Design Principles & Creative Strategy with John Mwendwa | Impact Masters Podcast

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In this episode, we explore who is John Mwendwa. The who, the where, the how, and the what.

Episode Highlights & Key Takeaways

• What is “design thinking” and how it applies to startups
• Essential design principles for impactful branding
• Balancing aesthetics vs usability in UI/UX design
• Tools and workflows John uses for design projects
• Case studies: design impact in African tech ventures
• Advice for emerging designers and founders on a budget

00:00 — Introduction & guest background 
05:20 — Defining design thinking & principles 
14:45 — Creative strategy vs brand identity 
23:10 — UI/UX: usability, accessibility & aesthetics 
31:55 — Tools, workflows, resources 
40:30 — Case studies & real-world examples 
47:10 — Advice for designers in African tech 
53:00 — Wrap up & closing thoughts 
 
https://tiskos.com/

John Mwendwa Biography.
I stand by the words. - "To do everything I can".

I hold the business of design dear having realized how generally it impacts People and relationships. Like all designers I believe design can change the world, I mean it was created by it. 

That's why over the years I have been out helping connect business with people. On this, I have worked on development & design projects for some amazing Businesses, Individuals & Startups. I have engaged clients in different fields e.g. Banking, insurance, Fin-tech, E-Commerce, Entertainment, Communities, Education, and several others. Some companies are NCBA, PACE Africa, Smart People Africa, E-merse, DroidconKE, Invent Consulting Ltd., Nairobits Trust, and Think Organic Kenya.

I currently help Create Engaging & Working Solutions for Brands, whether starting or in the game. I do this at Tiskos Kenya, a design business I transitioned to. I am also a DroidconKE organizer and Lead Creative Director, Brand manager at Think Organic Kenya, Senior Design Trainer at Nairobits Trust + A Multidisciplinary Design Consultant, and the Lead Designer at Smart People Africa.

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