Episode Transcript
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Speaker 1 (00:00):
Hi, I'm Kendra Korman
.
If you're a coach, consultantor marketer, you know marketing
is far from a perfect scienceand that's why this show is
called Imperfect Marketing.
Join me and my guests as weexplore how to grow your
business, with marketing tipsand, of course, lessons learned
along the way.
Hello and welcome back toanother episode of Imperfect
(00:27):
Marketing.
I'm your host, Kendra Korman,and today we're going to talk
about how I save hours, hours,on presentations.
So presentations used to takeme on average, I'd say, about
two days.
Right, I know my content prettywell.
I knew what needed to be inthere.
It was just really aboutputting it in there, laying it
out, thinking about the flow andmaking sure that all the colors
(00:51):
and the shapes and everythingand the images were perfect
Takes me closer to 20 minutes onaverage right now.
Isn't that insane, like I justthink it's just totally insane.
So today I'm actuallypresenting this topic at Troy
Inforum.
It's an Inforum affinity group,so if you want information
about the Troy affinity group,if you're a local to Metro
(01:11):
Detroit or Grand Rapids, inforumis a fantastic organization and
has a lot of information, soI'll have their website there.
But let's talk about the problemmost people face.
They're still creatingpresentations the long way,
right.
They're taking hours out oftheir day to try and play around
with the layout in PowerPointor Google Slides or whatever
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they happen to be using, andthey're spending days and taking
hours out of days instead ofjust minutes, right, and so
looking to get more efficientand effective.
Ai can help with that, becauseyou really want to not have to
start from scratch every timeyou have to create a
presentation.
Now, don't get me wrong.
There were presentations that Idid when I was the Jeep
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advertising manager where I wasinserting charts from Excel,
things like that.
This isn't that kind ofpresentation.
This is more informativepresentations or educational
presentations, things whereyou're not just updating metrics
every month or every week,whatever that happens to be.
Those just keep using your old,same old template, but you're
not spending two days on thoseeither.
(02:17):
Let's be realistic, right?
So these are those longer, morecreative presentations that I'm
talking about.
So let's talk about the twobiggest mistakes I see.
Mistake number one is not usingAI at all.
That's a problem.
They're still manually creatingevery slide, maybe using a
little bit of AI in PowerPointDesigner, but that's about all.
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They're reinventing the wheelevery single time they have to
create a presentation wheelevery single time they have to
create a presentation, and it'scosting them dates, not minutes.
Now, mistake number two is notgiving AI enough content.
I am harping on that left andright right now, and that is
because too many people aregiving AI not enough content,
(03:01):
not enough context, not enoughinformation.
Ai is not psychic.
Okay, let me repeat that again.
Ai is not psychic.
It will make stuff up, it willhallucinate and fill in blanks.
That may or may not be true,because you didn't give it
enough information.
It tries to make you happy.
That's its goal.
It really wants you to be happy, and so it fills in that
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information, even if you didn'tgive it to it partially, because
you didn't give it to it.
So, again, I might be talkingabout something related to AI
and small business, and then itstarts throwing in like big data
and all this other stuff, andI'm like no, I'm talking about
small businesses and reallytrying to leverage saving time,
not necessarily big data, right,and without giving it that
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direction, it's going to throwit into the mix.
So you want to make sure thatyou're giving AI enough content
and that you're using it to saveyou time on your presentations.
So let's talk about myfive-step presentation workflow
that I use for everypresentation.
It allows me to have custombuilt presentations for every
(04:06):
single one that I do withouttaking a ton of time.
So, step one feed AI everythingyou have.
Do you have old presentations?
Do you have a book, like I havemy book Mastering AI and
Communications, previouspresentations, transcripts.
Do you have podcast episodesand transcripts of that where
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you're talking about thosetopics?
Existing slides from relatedpresentations?
Do you have any client trainingtranscripts?
Do you have any emails you'vewritten about it, flyers,
downloadables, one-pagers,anything about the topic that
you're doing.
Give it to AI so that it has avery strong knowledge base.
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Now, if you don't have any ofthat, that's okay.
Give it a brain dump ofinformation.
Pro tip if you don't like totype at all and it's a huge
brain dump then get out yourphone and dictate it to ChatGPT.
Okay, just start chatting withit and give it a brain dump and
tell it what you want.
Step two is to get your outlineand give it feedback on your
(05:09):
outline.
So I'll usually give it thedescription, the title and the
description of the talk or thepresentation that I'm doing.
It already has all of theinformation that I gave it and
then I'll say please build theoutline for this 30 minute
presentation or 45 minutepresentation or hour
presentation or two hourworkshop, whatever it happens to
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be, and it will outline thepresentation based on that
content and the direction that Igave it.
Now I always review becausesometimes it's missing a key
point or it's still adding insomething that I'm like that's
not right for this audience.
And again, all that like randomthoughts that it'll add in to
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try and make your presentationbigger and better than it's ever
needed to be.
I'll take a lot of that out.
So I'll add some stuff in, takesome stuff out, give it
feedback based on that or saythis doesn't fit the style of
presentation I'm doing.
Please relay this out.
Then, once I've done that, I askit to create a little bit more
detail outline.
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And step three is to have itformat that outline in Markdown
format.
So Markdown is like a hierarchyI almost call it like the H1,
h2, h3 headlines and bulletpoints that computers can read
so that they understand thehierarchy of data and
information.
When it comes to Markdown, Iactually will ask ChatGBT to
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format this outline with thecontent, with the slide content
in a Markdown format so that Ican paste it into gammaapp.
And step four is to import thatinto gammaapp and I copy and
paste it.
I have a link to gammaapp downin the show notes and the video
description here, so I importthe markdown, I copy and paste
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it to include it so that thatway it's there.
Gamma does have a like onesentence prompt that you can do
and it will build a presentationoff of that.
I don't recommend that.
It's fun to try out, so pleasefeel free, try it out.
Ask it to do a presentation onsomething and you'll be just
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blown away with how amazing itis.
But you know more than any AIsystem about what you're going
to talk about.
That's why people are hiringyou to do this presentation or
invited you to do thispresentation, and so I feel like
the one line just never getsyou to really where you need to
be, and it takes a lot ofediting to get it to where you
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want it to be, and I sort offeel it's a little generic,
right?
A lot of people complain aboutoh, ai doesn't sound like me, or
people are using AI and itdoesn't.
It's not differentiated andit's all the sameness and things
like that.
Well, that's from people usinglike the one line prompt in
gammaapp.
So again, I would insert theoutline so that it knows what to
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do.
Just a vocabulary check.
Gammaapp calls slides cards.
Okay, so if you'd have like 10slides, it'll be 10 cards, that
type of thing.
But then I go ahead and I editeverything in Gammaapp so it'll
keep my content exactly the sameand add images and shapes and a
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bunch of direction.
I can have it like expand onthe bullet points or be concise
about the bullet points, butwhatever method I want to to see
what it's doing.
You can change out the photosfor real photos instead of the
AI generated photos.
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You can change the shapes andthe layouts of the slides and
make them more visual or lesswordy.
All of those things and I doalmost all of that in gammaapp.
I do recommend that youstrongly, I strongly, strongly,
strongly suggest that you domost of your editing in gammaapp
, just simply because once youmove it to PowerPoint or Google
(09:09):
Slides, it's a little bit harderbecause there really isn't a
slide template, for lack of abetter term.
It becomes all individual textboxes and image boxes and it
just makes it a lot moredifficult to edit.
So I strongly recommend editingin Gammaapp to make sure that
you're happy.
Step five, which is the finalstep, is to export it to
(09:33):
PowerPoint.
That way I have it and I don'tneed to be beholden to the
internet right and the Wi-Ficonnection to present.
On Gammaapp I have a backup.
I usually do a PDF version too.
I'll add links in there.
Sometimes I'll add anotherslide that I can't add in gamma.
So, for instance, when I do alot of presentations on AI and
(09:54):
intro to presentations on AI, Ihave Talkadot where people can
evaluate my presentation andgive me feedback, and then let
me know if they have a placethat they would like me to speak
or anybody that they would likeme to speak to, or even if they
want to join my email list,right?
So I add that slide in inPowerPoint, not inside Gamma.
(10:15):
So, again, I do a little bitmore editing, but it was 99% of
the way complete when I let,when I exported out of Gamma.
Now I would say the next thing Iget is well, I don't have all
that content, I'm just going tospend the two days because it'll
be easier for me, right?
I don't have maybe.
I don't have a book, maybe Idon't have a white paper, maybe
(10:36):
I don't have a freebie, maybe Idon't have any real hardcore
information.
Well, there is a minimum viablecontent level needed for AI and
it still will be faster, moreeffective and more efficient
than doing it yourself fromscratch.
I would say 99.9% of the time.
(10:58):
So I want you to think aboutdoing a brain dump.
Okay, what are all yourthoughts on the topic?
Doing a brain dump?
Okay, what are all yourthoughts on the topic?
What are some of the storiesthat you want to include?
Maybe you have an outline andyou want to start with that?
Ask the AI system.
What do you need from me to dothis?
(11:19):
Well, to do it with what Ithink and the information that I
like.
When you do that, I thinkyou'll get a much better result.
Now, when you want to save timeagain, I'm going to push on the
dictation to chat, gpt orClaude.
Get the app for whatever systemyou're using and dictate to it.
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Say you know, give it itsprompt.
You're a presentation creatorfor an executive at a marketing
agency.
She's giving a presentation onAI.
Before you begin anything, waituntil I've given you all of the
information related to herthoughts and feelings on this
and the description.
(12:04):
Just acknowledge receipt ofeach piece and it will go ahead
and it'll acknowledge thedifferent pieces that you give
it.
And then you say, okay, now I'mready to work on the outline.
Can you help with that?
Cool thing about that is, ifyou're logged in, whatever you
dictated in the app will beavailable on your desktop.
Dictated in the app will beavailable on your desktop.
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So if you are a desktop fanlike I am, because I have my
nice big two monitors and mynice microphone and everything
else, you can go ahead and fromthe car ride into the office
you've dictated your whole thing.
You can go into ChatGP to yourClouds web version, copy and
paste whatever it is that youfound and finish the prompts
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there and continue theconversation and then put it
into Gammaapp and finish yourpresentation.
Super easy, right?
It's a lot easier than youthink.
The technology is not superhard to learn.
You do need to play around withit a little bit, I think, when
you're learning Gammaapp.
But outside of that, I thinkyou're pretty lucky with that
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and as people as humans, I wouldsay, because I think there's
very few humans that type a lotfaster than they think and can
talk.
I mean, we can talk.
I can talk a ton of words perminute.
Right, I can definitely typefairly quickly thanks to my high
school guidance counselor whoforced me into typing class and
(13:30):
he said you will not regret itlater on.
I hated every minute of thatclass and I do not regret it
later on.
I still can type very fast andI'm not a hunter and pecker and
I understand where all the keysare.
I can still type very fast.
I can talk a lot faster thanthat.
Right, I can share my ideas andmy thoughts and my strain of
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consciousness a lot better thantyping.
Typing takes thought andsometimes I think faster than I
type and I will miss things.
So again, the dictation piece, Ithink, is a huge game changer
for people.
It can be a really big impact,have a really big impact on what
you're doing and how you'redoing it.
So how do you structure thecontent when you're doing the
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data dump for AI, because yousay you don't have these other
resources?
The data dump for AI becauseyou say you don't have these
other resources.
So I tell them who theiraudience is.
What's the goal of thepresentation?
And again, here are my thoughtson the idea and what I'd like to
talk about, and it's going toorganize it all for you in a
nice, easy-to-use way.
If you want it to help you finda case study or things like
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that, you can ask it to do thatand give you sources.
Perplexity is really muchbetter for that, in my opinion,
than anything else, but ChatGBThas gotten a lot better again as
it's continued to evolve withits models and will give you
sources that you can click onand verify, because the first
rule of AI is verify everythingright.
(14:57):
20 minutes versus two days Imean it just sounds like a
no-brainer and for some peoplethey're going to take more than
20 minutes.
I get that because you're goingto be changing out images and
you want a little bit moreperfection in your presentations
than maybe others do, butthere's no reason that you
should lose a ton of time onthose presentations.
(15:20):
It helps give you consistencyacross your presentations with
your consistent thoughts andbeliefs and attitudes, and you
can leverage all your existingcontent, all the thoughts and
experiences that you've had.
It will build off of what yougive it and there's just so much
power there, in my opinion,that it's building off of what
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you have already shared.
So I want you to try this inyour next presentation.
So again, step one is feed AIeverything you have.
Step two is to get your outlineand give it feedback, refine
that outline.
Step three is have it format itin markdown format.
Step four is import it intogammaapp and edit it to 99.9% of
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the way and then finally exportit to PowerPoint is step five,
or Google Slides, if that's yourjam, and so that that way you
don't have to do quite as much.
Don't make the mistake of notusing AI at all.
It'll save you a ton of timewith your presentations and it
can even create worksheets to gowith your presentation later on
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.
As you continue to do that,especially if you give it the
brain dump and all the resources, again, make sure you're giving
it enough information to workwith.
So this is pretty much what I'mpresenting today at Inforum's
Troy Affinity Group teaching,showing everybody behind the
scenes on how I actually createmy presentations and my
(16:45):
presentation workflow.
So it should be fun.
I haven't decided what.
Well, by now I will havedecided, but as I'm preparing
the presentation and recordingthis in advance, I haven't
decided what my one-line samplepresentation in Gamma is going
to be, but I'm going to have tocome up with something exciting
and interesting for sure.
So stop spending days on yourpresentations when AI can save
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you time and cut it down to like20 minutes and your content's
already there.
Let AI help organize it and getit to a point where you can
present it.
Thank you so much for tuning into another episode of Imperfect
Marketing.
I hope you learned somethingtoday.
If you did, it would reallyhelp me out.
If you would rate and subscribewherever you're listening and
(17:30):
watching.
Have a great rest of your day.