This Podcast covers the INSANE story of Coca-Cola. It documents the history of Coca-Cola, along with some of Coke's biggest scandals, controversies, and marketing successes. This Coca-Cola documentary begins by looking at the early beginnings of Coca-Cola as a patent medicine in the 1800's, created by John Pemberton. We then examine Coca-Cola's marketing strategy, and how it pioneered many marketing tactics that are commonplace today. We then move on to how Coca-Cola profited from war, and how Coke managed to expand globally so rapidly (and create Fanta in the process).
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