Imperfect Marketing
Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.
Episodes
In this episode of Imperfect Marketing, Kendra Corman interviews guest Stæven Frey, the founder and chief brand scientist at Quantum Branding. He specializes in leveraging brand science to help purpose-driven brands disrupt their markets and establish themselves as industry authorities.
Topics Discussed
- Misconceptions in Brand Science
- Importance of Continuous Brand Refreshment
- Intellectual Property in Branding
- Effective U...
In this episode of Imperfect Marketing, Kendra Corman explores enhancing email engagement through interactive elements.
Main Points:
- Importance of Interactive Emails
- Engaging Elements like Quizzes and Polls
- Optimizing for Desktop and Mobile
- Understanding Email Client Limitations
- Strategic Integration for Audience Engagement
Join Kendra every Tuesday and Thursday for more insightful discussions on marketing strateg...
Welcome to Imperfect Marketing Podcast with your host, Kendra Corman. Today's episode features Alesia Galati, an expert in podcast launching and management.
"Mastering Podcast Marketing with Alesia Galati"
Guest Bio:
Alesia Galati has been deeply involved in the podcasting industry since 2015. With her extensive background in marketing and digital content, Alesia has successfully assisted coach...
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, "Beyond Open Rates: The True Measures of Email Marketing Success"
Episode Overview
- AI Rhyme Introduction: Kendra begins with a creative nursery rhyme about email metrics.
- Open Rates Misconception: Discussing the limited value of open rates in gauging true engagement.
- Importance of Email Engagement: Emphas...
Atiba D'Souza, known as the "content Superman," boasts decades of experience running a specialized agency, integrating his deep technical skills with a keen understanding of social media cultures and Google's algorithms. His approach to content creation is both tactical and technology-driven, aiming to achieve top Google rankings and create meaningful connections through video.
Topics Discussed:
- Importance of ...
Today's episode dives into every marketer's crucial battle: which email component drives more success, the From Name or the Subject Line?
Main Topics:
- Importance of From Name: Trust and familiarity
- Power of Subject Line: Engagement and curiosity
- Case Studies and Stats: Impact on open rates
- Best Practices: Consistency and personalization
- Tools and Techniques: Leveraging subscriber data
Episode Resources:
Natalie Doyle Oldfield is the president of Success Through Trust and author of "The Power of Trust." Recognized as a leading expert in trust for B2B businesses, her insights have been featured in The Economist. With extensive experience in marketing and sales roles, she has dedicated her career to understanding and teaching the dynamics of trust in business relationships.
Topics Discussed:
- Importance of Trust in Busines...
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we discuss embracing the Gmail Promotions Tab.
Episode Highlights:
- About the Promotions Tab
- Factors for Email Categorization
- Benefits of the Promotions Tab
- Best Practices for Email Design
Resources Mentioned:
- Kendra's Subject Line Tips: https://kendracorman.com/subjectlines
Thank you for joining Kendra on the Imperfect ...
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we are joined by Marco Torres, the founder of MarketingBoost.com.
Marco Torres has revolutionized the way businesses approach sales and marketing through value-added incentives. With a strong background in incentive-based marketing, Marco teaches entrepreneurs how to boost their sales without resorting to discounts. He has built a comm...
Today, we're exploring the transformative power of AI in customer service. As brands increasingly turn to artificial intelligence to bolster their customer support, understanding the nuances of AI deployment becomes essential. Kendra Corman delves into this topic, shedding light on the advantages, best practices, and challenges of AI in customer service.
Key Takeaways:
- 24/7 Availability: AI's capability to offer round-t...
Cindy Chang has an impressive background in marketing, having contributed to the success of iconic brands before embarking on an entrepreneurial journey. Today, she specializes in assisting founders and creatives in building their brands from scratch, focusing on those with unconventional gifts looking to break into or redefine their respective industries.
Topics Discussed:
- Transitioning from Corporate to Entrepreneurship
- Marketin...
Welcome to this episode of the Imperfect Marketing Podcast, where we dive into the nuances of maximizing productivity for entrepreneurs. Join us as Kendra Corman unravels effective strategies for navigating the multifaceted roles entrepreneurs often juggle. Today's conversation sheds light on practical approaches to enhance productivity, ensuring you make the most of your time and resources.
Topics Covered in Today's Conve...
Welcome to Episode #198 of the Imperfect Marketing Podcast with Kendra Corman featuring special guest Brett Deister, podcaster and host of Digital Cafe.
Brett Deister is an experienced podcaster with several shows under his belt, including the popular Digital Coffee series. Known for his expertise in digital marketing and technology, Brett brings a wealth of knowledge about podcasting trends, tech gear, and content creatio...
Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, Episode 197, we dive deep into the fascinating realm of marketing and explore the intricate balance between efficiency and creativity – a challenge many marketers face in their day-to-day endeavors.
Topics covered in today's conversation include:
- Understanding the productivity paradox in marketing
- Strategies for maintaining a ba...
Imperfect Marketing with host Kendra Corman Episode 196: Revolutionizing Email Deliverability
Join Kendra as she delves into the critical topic of email deliverability with Nicolas Topper, CEO and co-founder of Inbox Booster. Inbox Booster is an innovative platform utilizing AI to ensure emails reach their intended inbox, avoiding the dreaded spam and promotions folders of major email services like Gmail, Outlook, and Yahoo. With a ...
In this episode, Kendra Corman discusses the use of AI tools in marketing to enhance productivity. She highlights the benefits of AI in content creation and idea generation, as well as the power of repurposing content with AI. Kendra also addresses the challenges and considerations of using AI, emphasizing the importance of adding a personal touch and fact-checking. She provides tips on integrating AI into marketing workflows and e...
Imperfect Marketing with host Kendra Corman Episode 194: Mastering Brand Strategy for Business Growth
Kendra dives into the world of brand strategy with Chaya Glatt, a brand strategist, business name specialist, and copywriter renowned for her MAD brand strategy formula. Chaya, also an international speaker and the mind behind the Brand Authority training program, shares her passion for evolving high-performing businesses ...
Imperfect Marketing with host Kendra Corman Episode 193: The Content Multiplier - 10 Ways to Repurpose a Podcast Episode
Kendra shares her top 10 tips for repurposing podcast content, including:
- Turn key moments into social media posts
- Create blog posts and articles
- Make video clips for various platforms
- Design visual assets like quote cards
- Use insights in email newsletters
- Host live Q&As
- Summarize episodes into presentations
- Devel...
Imperfect Marketing with host Kendra Corman Episode 192: Rethinking Sales and Marketing Strategies
Kendra talks imperfect marketing with internationally recognized business and leadership development advisor, Diane Helbig. Diane is a certified professional coach and president of Helbig Enterprises, where she aids businesses and organizations in becoming more constructive and profitable. With a wealth of experience as an author, awar...
Imperfect Marketing with host Kendra Corman Episode 191: The Podcast Puzzle - Assembling the Pieces for a Hit Show
Kendra shares her tips for creating a hit podcast, including:
- Crafting an authentic voice
- Understanding listener behavior
- Optimizing SEO
- Getting guest appearances
- Building community engagement
She emphasizes the importance of consistency and focusing on your listeners at every touchpoint. Small tweaks to stand out in...
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