Today, we'll dig in on three approaches that separate how pros and amateurs build businesses. We'll talk through how pros leverage existing infrastructure, how they use anti-marketing to build trust with strangers, and how they don't leave luck and serendipity to chance - they orchestrate it. We'll do this with help from stories about Frank Sinatra, a comedian in an Uber, and a founder starting a GMAT course for people looking to score 800 (and for those people only). And, Hey Jealousy by the Gin Blossoms, for some reason.
Timestamps
- 00:30 - Listener Child Therapist Idea Email
- 05:42 - XLR8 Dev
- 06:50 - Live in Reality, and Choose Where You Compete
- 10:45 - Categories
- 12:57 - Anti-Marketing
- 17:11 - Put Your Ass Where Your Heart Is
- 19:45 - Bonus - Value First
- 21:00 - The End
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