What if your favorite store knew exactly what you wanted—before you even asked?
Alain Denzler, bootstrapped founder turned AI commerce pioneer, is making that vision real. As co-founder and CEO of getitAI, Alain is transforming e-commerce with AI-powered live store avatars that act like personal shoppers—turning product pages into real-time, high-conversion conversations. After scaling Pitcher, a sales enablement platform, to double-digit millions in ARR and a successful exit, Alain is back with a VC-funded rocket ship aimed at reshaping the way we buy online.
In this episode, we explore how getitAI is reinventing the shopping experience, why mid-market DTC brands are the perfect proving ground, and how agentic commerce is the next major leap in the internet’s evolution.
💡 Key themes we cover:
🔹 How AI agents are merging online and in-store retail experiences
🔹 The case for starting with mid-market brands before going enterprise
🔹 Lessons from scaling Pitcher to a global sales platform
🔹 The future of agent-to-agent commerce and buyer-side AI assistants
🔹 Why startups should embrace, not fear, new LLM model releases
🔹 Building in the application layer vs. fighting down in the AI stack
From pitching life sciences sales tools to building AI sales avatars for Jennifer Aniston’s shampoo line, Alain’s story shows that when it comes to selling—some founders never stop closing.
Chapters:Welcome & Alain’s Background (00:00 – 03:10)Founding and Scaling Pitcher (03:11 – 07:25)Selling Before the SaaS Playbook (07:26 – 11:00)Bootstrapping vs. Venture-Backed Startups (11:01 – 14:20)From Exit to GetitAI: Why Commerce Needs Reinvention (14:21 – 17:15)How AI Live Stores Work (17:16 – 20:30)Why Mid-Market DTC Brands Are the Wedge (20:31 – 24:05)The Emergence of Agentic Commerce (24:06 – 27:30)AI Avatars That Actually Sell (27:31 – 31:10)LLMs, Reasoning, and Brand Control (31:11 – 35:45)Building a New Sales Stack for the TikTok Era (35:46 – 40:00)Trust, Personalization & Conversation at Scale (40:01 – 45:10)Creator-Led Sales and Social Shopping Funnels (45:11 – 50:20)From Conversation Designers to Content Engines (50:21 – 56:30)What the Future of Commerce Feels Like (56:31 – 01:12:20)
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