iDigress with Troy Sandidge

Success does not eliminate pressure. It often multiplies it.

Once you experience a win, the fear shifts from “what if I fail?” to “what if I can’t do it again?” In this episode, I unpack why success can feel heavier than failure, how emotional attachment to outcomes distorts clarity, and why many people end up running in place even while working hard.

We explore how open loops, unfinished commitments, and mental clutter quietly drain...

Reflection can be uncomfortable, especially when the year did not go the way you planned.

In this episode, I walk through why reflection is meant to create clarity, not self-punishment. The last month of the year often magnifies comparison, pressure, and second-guessing, but none of those move you forward. What does move you forward is learning the lesson, releasing the shame, and continuing to take action anyway.

We talk about why y...

Ep 136 is personal.

I’m back behind the mic after six life-changing months. I became a girl dad. I traveled to Africa for the first time and delivered my first TEDx talk in Uganda. That trip, that stage, and this new chapter forced me to slow down, rethink my identity, and step into a new season of life with more clarity about success, purpose, and what really matters.

In this episode, I share the truth about stepping away, stepping ...

How you present yourself, from your brand to your personal style, can determine whether you are overlooked or unforgettable. Award-winning brand strategist Toi Sweeney explains how personal branding, color psychology, and strategic styling shape perception, build trust, and directly impact opportunities and financial success.

We explore the psychology of color, the connection between confidence and presentation, and why styling is m...

DEI isn’t just a moral stance... it’s a business imperative.

In this powerful conversation, Dr. V Boykin breaks down the real cost of being Black in business and how diversity, equity, and inclusion (DEI) directly impact revenue, market opportunities, and leadership dynamics. From overcoming systemic barriers to navigating corporate spaces, Dr. V shares hard truths about the modern workplace, allyship, and the underestimated power o...

From hoodies to hip-hop, from cultural influence to corporate boardrooms—your identity is your brand’s greatest asset. In this Masterclass episode, Evante Daniels returns to unpack the power of authenticity in branding and how embracing your unique identity can translate into profitability. We explore the psychology behind brand confidence, the impact of personal style in professional spaces, and why cultural IP is one of the most ...

Your brand name isn’t just a name: it’s your gateway to capital, credibility, and growth! From culture shock to capital gains, your brand could be the key to unlocking major opportunities or keeping you stuck in the hustle. In this masterclass episode Part 2 with branding expert Evante Daniels, we break down the branding science Black businesses need to succeed!

We dive deep into:

• Why your brand name can be the difference between...

Branding is NOT just your logo, colors, or typography. It is perception. It is how people see you, interpret you, and experience you.

In this masterclass episode, creative strategist and brand expert Evante Daniels, CSO & Founder of Seeqer, breaks down his biggest branding pet peeves, why marginal market differentiation is the key to success, and how trying to be too different can actually hurt your brand. If your brand stands out m...

Most brands are running marketing strategies built for a world that no longer exists. We all want to create a movement, capture demand at scale, and dominate a market. But how do we do that today?

For most marketers, Account-Based Marketing (ABM) is the gold standard: highly targeted, sales-aligned, and built to close high-value accounts. Then you have Market-Based Marketing (MBM), which expands the lens to broader demand capture, c...

Brutal truth: most businesses can’t sell up and can’t market down.

Many struggle to position themselves in a way that earns the attention of high-value buyers while simultaneously failing to resonate with the people who actually influence buying decisions. 

Your messaging isn’t just about what you say, but who hears it. If you’re not speaking in outcomes and business impact, executives won’t listen. If your marketing doesn’t focus on...

The internet moves fast, but does that mean your marketing should? In today’s world of instant gratification, the pressure to react quickly and chase trends can lead to shallow strategies, unrealistic expectations, short-lived success, and unsustainable results. But it’s not just about marketing—it’s about leadership, too. If executives don’t give marketing, strategy, or people the time to grow, they’ll never see real results. What...

Is your calendar positioning you to thrive, or is it an endless wasteland of undone tasks and busy work? Let’s not bring that energy into 2025! Explore what your calendar reveals about you, your priorities, and your goals—and how to align it with a vision for success.

This episode will break down:

• Why your calendar is the ultimate scorecard of your time and priorities.

• How to identify what to eliminate, delegate, or outsource to r...

Ready to transform your business for 2025? In this episode, discover the 6-4-3 Formula—a simple yet powerful framework that blends strategy, clarity, and action to help you grow, position, and communicate your business like never before. If you're tired of spinning your wheels, this is the game-changing episode you need to kickstart the New Year with purpose and results!

This episode pulls from Troy's book Strategize Up as a startin...

What’s your million?

A million anything can be impressive—or insignificant—depending on the context.
A million breaths keep us alive for a little over a month.
A million stars is barely a fraction of our galaxy.
Elon Musk's net worth is $400 billion which is 400 thousand millions.

A million can mean everything or nothing, depending on how you look at it.

For me, surpassing one million downloads felt impossible—until it wasn’t.

In this epi...

Change is hard, but the truth is—when you resist it, you’re making a choice.

An even harsher truth? Staying in your comfort zone is the reason your business isn’t growing. You’re stuck because you keep doing the same things, expecting different results. That’s the definition of insanity—and it’s killing your growth.

And keep in mind, "staying in your comfort zone" can manifest in ways you might not even realize. Micromanaging. Refusi...

In this episode, we explore the three critical distinctions for driving revenue growth: what you see, what the market thinks, and what your ICP believes. We break down how aligning your perception with the market's reality and your ideal customer’s needs is key to unlocking growth. You’ll learn why it's not enough to just launch a business, create content, or set goals. It's about understanding how your positioning fits into the bi...

In the final part of our Resonance in Marketing Masterclass series, we explore the key strategies that help brands create unshakable brand loyalty. This episode breaks down how personalization, emotional connections, and strong communities are the cornerstones of marketing success in today’s world. We’ll explore:

• How personalization creates deeper, more meaningful relationships with your customers.

• The role of emotional engagemen...

In today’s hyper-competitive landscape, it’s not about how loud you are—it’s about how deeply you resonate.

In this episode, we explore building meaningful connections through relationship-driven marketing, focusing on:

• Emotional connection > Grabbing attention.

• Why trust, loyalty, and community advocacy matter more than one-time conversions.

• The role of storytelling in creating authentic, long-lasting connections with your audie...

In a world of endless noise, the brands that stand out are the ones that resonate, not the ones that shout.

In this episode, we break down how resonance plays in marketing along with:

•  Resonance vs Volume in marketing.

•  Emotional connection > Simply Exposure.

•  The Psychology of Resonance: tapping into customer emotions, needs, and values.

•  Appealing to Emotions and Creating Memories (Limbic System) > Appealing to Logic (Neocorte...