Fighting Water Scarcity With a New Search Engine ft. Founder of Elliot For Water - Andrea Demicheli

Water scarcity is one of the greatest problems faced by the world. When people do not have access to clean, safe drinking water, all aspects of their lives — from health, to education, to safety — are negatively impacted. Andrea Demichelis is a young Italian entrepreneur who has come up with an ingenious way to chip away at this global issue. Andrea founded Elliot For Water, a search engine that gives over half of its profits to finance clean water projects. 

In this episode, we hear more about the project’s mission and how Andrea came to be interested in water. We find out about their partnership with Bing and how the search engine plans to make money. There are so many clean water projects out there already, but many of them fail because they do not reflect the community’s needs. Andrea is aware of this and talks about the organizations they have chosen to work with to ensure they are making a positive impact rather than a negative one. Our conversation also touches on how Elliot For Water makes the user experience attractive, why working in the social enterprise space should not mean compromising profit, and what the future has in store for the search engine. We all search the internet numerous times a day, so imagine what a difference it could make if we attached this everyday activity to such an impactful project? Check out the full episode at one of the links below on your favorite podcast platform:

The conversation took place live on Clubhouse under the Impact Everywhere Club. See upcoming conversations here!

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