October 9, 2025 • 18 mins
In this episode of Imperfect Marketing, host Kendra Corman dives into a common challenge many business owners face: the constant pursuit of new leads at the expense of nurturing existing relationships. Drawing from multiple client experiences, Kendra shares why hiring another salesperson isn’t always the answer—and how email marketing can be a game-changing solution.
We explore:
The Burnout of Always Chasing
- Why relentless networking can drain your time and energy
- The hidden costs of depending on a salesperson to replicate your passion
- How inconsistent follow-up causes valuable connections to slip through the cracks
The Power of Nurturing
- Why your best salesperson will always be you
- How email marketing bridges the gap between networking events and lasting relationships
- The difference between one-to-one meetings and building relationships at scale
Making Email Marketing Work for You
- The importance of writing like you’re talking to one person—your ideal client
- How consistency (weekly or bi-weekly emails) keeps you top of mind
- Using stories, examples, and even AI to make the writing process easier
- Why “B+ work” and consistency beat waiting for perfection every time
Key Takeaways for Business Owners
- Great relationships beat relentless hustle—every single day
- Systems will always outperform people when it comes to consistency
- Email marketing is not automation—it’s relationship building at scale
- Staying visible and top of mind means being the first call when clients are ready
Whether you’re an introverted business owner tired of nonstop networking or a leader wondering if you should hire a new salesperson, this episode will inspire you to rethink your approach. Instead of chasing, learn how nurturing your existing connections through email marketing can transform your business.
Are you ready to stop chasing and start nurturing? Tune in now and discover how consistent, authentic communication can help you grow without the burnout.
Looking to leverage AI? Want better results? Want to think about what you want to leverage?
Check and see how I am using it for FREE on YouTube.
From "Holy cow, it can do that?" to "Wait, how does this work again?" – I've got all your AI curiosities covered. It's the perfect after-podcast snack for your tech-hungry brain.
Watch here
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, I'm Kendra Korman .
If you're a coach, consultantor marketer, you know marketing
is far from a perfect scienceand that's why this show is
called Imperfect Marketing.
Join me and my guests as weexplore how to grow your
business, with marketing tipsand, of course, lessons learned
along the way.
Hello, and welcome back toanother episode of Imperfect
(00:27):
Marketing.
I'm your host, Kendra Corman,and today we're going to talk
about stop chasing and startnurturing.
So if you think I'm talkingabout you in this episode, I
probably am, because what I haveput together is a little bit of
an aggregate of about sixdifferent situations I've found
myself in over the past yearwith prospective clients and
clients.
(00:48):
So a friend of mine thought heneeded to hire a new salesperson
.
Now, I'm saying a friend ofmine, but there's like six of
them.
Like I said, I told him he waswrong, flat out wrong.
He does not need any newsalespeople.
What he needs to do is stopchasing and start nurturing the
business and the network and theconnections that he already has
(01:08):
.
So let's just talk about theburnout of constant networking.
Right strategy.
If you're sometimes working inyour business just with one
chamber of commerce, you couldbe going nonstop five days a
(01:35):
week with different networkinggroups and one-on-ones.
If you're following up and thenthe referrals that you're
getting introduced to right, youcould fill up your calendar and
do nothing.
But sales calls all day, everyday.
Not all of us have the capacityto do that right, hence why a
lot of people think that theyneed to bring on a salesperson
so that salesperson can do that.
But a lot of times when theybring that person on, they're
(01:58):
disappointed in the resultsBecause, number one, that person
doesn't have the same passionand connection to the business
that they do.
They don't have that passion,so they're limited on.
You know, maybe they don't goto meetings before eight or nine
o'clock in the morning, or theydon't want to go to networking
ones that are after five or sixo'clock at night.
(02:20):
Or you know they have to meetthe bus at two and drop off at
8.30 or whatever that happens tobe right.
And a lot of founders and a lotof successful business owners
run into problems where thoseexpectations just aren't meeting
, and so hiring a salesperson isnot always the right solution.
(02:40):
Sometimes it's really just aboutnurturing the people that you
have.
Sometimes it's really justabout nurturing the people that
(03:09):
you have.
So I believe and I've talkedabout this numerous times before
in email marketing, right, weknow this huge time commitment.
It's an energy dream.
If you are an introvert, whicha lot of the business owners I
talk to they're introverted,right.
They get burnt out at the endof the day when they've talked
to 800 different people, right.
Sometimes they're just tootired and they're at a
networking event at the localwatering hole and they're
sitting there and they're like Idon't even know what to say
(03:31):
anymore because I just need anap, right.
So that's great, because you'remeeting people and those people
want to learn more about whatyou do and what you offer and
how maybe you can help them andthey can help you.
I get all of that.
It's fantastic, right.
(03:53):
I truly believe in the power ofnetworking.
But now that meeting is done,maybe you met them at a chamber
networking event and then youwent off and you did a
one-on-one meeting, got to knowthem better, they were
interested, but maybe it wasn'tthe right time.
So how do you stay top of mind?
How do you make sure that theydon't go to another chamber
networking meeting, have anotherone-on-one with somebody that's
a competitor in your category,and now only think of them when
(04:15):
they're thinking about whateverproblem that they have that you
solve.
It's about staying top of mind.
That's what email does.
Email helps you stay top ofmind.
Okay, so there's a gap there,right, between meeting people
and between nurturing thatrelationship.
Email done right feels like itis nurturing that relationship
(04:38):
right, because it feels likeyou're writing to one person.
It's like you're having aconversation just with them,
because when you're writing thatemail, you have one person in
mind and that is that idealclient that you have, which
really, really helps.
Doesn't matter how great yoursalesperson is.
They cannot scale themselvesinfinitely, right, there's only
(05:01):
so many meetings they havebecause there's only so many
hours in the day, and I haven'tmet a lot of people that want to
have networking meetings atmidnight.
I've done some podcast guestingthat has come close to midnight
, but that's not really my besttime of the day.
So you need to rest, you needto recharge, you need to
sometimes work in your business,not just on it and not just
(05:22):
bringing people in, right, andthat's that's a struggle.
So let's go back to my exampleof my friend, who built a
business and doesn't do emailmarketing, but he's a
salesperson, right, he's thebest salesperson.
No matter what I do, no matterwhat I say, no matter who he
(05:43):
brings in, nobody is going tomatch him.
They're not going to match hispassion for the business.
They're not going to match hispace.
They're not going to manage theflexibility and the ideation
that he gets from having thosesales meetings or those
one-on-one meetings to learnmore right.
A salesperson is going to feellike they have a prescribed list
(06:08):
of things that they're supposedto do and stick inside that box
a lot of times.
Now, no, yes, good salespeopleare going to ask questions,
things like that, but they don'tcome up with the same number of
ideas and don't fully knowwhat's possible because they're
not living it day to day.
Right, they didn't build itfrom the ground up like you did,
and so they're not going to doas well when it comes to selling
(06:34):
you and your business.
You're always going to be thebest at that.
So, if you're thinking about,are you stuck in the always
hunting mindset?
Are you always looking for newleads?
Is your business just reallystrong in the ebbs and flows,
without any true seasonality toit, because it just depends on
(06:56):
when you're going out and havingmeetings and, more importantly,
what connections are slippingthrough the cracks?
What business are you missingout on because you're not having
that follow-up conversation?
Email marketing can have thatfollow-up conversation for you
on a regular basis.
Now there's a lot of the wordvalue thrown around.
I should take a look at thepodcast schedule coming up here.
(07:19):
So even last week, when I hadEric Smith on the podcast, you
know we talked about podcastadvertising.
But you know, almost a monthago now we had Zach Zeller on
the podcast and he talked aboutemailing three times a week.
Right, and you don't need to gothat far.
(07:39):
Right.
Pick weekly, start simple, pickevery other week, whatever is
sustainable for you.
But you can stay top of mindwith that right.
It doesn't fall through thecracks.
We're talking about value,we're providing value.
It doesn't have to always feellike selling, because part of
what we're it's about nurturingthe right people.
(08:05):
So you don't necessarily needto meet more people.
You need to stay on top of mindwith those people that you
already have met, who can referyou into your ideal client or
who may be your ideal client intwo months.
It just wasn't the right timewhen you guys met, right.
(08:25):
Then, all of a sudden, you knowone problem was solved and one
fire put out.
Now there's a different fireand pain point that you solve
and you want to be the one thatthey remember for that, not
whomever knew they met becauseyou were at some other
networking event.
Right, your new hire is nevergoing to match your passion and
your expertise.
(08:45):
So sticking with something likeemail marketing over hiring a
new person to join the team ifyou're doing the sales like it's
not going to match.
Email marketing is a fantastic,fantastic way to solve that
problem.
And systems are going to beatpeople at consistency all day,
(09:05):
every day.
So if you have a system to geta weekly email out, if you have
a story to tell and a story toshare, that's going to help you
get that out consistently.
And I think that there's just.
It's so important there and Ithink the people what they don't
realize about email marketingis it's all about relationship
building.
That's the point, right, socialmedia is great.
(09:27):
It's reach.
Networking events are great.
Again, reach, one-on-onemeetings are relationship
building, but so many hours inthe day, right, email marketing
is relationship building atscale.
So I want you to think aboutwhat could happen if you could
stay connected with the peoplethat you meet on a regular basis
(09:48):
without a huge time commitment.
Just let that sink in.
How many great connections haveyou made and been like, oh, I
never followed up with them, andif you're like me, that list is
probably.
That number is probably a lotlarger than it should be, even
with email marketing, becausesometimes I forget to follow up
with them at all and even getthem on my email marketing list,
(10:09):
and so I think it's reallyimportant to do that Now.
I have personally taken onstalking, which I do believe is
a true skill set to marketingand advertising, but I stalked
and emailed every day untilthese people that I've been
(10:29):
talking about got their emailmarketing started, because it is
that important to me and thatimportant to their business that
I know that they're missing outon so much stuff.
So let's talk a little bit aboutthat commitment factor, because
you're already overwhelmed,right, you already have too much
to do, and the reason you'relooking to hire this person is
(10:52):
because you want more off yourplate.
Well, let's think about whatemail marketing looks like.
Right, you could bulk schedulefour of them at once.
Right, you could do a month'sworth in one sit down With AI
helping craft that first draftfor you.
There's just so much you can do.
(11:13):
You want to create stories thatconnect.
You want to act like you'retalking to one person when
you're writing the email, notact.
You really want to talk to oneperson when you're writing the
email so that they are drawn inby you.
And what you do I would say Iprobably spend it depends on the
day anywhere between 15 and 30minutes per email newsletter I
(11:38):
send.
So this is going out to severalthousand people, right?
So I've got an email newsletter.
It's going out to severalthousand people for 30 minute
investment.
I've got an email newsletter.
It's going out to severalthousand people for 30 minute
investment.
For me to meet with severalthousand people is going to fill
up a year, right?
So there's not enough hours inthe week for me to connect with
these people on a weekly,sometimes not even on an annual
(12:01):
basis, but I can when they're inmarket and ready to move,
because I've stayed top of mindwith them with email.
That's the key.
So the difference between asometimes once in a while
newsletter that I must admit,and I've talked about this
before that I've had andcommitted email marketing is
(12:21):
very different, right, theresults are very different.
Oh, I tried it before.
Oh, I feel like I'm botheringpeople.
No, commit and send.
I'm not saying that you have tocommit to sending daily, twice a
week, once a week or once everyother week at a minimum is what
you need to be sending out tostay consistent.
(12:44):
You have enough stories, youhave enough successes.
You have enough examples orquestions that you're being
asked that you're providinganswers to.
That can help somebody else andeven if they hit delete, just
seeing your name in their inboxkeeps you top of mind.
I think that that's superimportant and, again, it's not
(13:06):
about a ton of time.
It can outweigh any one-to-onemarketing meeting out there,
right, because it's at scale.
It's relationship building atscale.
So what does your currentfollow-up process look like?
What's involved with that?
How often are you following upand checking back in?
To stay top of mind?
(13:27):
I know it's not weekly, so ifyou can add something that
people want to read and get themto want to engage with you and
follow up on a regular basis,that's key.
But you've got to be willingand able to show up consistently
.
We're talking about buildingthat know like and trust factor,
right, and that's always a bigpiece of the relationship
(13:51):
building, because people dobusiness with people that they
know, like and trust, and sobeing consistent builds that
trust factor.
Being consistent with emailmarketing and sharing part of
who you are lets them know youright and then, of course, they
like you because they didn'tunsubscribe right and then, of
course, they like you becausethey didn't unsubscribe right,
and then that consistency builtthat trust that leads to
(14:12):
business.
Email marketing leads tobusiness.
So email marketing is notautomation, all right.
It is relationship building atscale.
I want you to maintain thatpersonal passion that you have
for your business.
I want you to keep thatconnection that you have with
(14:37):
those people that you're meetingagain through email, because
you're talking to them, you'resharing your story, they can
feel your energy and you can dothis through email just by
writing.
If you don't think you're astrong writer, again work with
AI, help it, help you get alittle bit stronger, and this
(14:58):
can help you turn casualcontacts over at the local
watering hole for a chamberevening networking event into a
lucrative relationship, withoutburning you out.
This gives you consistent touchpoints, leaves you top of mind,
with no additional burnout, noadditional resources beyond what
(15:21):
I would consider to bereasonable.
So when you're thinking aboutthis, I want you to think about
how can you bring yourpersonality into your emails
right?
How do you bring that passionin there, and what relationships
do you have that you couldstrengthen with some consistent
communication?
It's probably a lot if you justpause to think about it.
(15:42):
So great relationships beatrelentless hustle all day, every
day.
So I want you to think aboutshifting from chasing to
nurturing.
Right, we want to stop chasingleads and nurturing the contacts
and the leads that we alreadyhave.
You might not need to hiresomebody new.
(16:05):
You might just need to nurturethe relationships that you've
already been building, becausethere's nobody better at what
you do than you.
So I want you to take a coupleof steps here.
Number one I want you to audityour current follow-up process.
How are you following up withthe people you're meeting with
on a regular basis?
Then I want you to think aboutokay, if I'm going to do this,
(16:28):
what's a realistic schedule?
Is it weekly?
Is it every other week?
I wouldn't go any less thanthat.
I used to do monthly, but it'sjust not often enough, I don't
think, to stay top of mind.
So figure out.
What kind of schedule.
Are you willing to commit to,and can you commit to, and then
set up your email system andstart sending?
(16:49):
Do not wait for it to beperfect.
The show is called ImperfectMarketing for a reason.
Right, Progress is better thanperfection.
All day, every day, moveforward with B plus work.
For a lot of us who got A's inschool or lived for our A's on
our report cards and wererewarded for those, that's hard
to do, but your B plus work willoutperform somebody that is
(17:12):
sitting and waiting to finish at100%, all day, every day.
And then start with theconnections you already have.
Start with those people thatyou've met with that you just
haven't completed, maybe, workwith, or that you want to stay
top of mind.
Maybe they were a client andthey might be in the market
again soon.
Right, that's who we wanna bethinking about.
So if you're ready to stopchasing and start nurturing,
(17:36):
definitely let's connect.
I'd love to help you set upyour email marketing system or
talk to you about what emailmarketing systems I recommend
for the type of email marketingthat you're planning to do.
So thank you again for tuningin to another episode of
Imperfect Marketing.
Until next time, have a greatrest of your day.
Hi, I'm Kendra Korman .
If you're a coach, consultantor marketer, you know marketing
is far from a perfect scienceand that's why this show is
called Imperfect Marketing.
Join me and my guests as weexplore how to grow your
business, with marketing tipsand, of course, lessons learned
along the way.
Hello, and welcome back toanother episode of Imperfect
(00:27):
Marketing.
I'm your host, Kendra Corman,and today we're going to talk
about stop chasing and startnurturing.
So if you think I'm talkingabout you in this episode, I
probably am, because what I haveput together is a little bit of
an aggregate of about sixdifferent situations I've found
myself in over the past yearwith prospective clients and
clients.
(00:48):
So a friend of mine thought heneeded to hire a new salesperson
.
Now, I'm saying a friend ofmine, but there's like six of
them.
Like I said, I told him he waswrong, flat out wrong.
He does not need any newsalespeople.
What he needs to do is stopchasing and start nurturing the
business and the network and theconnections that he already has
(01:08):
.
So let's just talk about theburnout of constant networking.
Right strategy.
If you're sometimes working inyour business just with one
chamber of commerce, you couldbe going nonstop five days a
(01:35):
week with different networkinggroups and one-on-ones.
If you're following up and thenthe referrals that you're
getting introduced to right, youcould fill up your calendar and
do nothing.
But sales calls all day, everyday.
Not all of us have the capacityto do that right, hence why a
lot of people think that theyneed to bring on a salesperson
so that salesperson can do that.
But a lot of times when theybring that person on, they're
(01:58):
disappointed in the resultsBecause, number one, that person
doesn't have the same passionand connection to the business
that they do.
They don't have that passion,so they're limited on.
You know, maybe they don't goto meetings before eight or nine
o'clock in the morning, or theydon't want to go to networking
ones that are after five or sixo'clock at night.
(02:20):
Or you know they have to meetthe bus at two and drop off at
8.30 or whatever that happens tobe right.
And a lot of founders and a lotof successful business owners
run into problems where thoseexpectations just aren't meeting
, and so hiring a salesperson isnot always the right solution.
(02:40):
Sometimes it's really just aboutnurturing the people that you
have.
Sometimes it's really justabout nurturing the people that
(03:09):
you have.
So I believe and I've talkedabout this numerous times before
in email marketing, right, weknow this huge time commitment.
It's an energy dream.
If you are an introvert, whicha lot of the business owners I
talk to they're introverted,right.
They get burnt out at the endof the day when they've talked
to 800 different people, right.
Sometimes they're just tootired and they're at a
networking event at the localwatering hole and they're
sitting there and they're like Idon't even know what to say
(03:31):
anymore because I just need anap, right.
So that's great, because you'remeeting people and those people
want to learn more about whatyou do and what you offer and
how maybe you can help them andthey can help you.
I get all of that.
It's fantastic, right.
(03:53):
I truly believe in the power ofnetworking.
But now that meeting is done,maybe you met them at a chamber
networking event and then youwent off and you did a
one-on-one meeting, got to knowthem better, they were
interested, but maybe it wasn'tthe right time.
So how do you stay top of mind?
How do you make sure that theydon't go to another chamber
networking meeting, have anotherone-on-one with somebody that's
a competitor in your category,and now only think of them when
(04:15):
they're thinking about whateverproblem that they have that you
solve.
It's about staying top of mind.
That's what email does.
Email helps you stay top ofmind.
Okay, so there's a gap there,right, between meeting people
and between nurturing thatrelationship.
Email done right feels like itis nurturing that relationship
(04:38):
right, because it feels likeyou're writing to one person.
It's like you're having aconversation just with them,
because when you're writing thatemail, you have one person in
mind and that is that idealclient that you have, which
really, really helps.
Doesn't matter how great yoursalesperson is.
They cannot scale themselvesinfinitely, right, there's only
(05:01):
so many meetings they havebecause there's only so many
hours in the day, and I haven'tmet a lot of people that want to
have networking meetings atmidnight.
I've done some podcast guestingthat has come close to midnight
, but that's not really my besttime of the day.
So you need to rest, you needto recharge, you need to
sometimes work in your business,not just on it and not just
(05:22):
bringing people in, right, andthat's that's a struggle.
So let's go back to my exampleof my friend, who built a
business and doesn't do emailmarketing, but he's a
salesperson, right, he's thebest salesperson.
No matter what I do, no matterwhat I say, no matter who he
(05:43):
brings in, nobody is going tomatch him.
They're not going to match hispassion for the business.
They're not going to match hispace.
They're not going to manage theflexibility and the ideation
that he gets from having thosesales meetings or those
one-on-one meetings to learnmore right.
A salesperson is going to feellike they have a prescribed list
(06:08):
of things that they're supposedto do and stick inside that box
a lot of times.
Now, no, yes, good salespeopleare going to ask questions,
things like that, but they don'tcome up with the same number of
ideas and don't fully knowwhat's possible because they're
not living it day to day.
Right, they didn't build itfrom the ground up like you did,
and so they're not going to doas well when it comes to selling
(06:34):
you and your business.
You're always going to be thebest at that.
So, if you're thinking about,are you stuck in the always
hunting mindset?
Are you always looking for newleads?
Is your business just reallystrong in the ebbs and flows,
without any true seasonality toit, because it just depends on
(06:56):
when you're going out and havingmeetings and, more importantly,
what connections are slippingthrough the cracks?
What business are you missingout on because you're not having
that follow-up conversation?
Email marketing can have thatfollow-up conversation for you
on a regular basis.
Now there's a lot of the wordvalue thrown around.
I should take a look at thepodcast schedule coming up here.
(07:19):
So even last week, when I hadEric Smith on the podcast, you
know we talked about podcastadvertising.
But you know, almost a monthago now we had Zach Zeller on
the podcast and he talked aboutemailing three times a week.
Right, and you don't need to gothat far.
(07:39):
Right.
Pick weekly, start simple, pickevery other week, whatever is
sustainable for you.
But you can stay top of mindwith that right.
It doesn't fall through thecracks.
We're talking about value,we're providing value.
It doesn't have to always feellike selling, because part of
what we're it's about nurturingthe right people.
(08:05):
So you don't necessarily needto meet more people.
You need to stay on top of mindwith those people that you
already have met, who can referyou into your ideal client or
who may be your ideal client intwo months.
It just wasn't the right timewhen you guys met, right.
(08:25):
Then, all of a sudden, you knowone problem was solved and one
fire put out.
Now there's a different fireand pain point that you solve
and you want to be the one thatthey remember for that, not
whomever knew they met becauseyou were at some other
networking event.
Right, your new hire is nevergoing to match your passion and
your expertise.
(08:45):
So sticking with something likeemail marketing over hiring a
new person to join the team ifyou're doing the sales like it's
not going to match.
Email marketing is a fantastic,fantastic way to solve that
problem.
And systems are going to beatpeople at consistency all day,
(09:05):
every day.
So if you have a system to geta weekly email out, if you have
a story to tell and a story toshare, that's going to help you
get that out consistently.
And I think that there's just.
It's so important there and Ithink the people what they don't
realize about email marketingis it's all about relationship
building.
That's the point, right, socialmedia is great.
(09:27):
It's reach.
Networking events are great.
Again, reach, one-on-onemeetings are relationship
building, but so many hours inthe day, right, email marketing
is relationship building atscale.
So I want you to think aboutwhat could happen if you could
stay connected with the peoplethat you meet on a regular basis
(09:48):
without a huge time commitment.
Just let that sink in.
How many great connections haveyou made and been like, oh, I
never followed up with them, andif you're like me, that list is
probably.
That number is probably a lotlarger than it should be, even
with email marketing, becausesometimes I forget to follow up
with them at all and even getthem on my email marketing list,
(10:09):
and so I think it's reallyimportant to do that Now.
I have personally taken onstalking, which I do believe is
a true skill set to marketingand advertising, but I stalked
and emailed every day untilthese people that I've been
(10:29):
talking about got their emailmarketing started, because it is
that important to me and thatimportant to their business that
I know that they're missing outon so much stuff.
So let's talk a little bit aboutthat commitment factor, because
you're already overwhelmed,right, you already have too much
to do, and the reason you'relooking to hire this person is
(10:52):
because you want more off yourplate.
Well, let's think about whatemail marketing looks like.
Right, you could bulk schedulefour of them at once.
Right, you could do a month'sworth in one sit down With AI
helping craft that first draftfor you.
There's just so much you can do.
(11:13):
You want to create stories thatconnect.
You want to act like you'retalking to one person when
you're writing the email, notact.
You really want to talk to oneperson when you're writing the
email so that they are drawn inby you.
And what you do I would say Iprobably spend it depends on the
day anywhere between 15 and 30minutes per email newsletter I
(11:38):
send.
So this is going out to severalthousand people, right?
So I've got an email newsletter.
It's going out to severalthousand people for 30 minute
investment.
I've got an email newsletter.
It's going out to severalthousand people for 30 minute
investment.
For me to meet with severalthousand people is going to fill
up a year, right?
So there's not enough hours inthe week for me to connect with
these people on a weekly,sometimes not even on an annual
(12:01):
basis, but I can when they're inmarket and ready to move,
because I've stayed top of mindwith them with email.
That's the key.
So the difference between asometimes once in a while
newsletter that I must admit,and I've talked about this
before that I've had andcommitted email marketing is
(12:21):
very different, right, theresults are very different.
Oh, I tried it before.
Oh, I feel like I'm botheringpeople.
No, commit and send.
I'm not saying that you have tocommit to sending daily, twice a
week, once a week or once everyother week at a minimum is what
you need to be sending out tostay consistent.
(12:44):
You have enough stories, youhave enough successes.
You have enough examples orquestions that you're being
asked that you're providinganswers to.
That can help somebody else andeven if they hit delete, just
seeing your name in their inboxkeeps you top of mind.
I think that that's superimportant and, again, it's not
(13:06):
about a ton of time.
It can outweigh any one-to-onemarketing meeting out there,
right, because it's at scale.
It's relationship building atscale.
So what does your currentfollow-up process look like?
What's involved with that?
How often are you following upand checking back in?
To stay top of mind?
(13:27):
I know it's not weekly, so ifyou can add something that
people want to read and get themto want to engage with you and
follow up on a regular basis,that's key.
But you've got to be willingand able to show up consistently
.
We're talking about buildingthat know like and trust factor,
right, and that's always a bigpiece of the relationship
(13:51):
building, because people dobusiness with people that they
know, like and trust, and sobeing consistent builds that
trust factor.
Being consistent with emailmarketing and sharing part of
who you are lets them know youright and then, of course, they
like you because they didn'tunsubscribe right and then, of
course, they like you becausethey didn't unsubscribe right,
and then that consistency builtthat trust that leads to
(14:12):
business.
Email marketing leads tobusiness.
So email marketing is notautomation, all right.
It is relationship building atscale.
I want you to maintain thatpersonal passion that you have
for your business.
I want you to keep thatconnection that you have with
(14:37):
those people that you're meetingagain through email, because
you're talking to them, you'resharing your story, they can
feel your energy and you can dothis through email just by
writing.
If you don't think you're astrong writer, again work with
AI, help it, help you get alittle bit stronger, and this
(14:58):
can help you turn casualcontacts over at the local
watering hole for a chamberevening networking event into a
lucrative relationship, withoutburning you out.
This gives you consistent touchpoints, leaves you top of mind,
with no additional burnout, noadditional resources beyond what
(15:21):
I would consider to bereasonable.
So when you're thinking aboutthis, I want you to think about
how can you bring yourpersonality into your emails
right?
How do you bring that passionin there, and what relationships
do you have that you couldstrengthen with some consistent
communication?
It's probably a lot if you justpause to think about it.
(15:42):
So great relationships beatrelentless hustle all day, every
day.
So I want you to think aboutshifting from chasing to
nurturing.
Right, we want to stop chasingleads and nurturing the contacts
and the leads that we alreadyhave.
You might not need to hiresomebody new.
(16:05):
You might just need to nurturethe relationships that you've
already been building, becausethere's nobody better at what
you do than you.
So I want you to take a coupleof steps here.
Number one I want you to audityour current follow-up process.
How are you following up withthe people you're meeting with
on a regular basis?
Then I want you to think aboutokay, if I'm going to do this,
(16:28):
what's a realistic schedule?
Is it weekly?
Is it every other week?
I wouldn't go any less thanthat.
I used to do monthly, but it'sjust not often enough, I don't
think, to stay top of mind.
So figure out.
What kind of schedule.
Are you willing to commit to,and can you commit to, and then
set up your email system andstart sending?
(16:49):
Do not wait for it to beperfect.
The show is called ImperfectMarketing for a reason.
Right, Progress is better thanperfection.
All day, every day, moveforward with B plus work.
For a lot of us who got A's inschool or lived for our A's on
our report cards and wererewarded for those, that's hard
to do, but your B plus work willoutperform somebody that is
(17:12):
sitting and waiting to finish at100%, all day, every day.
And then start with theconnections you already have.
Start with those people thatyou've met with that you just
haven't completed, maybe, workwith, or that you want to stay
top of mind.
Maybe they were a client andthey might be in the market
again soon.
Right, that's who we wanna bethinking about.
So if you're ready to stopchasing and start nurturing,
(17:36):
definitely let's connect.
I'd love to help you set upyour email marketing system or
talk to you about what emailmarketing systems I recommend
for the type of email marketingthat you're planning to do.
So thank you again for tuningin to another episode of
Imperfect Marketing.
Until next time, have a greatrest of your day.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.