Ep 153 Back to Basics - Staying in My Zone of Genius

Hello lovelies! Thanks for listening (and reading!)

I'm going back to basics. What does this mean exactly?

Well, it comes from the term "niche down".

As a multi-passionate, a neurodivergent (I have an adhd brain) and a Manifesting-Generator in Human Design, niching down just never sat right with me.

Even then I went ahead and niched down to what I thought I could niche down to even though it never resonated.

And that 'niche' was that 'I help high achieving introverts, empaths and highly sensitive people to go from selfless to self-love and from depleted to dynamic to live more joy-filled lives'.

It took me years to figure out this 'title' and then more years to implement it on my website, etc which I just literally finished days ago.

And as fate would have it, as soon as I 'niched' into this title, my instincts said..."oh, hell no!".

It all hit the fan when I listened to a Tracy Matthews 'Creatives Rule the World' podcast episode and she interviewed Sue Bryce.

Sue Bryce, at the beginning of the interview talks about how you can tell if someone loves their brand or not by asking them the question, "Do you love your brand?".

I thought to myself (in real time)..."no, I don't"..."I like my brand, but I don't love it".

I quickly started to go towards thinking about what I do love which is podcasting (which incorporates all of my zones of genius which are; 'connecting with others', 'encouraging others' and 'sharing information with others'.

Long story short, I'm on a path to creating offers and a brand and business that align with all that lights me up!

I've started to create an offer 'Connecting Through Podcasting' and an offer that leads into that titled 'Simple Podcasting: Done Not Perfect'.

I'm eager to share all of my tips and tricks that I've cultivated over the years as a solo and 'DIY' podcaster and all that I *don't do to have had a consistent podcast for 4 years and counting.

**I'll go more into this story on my newsletter >> subscribe to get the full story here.

I hope you enjoy this episode.

Sincerely,

Elizabeth

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