iDigress with Troy Sandidge

It's no secret that most people are terrible at selling.

They struggle with rejection. They lack confidence. They fumble with clear communication.

They don't know how to build the right systems, create the right messaging, and convey the right psychological cues to win.

They're making a lot of noise, doing a lot of tasks, and staying very busy, but they aren't making any money to sustain themselves. 

They're doing a ton of marketing ba...

This is Part II of our MASTERCLASS episode series on the A.I. Revolution and practicality for marketers!

You can go listen to A.I. Revolution Part I here.

A.I. experts Susan and Scot Westwater continue to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way th...

Ready to join the A.I. Revolution?! And no this wasn't written by Chat GPT... but I digress..

On this MASTERCLASS episode, I've brought in A.I. experts Susan and Scot Westwater to break down the history, evolutions, practical applications, and technology integrations that are possible through Artificial intelligence. From generative to pragmatic to voice marketing and beyond, we explore its depths in a way that is easy to understand...

Which marketing type are you? Which marketing type should you be? Which marketer do you need as a business?

On this episode we will break down the history, benefits, and differences between a Full Stack Marketer, a T-Shape Marketer, an I-Shape Marketer, and a V-Shape Marketer for students, marketers, businesses looking to hire or partner with a marketer, or just curious minds in general, can grasp and understand! 

Beyond The Episode...

This is our ONE HUNDRETH Episode! We made it iDigress Listeners!

In 100 episodes we achieved all of these things:

• Over Half a Million Downloads & Counting Across The Globe 
• Top 0.5% out of 2,854,953 Podcasts Globally {ListenNotes}
• Top Solo-Hosted Marketing Podcast 2x {#1 - Zapier}
• Top 100 Marketing Business Podcasts {Apple Podcasts}
• Top 25 Digital Marketing Podcasts All Time {#15 - GoodPods}
• Top 100 Social Media Podcasts All T...

Growth requires change. Change requires adaptation. But let's not forget that growth starts by sowing seeds.

How you build a business of success requires an irresistible offer.

The only way to create that offer, is by creating something valuable defined by the market, not by your own mind.

This episode will cover how we approach our business like a farmer to reap a bountiful harvest.

Beyond The Episode Gems:

Learn About My New Business...

It's a new year. It's a new season. But will you achieve new growth? 

This episode will break down the one thing preventing you from elevating your business to new levels.

There are three questions you must ask in order to increase business productivity.

In addition, you must analyze your C.U.P.  in order to scale.

And lastly, we'll navigate the As to the Es for sustainability.

Beyond The Episode Gems:

Learn About My New Business Venture...

Do you know the difference between knowledge, wisdom, understanding, and insights?

Can you articulate and demonstrate your value through these four disciplines to win business?

This episode will extensively expound on the key differences and how to gain more of each to grow your business successfully.

Beyond The Episode Gems:

Learn About My New Business Venture: S3M - Where We're Driving Inclusive Marketing & DEIB Integrations Forward

D...

Your conversation has gone according to plan. They absolutely loved your presentation, adored your team, aligned with your mission, and resonated with your purpose. They view you as an expert in your field and feel confident in what you can do. But then it all falls apart in a hurry the moment you give the price. Sounds familiar?

Well, you aren't alone. 65% of salespeople state that price is the hardest part to navigate when closing...

Your marketing sucks... respectfully, maybe? But let's talk about the reasons it may be failing you and what you can do about it.

Think of the "best practices" in marketing and business that you hold in high regard as foundational pieces to how you do marketing and business in the first place. When was the last time you actually evaluated them? Is that information relevant to where you are now and driving results home for you? 

What ...

Need the A to Z simplified blueprint to activate growth or accelerate the scalability of your business? This masterclass episode is for you! With Benjamin Shaprio of the MarTech Podcast as the question conductor for this episode, we navigate a series of questions to help develop a mindset mapping and growth strategy, all while using my frameworks and methodologies to help you achieve sustainable and scalable growth.

The formula for ...

Where do entrepreneurs go to be reborn? After a challenging year. After losing clients. After navigating a demanding marketplace or having to pivot. Everyone talks about coming out on the other side, but what do you do when you find yourself in the sunken place as an entrepreneur or business leader?

Are you navigating losing a substantial amount of clients? Is your business not growing like you hoped it would after taking a big leap...

Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the...

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

This is the part where many businesses create a false perception of their business value and demand in the market. 

In m...

Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad whil...

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable...

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

In this episode, you will also learn the difference between content strategy and content tactics and how...

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll lear...