Ideal Practice

Ideal Practice

How do I find clients I actually enjoy? How do I make more money without feeling guilty? Can I run a private practice and still have a life? These are just some of the questions long time psychotherapist, group practice founder, and serial entrepreneur Wendy Pitts Reeves tackles each week on The Ideal Practice Podcast.Here, you’ll learn how to create your version of an Ideal Practice that serves you as well as you serve your clients. Learn how to think like a marketer, attract clients you love, get paid well for what you do, and have a life. We’ll talk about the power of intention, the energy of money, and how to banish imposter syndrome for good. In short, we’ll dive deep into what it takes to develop a healthy business that is profitable, impactful, and - can we say this? - enjoyable.When healers stand in their power, make peace with profit, and honor the difference they make in the lives of others, they can change an entire industry.With a mix of interviews, special guests and solo shows from Wendy, you won’t want to miss a minute of this. New episodes every Tuesday. So hit subscribe, and get ready to change your life.


October 4, 2022 53 min

In today’s episode, we get to meet Melanie McGhee, LCSW, the founder and visionary behind a powerful new treatment methodology that’s breaking new ground in the world of mental health - and beyond. 

In my own counseling practice, I find myself referring clients to trained AAIT practitioners more and more often - because the work is profoundly effective.

Acceptance and Integration Training (“AAIT”) changes lives in minutes - not month...

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In this week’s episode, you’ll get 3 strategies AND access to a sample letter, a free downloadable template you can use, to start telling your clients about your decision that it’s time to make some changes in your practice. 

Following any one of these strategies will allow you to raise rates in your practice in a healthy and positive way. 

Do this the way I teach you. :)

You’ll increase your income, AND you take good care of your cli...

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Starting a private practice is a big deal. 

So is running one - whether you’re in the early stages or you’ve been at it for a while.

There are just SO many parts to managing a business, don’t you agree? So if you’re at all human, it’s way too easy to get bogged down in the details - and completely overwhelmed. 

Let’s talk about how to get your head back in the game and your feet back on the ground. Let’s talk about how to get you OUT ...
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Goodness…. I don’t even know how to tell you about this week’s podcast episode. 

Today, you get to meet Amye Cole, an LMFT who offers counseling and clinical supervision in four states. Most of you have never heard of her - until now, that is.

But the truth is that when I met her, and heard more of her story,  I knew I had to introduce her to you. Just hearing the way Amye’s path has unfolded will undoubtedly inspire you to rethink y...
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Sometimes, it’s not about getting more clients at all. 

Sometimes, your practice may be drowning in referrals and you have more calls for help than you know how to handle, a recipe for burnout. 

Today, you’ll hear about 7 ways to manage this, feel better, and take care of clients at the same time.

Which one are you using in your practice already? Which one could you add?

Shoot me a DM and tell me. :) 


P.S. If you want to fo...
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Have you heard of the Akashic Records? Ever since I first learned about the concept, I’ve been curious about it, and wanted to learn more. 

That’s why I invited Anne Marie Pizarro, a former nurse with a strong science background turned Akashic Records reader and holistic practitioner, to join us. Anne has the most delightful energy and I can’t tell you how much I enjoyed this conversation! 

This entire idea might be the strangest thi...
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Today we’re talking about what it really means to bring your true self, your real self… what it means to be as you as you can be…in your business. 

I know we SAY we want that, but do we really?

When is it okay to be authentic with our clients? 
And when is it a little risky? 

My take: you must be real to be effective.
And - when you’re real, you will meet resistance. 

That’s what we’re talking about today.

Check it out - then let me know...

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I’ve got a question for you…. 

Is it possible, just for a moment, that you might be imposing your personal money beliefs…. on your clients? 

I know you don’t think so - but it’s entirely possible that you are, and don’t even know it.

But we have to talk about this…about how we healers, even as compassionate, experienced and unusually self aware as we tend to be (!), might be imposing our OWN money beliefs - our fears, our limitations,...

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Learning how to overcome objections is an important part of the sales process. Learning how to minimize resistance is an important part of most healing work. 

As a healing arts professional in private practice, you need to know how to do both, so that’s what we’re talking about on the podcast today. 

In this episode, you’ll hear a story about one of my clients, Karie, who found herself holding back in her practice in a way that she d...

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So here’s the thing.
Free consultations don’t work. 

Which is why I no longer offer them - in either one of my businesses. 
Not as a therapist. And not as a private practice coach. 

Does that sound mean? It’s not. 
Does it sound like bad business strategy? It’s not.

That’s what we’re talking about today. :) 

In this episode, you’ll learn: 

  • why I think free consultations are actually misleading. 
  • how a simple change in strategy can set your...
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    Today we’re doing something a little different. 

    Allow me to introduce you to Janet Feld, a professional musician, singer/songwriter, and a music teacher who lives in the Boston area. 

    Wondering why I’d have a musician on a show meant for healing arts professionals? Because we have more in common than you’d think. :)

    In this episode, you’ll hear: 

  • How Janet made the transition from working 6 exhausting days a week to a healthy schedule...
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    I hate small talk. 

    So when I find a way to connect with others that is truly satisfying, I love it. (There’s a reason I’ve been a psychotherapist for decades, after all.)

    And when I stumbled on a way to attract client referrals, add outstanding clinicians to my group practice AND make new friends? Well - I was hooked.

    You are looking at the world’s biggest introvert. Yet when I was building my group practice, I knew I had to get out ...

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    Not long ago, someone in my private Facebook group asked: How do I start a private practice where I can serve those dealing with cancer?

    And today, I’m sharing a deceptively simple answer to that BIG question. 

    Think of this as the roadmap for your Big Idea. It’s a step by step process I’ve used for years to turn courage into confidence, and do anything BIG I didn’t think I could do. 

    Starting a practice. Roaming overseas. Running for...

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    “Geez - there’s nothing like hitting us right between the eyes first thing in the morning, Wendy!”

    That’s what one of my clients said - laughing - right after a coaching session where we’d talked in depth about how to handle the discomfort of success. To be fair, she was being funny — but she also had a point. 

    Most of us are used to failure. We know what it feels like to fall short of a goal - and to be honest, we’re rarely surprise...

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    I took the day off on Wednesday. 

    See, this is my birthday week, and I like to do something special if I can. So I spent the day in my favorite way, huffing along through the woods with my boots and my stick, on a rocky, beautiful, high-up trail in the Great Smoky Mountains National Park. 

    Could I have used that day to work on the podcast?  Of course I could. 

    Could I have scheduled clients instead? Served them well? Made some money? ...

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    It’s a story I have heard before, how one exhausted, heart centered healer gives everything she has. How, over and over again, she’s there for her clients, there for her family, but not always there for herself. 

    But today, you get to meet someone who changed all that.

    In fact, she’s moved from no control over who she saw, or how she worked, or what she could charge - to a thriving practice that she thoroughly enjoys, with open spac...

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    You need referrals. Right?

    You’ve done all the things. Got your license. Set up an office. Opened a bank account for all the income you’re about to create. Printed a few business cards. You might even have a website up. 

    Yay for you! 

    Now - you’re ready for the phone to ring with all those clients you can’t wait to serve. 

    But hang on a minute - how do you make THAT happen? 

    Turns out, all you really need are what I call the Fab Five - ...

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    (You’ll want to take notes with this one, y’all.)

    Do you HATE small talk?

    Does just the thought of getting out to do a little networking, meeting colleagues for coffee, making new professional contacts - make you want to lock the office door and hide behind your couch (or maybe under your massage table)?

    Well I have good news. Because I myself am an EXTREME introvert, I’ve had to develop my own strategies for networking that made it...

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    “I feel like the message I keep hearing from you is that  the best way to start owning our marketing  is to start really finding that worth in ourselves…”


    That’s what  ALI BOEHM said on her podcast recently when I spoke about the role of marketing in a healing arts practice. Ali is a massage therapist turned business coach, who helps other massage therapists build a thriving practice that serves them financially AND energetic...

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    Today we’re taking a look at pricing.

    I want to talk about this because - based on my conversations with so many of you - there’s a good chance you might be selling yourself short in how you price your services.

    And I get that! Setting your rates is EASILY one of the most stressful things about running a private practice. When I was starting out, I wrestled with questions like:

  • Where do I even start for figuring this out, for Pete’s ...
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