Ilya Filipov, who leads Go-To-Market Strategy for North America for Cogneesol and the Alliance Initiative for Armilla AI, joins Jim Flynn and Leslie Castillo to discuss how AI is reshaping marketing strategies in the insurance industry. Together, they explore the evolution of AI, practical applications in campaign development and predictive modeling, and the growing role of chatbots. Interested in learning how to navigate the overwhelming AI landscape and maximize its value for marketing? Listen to this episode of the IMCA peer2peer podcast from ONEFIRE.
AI Tools From Ilya
Perplexity | Research and outlining for briefs
ChatGPT | Research and outlining for briefs
Microsoft Copilot | Writing and editing inside the Office suite
Google Gemini | Writing and editing inside the Google Workspace suite
Grammarly | Quick polish/editing
Canva (Magic features) | AI design; fast landing pages/creative; repurpose content
Adobe Express / Adobe Firefly | Brand-safe generative assets
Descript | Audio/video editing, clipping, repurposing
Riverside | Audio/video recording and editing, clipping
HubSpot AI Assistants & Predictive Scoring | Drafting help; lead/engagement scoring (“Likelihood to Close”)
Salesforce Einstein (Copilot; Lead & Engagement Scoring) | Drafting/assistant; lead and engagement scoring
Zapier | No-code integrations/automation; stitches tools and data; iPaaS option as you “run”
Replit | Rapid experimentation/coding; spin up small AI prototypes or automations
6sense | In-market prediction and account/lead prioritization
Demandbase | In-market prediction and account/lead prioritization
RetentionX | Churn/renewal risk detection
ChurnZero | Churn/renewal risk detection
Persado | Content/offer personalization (tone, emotion, message)
Seismic Aura AI | Content/offer personalization beyond subject-line testing
Seventh Sense | Optimal send-time modeling for email
Iterable AI Optimizer | Channel and timing optimization
Coveo Relevance Cloud | Next-best-product recommendations / cross-sell
Hi Marley | SMS texting for claims and service with quick human handoff
Tarmika | Small-commercial multi-carrier quoting/rating from one intake
Drift | Lightweight website chat for FAQs, meeting booking, routing
PolyAI | Voice-first conversational AI for contact centers with seamless agent handoff
Talkdesk | AI voice assistants/contact-center automation with live-agent escalation
MuleSoft | Connector/iPaaS to move data between AMS/CRM/marketing systems
Boomi | Connector/iPaaS to move data between AMS/CRM/marketing systems
Workato | Connector/iPaaS for data flows and automation
Resonate.io | Audience insights and customer intelligence platform; psychographic segmentation, audience targeting, campaign personalization
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