Designing for a better tomorrow with Uber’s Joanna Peña-Bickley

Joanna Peña-Bickley knows what it takes to create a magical brand experience. As both the former global Chief Creative Officer of IBM and the Head of Research and Design for Alexa devices at Amazon, she has imagined and launched some of the world's most transformative inventions used by millions of customers every day. Now, as Director of Product Design at Uber Eats, she's reimagining what mobility means for the brand and for the world. In this powerful conversation, Joanna discusses how she approaches design management with a human-centered mentality, the importance of re-skilling our workforce, why Earth's problems and business problems are inherently linked, and why creating magic and making mistakes come with the territory. ​