35:10):
So how have you seen, you know, the power
platform affect othercompetitors, you know, that
Microsoft had, you know,especially in the automation
world, you know, competitorslike Nintex or things like that?
How have you seen Microsoft'sgrowth in that?
Jason Gumpert (35:28):
They've been a healthy competitor, I think is
the best way to put it. Thinkaligning their Power Automates,
I would say it's a bit of acontroversial product at this
point in time. I think it's hada lot of promise over the years.
But the Ryzen Copilot Studioraised questions about what its
(35:50):
future is. I think Microsoftwill continue to compete as a
process automation vendoragainst competitors like Indian
techs and others, as an RPAvendor against others. And I
think just their size and theirscope and their willingness to
invest makes them relevant nomatter what.
Rudy Rodriguez (36:09):
Are you seeing any are you documenting a lot of
these use cases of people, youknow, using these products like
this?
Jason Gumpert (36:17):
In terms of, like, like, Power Automate and
RPA scenarios, things like that?
Rudy Rodriguez (36:22):
Mhmm.
Jason Gumpert (36:22):
We could be doing more of it, I would say. I I've
been busier tracking the productitself and not telling as many
stories in that area as weprobably could.
Rudy Rodriguez (36:32):
Okay. Is that something that IAMCP members
could bring to you and helppublish some of that stuff?
Jason Gumpert (36:39):
Yeah. For sure. I mean, we we love customer win
stories and and success stories,especially in unique industries
and things like that. So if youever have you know, for your
listeners, if you ever have agreat story to tell about about
clients or about kind ofachievements that aren't just
about yourself, like not justabout your company especially,
(37:02):
we love to hear those and welove to to bring people in to to
get involved in writing those orwe can even help write them for
teams if they don't if they needa little bit of assistance. I
mean, they're that's somethingwe're very good at, I would say.
Rudy Rodriguez (37:17):
Alright. Well, this is a shameless plug for my
good friend, Jeff Goldstein.Jeff, there's an opportunity for
you right here. I know you havea lot of stories that you can
bring forward.
Jason Gumpert (37:25):
Yeah.
Rudy Rodriguez (37:26):
Yeah.
Jason Gumpert (37:26):
You should be telling more of Jeff's, good
stories.
Rudy Rodriguez (37:30):
Yeah. I I used to hang around a lot with Jeff,
and so that's why I know Jeffreally, really well. And he's
the one who really got meinterested in it way back in the
Toronto days where I got to meetthe whole Dynamics team through
Jeff. And I really dived intoit. And I'm trying to remember
the gentleman's name that we metwho was heading up the Dynamics
(37:52):
team at that time. But I got athree hour briefing from
Microsoft on what they saw asthe growth of the Dynamics
channel, so I've been reallyencouraged by that. And that's
why I encourage partners who,you know, if you're looking at
at evolving your business andmoving into different areas,
(38:12):
that's definitely Dynamics isdefinitely one. And having the
right people to help youimplement that stuff is really
important.
Jason Gumpert (38:19):
Agreed. And, you know, I think there's there's a
lot of partnership happening,but there's probably a lot more
networking and and there's a lotmore connect there are a lot
more potential connections to bemade, I think, I would say.
Rudy Rodriguez (38:33):
Yeah. Well, there's significant
opportunities because the theone thing, having been involved
in this space for a long time,and and I even started before
Microsoft even dived into thisbusiness, I actually started in
the accounting world and withproducts like MASS 90 and things
like that. And and so it wasit's really interesting to see
the evolution of this entirebusiness and and people just
(38:57):
need to commit to it because itis a learning process. It is a
learning process. And you haveto be very familiar with
business processes to reallyhelp your customers achieve
more, which is really important.
Jason Gumpert (39:10):
Microsoft has a real goal of bringing more M365
and D365 customers together.They're uniting their own
marketing around around thosetwo. So I think we'll see
encouragement from Microsoft onthat point. But it's not it
can't be forced. I mean,partners have to believe in it
and they have to be prepared forit. So hopefully, we can do
(39:31):
coverage on that as it continuesto evolve. And we see it to some
extent with with some partnerswho do advertise with us and do
do events and so forth that theythey wanna make other partners
aware of what they can bring tothe table.
Rudy Rodriguez (39:45):
So in in your opinion, what's the best way for
our part IAMCP partners to stayplugged into what what your
organization is doing, you know,what latest news, research, and
opportunities are there? I knowthey can register on your site,
but is there any other way theycan stay more plugged in?
Jason Gumpert (40:02):
Yeah. So, I mean, that's that's the best first
step is is register. You'll getaccess to our newsletters.
You'll see sort of on a weekly,monthly basis what we're doing
and what we're covering. Whoelse is who else is publishing
content to to the site over timeof all sorts.
And as that as that all grows,think it it hopefully paints a
(40:22):
picture of what we're about. Butthen, yeah, you can contact me
directly. You know, if you havecontent ideas or questions. I'm
jason@msdynamicsworld.com. Youknow, if you have sales
questions, can just send them tosales@msdynamicsworld or just
ask me. I'll just tell I'll tellyou or I'll pass you along to my
my colleague Adam who tends torun sales. But those are the
(40:42):
best ways we try to keep itreally, really simple in terms
of how you interact with us andwhat we're doing.
Anthony Carrano (40:49):
And I'd like to piggyback on that. So after they
register, and you've becausethere's so many outweighs so
many opportunities, right? Ifsomeone wants to maximize the
value of MS Dynamics World,what's your top tip? Just give
me one for me, for making themsay, listen, if you're you
register, make sure you do thisone thing and you will you
(41:14):
everybody can get tremendousvalue, you know, out if they do
this one thing.
Jason Gumpert (41:19):
That's a great question. I hate to say it
depends. So I'll I'll just sayI'll just say I'll just say, you
know, open the newsletters. Openthe newsletters. I'll just see.
Anthony Carrano (41:31):
Or since he's not here, call Adam, Adam. What
is voice mail?
Jason Gumpert (41:37):
Adam loves to answer every question. No. He
literally will. He'll answer. Hehe never stops answering
questions. He he he'll respondto anything. I try to too. His
patience is is is better thanmine. But, yeah, I would say
open the newsletters. You'll seesort of everything that you
missed in the last week.
If you take a look at that andyou'll really kind of get the
full picture, I think on a biweek. It's a bi weekly
(41:59):
newsletter. So you'll get upsort of on a bi weekly basis,
almost a full understanding ofeverything that's going on.
Anthony Carrano (42:04):
Nice. Yeah.
Rudy Rodriguez (42:05):
Nice.
Anthony Carrano (42:06):
Jason-
Jason Gumpert (42:06):
Follow us on LinkedIn if that would that'd be
the other one.
Anthony Carrano (42:07):
Yeah. When I was that's kind of a just segue
really to my last question.I mean, this has been great.
You've been very generous withyour time. So I wanna thank you
right out the you know, forthat.
What's the best way for folks toconnect with you?
Jason Gumpert (42:22):
Yeah, other than registering at the site, follow
us on LinkedIn. We'll repostmost of our content there that's
original reporting at least andnew stuff that we're developing
on our side, as well as eventsthat are coming up and all that,
and event coverage that we dofor in person events. So, yeah,
LinkedIn.
Anthony Carrano (42:41):
Okay. And for those listening, we'll have all
those links in the show notes sothey'd be able to easily access
access that information. Well,Jason, this has been a lot of
fun. Thank you, so much. Andwe'll definitely have to do it
again sometime you have to dragAdam into it, man. Come on.
Jason Gumpert (42:57):
Yeah, yeah, I will have to get to my IAMCP
representation, and our and ourpodcast in an episode soon too.
It's been a lot of fun. Thankyou so much for having me.
Anthony Carrano (43:04):
Absolutely. Absolutely. You have a great
day.
Rudy Rodriguez (43:07):
Take care, Jason.
Anthony Carrano (43:10):
Well, was a great episode. I really
appreciate Jason for taking somuch time, joining us and
sharing not only just the storybehind MS Dynamics World, but
also how, you know, thecollaboration with IAMCP can
open up a lot of new doors, youknow, for our members.
Rudy Rodriguez (43:27):
Oh, absolutely. You know, I I think it was a
great talking to to Jason. Hehad some great stories to share,
and and there's realopportunities for IAMCP members
as well. You know, the factthat, MS Dynamics World, has
been around for almost twentyyears and has, over a 100,000
(43:48):
registered, users on their siteand 30,000 partners. Those are
great numbers and gives a with abroad reach like that, there's a
great opportunity for ourmembers to be able to contribute
to their site.
One of the stories that heshared was that companies can
now blog on their site as well.So the the opportunity there,
(44:09):
one, to get access to a ton ofcontent that's gonna help them
grow their business, help themintroduce them to ISVs and other
types of partners that can helpthem grow their Dynamics
business. And now they can alsoexpand their reach to a much
broader market with their ownblogs. That's a great
opportunity for IAMCP members.And I was very thankful for for
(44:32):
Jason sharing that with us.
What are your thoughts?
Anthony Carrano (44:35):
Yeah. No. That that's a really great point. And
just to kinda piggyback, like,on the the ability not only for
them to get the exposure, buildthe awareness, get the
education, but also what I foundreally intriguing, was just the
opportunities on the demand genside. And you know, for those
that are listening, if you checkout msdwmarketing.com, that's
(44:57):
where you can access like themedia kit and some of the
advertising opportunities notonly.
So if you're wanting to, youknow, market to partners or if
you're wanting to market to, youknow, end users and, and
consumers, Just a lot of reallygreat opportunities, you know,
to to build upon, you know, someof the things that you're
talking about, like if they'rewanting to generate leads. The
other thing that I thought wasreally interesting and it it
(45:20):
made me smile Rudy just becauseit made me really appreciate
what we're doing, you know, hereat IMCP is that, you know, like
one of the gaps that they haveis just in trying to, you know,
gather and tell those stories.That's something IAMCP has been
working really hard at doing andso there's an opportunity for
our members, know, going back tolike the content contribution
(45:43):
piece to share, you know, notstories just about themselves
really, but more so partnerstories of how it's creating
value, know, for the customersand these customer success
stories. So for, you know, forour members there's a real
opportunity for that type ofcontent to contribute that
would, you know, one stand out,be very appealing, you know, for
(46:06):
MSDW, but also, you know, buildthe build the awareness for our
partners.
So I thought that was prettycool. So I want to just
encourage like for everyonelistening, it was great episode.
Here's your next steps. Visitwww.msdynamicsworld.com to
explore their news events andpartner resources. You're also
(46:27):
just look out for upcoming jointIAMCP and MSDW initiatives, as
well as and don't be afraid toreach out if you've got you
know, some expertise or shortstories to share.
Rudy Rodriguez (46:39):
So we want to thank all of you for joining us
on this episode of IAMCPProfiles in Partnership powered
by Dunamis Marketing. We hopeyou enjoyed this podcast and
find it useful and inspiring.You can find links to everything
we discussed in the show notes.And if you enjoyed this episode,
make sure to subscribe toProfiles in Partnership on your
favorite podcast platform. Untilnext time, I'm still Rudy
(47:02):
Rodriguez, and this has beenProfiles in Partnership, where
Microsoft partners come toconnect, learn, and grow.
To learn more, visit the websiteat www.iamcp.org.
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