In Before The Lock
In Before The Lock is a podcast from Erica Kuhl and Brian Oblinger about community, customer experience, and leadership at scale.
Episodes
Should your community be public, private, or a hybrid of both? What about free vs. paid? Erica and Brian break it all down.
And The Erica Goes To…Erica! 🏆🥳
Brian is joined by a gaggle of family, friends, and co-workers to present Erica with awards on her birthday.
Erica and Brian talk about the bones of your community and how they work together to create a cohesive experience.
- Previous episodes about the “above the surface” bits:
Brian and Erica deep dive into customer awards programs and how to get them right.
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Erica and Brian push back hard on the idea that measuring community ROI isn’t important (we can’t believe we had to talk about this or are typing this right now, but here we are).
Measurement resources:
Brian and Erica discuss the launch of Community Strategy Academy.
Use code INBEFORE at checkout for 15% off of any course, bundle, or membership.
The state of the market, why Customer Success is driving community inside of organizations, and how we can partner to deliver value.
- Resources about CS + Community:
Erica and Brian navigate through developer landing pages and communities from Google, Salesforce, Apple, Visa, and more.
- Developer Community
- Developer Landing Pages/Communities:
Erica and Brian run down the most common interview questions and how to answer them.
How to build a career in community from scratch.
- Community Industry News:
- A word on Generative AI ...
Erica and Brian talk through the traits and skills required to become an elite community professional and people to look to for inspiration.
How to operationalize your plans and collaborate for success from pre-launch to maturity.
On this special Thanksgiving episode, Erica and Brian dig into the things that make their personal and professional lives easier.
How to get started collecting feedback and ideas from your community when you can’t commit to full-blown ideation and complex processes.
“There are lots of new community platforms and tools coming up. How to keep up with all of them?” — Tiffany Oda
Why community is one of the best investments a company can make during an economic downturn.
“What do you do if you don’t have access to relevant data to be able to measure the impact your community efforts are having on the business?” — Alex Angel
How to make navigating your community intuitive and fast for your users.
“Thinking more about ambassador programs. The problem with most is that the benefits to the ambassador don’t immediately benefit them personally or professionally. I think that needs to change. Any good examples from programs you’ve seen?” — Joshua Grose
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