May 15, 2025 • 26 mins
In this episode of Imperfect Marketing, host Kendra Corman welcomes SEO strategist and content marketing expert Barb Davids to talk about the not-so-secret truths of SEO, demystifying the process for small business owners and marketers alike.
Barb shares her journey from corporate marketing to entrepreneur life and what it really takes to build SEO credibility in a noisy digital world. From quirky SEO myths (like white text on white backgrounds!) to practical strategies that actually work, this episode is packed with wisdom and laughter.
We explore:
The Reality of SEO in 2025
- Why SEO is not a “set it and forget it” strategy—but also not as overwhelming as it seems
- The role of content marketing as the true heart of long-term SEO success
- Why SEO should be viewed more as audience trust-building than keyword trickery
What Google Actually Wants
- The power of E-E-A-T: Experience, Expertise, Authority, and Trust
- Why authenticity and transparency build credibility (and rankings!)
- How hidden tactics like keyword stuffing or invisible text backfire in the long run
Using AI Without Losing Your Voice
- How Barb uses both AI and human copywriters to scale content while keeping quality high
- Tips to avoid robotic, low-value content with AI—think anecdotes, real photos, and smart edits
- Google's evolving ability to read images, metadata, and credibility signals
Getting Your Content Strategy Right
- Simple keyword tools Barb recommends: Google autocomplete, People Also Ask, AnswerThePublic, AlsoAsked.com, and Reddit
- Why asking your audience directly is still the best content research tool
- How forums, newsletters, and Facebook groups reveal search intent gold
Barb’s No-Nonsense SEO Advice for Business Owners
- Blog consistently and intentionally—don’t just create for creation’s sake
- Track your ROI with analytics (don’t guess if SEO is working)
- Focus on building trust: real contact info, privacy policies, testimonials, and value-rich content matter more than hacks
Key Takeaways for Marketers
- SEO is a long game, not a magic trick
- Don't believe everything you read—test, tweak, and track
- AI is a tool, not a replacement for your brand’s voice
- Real content that solves real problems will always win
Whether you're a solo entrepreneur juggling marketing hats or a marketer ready to clean up your SEO strategy, this episode gives you practical tools and a refreshing perspective. Barb’s honesty and humor will help you ditch the gimmicks and focus on what truly moves the needle.
🎧 Ready to finally understand SEO without the jargon?
Tune in to learn how to make SEO part of your marketing—not a mystery!
💬 Connect with Barb Davids and learn more about her SEO work.
Website: https://compassdigitalstrategies.com/
Youtube: https://www.youtube.com/@UC_2klgxETQWbSg
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I'm Kendra Korman .
If you're a coach, consultantor marketer, you know marketing
is far from a perfect science,and that's why this show is
called Imperfect Marketing.
Join me and my guests as weexplore how to grow your
business with marketing tips and, of course, lessons learned
along the way.
Hello, and welcome back toanother episode of Imperfect
(00:27):
Marketing.
I'm your host, Kendra Korman,and today I am excited to be
talking about SEO with BarbDavids.
Welcome, barb.
Thanks so much for joining me.
Speaker 2 (00:37):
Thanks for having me.
I'm very excited to talk aboutthis.
I will talk to you all day longabout SEO and content marketing
.
Speaker 1 (00:43):
Shockingly enough, I will talk to you the same amount
Now.
Don't be scared if you'rewatching or listening.
We're going to try and keep itunder a half an hour, but I can
definitely geek out about thisfor hours.
Speaker 2 (00:55):
So how did you get into SEO?
Something kind of out of theblue.
Quite frankly, I never thoughtI would get into SEO.
When I was a kid I wanted to bea businesswoman walking down
the skyway with a briefcase andhigh heels that's all I knew at
the time.
But then I got the briefcaseand the high heels.
I was like F that I don't wantit anymore.
I was pretty done with it.
I didn't want the beeperanymore, I didn't want the
(01:16):
anything.
And so I worked in corporate fora long time, mostly in
furniture, but it was still indigital marketing, so what I'm
doing today but it was for likecompanies, so I would manage the
department and hire out peoplelike myself.
And then one day I thought, oh,you know, I would really like
to be able to work anytimeanywhere, and this was probably,
I want to say like six to eightyears ago, because I've been in
business for about five now andI thought, okay, somehow I'll
(01:38):
make it work, figure it out, andI won't go into the super long
story.
But I ended up doing some sideprojects for some photographer
friends of mine, because I wasdoing professional fitness
photography and when I wastrying to find some information
about how to specifically get mywebsite found.
For the photography side.
I was like, wow, this is wayharder than I thought.
Like, why is it so difficult tofind information in this?
(02:01):
Like Google, you Google all daylong.
And then so I ended up takingthat over with some of my
friends and doing some projectsand then that kind of grew into
something else and then I endedup just jumping over to doing
more than just photographers andreally just trying to help
small business owners getclarity, like you are, with the
information about what's outthere and what's real, what's
true.
(02:21):
Make it simple, like it's notrocket science, and so people
don't have to go sleuthing allover Google for what's true.
Make it simple Like it's notrocket science, and so people
don't have to go sleuthing allover Google for what's happening
.
Speaker 1 (02:28):
So Very cool, I love the story.
Okay, so since you've been inbusiness, you said a little over
five years now what surprisedyou the most about going out on
your own.
Speaker 2 (02:39):
How much I would have to look at myself.
That really sucks.
So when I first startedmarketing, I didn't want to do
it at all.
I just thought, well, I'll justput my stuff out there and
people will come.
And they didn't.
And then I had to startactually marketing.
It's like oh crap, and thatreally it really opened my eyes
to how much was in the back ofmy head about doing things and I
(03:01):
was trying to make everythingso perfect and it was taking me
so long to get my marketing doneand I would do it.
I'd be like no, that's notright, I got to do it this way
and it really over the pastcouple years has become so much
more apparent and I've been ableto kind of quiet that side of
it.
But and it's gotten quite a bitless so it's a lot easier now.
But it's amazing to me abouthow much as a small business
(03:22):
owner, if you're running yourown business and you have to be
the face of it basically invarious ways it doesn't have to
be video, podcasting or whatever, but you have to put yourself
out there, even if you're doinga social post and I did not see
that one coming at all- it'sinteresting and there's always
something that surprises all ofus, I think, when we, when we go
and start out on our own.
(03:42):
So what was it for you?
Speaker 1 (03:43):
I'm just curious, I think for me.
So I had talked to a lot offriends, so I knew how long it
was going to take me to ramp upand get everything going.
But for me I think it was andthis has been something that I
sort of created on my own wasjust the lack of flexibility you
can create for yourself in yourbusiness.
(04:03):
So I've since since 11 yearsnow right, I've, I've since
created more flexibility formyself, but I didn't have a lot
in the beginning.
And well, I shouldn't say thatway.
In the beginning I had a tonbecause I had nothing to do.
So I had like one week that wassolid meetings, and I was in so
many meetings I didn't scheduleany for the next week.
(04:25):
So then I had basically a weekof vacation, so it was sort of
like an every other week type ofthing.
But no, in the real world ofthings, yeah, you can fill up
your schedule really quick andyou can, when you're growing,
take on things that youshouldn't or don't want to and
fill your schedule with stuffthat just just time sucks.
(04:49):
So, but I've fixed a lot ofthat not all of it, because some
of it is just like me repeatingit, but that's just it.
You know, you think you're oh,I'm gonna work for myself, so I
don't have to deal with anybody.
And and then it's like no, nowI've got 17 bosses because I've
got 17 clients.
Yes, exactly yeah, and theydon't care about the other ones.
(05:09):
So Right.
Speaker 2 (05:10):
Plus, you got to do all the things in the business
and eventually you start farmingit out.
But, like at the beginning, youdon't realize it and you start
having to do all the things.
Speaker 1 (05:17):
When you're working with clients that are looking to
improve their SEO, what do youtell them?
Speaker 2 (05:23):
I first explain the expectations about the length of
time it can take.
It's not necessarily that itwill take that long, but setting
the expectations that it isdefinitely not an overnight
thing.
I think a lot of people thinkthat when they're trying
something new, it's the answerthat they were looking for, and
that isn't necessarily the casefor SEO.
(05:45):
It can, however, be fastersometimes.
Just depends on the business,depends on the circumstance.
There's so many different things.
You know, some blog posts takeoff right away and you get a
bunch of organic traffic andsome of them they don't even get
seen for like a year.
It's so weird to me how that is, but that's probably the
biggest one.
And then also we I think a lotof people don't understand that
(06:07):
you can actually track SEO andhow much it's working or not
working, and so a lot of thetimes we end up setting stuff up
on the websites or changingthings around that weren't maybe
necessarily set up to trackeffectively so that we can make
sure that there's like an ROI orreturn on investment that
you're spending, spending andseeing that okay, if you spend
so many dollars, so many hourson these blog posts or these
(06:29):
tactics or whatever, that youget this coming in for leads or
downloads or course sales, sothat you can track your efforts
and either you know, change yourmarketing plan or do more of
the same.
Speaker 1 (06:41):
So when you're talking about time, yeah, SEO is
not a quick game.
So I just had a client ask if Icould put some words in white
text on a white background tohelp them rank.
What are your thoughts on that?
What'd you tell them?
I said if you try to gameGoogle, they will punish you.
(07:03):
Don't play the game.
That's what I told them.
Absolutely, Absolutely.
Speaker 2 (07:07):
I feel like people don't get that.
That is, I mean, as us in thatindustry.
You can see it, you're hidingbehind the curtain, kind of
thing, but people really don'tget that when you're doing that,
how it doesn't feel likemanipulation.
It's very interesting to me theperspective of that.
But yeah, that's like and itmight not be apparent at first
and there's a lot of people thatget away with it, but the
(07:29):
problem is is that if Googlepenalizes your website and they
take away any of the trafficthat you have, it's really hard
to get it back.
So that's the only thing.
It's.
You're sacrificing short termgain for, you know, the long
term call.
Speaker 1 (07:42):
Basically, Well, and it's about trust, Right.
I mean that's lying, yeah, andit's not.
I mean they're not lyingbecause the content is real and
things like that.
But I'm like, if you're notwilling to put it in black text
on a white background, then whyare we bothering with it?
Speaker 2 (07:59):
I think a lot of people, and maybe this might not
be for your client specifically, but in my experience, when
people want to do that, it'strying to put more of the same
words on the page, and puttingmore of the same words on the
page doesn't tell Google to rankyou higher, like it doesn't
care how many times you put thesame word on the page.
Speaker 1 (08:19):
Generally speaking, I will say it used to back in the
olden days, you know, and again, the white text on on a white
background was like one of thosethings we did back in the olden
days of SEO.
Right, not me, but other peoplethat were in charge of SEO.
Let's say that's before my time, it's really not, but we'll
(08:40):
pretend so.
But yeah, I mean it's, you'rebuilding trust.
I had a guest that talked aboutSEO several years ago and he
said you have to view peoplethat visit your website.
They're Google's customers.
They're going to Google forsomething that they're sending,
which I thought was just really,really cool from that different
(09:02):
perspective.
So like, if you're creatingsomething, google wants them to
stay there, right, for at leasta period of time and maybe click
around, but if it's misleadingin any way, they're going to
bounce off of that page and notgoing to be happy.
And Google doesn't like it whenthey're when their customers
(09:25):
are not happy, right?
I don't know.
I just thought that was areally cool way of thinking
about search.
Speaker 2 (09:30):
Google can sort of see that as well.
There's a lot of stuff thatcame out not that long ago but
they can see if you're happywith what you got on the page or
if you're going to findsomething else.
And it does put a factor inthere, like are you credible,
are you trustworthy?
All of that kind of stuffGoogle can.
There's certain indicators forthat, and that is one of them
the bouncing off right away.
Speaker 1 (09:52):
Again SEO, don't game .
Google, Don't try.
They're better at this than weare or than you are right, and
it's going to take time.
So, when you talk about time,how long are you talking?
I?
Speaker 2 (10:09):
recommend at least six months minimum, but it's
probably closer to a year.
It's going to depend on howaggressive you want to get with
the strategy.
So the more content that youcan push out, that's humanly
possible.
I have to put a big splat overmy head because things change.
But, like in the world of AInow there's that whole thing but
humanly possible.
Like if you put 500 blog postsout, that might not necessarily
(10:32):
be a sustainable method forGoogle to rank you.
It's going to see that you put500 out and be like oh, that's
not even humanly possible orwhatever.
But if you do it like once amonth or once a week, that's a
little bit more doable.
But if you do it like once amonth or once a week, that's a
little bit more doable.
Sometimes once a day.
Again, it's so varied betweendifferent businesses and
(10:53):
different industries butgenerally speaking, if you do
once a month, it's probablygoing to take you longer than if
you were doing once a week.
Speaker 1 (11:01):
You hinted at AI.
I know Google has said it wantsunique content.
I know Google has said it wantsunique content.
It's not necessarily penalizingAI-generated content or I
should say AI-assisted content,which is my preferred option,
not AI-generated right but it'slooking for unique content and
AI-generated content usually isnot unique.
(11:24):
We, as the prompters or thewriters or the editors, or
however you want to look at itadd that little special piece of
experience or an expertise inthere as we go, when we're
editing what AI creates.
(11:44):
What is your?
Speaker 2 (11:44):
thought on leveraging AI for content.
Yes Again, business by business.
I use it myself.
I also have a professionalcopywriter, so I use it for
different case scenarios, eveninside my own business, and I do
the same with my clients aswell.
For the most part, blog posts.
I do hire copywriters forprofessional copywriter because
I don't want to spend the timeon it, to have to go through and
start to edit and do all thethings, Whereas my copywriter
(12:07):
does it.
She knows me, she gets all thethings and she knows how to
spend the time on it.
So for me that's really reallyworth it.
But I think if you're doing ityourself which a lot of people
are I think the ways to edit itafterwards is probably the big
key.
We sometimes think I feel likethat it's spitting out something
unique and something wonderfulbecause we haven't heard it
(12:28):
before, but in fact it's justscraping existing websites.
So it's synthesizing everythingaltogether and creating a blog
post that we haven't heardourselves.
But is somebody else's thing,just kind of all mumbled
together, edit it.
(12:51):
It's better to do it that way,Because if it doesn't look like
it is specific to our businessor it doesn't look trustworthy
or credible from Google'sperspective, they're not going
to rank it as high as someone'swhose is, so it's not like
you're going to get penalized orwhatnot, but you don't have the
same playing level as somebodywho is trying to make it as
unique as possible.
So adding things like quotesfrom people in your industry or
(13:11):
specific case scenarios is areally good one too.
Any personal anecdotes, if youhave like sometimes I'll start
talking about my dog or runningor something like that.
Even adding photos, that's areally good one too, because if
you're using stock photos or AIphotos, Google can see that.
They can see.
If it's like a photo, like froma photo shoot that's specific
to you, they can read, likevisually, the photos.
(13:33):
It's getting better every day.
I still think phone photos, ifpossible, are really good to use
, because that metadata behindthe photos is completely
different than what AI isgenerating or even cameras are
generating.
I can't prove that one yet, butthat's just my feeling, because
there's so much meta behind thestuff and Google can see all of
that stuff.
So I think that's another one.
(13:54):
And then what was the other one?
I had some oh, like engagementthings.
So sometimes what I'll do is AIis so smart, you can have it
create things for you, it cancreate code.
So sometimes what I'll do isI'll have like a dropdown
created.
So if I have, like, I have thisone post for photographers and
in the post it has the differenttypes of photographers and then
(14:14):
under each one it says fiveblog ideas, but at the top
there's a dropdown instead ofthe normal click through.
That sometimes you can do atthe top as a table of contents
and I do a dropdown that sayspick your, uh, your niche, and
so then they can pick the nicheand then just drop down and
click into it.
So it kind of and it's notfaking it out necessarily, but
(14:36):
it gives them something to dowhen they land on the page.
And that was all created withAI.
Speaker 1 (14:41):
Oh, very cool.
Well, I'm just.
I'm always so amazed with howmuch AI can do, so it saves me,
on average, 30 to 40 hours aweek, which is just insane.
I don't work any less becausethere's other things to do,
right, but yeah, it's prettyamazing and I love using it for
code.
I was like, hey, this linkisn't working, here's the code,
(15:02):
why not?
And it'll tell me no, it'smissing the Ahref.
And it's like, oh, that's thething that tells it it's a link.
So always, always very good.
You've been talking a lot aboutcredibility.
What is that for Google?
I think was.
Isn't there the EAT, like theexpertise, authority and trust
or something?
What is that?
(15:26):
Credibility?
Speaker 2 (15:27):
And what are you referring to when you're talking
about that with Google?
It is EAT, e-a-t, and theyadded another E, not that long
ago, called experience.
So it's EAT, I don't know.
Anyways, yeah, so it'sexperience, expertise, authority
and trust, and there's justdifferent signals for Google to
understand.
If you're like a crediblebusiness, if you are
authoritative in your niche, doyou have the experience?
(15:49):
And it kind of set.
Basically, what it does is itsets you apart from some of the
spam sites, some of theaggregator sites, things like
that, and it's a way to.
There's different signals.
So, for example, if you have acontact page that looks credible
, if you have a phone numbersometimes we don't want to put
our phone number, but that is asignal If you can demonstrate
(16:11):
experience, maybe with casestudies and things of that
nature, putting testimonialsthroughout, having a privacy
policy disclaimer, those typesof things, anything that can
signal that people can trust you, that you are credible, that
you know what you're talkingabout.
And so any one thing isn'tgoing to say hey, obviously,
(16:32):
anything that we're talkingabout today, right, it doesn't
just push us up to the firstpage.
What it's not magic.
Yeah, right, just wave a wand,there you go, add this to your
page and blah blah.
But yeah, it doesn't like pushyou straight up, but with all
those considered, and if youthink about how many people are
not doing that type of stuff,then you get a leg up and then
it likes your website better.
(16:52):
Okay.
Speaker 1 (16:54):
So I mean a lot of that sounds like just a regular
checklist for a website that youwould want to have.
Is there anything extra thatyou think people are missing
when they're doing that piece ona regular basis?
Speaker 2 (17:09):
I don't think so.
I mean, if they're just doingthe blogs and they set it up so
that it's trustworthy, I thinkthat's really the key to it.
Seo, I feel like, has gotten akind of a bad rap over the years
and everybody's like oh, youhave to do SEO all the time.
Oh, you have to do it all thetime.
It's just a long game and it'stime consuming and blah, blah,
blah.
But I don't feel like it's likethat.
(17:29):
I do think that we do SEO onceand we do something to our
website, we check it, make sureit's working, make sure there's
no weird errors in the back end,so that Google can see it.
But then what it moves to iscontent marketing, essentially,
like you're just doing blogs andthat's what actually is taking
the time.
That's what you have to do on aconsistent basis.
And then you come back and youtake a look at your website once
(17:50):
a year just to make sure thatthere's no issues, like
sometimes you get broken links,just inherently.
You know businesses move arounddoing things, but it's not as
hard, I think, as some peoplemake it out to be.
I mean, it really is.
There's all kinds of things youcan go into, but as a general
business owner, when we're doingit ourselves, it's really just
about blogging.
Speaker 1 (18:11):
So let's talk about blogging right and creating
content.
How do I know what people aresearching for?
To create that content right,because it's not going to be
found if I'm writing aboutsomething nobody's looking for.
Speaker 2 (18:24):
That's right.
That's very true.
There's quite a few differentways.
The easiest way is to go toGoogle itself and start typing
in like a word at the top, andthen it will auto suggest some
things.
There's also you can scrolldown.
There's.
Speaker 1 (18:37):
the people also ask I love the people also ask
section.
Speaker 2 (18:42):
Yeah, that's the easiest way.
There's also the couple toolsanswerthepubliccom Also askcom
is really good.
They look at different facetsof Google and just basically put
it in a fun interface.
There's obviously the SEO tools.
My favorite is KeywordsExplorer and that one is pretty
nominal.
It just basically does keywordresearch.
(19:02):
It's not one of those ones thatdoes like 20 million different
things.
And then, of course, now I willsay people are starting to ask
about AI, so, like perplexityand Claude and ChatGPT and how
they can show up there, what arepeople typing in my favorite
three tools?
Okay, yes, they haven'treleased, or at least as of
today.
I have to say this with a splatover my head again like
(19:23):
disclaimer but so far theyhaven't shared with how people
are searching.
But it's also so very different, right?
People are typing in like wholesentences, whole paragraphs,
versus a single word or maybe 10to 12 words.
Yeah, exactly.
So it's hard to know whatthey're searching on those tools
so far, but the ones Imentioned are probably the
easiest to get into and find outwhat and then just ask them too
(19:46):
.
I mean, most of us know asbusiness owners what our people
are asking, so I think justgoing to like our comment
section on our social or simplyasking people in our newsletter
those kinds of things can helptoo.
Speaker 1 (19:58):
I have to like, pause and repeat that.
Ask people, right, write downwhat they're asking you, because
I think and I'm guilty of thistoo like somebody will ask me a
question and I forget to writeit down and then a day later I
forgot what they asked me, right?
It's like, oh, that was such agood question, but I didn't
write it down, so I don't knowwhat it is anymore, and I think
(20:21):
that it's so important to askpeople how did you find me?
Or what is it that you'relooking for?
You know, understand the wordsthat they're using, because
that's what they're searching,and if you're using different
words than they are, you're notgoing to be found as easily.
(20:42):
Luckily, there's likeperplexity again, that's
searching for versions of whatyou're searching for.
I think is usually what it does.
That helps them get find you ifyou're using some technical
terms, but you really want touse the words that they're doing
, and so, yeah, the autocompleteand Google search bar, people
also ask.
Answer the public.
(21:02):
And then what was the other onethat you had mentioned?
Speaker 2 (21:08):
the public.
And then what was the other onethat you had mentioned Also,
askcom and then there's keywordseverywhere.
I would also say Reddit hasbeen a good one because people
are using that more.
I won't go into that whole longstory, but there's a lot of
like people typing things intothere, so forums like Reddit and
Quora are really good.
I've also done it too, like if,if you're wondering about your
(21:28):
industry specific, you can go toFacebook groups that are for
your industry of quotecompetitors.
You know, it's not I don'tthink of everybody as
competitors anymore but if yougo to their groups and see what
people are typing in and whatquestions they're asking, that's
usually a really good one too,of some of the people that have
really big followings.
Speaker 1 (21:45):
Okay.
So I think that those arereally good ways to find out
what people are searching for.
So we've talked about SEO is along game.
It's not a constant gameoutside of the content that
you're creating, and you wannabe creating content that people
are searching for, and you dothat by finding out what they're
searching for using those toolsand there's a lot of tools out
(22:09):
there.
And if the content you'recreating isn't blogs and it's
YouTube videos, there are toolsfor those and everything else in
between.
So I think that that's reallyimportant that people be aware
of what that is.
And SEO, it's not magic and it'snot happening tomorrow.
So if you haven't been creatingcontent and updating your
(22:32):
website on a regular basis, it'sgonna take you a little bit
longer than it will.
Somebody that has been bloggingfor six to eight months right,
Even if they haven't focused onthe SEO part they'll be able to
find that.
And again, make sure thatyou're building a credible site,
because that's hugely importantthat has all of the right
(22:53):
things.
And then, of course, my littletip don't mess with Google,
because they'll mess back andthey have more power.
So I think that that's reallyimportant.
This has been fantastic.
I can't believe again.
We could talk for hours andhours and hours about all of
this, which is fantastic, butnobody really wants to listen to
all that.
Not for that long.
(23:15):
I know, I know, but I'm likeit's so interesting, I've got
like 75 more questions to askyou.
No, this has been fantastic,but before I let you go, I do
have to ask you one morequestion, that is, the show is
called Imperfect Marketing,because marketing is anything
but a perfect science.
What's been your biggestmarketing lesson learned?
Speaker 2 (23:35):
Definitely not to assume that anything I read is
the answer to my problem.
And I did used to think thatwhen I first started and I
thought, oh, this is the answer,this is what I need to do for
my website.
Oh nope, this is what I need todo for my website.
Oh nope, this is what I need todo for my website.
And I learned to test, becauseeverything is so variable it
(23:55):
depends on the time of day, itdepends on consumer behavior, it
depends on my services at themoment, it depends sometimes on
my mood, and it just all variesso much.
One thing that could work todaymight not work tomorrow.
So definitely not to assumeanything and to try things out
and just keep track of it too.
It doesn't have to be anythingcrazy to keep track of, but when
(24:16):
you test something today, if itdoesn't work, try changing like
one little thing and then tryit again tomorrow.
Speaker 1 (24:23):
Marketing is not perfect science, right?
This is why this show is calledImperfect Marketing.
It's because it's aboutexperimenting and trying, and
what works for one persondoesn't necessarily
automatically work for another.
I mean, you've mentionedseveral times Barb.
Well, it depends on yourindustry and on what's going on
as to how long it's going totake and how much content you
have to create.
(24:43):
There's just a lot that depends, and that's just the way
marketing is.
It depends on who your targetis and everything that goes
along with it, and soexperimentation is always
helpful.
I wish we could read articlesand it would be the answer to
everything, because that wouldbe so nice, wouldn't it?
Speaker 2 (25:02):
So much easier just to get the answer so much easier
.
Speaker 1 (25:05):
All right.
Well, thank you again.
So much for joining me today.
For those of you listening andwatching, if you learned
something, it would really helpme out if you'd rate and
subscribe wherever you'relistening or watching.
If you wanna connect with Barb,be sure to check out her
information in the show notes.
And until next time, have agreat rest of your day.
Hi, I'm Kendra Korman .
If you're a coach, consultantor marketer, you know marketing
is far from a perfect science,and that's why this show is
called Imperfect Marketing.
Join me and my guests as weexplore how to grow your
business with marketing tips and, of course, lessons learned
along the way.
Hello, and welcome back toanother episode of Imperfect
(00:27):
Marketing.
I'm your host, Kendra Korman,and today I am excited to be
talking about SEO with BarbDavids.
Welcome, barb.
Thanks so much for joining me.
Speaker 2 (00:37):
Thanks for having me.
I'm very excited to talk aboutthis.
I will talk to you all day longabout SEO and content marketing
.
Speaker 1 (00:43):
Shockingly enough, I will talk to you the same amount
Now.
Don't be scared if you'rewatching or listening.
We're going to try and keep itunder a half an hour, but I can
definitely geek out about thisfor hours.
Speaker 2 (00:55):
So how did you get into SEO?
Something kind of out of theblue.
Quite frankly, I never thoughtI would get into SEO.
When I was a kid I wanted to bea businesswoman walking down
the skyway with a briefcase andhigh heels that's all I knew at
the time.
But then I got the briefcaseand the high heels.
I was like F that I don't wantit anymore.
I was pretty done with it.
I didn't want the beeperanymore, I didn't want the
(01:16):
anything.
And so I worked in corporate fora long time, mostly in
furniture, but it was still indigital marketing, so what I'm
doing today but it was for likecompanies, so I would manage the
department and hire out peoplelike myself.
And then one day I thought, oh,you know, I would really like
to be able to work anytimeanywhere, and this was probably,
I want to say like six to eightyears ago, because I've been in
business for about five now andI thought, okay, somehow I'll
(01:38):
make it work, figure it out, andI won't go into the super long
story.
But I ended up doing some sideprojects for some photographer
friends of mine, because I wasdoing professional fitness
photography and when I wastrying to find some information
about how to specifically get mywebsite found.
For the photography side.
I was like, wow, this is wayharder than I thought.
Like, why is it so difficult tofind information in this?
(02:01):
Like Google, you Google all daylong.
And then so I ended up takingthat over with some of my
friends and doing some projectsand then that kind of grew into
something else and then I endedup just jumping over to doing
more than just photographers andreally just trying to help
small business owners getclarity, like you are, with the
information about what's outthere and what's real, what's
true.
(02:21):
Make it simple, like it's notrocket science, and so people
don't have to go sleuthing allover Google for what's true.
Make it simple Like it's notrocket science, and so people
don't have to go sleuthing allover Google for what's happening
.
Speaker 1 (02:28):
So Very cool, I love the story.
Okay, so since you've been inbusiness, you said a little over
five years now what surprisedyou the most about going out on
your own.
Speaker 2 (02:39):
How much I would have to look at myself.
That really sucks.
So when I first startedmarketing, I didn't want to do
it at all.
I just thought, well, I'll justput my stuff out there and
people will come.
And they didn't.
And then I had to startactually marketing.
It's like oh crap, and thatreally it really opened my eyes
to how much was in the back ofmy head about doing things and I
(03:01):
was trying to make everythingso perfect and it was taking me
so long to get my marketing doneand I would do it.
I'd be like no, that's notright, I got to do it this way
and it really over the pastcouple years has become so much
more apparent and I've been ableto kind of quiet that side of
it.
But and it's gotten quite a bitless so it's a lot easier now.
But it's amazing to me abouthow much as a small business
(03:22):
owner, if you're running yourown business and you have to be
the face of it basically invarious ways it doesn't have to
be video, podcasting or whatever, but you have to put yourself
out there, even if you're doinga social post and I did not see
that one coming at all- it'sinteresting and there's always
something that surprises all ofus, I think, when we, when we go
and start out on our own.
(03:42):
So what was it for you?
Speaker 1 (03:43):
I'm just curious, I think for me.
So I had talked to a lot offriends, so I knew how long it
was going to take me to ramp upand get everything going.
But for me I think it was andthis has been something that I
sort of created on my own wasjust the lack of flexibility you
can create for yourself in yourbusiness.
(04:03):
So I've since since 11 yearsnow right, I've, I've since
created more flexibility formyself, but I didn't have a lot
in the beginning.
And well, I shouldn't say thatway.
In the beginning I had a tonbecause I had nothing to do.
So I had like one week that wassolid meetings, and I was in so
many meetings I didn't scheduleany for the next week.
(04:25):
So then I had basically a weekof vacation, so it was sort of
like an every other week type ofthing.
But no, in the real world ofthings, yeah, you can fill up
your schedule really quick andyou can, when you're growing,
take on things that youshouldn't or don't want to and
fill your schedule with stuffthat just just time sucks.
(04:49):
So, but I've fixed a lot ofthat not all of it, because some
of it is just like me repeatingit, but that's just it.
You know, you think you're oh,I'm gonna work for myself, so I
don't have to deal with anybody.
And and then it's like no, nowI've got 17 bosses because I've
got 17 clients.
Yes, exactly yeah, and theydon't care about the other ones.
(05:09):
So Right.
Speaker 2 (05:10):
Plus, you got to do all the things in the business
and eventually you start farmingit out.
But, like at the beginning, youdon't realize it and you start
having to do all the things.
Speaker 1 (05:17):
When you're working with clients that are looking to
improve their SEO, what do youtell them?
Speaker 2 (05:23):
I first explain the expectations about the length of
time it can take.
It's not necessarily that itwill take that long, but setting
the expectations that it isdefinitely not an overnight
thing.
I think a lot of people thinkthat when they're trying
something new, it's the answerthat they were looking for, and
that isn't necessarily the casefor SEO.
(05:45):
It can, however, be fastersometimes.
Just depends on the business,depends on the circumstance.
There's so many different things.
You know, some blog posts takeoff right away and you get a
bunch of organic traffic andsome of them they don't even get
seen for like a year.
It's so weird to me how that is, but that's probably the
biggest one.
And then also we I think a lotof people don't understand that
(06:07):
you can actually track SEO andhow much it's working or not
working, and so a lot of thetimes we end up setting stuff up
on the websites or changingthings around that weren't maybe
necessarily set up to trackeffectively so that we can make
sure that there's like an ROI orreturn on investment that
you're spending, spending andseeing that okay, if you spend
so many dollars, so many hourson these blog posts or these
(06:29):
tactics or whatever, that youget this coming in for leads or
downloads or course sales, sothat you can track your efforts
and either you know, change yourmarketing plan or do more of
the same.
Speaker 1 (06:41):
So when you're talking about time, yeah, SEO is
not a quick game.
So I just had a client ask if Icould put some words in white
text on a white background tohelp them rank.
What are your thoughts on that?
What'd you tell them?
I said if you try to gameGoogle, they will punish you.
(07:03):
Don't play the game.
That's what I told them.
Absolutely, Absolutely.
Speaker 2 (07:07):
I feel like people don't get that.
That is, I mean, as us in thatindustry.
You can see it, you're hidingbehind the curtain, kind of
thing, but people really don'tget that when you're doing that,
how it doesn't feel likemanipulation.
It's very interesting to me theperspective of that.
But yeah, that's like and itmight not be apparent at first
and there's a lot of people thatget away with it, but the
(07:29):
problem is is that if Googlepenalizes your website and they
take away any of the trafficthat you have, it's really hard
to get it back.
So that's the only thing.
It's.
You're sacrificing short termgain for, you know, the long
term call.
Speaker 1 (07:42):
Basically, Well, and it's about trust, Right.
I mean that's lying, yeah, andit's not.
I mean they're not lyingbecause the content is real and
things like that.
But I'm like, if you're notwilling to put it in black text
on a white background, then whyare we bothering with it?
Speaker 2 (07:59):
I think a lot of people, and maybe this might not
be for your client specifically, but in my experience, when
people want to do that, it'strying to put more of the same
words on the page, and puttingmore of the same words on the
page doesn't tell Google to rankyou higher, like it doesn't
care how many times you put thesame word on the page.
Speaker 1 (08:19):
Generally speaking, I will say it used to back in the
olden days, you know, and again, the white text on on a white
background was like one of thosethings we did back in the olden
days of SEO.
Right, not me, but other peoplethat were in charge of SEO.
Let's say that's before my time, it's really not, but we'll
(08:40):
pretend so.
But yeah, I mean it's, you'rebuilding trust.
I had a guest that talked aboutSEO several years ago and he
said you have to view peoplethat visit your website.
They're Google's customers.
They're going to Google forsomething that they're sending,
which I thought was just really,really cool from that different
(09:02):
perspective.
So like, if you're creatingsomething, google wants them to
stay there, right, for at leasta period of time and maybe click
around, but if it's misleadingin any way, they're going to
bounce off of that page and notgoing to be happy.
And Google doesn't like it whenthey're when their customers
(09:25):
are not happy, right?
I don't know.
I just thought that was areally cool way of thinking
about search.
Speaker 2 (09:30):
Google can sort of see that as well.
There's a lot of stuff thatcame out not that long ago but
they can see if you're happywith what you got on the page or
if you're going to findsomething else.
And it does put a factor inthere, like are you credible,
are you trustworthy?
All of that kind of stuffGoogle can.
There's certain indicators forthat, and that is one of them
the bouncing off right away.
Speaker 1 (09:52):
Again SEO, don't game .
Google, Don't try.
They're better at this than weare or than you are right, and
it's going to take time.
So, when you talk about time,how long are you talking?
I?
Speaker 2 (10:09):
recommend at least six months minimum, but it's
probably closer to a year.
It's going to depend on howaggressive you want to get with
the strategy.
So the more content that youcan push out, that's humanly
possible.
I have to put a big splat overmy head because things change.
But, like in the world of AInow there's that whole thing but
humanly possible.
Like if you put 500 blog postsout, that might not necessarily
(10:32):
be a sustainable method forGoogle to rank you.
It's going to see that you put500 out and be like oh, that's
not even humanly possible orwhatever.
But if you do it like once amonth or once a week, that's a
little bit more doable.
But if you do it like once amonth or once a week, that's a
little bit more doable.
Sometimes once a day.
Again, it's so varied betweendifferent businesses and
(10:53):
different industries butgenerally speaking, if you do
once a month, it's probablygoing to take you longer than if
you were doing once a week.
Speaker 1 (11:01):
You hinted at AI.
I know Google has said it wantsunique content.
I know Google has said it wantsunique content.
It's not necessarily penalizingAI-generated content or I
should say AI-assisted content,which is my preferred option,
not AI-generated right but it'slooking for unique content and
AI-generated content usually isnot unique.
(11:24):
We, as the prompters or thewriters or the editors, or
however you want to look at itadd that little special piece of
experience or an expertise inthere as we go, when we're
editing what AI creates.
(11:44):
What is your?
Speaker 2 (11:44):
thought on leveraging AI for content.
Yes Again, business by business.
I use it myself.
I also have a professionalcopywriter, so I use it for
different case scenarios, eveninside my own business, and I do
the same with my clients aswell.
For the most part, blog posts.
I do hire copywriters forprofessional copywriter because
I don't want to spend the timeon it, to have to go through and
start to edit and do all thethings, Whereas my copywriter
(12:07):
does it.
She knows me, she gets all thethings and she knows how to
spend the time on it.
So for me that's really reallyworth it.
But I think if you're doing ityourself which a lot of people
are I think the ways to edit itafterwards is probably the big
key.
We sometimes think I feel likethat it's spitting out something
unique and something wonderfulbecause we haven't heard it
(12:28):
before, but in fact it's justscraping existing websites.
So it's synthesizing everythingaltogether and creating a blog
post that we haven't heardourselves.
But is somebody else's thing,just kind of all mumbled
together, edit it.
(12:51):
It's better to do it that way,Because if it doesn't look like
it is specific to our businessor it doesn't look trustworthy
or credible from Google'sperspective, they're not going
to rank it as high as someone'swhose is, so it's not like
you're going to get penalized orwhatnot, but you don't have the
same playing level as somebodywho is trying to make it as
unique as possible.
So adding things like quotesfrom people in your industry or
(13:11):
specific case scenarios is areally good one too.
Any personal anecdotes, if youhave like sometimes I'll start
talking about my dog or runningor something like that.
Even adding photos, that's areally good one too, because if
you're using stock photos or AIphotos, Google can see that.
They can see.
If it's like a photo, like froma photo shoot that's specific
to you, they can read, likevisually, the photos.
(13:33):
It's getting better every day.
I still think phone photos, ifpossible, are really good to use
, because that metadata behindthe photos is completely
different than what AI isgenerating or even cameras are
generating.
I can't prove that one yet, butthat's just my feeling, because
there's so much meta behind thestuff and Google can see all of
that stuff.
So I think that's another one.
(13:54):
And then what was the other one?
I had some oh, like engagementthings.
So sometimes what I'll do is AIis so smart, you can have it
create things for you, it cancreate code.
So sometimes what I'll do isI'll have like a dropdown
created.
So if I have, like, I have thisone post for photographers and
in the post it has the differenttypes of photographers and then
(14:14):
under each one it says fiveblog ideas, but at the top
there's a dropdown instead ofthe normal click through.
That sometimes you can do atthe top as a table of contents
and I do a dropdown that sayspick your, uh, your niche, and
so then they can pick the nicheand then just drop down and
click into it.
So it kind of and it's notfaking it out necessarily, but
(14:36):
it gives them something to dowhen they land on the page.
And that was all created withAI.
Speaker 1 (14:41):
Oh, very cool.
Well, I'm just.
I'm always so amazed with howmuch AI can do, so it saves me,
on average, 30 to 40 hours aweek, which is just insane.
I don't work any less becausethere's other things to do,
right, but yeah, it's prettyamazing and I love using it for
code.
I was like, hey, this linkisn't working, here's the code,
(15:02):
why not?
And it'll tell me no, it'smissing the Ahref.
And it's like, oh, that's thething that tells it it's a link.
So always, always very good.
You've been talking a lot aboutcredibility.
What is that for Google?
I think was.
Isn't there the EAT, like theexpertise, authority and trust
or something?
What is that?
(15:26):
Credibility?
Speaker 2 (15:27):
And what are you referring to when you're talking
about that with Google?
It is EAT, e-a-t, and theyadded another E, not that long
ago, called experience.
So it's EAT, I don't know.
Anyways, yeah, so it'sexperience, expertise, authority
and trust, and there's justdifferent signals for Google to
understand.
If you're like a crediblebusiness, if you are
authoritative in your niche, doyou have the experience?
(15:49):
And it kind of set.
Basically, what it does is itsets you apart from some of the
spam sites, some of theaggregator sites, things like
that, and it's a way to.
There's different signals.
So, for example, if you have acontact page that looks credible
, if you have a phone numbersometimes we don't want to put
our phone number, but that is asignal If you can demonstrate
(16:11):
experience, maybe with casestudies and things of that
nature, putting testimonialsthroughout, having a privacy
policy disclaimer, those typesof things, anything that can
signal that people can trust you, that you are credible, that
you know what you're talkingabout.
And so any one thing isn'tgoing to say hey, obviously,
(16:32):
anything that we're talkingabout today, right, it doesn't
just push us up to the firstpage.
What it's not magic.
Yeah, right, just wave a wand,there you go, add this to your
page and blah blah.
But yeah, it doesn't like pushyou straight up, but with all
those considered, and if youthink about how many people are
not doing that type of stuff,then you get a leg up and then
it likes your website better.
(16:52):
Okay.
Speaker 1 (16:54):
So I mean a lot of that sounds like just a regular
checklist for a website that youwould want to have.
Is there anything extra thatyou think people are missing
when they're doing that piece ona regular basis?
Speaker 2 (17:09):
I don't think so.
I mean, if they're just doingthe blogs and they set it up so
that it's trustworthy, I thinkthat's really the key to it.
Seo, I feel like, has gotten akind of a bad rap over the years
and everybody's like oh, youhave to do SEO all the time.
Oh, you have to do it all thetime.
It's just a long game and it'stime consuming and blah, blah,
blah.
But I don't feel like it's likethat.
(17:29):
I do think that we do SEO onceand we do something to our
website, we check it, make sureit's working, make sure there's
no weird errors in the back end,so that Google can see it.
But then what it moves to iscontent marketing, essentially,
like you're just doing blogs andthat's what actually is taking
the time.
That's what you have to do on aconsistent basis.
And then you come back and youtake a look at your website once
(17:50):
a year just to make sure thatthere's no issues, like
sometimes you get broken links,just inherently.
You know businesses move arounddoing things, but it's not as
hard, I think, as some peoplemake it out to be.
I mean, it really is.
There's all kinds of things youcan go into, but as a general
business owner, when we're doingit ourselves, it's really just
about blogging.
Speaker 1 (18:11):
So let's talk about blogging right and creating
content.
How do I know what people aresearching for?
To create that content right,because it's not going to be
found if I'm writing aboutsomething nobody's looking for.
Speaker 2 (18:24):
That's right.
That's very true.
There's quite a few differentways.
The easiest way is to go toGoogle itself and start typing
in like a word at the top, andthen it will auto suggest some
things.
There's also you can scrolldown.
There's.
Speaker 1 (18:37):
the people also ask I love the people also ask
section.
Speaker 2 (18:42):
Yeah, that's the easiest way.
There's also the couple toolsanswerthepubliccom Also askcom
is really good.
They look at different facetsof Google and just basically put
it in a fun interface.
There's obviously the SEO tools.
My favorite is KeywordsExplorer and that one is pretty
nominal.
It just basically does keywordresearch.
(19:02):
It's not one of those ones thatdoes like 20 million different
things.
And then, of course, now I willsay people are starting to ask
about AI, so, like perplexityand Claude and ChatGPT and how
they can show up there, what arepeople typing in my favorite
three tools?
Okay, yes, they haven'treleased, or at least as of
today.
I have to say this with a splatover my head again like
(19:23):
disclaimer but so far theyhaven't shared with how people
are searching.
But it's also so very different, right?
People are typing in like wholesentences, whole paragraphs,
versus a single word or maybe 10to 12 words.
Yeah, exactly.
So it's hard to know whatthey're searching on those tools
so far, but the ones Imentioned are probably the
easiest to get into and find outwhat and then just ask them too
(19:46):
.
I mean, most of us know asbusiness owners what our people
are asking, so I think justgoing to like our comment
section on our social or simplyasking people in our newsletter
those kinds of things can helptoo.
Speaker 1 (19:58):
I have to like, pause and repeat that.
Ask people, right, write downwhat they're asking you, because
I think and I'm guilty of thistoo like somebody will ask me a
question and I forget to writeit down and then a day later I
forgot what they asked me, right?
It's like, oh, that was such agood question, but I didn't
write it down, so I don't knowwhat it is anymore, and I think
(20:21):
that it's so important to askpeople how did you find me?
Or what is it that you'relooking for?
You know, understand the wordsthat they're using, because
that's what they're searching,and if you're using different
words than they are, you're notgoing to be found as easily.
(20:42):
Luckily, there's likeperplexity again, that's
searching for versions of whatyou're searching for.
I think is usually what it does.
That helps them get find you ifyou're using some technical
terms, but you really want touse the words that they're doing
, and so, yeah, the autocompleteand Google search bar, people
also ask.
Answer the public.
(21:02):
And then what was the other onethat you had mentioned?
Speaker 2 (21:08):
the public.
And then what was the other onethat you had mentioned Also,
askcom and then there's keywordseverywhere.
I would also say Reddit hasbeen a good one because people
are using that more.
I won't go into that whole longstory, but there's a lot of
like people typing things intothere, so forums like Reddit and
Quora are really good.
I've also done it too, like if,if you're wondering about your
(21:28):
industry specific, you can go toFacebook groups that are for
your industry of quotecompetitors.
You know, it's not I don'tthink of everybody as
competitors anymore but if yougo to their groups and see what
people are typing in and whatquestions they're asking, that's
usually a really good one too,of some of the people that have
really big followings.
Speaker 1 (21:45):
Okay.
So I think that those arereally good ways to find out
what people are searching for.
So we've talked about SEO is along game.
It's not a constant gameoutside of the content that
you're creating, and you wannabe creating content that people
are searching for, and you dothat by finding out what they're
searching for using those toolsand there's a lot of tools out
(22:09):
there.
And if the content you'recreating isn't blogs and it's
YouTube videos, there are toolsfor those and everything else in
between.
So I think that that's reallyimportant that people be aware
of what that is.
And SEO, it's not magic and it'snot happening tomorrow.
So if you haven't been creatingcontent and updating your
(22:32):
website on a regular basis, it'sgonna take you a little bit
longer than it will.
Somebody that has been bloggingfor six to eight months right,
Even if they haven't focused onthe SEO part they'll be able to
find that.
And again, make sure thatyou're building a credible site,
because that's hugely importantthat has all of the right
(22:53):
things.
And then, of course, my littletip don't mess with Google,
because they'll mess back andthey have more power.
So I think that that's reallyimportant.
This has been fantastic.
I can't believe again.
We could talk for hours andhours and hours about all of
this, which is fantastic, butnobody really wants to listen to
all that.
Not for that long.
(23:15):
I know, I know, but I'm likeit's so interesting, I've got
like 75 more questions to askyou.
No, this has been fantastic,but before I let you go, I do
have to ask you one morequestion, that is, the show is
called Imperfect Marketing,because marketing is anything
but a perfect science.
What's been your biggestmarketing lesson learned?
Speaker 2 (23:35):
Definitely not to assume that anything I read is
the answer to my problem.
And I did used to think thatwhen I first started and I
thought, oh, this is the answer,this is what I need to do for
my website.
Oh nope, this is what I need todo for my website.
Oh nope, this is what I need todo for my website.
And I learned to test, becauseeverything is so variable it
(23:55):
depends on the time of day, itdepends on consumer behavior, it
depends on my services at themoment, it depends sometimes on
my mood, and it just all variesso much.
One thing that could work todaymight not work tomorrow.
So definitely not to assumeanything and to try things out
and just keep track of it too.
It doesn't have to be anythingcrazy to keep track of, but when
(24:16):
you test something today, if itdoesn't work, try changing like
one little thing and then tryit again tomorrow.
Speaker 1 (24:23):
Marketing is not perfect science, right?
This is why this show is calledImperfect Marketing.
It's because it's aboutexperimenting and trying, and
what works for one persondoesn't necessarily
automatically work for another.
I mean, you've mentionedseveral times Barb.
Well, it depends on yourindustry and on what's going on
as to how long it's going totake and how much content you
have to create.
(24:43):
There's just a lot that depends, and that's just the way
marketing is.
It depends on who your targetis and everything that goes
along with it, and soexperimentation is always
helpful.
I wish we could read articlesand it would be the answer to
everything, because that wouldbe so nice, wouldn't it?
Speaker 2 (25:02):
So much easier just to get the answer so much easier
.
Speaker 1 (25:05):
All right.
Well, thank you again.
So much for joining me today.
For those of you listening andwatching, if you learned
something, it would really helpme out if you'd rate and
subscribe wherever you'relistening or watching.
If you wanna connect with Barb,be sure to check out her
information in the show notes.
And until next time, have agreat rest of your day.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Ridiculous History
History is beautiful, brutal and, often, ridiculous. Join Ben Bowlin and Noel Brown as they dive into some of the weirdest stories from across the span of human civilization in Ridiculous History, a podcast by iHeartRadio.