iDigress with Troy Sandidge

iDigress with Troy Sandidge

Want the blueprint to growing and scaling your business faster? The iDigress Podcast simplifies how to maximize your business' growth potential giving you the strategies, systems, and solutions necessary to increase sustainable profitability and scalable revenue. Learn the marketing frameworks, sales tactics, business insights, mindset shifts, and proven methodologies host Troy Sandidge, aka the Strategy Hacker®, uses to launch 35+ brands and generate over $175 Million in revenue for clients worldwide to achieve the business success you want in under 30 minutes! iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.


September 21, 2023 26 mins

Why do many business leaders expect other people to just "understand" their value in the marketplace?

You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the...

Mark as Played

Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't. 

It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand? 

This is the part where many businesses create a false perception of their business value and demand in the market. 

In m...

Mark as Played

Power. Peace. Profit.  — three things you must have to create a sustainable, successful and growing business.

But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad whil...

Mark as Played

The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable...

Mark as Played

Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

In this episode, you will also learn the difference between content strategy and content tactics and how...

Mark as Played

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part Two-Part of a conversation where you'll learn:

Mark as Played

Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives. 

This episode is Part One of a Two-Part conversation where you'll lear...

Mark as Played

I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event. 

Watch the full recording of the event with answers from all of the great panelists here.

Beyond The Episode Gems:


Mark as Played

Adaptability = Survivability = Sustainability.

The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approac...

Mark as Played

This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

The truth is we need more to be done to ensure no matter the industry, profes...

Mark as Played

We need more diversity and representation on stages, at events, behind the microphones, and in the executive boardrooms.

But just stating that obvious fact and taking real action to make that a reality are two separate things.

The truth is the only way change can occur, is by not only educating but empowering people in power to take action for change by aligning those investments, those initiatives, and those advances with what every...

Mark as Played

Vulnerability is a strength, not a weakness, according to Brené Brown. I had recently heard her speak so eloquently on the subject. I instantly saw the connection and parallels we as business owners, operators, and creators face as we navigate the pursuit of success with the daily grind. We don't update our tools, resources, and processes to where we are now enough. We operate our business, we perform our jobs, and we build as if i...

Mark as Played

Have you set any new year's resolutions lately? 

Are you going through a series of changes? 

New birthday? Massive life change? New family addition? Work changes or challenges?

I've been there, and I can empathize as well as relate. In many cases, a new year will look exactly like the previous year if you don't make changes and achieve your goals. In most cases, a past goal or desire will remain a goal or desire weeks, months, or even...

Mark as Played

Have you conducted a 2022 personal audit? Reflection is essential to critical redirection and acceleration in business and life.

On this episode, I discuss the particulars of how to learn from the past year, how to navigate teetering sales and client opportunities from 2022 going into 2023, the importance of declaration and delegation, and why the first thing you need to focus on is not the business, but yourself, for your business ...

Mark as Played

I said no to Black Friday, Cyber Monday, or holiday-themed discounts on my growth strategy retainers and services because the price is the price. If you are an emerging brand that isn’t dependent on volume and want 6 - 8 figure clients working with you, discounts aren’t the tactic to use. If you are a service-based business and have to discount a high ticketed offer for like 40% - 80%, how do you expect to actually make 6 - 8 figur...

Mark as Played

The truth is if you aren't growing, you're simply using the wrong tactics. Many make decisions based on how they feel or what they think and don't consider the market, the demand, or the time it takes to go to market, build community, and drive residual sales. But before you can apply the right tactics, you must have the right strategy in place based on your growth goals, industry, timeline, price point, audience, and offerings. Ta...

Mark as Played

Google search has changed. Social media platforms have changed. How we use data analytics has changed. Not to mention the marketplace and values of your ideal audience have shifted. The pandemic has accelerated so many things for your customers and potential customers, from how they consume to how they make buying decisions. With so many things evolving almost at the speed of light, where do SEO, social media, and data analytics fi...

Mark as Played

As the state of social media is getting more complex, the stakes for having a strong brand presence are higher, and trying to reach the decision-maker is even more challenging. How do B2B and agency-centric brands – and the social media managers behind them – create content that breaks through within the LinkedIn platform ecosystem that also converts into tangible ROI? 

Regardless of what industry you are in, what product or service...

Mark as Played

Creating good content consistently leads to conversations that lead to connections that lead to conversions.

Your content either needs to make the demand to be valuable, or it meets the demand of the marketplace to be valuable.

Good content is only confirmed by those who consume it. Most will never see your content if you don't distribute it enough.

I've spoken on this in quite a few episodes in my podcast catalog to this point, but I...

Mark as Played

In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about what it takes for content creators can to achieve success. We get real about the adversity, the challenges, the sacrifices, the resolve, the clarity, and the very things one must do in order to level up as a content creator, as a business, and as a person. In Part 2 of this two-part episode, we share some of our own personal stories and challeng...

Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Around the NFL's "Around the NFL" crew (Gregg Rosenthal, Dan Hanzus and Marc Sessler) break down the latest football news, with a dash of mirth.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.