Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Wow, iHeart so Hi.
Speaker 2 (00:03):
I'm Jackie Limb with iHeart Essay, a brand new show
covering all the biggest issues and best stories from around
the regions. This week we're looking into how Essay got
its name the festival state. Most would remember the tagline
on our old number plates, and others may have heard
it more broadly in the media. But how did it
all start? Well back in nineteen eighty one, the state
(00:24):
government plastered the slogans on our cars and spread the
word to surrounding states. So as our major festivals grew,
so too did tourism. Heather Crow, director of the Adelaide Fringe, says,
the annual event just keeps on growing and solidifying our
position as the festival state. Here.
Speaker 3 (00:41):
We are seeing around about thirteen hundred shows in the
fringe these days. That's been happening for a fair while.
And thirteen hundred shows is not just in Adelaide, it's
all over the whole state. And the best thing about
the growth really is the growth is mainly in the
audience numbers and the ticket sales, not so much in
(01:03):
the fringe shows, because we've already had that growth of
fringe shows, you know, some time ago but the artists
in the venues earn money when their box office is strong,
and they don't get paid to be just on stage.
They get paid literally by the ticket sales. So that's
why we always love to talk about encouraging people to
(01:25):
go out and buy tickets, because that's how the artists
and the venues get paid.
Speaker 2 (01:28):
Yeah, and so how long have shows been pumping out
to the regions.
Speaker 3 (01:32):
Probably about a decade or so now, but not really
across the whole state like we are. So we started
out with a show here and there, like maybe a
bit of a show in Port Augusta or something in
Barossa or so, you know, not really across all the regions.
Now we're out at the Air Peninsula, you know, York Peninsula,
(01:54):
Spencer Gulf, up in the Flinders, Murraylands Riverland, oh everywhere,
Limestone Coast, you know, Blurio, Kango Island. So it's a
long list, and you know it's we've even got shows
as high up as William Creek and Marie and Kuba Peat.
(02:16):
There quite a few people are going out. Lewis Major's
doing his fantastic music and dance show called Sunderstruck that's
up in Kuber Peaty. Michayla Berger is doing a Migrant
Son in Kouba Peaty and that's actually a story based
in Kouber Peaty and it's one awards at the Adelaide
(02:36):
Fringe in years gone by, and now she's taking it
to Kuba Peaty. Nathan May who's a fantastic First Nations
musician and singer songwriter, and he's doing Marie and William
Creek and yeah, so you know even in the Spa
north where in the far flung sort of top for
(03:00):
the state.
Speaker 2 (03:01):
Yes, yes, in Timbuktu as they say, that's it.
Speaker 3 (03:06):
And of course you know Whyala is a great fringe
harbors world. There's a lot of shows in Wayala and
York Peninsula, Air Peninsula, Kimber you know, I mean just
so many shows. We've got about forty five shows in
the Murrylands and Riverland, and I think there's about twenty
shows down in the southeast as well in the Limestone Coast.
Speaker 2 (03:28):
And in terms of regional and interstate is coming into Adelaide,
I'd assume that the hotels are all pretty packed out.
That's one way to tell that people are coming in.
But of course ticket sales do you know if people
come from out of town.
Speaker 3 (03:39):
Yeah, So we've worked hard on bringing more tourists into
Adelaide Fringe over the last decade. About ten years ago
we were attracting around about ten thousand tourists and now
we're nearly at sixty thousand, so it's really grown a lot.
And in our studies a few years back, we probably
(04:00):
tourists staying one or two nights, whereas nowadays, in the
last couple of years, they stay five or six nights.
That is a massive difference. If you stay one or
two nights versus five or six nights, it means you're
staying in the hotels more, going out to restaurants, going
seeing a lot more shows. So last year, people with
interstate and overseas postcodes bought three hundred thousand fringe tickets.
(04:26):
So that's really significant for us because we hit a
million tickets last year and the year before, and we
never would have hit that if we didn't attract all
those tourists, because they're buying about a third of the tickets.
And you know, tourists, they come here, they can see
shows day and night, they don't have to go to work,
(04:47):
so they're really diving in deep to the fringe and
seeing all sorts of shows. And we're also seeing within
the state movement from South Australians and interstate with the
to but intrastate travel. So someone might be you know,
living over in the Ork Peninsula area and they'll go
(05:10):
see shows in Barossa and Claire Valley or you know
Adelaide Hills, people going down Fluria. So we see a
fair bit of movement of people.
Speaker 2 (05:20):
Yeah, absolutely there is so yeah, I mean, yeah, that
leads imperfectly. I was going to say so many parts
of our state get explored during this time as well.
You know, we have the Fringe festival that goes everywhere.
We've also got things like gather around and that sort
of thing. But these are just excellent ways. Although you know,
based in Adelaide, mostly people do venture out and go
and explore absolutely.
Speaker 3 (05:41):
And you know up in the Clare Valley we've got
the Rising Sun Hotels, got shows, Napstein Winery. Now you know,
people might want to go see the show, but then
they'll linger a bit longer and see some other things
in Claire Valley, go to some wineries in the Riverland.
Same to twenty third Street, distillery Wakery Institute, go see
a show, but then you'll stay around and explore the riverland.
(06:04):
So we see things like that happening as well. People
sort of the fringe show might be a bit of
a magnet, but then they also explore other stuff.
Speaker 2 (06:13):
Yeah, and as far as you know, regional residents go
and those country folk, you know, probably stereotypically not the
most artsy of people. You know, we're talking the city
slickers who are a little bit more out there with
the you know, the shows that they might see. So
do you think that regional people are coming around to
this a bit more?
Speaker 3 (06:30):
Oh, we get fantastic feedbacks. The audiences tell us they
love them, but the artists love it as well. We've
had people go and you know, have a sellout show
out on the air Peninsula in a town they've never
been to, and then they're like, wow, the locals were great.
There was other visitors as well, but just they got
to talk to them after the show. And we're seeing
(06:53):
more and more people building within their fringe season. They
build a regional sort of tour in a way. And
I think it's because the regional audiences have loved it
so much, and I think they're all up for a
fair bit. You know, there's comedy goes out in the regions, music, dance,
(07:15):
there's all sorts and you know sometimes the weird and
the wonderful goats and people still up for it. It's
a transformation that happens. Adelaid Fringe transforms the place and
just I love seeing everyone getting involved. And then when
the rest of the year, there's so many other great
festivals as well, but Adelaid Fringe is definitely the one
(07:35):
that has captured the hearts and minds of hundreds of
thousands of customers and audiences. And we're the people's festival.
The Fringe is the people's festival. It belongs to the people.
It's a grassroots up festival. We have thirteen hundred shows.
Everyone can get involved. It's inclusive, it's accessible and it's affordable.
(07:59):
So so I think at Laid Fringe is really contributing
a lot to the festival state, the label of South Australia.
Speaker 2 (08:06):
We'll have more coming up right after the break.
Speaker 1 (08:08):
I heart essays, I Heart essays.
Speaker 2 (08:16):
Welcome back. We just spoke with the director of the
Fringe Festival, Heather Crowl, about how the month long event
has spread through the regions and is helping cement Essay
as the festival state. Fringe is obviously a huge part
of the Moniker, but if you look at the state's
event calendar, you'll see the festivals never really stop. Our
reporter in Port Lincoln, brooks Seychell spoke to Salt Festival
(08:37):
coordinator Nick Conway about the upcoming event and how it's
evolved over the last eight years.
Speaker 4 (08:42):
Some are the more obvious things like thing that you know,
more and more ticket sales and more and more, you know,
people going out to see events, But certainly the program
has grown and taken shape, you know, more than ever,
seeing way more music events getting involved, a lot more
locals getting involved as well. I think, you know, in
(09:05):
previous years we've certainly brought a lot of acts into
the area, but more than ever we're seeing more local
artists and younger artists kind of you know, now that
they've been around for eight.
Speaker 5 (09:17):
Years yet looking to sharpen their teeth and the.
Speaker 6 (09:20):
Arts of Essay is obviously the festival State, So how
does this event fit into Like the wider calendar.
Speaker 4 (09:27):
It's just after Adelaide Fringe and it's before Illuminate happens.
In Adelaide. Yeah, I think it's in this kind of
nice little little sweet spot during the school holidays. Of course,
the school holidays.
Speaker 5 (09:42):
So this year's festival's eighteenth of April to the twenty
seventh of April, which is Easter Long weekend as well.
Speaker 6 (09:50):
Perfect timing.
Speaker 4 (09:51):
It's perfect time for you know, people who are traveling
and looking for something to do along the beautiful ep
or obviously people, Yeah, all the locals who have time
off and the kids have time off and yeah, so
it's a nice little gap.
Speaker 2 (10:08):
The Brook also spoke to Cherry Stowman from Claire Valley
Wine and Grape Association, who present the now week long
Mid North Staple Claire gour May.
Speaker 1 (10:18):
It's got. It starts with an idea really from some
wineries about celebrating the food and wine of the region
at the end of vintage. Really at the end of
the time that it takes to process the harvest and
get the wines underway for that vintage that was over
forty years ago. It's actually the Australia's longest running food
(10:38):
and wine festival.
Speaker 6 (10:39):
Wow, that's awesome. I didn't even know that. So how
does Claire gour May fit in with the wider state
calendar not so.
Speaker 1 (10:47):
Nicely actually, up until they decided to move Tasting Australia,
so it used to be in April and now it's
in May, so it sits in a nice little gap
in the overall festival schedule.
Speaker 6 (11:01):
Obviously, the festival has been going for a really long time.
How has it evolved over the years from like its
early starts to what it is now.
Speaker 1 (11:09):
Obviously gotten bigger, but sometimes big isn't always great in
terms of the style of event. I'm you in the
role and the feedback from members was to try to
get back to its origins, which was really about celebrating
food and wine and the makers. It's had in recent
years gotten to be more of a kind of a food,
(11:30):
wine and music festival and with large crowds gathering and
people you know, just really drinking wine, if you know
what I mean, versus that enjoyment of wine that's more
sort of astronomy based, you know, food and wine matching
and that kind of stuff. So this year, to try
and get us back to those origins, we've introduced something
(11:52):
called the Gourmet bus Trails, which are curated itineries which
really focus on the food and the wine, and they
also include a winemaker experience, so the producer gets an
opportunity to have this little audience of people to really
talk about their special products, their wines, and you know
(12:13):
what goes into making them. And at some you might
be toasting back vinteach wines, so that others you might
be toasting wines that haven't been released yet, and or
there might be a little mini masterclass to learn all
about a particular variety, all sorts of things like that.
So we're trying to bring that idea of focus, if
you like, Back to the event, Back to food.
Speaker 2 (12:32):
And wine, and our journalist in the Murraylands, Jenny Lenman,
was able to catch up with one of the organizers
from Taste of the Hills.
Speaker 7 (12:39):
Holly Stratton, is a young entrepreneur from the Adelaide Hills
coordinating an annual first of all called Taste of the Hills,
which showcases the region's best food and drinks, produce and entertainment.
Speaker 8 (12:50):
Started back in twenty twenty three when I moved back
to Adelaide and I was trying to bring something to
the Adelaide Hills, bring people all together to experience the
Hills at one location over one weekend, and the more
vendors I was speaking to in the Adelaide Hills try
and make this happen, the more I was hearing that
businesses were still trying to recover from COVID, They were
(13:12):
still trying to recover from the Cuddly Creek five vineyards
that were damaged from those. So I thought, why not
create as big as an event as possible, Create a
platform for businesses that don't have shopfronts, Create a festival
that brings all the businesses together to showcase their products,
showcase their business, inject revenue into the region, and showcase
(13:34):
the amazing products and businesses that were so lucky to
have in the Adelaide Hills.
Speaker 7 (13:39):
Right, and you did it? And was it your parents' backyard?
It was, Yes, that was one of the first ones. Yeah,
how did we go?
Speaker 8 (13:46):
Yeah, it was it was hectic. I'm not gonna lie.
I had never thrown a festival before that, so doing
that on my parents' property, I'm not gonna lie, was
very very considerate of my parents.
Speaker 7 (13:59):
Holly says she's still lighted that her festival's recently been
recognized at the Mount Barker Citizen of the Year Awards
as a nominee for Best Community Event.
Speaker 8 (14:08):
Over the Moon. Really, so I've been nominated for the
Community Event of the Year, So I guess I can't
really take the credit. It's more Ittates at the Hills
Festival that's been nominated than no, that's your baby, right, Yeah,
but very excited. I've never been nominated for anything like
this before, so yeah, pretty excited.
Speaker 7 (14:25):
Her events being held on the last weekend of March.
Speaker 2 (14:28):
Thanks for that, Brooke and Jenny, so hopefully you're now
convinced Essay is very aptly named the Festival State. Of course,
there are so many more events that we haven't touched
on today, and we encourage you all to watch out
for them as they pop up in your local area
throughout the year. That's it for this week. Don't forget.
You can hear iHeart Essay in the iHeart app or
wherever you get your podcasts. I'm Jackie Limb. Join us
(14:51):
again next week for more of the stories you want
to hear. iHeart Essay the Voice of South Australia at