There are levels of failure. With failure comes the responsibility to address mistakes, address things that are in your control, and things that are not in your control.

Even if it wasn't necessarily your fault, there's always some room for improvement. There's always room for growth. If one idea doesn't work, there are millions more. If one door closes, there are millions more. The only thing that will stop you from...

For those who don't know, I am a Twitter power user. I literally live on Twitter! Anybody can tweet something out, but not everybody is willing to have people read out your tweet and ask you to explain in more detail. Luckily for me, my dear friend asked quite a few questions centered around some various recent tweets that I did which I will be explaining in this episode.

"Too many focus on follower count, engagement numbers...

With Growth Marketing, compared to Traditional Marketing, you're thinking of SEO, SEM, SERP, optimizations, creative ads, UX, UI, CX, analyzation, all that good stuff, but Growth Marketing takes it beyond that. You think of the Four P's: product, price, place, and promotion, right? It's beyond that now. 

Now, with everything going on and people demanding stories and be more vulnerable, the brands, the businesses that are...

Think for a moment about your personal values.

How much do those values shape your view of the world?

How much have they influenced your decisions?

Have they changed your life? 

Your values, whether you realize it or not, are truly steering the ship of your future. 

Values play a vital role in every decision you make and are an essential piece of your personal identity. 

In fact, many of your daily decisions are most likely value-based.

A...

"I need to make more sales."

"2020 has been a hard year."

"I need something to close this year strong and generate momentum going into 2021."

2020 has been a tough year for business owners around the world.

If you want to generate more leads, more sales, and grow your business, then this episode is for you.

This is episode 13, #LEADS

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Lookin...

Are you able to be direct? If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

State the problem that you solve.

State the amount that...

We have a fascination with basketball. March Madness is  a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.  

How does the art of basketball help you with growing your business?  

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can ...

What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing. 

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing. 

People have pushed the four P's forever.

The future of marketing is going to drop the Four P's (Product, Price, Place, and Promotion) and elevate the Four E's.

This new approach to the custome...

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.

Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-...

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

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Looking for direction in your business?

Searching for clarity in your messagi...

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.

In trying to achieve the results that you want, you need to start with reverse engineering.

The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

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Looking for direction in yo...

Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue ...

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined? 

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival. 

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will con...

Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge break...

Are you moving forward?

To move forward, you must have forward-thinking.

Are you having difficulty connecting to your target audience or having trouble finding clarity in your messaging or purpose? 

Do you wish you had a roadmap for navigating various digital platforms and trends? 

Perhaps you’re looking to systemize your marketing to reach bigger goals… 

On this episode of iDigress, host Troy Sandidge breaks down  his C.L.O.V.E.R. Busi...

Welcome to iDigress, a brand new podcast featuring simplistic takeaways for people who want to grow their business by elevating social media marketing.

iDigress is hosted by Troy Sandidge.

For over ten years, Troy Sandidge has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and even multi-billion enterprise businesses achieve success and reach audacio...