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September 17, 2025 14 mins

We’re not just in an economic recession — we’re also in a trust recession. Consumers and businesses are being more choosy than ever about where they spend their money.

So how do you keep selling in shaky times? Spoiler: it’s not by slashing your prices.

In this episode of the Ill Communication Podcast, I’m showing you why doubling down on premium, high-ticket offers is the smartest move in a downturn. You’ll hear:

  • Why “trust recession” is really a market correction
  • What research shows about premium buyers during recessions
  • The 5 keys to attracting and selling to high-ticket clients
  • How selling premium actually gives you more room to do good

Subscribe to my newsletter to get info on my upcoming High Ticket Strategy and Sales Workshop: https://www.kimkiel.com/newsletter

Text me a question or comment!

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