iDigress with Troy Sandidge
Enter the mind of Troy Sandidge aka The Strategy Hacker™. Troy is a strategic mastermind with over 10 years of experience empowering Entrepreneurs, SMBs, Startups, Enterprise Brands, and Forbes 500 to level-up and achieve next-level growth in the global marketplace. As a former vice president of a multimillion-dollar creative agency, his strategy solutions have generated over $100 million for his clients worldwide! ▹▹▹▹▹ On this podcast, Troy focuses on eliminating complexity, complications, and confusion from the business equation to create clarity to streamline strategy solutions that achieve his 5 S Pillars to Strategy being Simple, Scalable, Sustainable, Systematic, and Successful. His strategies focus on nine areas: 1. Marketing 2. Business 3. Growth 4. Social Media 5. Branding 6. Community 7. Diversity 8. Mindset 9. Innovation ▹▹▹▹▹ Troy provides a culturally diverse and refreshing approach to the list of marketing and business-themed podcasts out there with his high-energy and unique perspective infusing each episode with all his infectious passion and dynamic well-rounded philosophy. All episodes are under 30-minutes to give an optimized listening experience to maximize value and to provide actionable takeaways listeners from all over the world can use to accelerate their business growth and maintain positive momentum! ▹▹▹▹▹ Follow Troy on all social media platforms @FindTroy (especially Twitter) and if you like what you hear and want to work with Troy directly, go to StrategyHackers.com.
Episodes
People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10 times to a hundred ti...
We can map out the life you want to live and the business you want to build.
We'll remove anything you don't like and you can add on as you see fit.
But here's the thing: We can't build it all at once.
So think of it like a #JigsawPuzzle.
First, we need to know exactly what the final picture looks like. This is called strategy mapping.
Then all we have to do is put it together piece by piece. This is strategy execution.
S...
Strategy is power.
Strategy leads to growth.
Strategy leads to revenue.
Strategy leads to sustainability.
Strategy leads to scalability.
Strategy leads to success.
Ask yourself, what's your strategy?
If you hesitated, you may not have an effective one.
Find out more as to how and why #StrategyIsPower here in episode 24 of iDigress.
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Looking for direction in your bu...
People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.
If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.
And that's just your physical health. Let alone your business, le...
The first thing I hear when I hear the word 'impossible,' I hear 'bet,' 'challenge accepted.' Now that we've moved past the impossible, what were the obstacles that you say I can't do and we're going to figure it out one by one.
When I hear the word resilient, I just hear 'pulse.' When everything goes wrong, when you lose a loved one, when you're dealing with COVID, when you lose a job...
"I am destined for greatness and failure is part of the journey to greatness."
Did that give you chills? Are you pumped? Are you excited?
We all want to be great. We want to be amazing. We want to be powerful. We want to feel empowered. We want to feel like we've achieved something. I want to be great. You want to be great. Everyone around you wants to be great.
But here's the thing, we sometimes don't realize what...
What do we need to shift our mindset?
How do we get started?
Why do we need to focus on our mindset?
How do I market myself? I need to make money right now. I feel defeated.
Know your worth, know your value. Knowing your value, and tying that into your "WHY" is a really important mindset shift. You need to hold true to your price and really pitch the impact of your "WHY."
Whatever you're thinking, you are worthy of...
When you think about marketing, you'll definitely run into a cement wall because there are so many different marketing strategies out there. Marketing strategies obviously change quarterly, or annually. What worked in 2019 didn't work in 2020. And what was working in 2020, probably isn't going to work in 2021.
Even if you have a successful business, your marketing plan actually needs to change and be reviewed and updated...
Let's go back to July 16th, 2020. Tweets appeared in the name of some of the most high-profile and powerful figures in the world from hundreds of accounts to tens of millions of followers and all containing the same message. From the accounts of former president Barack Obama and apparent offer to double any donation of a thousand dollars sent in Bitcoin.
In the words of the tweet to give back to the community, this was the work ...
There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.
Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from...
For those who don't know, I am a Twitter power user. I literally live on Twitter! Anybody can tweet something out, but not everybody is willing to have people read out your tweet and ask you to explain in more detail. Luckily for me, my dear friend asked quite a few questions centered around some various recent tweets that I did which I will be explaining in this episode.
"Too many focus on follower count, engagement numbers...
With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now.
Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are...
Think for a moment about your personal values.
How much do those values shape your view of the world?
How much have they influenced your decisions?
Have they changed your life?
Your values, whether you realize it or not, are truly steering the ship of your future.
Values play a vital role in every decision you make and are an essential piece of your personal identity.
In fact, many of your daily decisions are most likely value-based.
A...
"I need to make more sales."
"2020 has been a hard year."
"I need something to close this year strong and generate momentum going into 2021."
2020 has been a tough year for business owners around the world.
If you want to generate more leads, more sales, and grow your business, then this episode is for you.
This is episode 13, #LEADS
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Lookin...
Are you able to be direct? If people don't know what you want...
If people don't know what you do...
If people don't know what you offer...
If people don't know the problem that you solve...
If people don't know you exist...
You can't make any money.
You can't grow a business.
You'll never win.
You need to be direct and broadcast who you are.
Make the ask.
State the problem that you solve.
State the amount that...
We have a fascination with basketball. March Madness is a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.
How does the art of basketball help you with growing your business?
Are you strategic enough? (Coach)
Do you have the vision? (Point Guard)
Can ...
What is the future of marketing?
Where is marketing going?
How should I market in 2021?
Technology is changing.
Socioeconomics is changing.
We're living in a pandemic.
This all influences consumer habits and, consequently, marketing.
People have pushed the four P's forever.
The future of marketing is going to drop the Four P's (Product, Price, Place, and Promotion) and elevate the Four E's.
This new approach to the custome...
You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.
Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-...
No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.
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Looking for direction in your business?
Searching for clarity in your messagi...
It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.
In trying to achieve the results that you want, you need to start with reverse engineering.
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