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Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage. In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire.
Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.
Special thanks to our partners at Shopify for bringing this experience to life.
More about Shopify: https://www.shopify.com/idea
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Noah Callahan-Bever
Creator & Host, Idea Generation
Starring: Larussell
Executive Producer:
Helena Ox
Producer:
John Walaszek
Lead Editor, Creative Director & Sound Designer:
Sarathi Garimella
Producer / Editor:
Sam Anderson
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