Modernizing a media icon with PBS

All Episodes

January 25, 2022 • 28 mins

Ira Rubenstein is a media industry pioneer. While at Sony, he established Movielink, a first-of-its-kind on-demand service. At Marvel, he launched the first comic book app, earning the approval of Steve Jobs himself. And now, as Chief Digital and Marketing Officer at PBS, Rubenstein is leading the heritage brand’s digital revolution. In this episode, he discusses the daunting task of spearheading a brand transformation and the importance of trust and integrity in today’s media and arts landscape.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Las Culturistas with Matt Rogers and Bowen Yang

Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

.css-15opob5{left:0;position:absolute;top:0.8rem;} All Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Modernizing a media icon with PBS