Transforming retail culture with Depop's Peter Semple

Known for its vintage clothing, streetwear and fresh cohort of online influencers, Depop, the peer-to-peer social marketplace, is the epitome of cool. So, it’s only fitting that its Chief Brand Officer, Peter Semple, would be too. In this episode, the self-acknowledged sneakerhead and passionate brand builder shares how he's leading Depop's global efforts to drive cultural influence at scale. You’ll hear how he and his team maintain an always-on dialogue with the brand's Gen Z consumers and why secondhand fashion is becoming the most credible and viable choice for shopping new.