Icons in the Making

Icons in the Making

Icons in the Making is an award-winning podcast from Lippincott, the global brand, marketing and experience consultancy behind the world's best brands. In each episode, you'll hear from the leaders and change agents at today's most innovative, purpose-driven, and disruptive brands. Tune in for honest and insightful conversations on the brands shaping our world and the people behind them. You’ll hear the topics that matter most to marketers and business leaders, and learn insights to help you navigate the challenges and opportunities shaping the future.

Episodes

From consumer icon to network powerhouse with Nokia’s Stacey Brierley

May 21, 2026 • 36 mins
Few leaders get the opportunity to reshape a brand as iconic as Nokia—but Stacey Brierley has spent over two decades doing just that. As VP of Brand, she’s helped guide Nokia’s transformation from a handset giant to the invisible force behind global connectivity.​ In this episode, she joins Lippincott's Louise Cantrill to share why true transformation isn’t about sudden pivots, but long-term, intentional evo...
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Unlocking growth through experience-driven marketing with Jill Cress

February 4, 2026
It’s rare you meet a leader who’s equal parts Chief Marketing Officer and Chief Experience Officer. But Jill Cress has mastered the art of bridging the promise of brand with the reality of the customer's experience, most recently as Chief Marketing & Experience Officer at H&R Block. In this episode, she sits down with Tom Ajello, Lippincott's Global Director of Experience, Innovation & Engineering, to unpack...
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Unwrapping transformation with PepsiCo

January 23, 2025 • 20 mins
Dr. Athina Kanioura knows a thing or two about shaking things up. Under her leadership as chief strategy and transformation officer, global giant PepsiCo has evolved how they deliver products, manage their portfolio, leverage technology, and create experiences for consumers, faster than anyone else. Tune into this special episode, recorded live from Davos, to hear more about how Athina has utlilized the power of AI to promote cross...
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Unpacking NVIDIA, smart innovation and what’s to come in 2025 with Dawn Hudson

November 22, 2024 • 41 mins
Whether serving as CEO, CMO, or Chairman of the Board, Dawn Hudson has led a groundbreaking career that has spanned industries. From “Super Bowl Babies” at the NFL to the return of the “Pepsi Challenge” at Pepsi North America, she's no stranger to groundbreaking ideas born of an ability to see what’s around the corner. Now, she's on the board of NVIDIA, a company leading the globe in artificial intelli...
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Coloring outside the lines with e.l.f. Beauty's Kory Marchisotto

September 10, 2024 • 49 mins
Brands are often taught to color within the lines—but that's never been Kory Marchisotto's MO. So, it was only fitting when she joined e.l.f. Beauty as CMO, a brand with a penchant for disruption and a renegade spirit to match. Five years into her role and she's blown past industry benchmarks, broken records across digital platforms, and brand awareness has doubled. Tune in to this e.l.f.ing fun and inspiring conversatio...
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Cracking open a healthier tomorrow with OLIPOP's David Lester​

July 24, 2024 • 43 mins
Soda and its high-sugar content have long had a bad rap. But OLIPOP is shaking things up with its better-for-you sodas and fun, nostalgic branding. And consumers are taking note; the brand is set to hit $500 million in sales this year and was recently named one of Time's 100 most influential brands. Join us for this refreshingly honest conversation with David Lester, Co-Founder & President of OLIPOP as he shares the inspiration...
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Building a killer brand with Liquid Death's Andy Pearson

June 25, 2024 • 39 mins
Liquid Death isn’t just in the business of beverages. It’s on a mission to get more people to drink healthier beverages while helping kill plastic pollution. Not to mention bring humor and wildly entertaining content into the world. In this episode, we sit down with Andy Pearson—writer, director, ultra-marathon runner and VP of Creative at Liquid Death. Under Andy’s creative direction, the brand has mastered...
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Propelling business aviation to new heights with Bombardier's Ève Laurier

May 14, 2024 • 41 mins
In the world of business aviation, the Bombardier customer experience exists on a higher plane. Loved by the most influential, the brand has redefined industry standards through relentless innovation, purposeful craft and a passion for precision. But at the heart of this Canadian icon are the people behind it, most notably, Ève Laurier, Vice President of Communications, Marketing and Public Affairs. In this episode, Ève discusses s...
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Driving the game of golf forward with Topgolf's Geoff Cottrill

April 23, 2024 • 40 mins
When it comes to golf, country club memberships and strict dress codes are par for the course. But Topgolf is on a mission to change that. ​​As Chief Brand Officer, Geoff Cottrill is pushing the boundaries of marketing innovation and cultural strategy to make golf more accessible—and fun.​ In this episode, Geoff shares how Topgolf is reinventing the sport as well as lessons from his storied career at Converse, Coca-Cola and S...
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Unlocking the power of brand in B2B with State Street’s Brenda Tsai

March 25, 2024 • 22 mins
Behind every successful brand evolution is a fearless leader with a vision. And when it was time for State Street, the second-oldest bank in the United States, to tackle its first rebrand in over half a century, that leader was Brenda Tsai. In this episode, State Street's executive vice president and chief marketing officer shares why creativity must be a fundamental part of your brand, what she sees on the horizon for marketers an...
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Supercharging growth and cultural relevance with Crocs' Michelle Poole

March 5, 2024 • 43 mins
Fortune favors the bold—especially when it comes to brands willing to take risks, embrace challenges and lean into culture. Take it from Michelle Poole; as the President of Crocs, she's led the polarizing brand to icon status with record-breaking sales in 2023, global expansion, and a spot on Time's 100 Most Influential Companies list. In this episode, we sit down with Michelle to talk her three decades of experience in brand...
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Designing the future of healthcare with CVS Health’s Michelle Peluso

January 23, 2024 • 43 mins
Michelle Peluso likes a challenge. Throughout her cross-industry career, she’s steered some of the world’s best brands in banking, fashion and travel through successful digital transformations. Now, she’s taking on healthcare at CVS Health where she’s revolutionizing the end-to-end patient experience across all of the company's care delivery and customer service channels. In this episode, Michelle shares wha...
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Live from SXSW Sydney with Zach Kitschke (Canva), Jo Boundy (Commonwealth Bank) and Brent Smart (Telstra)

November 29, 2023 • 48 mins
When SXSW, arguably the world’s most iconic conference, expanded from North America for the first time with a new event in Sydney, it was the perfect opportunity to explore future trends and fundamental truths with the CMOs of the biggest brands in Australia. In this panel discussion, live from SXSW Sydney, we sit down with Zach Kitschke from Canva, Jo Boundy from Commonwealth, and Brent Smart from Telstra for a no-holds-barr...
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Taking creative risks, the future of AI and staying humble with NotCo’s Fernando Machado

September 28, 2023 • 41 mins
Fernando Machado has never been one for resting on his laurels. From brand guru at Unilever, to global CMO at Burger King, to CMO at Activision Blizzard, Fernando’s career has been built on the desire to never stop learning. Now, this brand genius is taking on his boldest role yet as CMO of NotCo, a Chilean-based startup that uses AI power technology to develop plant-based foods. In this episode, Fernando pulls back the curta...
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Turning Barbie into a state of mind with Mattel’s Lisa McKnight

August 8, 2023 • 31 mins
Barbie’s journey from iconic toy to cultural phenomenon has been a master class in marketing. But this branding triumph started well before there was Barbiecore and Kenergy—in fact, it has been a decade in the making. At the center is Lisa McKnight, Chief Brand Officer of Mattel and a 25-year veteran of the brand. In this episode, Lisa shares the genesis of Barbie’s transformation, how the movie came to be and how...
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Leading by design with Connie Birdsall

June 21, 2023 • 32 mins
With a career that has spanned 35 years, travel to over 54 countries and iconic projects such as Starbucks, Delta and PBS, Global Creative Director Connie Birdsall has left an indelible mark on the design industry. As a leader, she built Lippincott's design practice to be what is it today: a powerhouse of creativity that touches all facets of brand expression, from digital and social media to video and voice. In this live...
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Building a bank for the next generation of investors with Morgan Stanley's Alice Milligan

April 19, 2023 • 42 mins
How do you transform an 87-year-old financial institution into a modern brand? Through grit and vision—both which come to life in Morgan Stanley’s new, buzz-worthy campaign. At the helm of this evolution is Alice Milligan, Chief Marketing Officer of Morgan Stanley. Not just a believer in the vision, she embodies it: she’s paved her own path from a young age, putting herself through undergraduate and graduate schoo...
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Creating culture-defining moments with Airbnb’s Nancy King

April 5, 2023 • 33 mins
For most brands, culture-defining moments can be hard to come by. For iconic brands like Airbnb, it’s in their DNA. And as its VP of Marketing, Nancy King has been instrumental in helping the brand achieve that status, disrupting the face of tourism as we know it and with initiatives like the “Made Possible by Hosts” campaign. In this episode, Nancy shares the importance of integrating marketing and product within...
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Live from SXSW: Is brand loyalty dead?

March 22, 2023 • 51 mins
There are more brands across more categories than ever before, and a seemingly unlimited supply of reviews, recommendations, likes, aggregators, and now chatbots to help us choose. In a world of endless options, why be loyal when there’s so much to explore? In this panel discussion live from SXSW, Heather Stern unpacks this and more, alongside Ari Levin, Vice President of Strategy and Partnerships at Hyatt Hotels, Jonathan Cl...
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Designing for a better tomorrow with Uber’s Joanna Peña-Bickley

March 8, 2023 • 39 mins
Joanna Peña-Bickley knows what it takes to create a magical brand experience. As both the former global Chief Creative Officer of IBM and the Head of Research and Design for Alexa devices at Amazon, she has imagined and launched some of the world's most transformative inventions used by millions of customers every day. Now, as Director of Product Design at Uber Eats, she's reimagining what mobility means for the brand and for the w...
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