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March 20, 2025 • 49 mins

Ever wonder what happens when a bearded, tattooed guy starts wearing glitter and red dresses on social media? Kevin (aka Iron Sanctuary) reveals the wild journey that took him from construction worker to viral TikTok sensation with millions of followers practically overnight.

What began as comedy videos parodying "five-minute crafts" during early COVID lockdowns evolved into something far more meaningful. Kevin shares how radical transparency about his struggles with mental health and addiction created deep connections with viewers who felt seen for perhaps the first time. "I spent a lot of time trying to give as much of a view into my life and be as vulnerable as possible," he explains, "because social media is very skewed."

The conversation takes a powerful turn when Kevin reveals that his recent return to creating raw, authentic mental health content has literally saved lives. "Six separate people have messaged me and said that was the day they were going to check out, and they didn't because of that video," he shares, highlighting what true purpose feels like after a period of feeling lost following health scares and stepping back from competitive bodybuilding.

Whether discussing his "do it anyway" philosophy that builds mental resilience, the brotherhood of the traveling red dress that somehow got Papa Roach's lead singer into women's clothing within five minutes of meeting, or the challenges of taking yourself seriously in a world gone mad, this episode delivers equal parts hilarity and heart. As Kevin puts it, "Life is absurd. You have to embrace the absurdity, otherwise what are you going to do?"

Connect with this bearded mental health warrior across all platforms @IronSanctuary and discover his clothing line "Fighting Mental Illness, One Rep at a Time" or his approach to fitness coaching that addresses both physical and mental wellbeing.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to Mod in Mod Welcome to.

Speaker 2 (00:04):
Moderation because Rob fucked it up.
I get to start episode 69, plusI'm going to say 5.

Speaker 1 (00:11):
I don't know man, I know you're a little shy.
You're a little shy on thatnumber.

Speaker 2 (00:14):
It's shy, 6, doesn't matter who cares.
At this point no one's fuckingcounting, no one's like oh, let
me go listen to episode like 75.
I mean, they don't give a shit.

Speaker 3 (00:25):
How the episode like 75 I mean, they don't give a
shit.
How's it?
How are you, how you two doing?
I'm doing pretty good.
Yeah, rob, just got my camerafixed on chrome, so I'm like,
yeah, I'm over the moon rightnow that's what I said.

Speaker 2 (00:33):
You're doing nothing and rob helped out iron
sanctuary here.
Fix this camera that's beenbusted for how long?
How many months?

Speaker 3 (00:40):
uh, it hasn't worked on Chrome or Edge or whatever.
In like six months I've beenhaving to use Firefox, which is
not bad, but it is an absolutenightmare Because the other part
of the Firefox thing is I haveto click allow on the camera
every single time.

Speaker 2 (01:01):
It's one of those little things that shouldn't
bother you like at all, but itreally fucking does.
It adds up every time it does.

Speaker 1 (01:09):
This is exactly why I don't wear my glasses, though.
Is that then people realize I'msmart and they always ask me to
fix things?

Speaker 2 (01:14):
yeah right, glasses, I got a monocle.
I've got a monocle in my hand,right?

Speaker 1 (01:19):
now there we go.
The chain broke off you knowwho never had a monocle, mr
Peanut.

Speaker 3 (01:25):
Well, I was going to say the Monopoly guy.
Oh, monopoly guy, damn.

Speaker 2 (01:29):
I don't know.
Those are the only twocharacters I know, mr Peanut had
a monocle.

Speaker 3 (01:32):
The Monopoly guy never had a monocle.

Speaker 2 (01:34):
The Monopoly guy never Interesting.

Speaker 3 (01:41):
I guess I could see that.

Speaker 2 (01:44):
It's that Mandela effects.
What's the?
What's that one?
That comedian was like in the,the, the, the, the, shazam,
shazam, yeah.

Speaker 3 (01:51):
It was Shaquille O'Neal, was in Kazam Was in.

Speaker 2 (01:57):
God, what was it?
It was, I want to say Kazam.
It was Kazam.

Speaker 3 (02:10):
But there were two.
I can't.
I don't remember exactly whatthe other part of it was.

Speaker 2 (02:13):
There were two movies that came out around the same
time they're like yeah uh,sinbad, sinbad, yeah, that's
what it was.
Sinbad, but he, but that didn'texist.

Speaker 3 (02:17):
Yeah fucking man o'neill is kazam, and then you
have shazam, which is zacharylevi.

Speaker 2 (02:22):
Oh there is a movie shazam yeah, it's the superhero
movie oh okay, all right, right,all right.
No, that okay.
So I do know that one man it's.
I feel like somebody just sayssomething at one point and then
just like fucking I don't knowgame of telephone, whatever, it
just gets transferred aroundeventually we're like yeah, sure
, that sounds good, how old areyou guys?

Speaker 3 (02:38):
I'm 33 okay, so do you remember that?
That uh rumor that we all heardabout Marilyn Manson before the
internet?
Yes, yes.

Speaker 1 (02:47):
Which one?

Speaker 3 (02:48):
The ribs one.

Speaker 2 (02:49):
The ribs one.
He removed two ribs.

Speaker 3 (02:52):
Everyone knew about that, even though one.
It's not true, it's completelyuntrue.

Speaker 2 (02:57):
I figured it probably wasn't true.
It seemed like some bullshit.
He's just really flexible.

Speaker 3 (03:00):
He can do it, but he just didn't have to do the ribs.
Like you know, he can do it,but he just didn't have to do
the ribs.
But what was crazy is that thatthat was such a widely known
fact even though, like theInternet, was not in any way
what it is now.
There's no way that could havebeen spread like wildfire like
it is.

Speaker 2 (03:18):
That's a good point.

Speaker 1 (03:19):
I feel like that just goes to show how rural I am.
Is I never heard that at all?
Oh, interesting.

Speaker 2 (03:24):
Really goes to show how rural I am.
Is I?

Speaker 1 (03:25):
I never heard that at all, oh interesting really well
, here in america,misinformation just spreads.

Speaker 2 (03:29):
What internet or no internet, it doesn't matter.
Yeah, that's, uh, that's how itis fucking great.
Well, anyway, iron sanctuary,why don't you introduce yourself
a little bit?

Speaker 3 (03:38):
now we've got the maryland mancer and talk out of
the way, yeah now that we'reproperly, uh, lubricate, warmed
up, um, so it all stretched out.
So, uh, well, my name isactually my name is kevin, uh,
but everyone knows me as ironsanctuary because that was my
username on on tiktok when Iblew up shit.
I don't, I don't know where tostart.

(03:58):
I I there's a whole lot man, Icould talk for hours or I could
talk for 10 minutes, um, but Ido social media, um I, uh, I
have a clothing line called uh,fighting mental illness, one rep
at a time.
Um, I do online fitnesscoaching and, uh, I put glitter
and christmas ornaments in mybeard.

(04:19):
One year, in 2019, and fiveyears later, here I am I've
always seen the red dress thing.

Speaker 2 (04:26):
That's what, like Scotty, scotty K fitness was
telling me about getting the reddress on.

Speaker 3 (04:30):
I don't, you can see, you can't see, it, right there
you see that red right there.

Speaker 1 (04:34):
Oh yeah.

Speaker 3 (04:35):
Two new red dresses.

Speaker 1 (04:38):
You didn't dress up for us?

Speaker 3 (04:39):
No, I didn't, we're hurt.
Yeah, I know.
Well, see, there's a ritualbefore putting on a new dress
and displaying it to people, soI got to follow that one.

Speaker 1 (04:52):
Oh, that's fair.

Speaker 3 (04:54):
The last one.
I had quite a few of the samedress and I had one that I kept
at home all the time and then Ihad one that I kept with me when
I traveled because, you know,I'd get random people to wear it
.
I've got, you know, a bunch ofinfluencers to put it on.
I've got Jacoby Shaddix fromPapa Roach within five minutes
of meeting him, I got him to puton a dress.

(05:15):
I mean Nate's worn the dress,scotty's worn the dress, chris
wore the I mean it's sisterhoodof the brotherhood of the
traveling red dress.
Essentially, um and so, uh, Ialways, I always had two of them
and something happened in amove and I cannot locate either

(05:36):
of them.
Oh shit which is very sad,because the one that jacoby wore
um was the one that, likeeveryone else wore, and so it
had, like it, held this.
It was like everyone wore thatspecific dress, and I'm sure
I'll find it eventually, but soI have that start at the same
time.

Speaker 1 (05:56):
You just find those missing left socks from the
dryer, the what was?
That rob it's, you'll find, atthe same time that you find
those missing left socks fromthe dryer.

Speaker 3 (06:04):
Yes, yes, exactly the red dress.
It wasn't just the red dress.
So what started was right.
At the beginning of COVID, Idid a series of videos the five
minute crafts and when I wasdoing these I was overweight and
hairy and bearded and funnylooking and funny.

(06:28):
I'm still funny, but some peoplesay I was bearded I was more
relatable, I guess, so I wasfunnier, um, but uh, I remade a
bunch of those videos becauseyou'd have some like skinny girl
wearing a crop top and a skirtshe made out of a hoodie.
And then the next scene is mein my bathroom mirror with my
gut hanging out, wearing a croptop, hoodie and skirt that I

(06:50):
made.
And it's the fun, because thefirst one that went so crazy
viral, it was like me and thecamera in the mirror and I
looked at myself for the firsttime in the camera and I just
started busting up laughing andI was like I'm sorry and and
people laughing and I was likeI'm sorry, and and people loved
it and I was like all right,well, there's a bunch of these
that'll do really well and they,so I did.

(07:13):
I did like seven or eight ofthem over the span of like the
first three weeks of COVID andeach one of those got minimum 15
, 20 views they were gettinglike a million views within an
hour.
They were going so crazy viralthat some of the influencers
that were like popular at thetime, like the really big ones

(07:34):
like brent riviera or some otherguys that were really, really
big because of youtube and finewere like copying my videos and
I was was like, wow, I got these.
You know 20, 30 million, uh,follower people copying my
videos and then their littlefollowers would come on my video
and see it afterwards and belike you're just copying this
person.
I was like I posted it threeweeks ago.

(07:58):
And, but I gained like two or Ithink I gained like 3 million
followers within the span of twoweeks and it was absolutely
insane.
I had never gotten that manypeople like it was I, because I
had gotten to like one and ahalf million right after, right
after christmas, because I wasdoing the glitter beard stuff
and and that blew up and then itwas right at the exact same

(08:20):
time as the, the government, theworld, shut down, everyone's
stuck at home.
Yeah, and that's when thosevideos were going out and it was
just a perfect storm and so, soa lot of like some of them, I
turned like a pair of sweatpantsinto a dress.
There was like a bunch of otherones, um, that I did and like I
made a little skinny blackdress and and, and there was

(08:44):
like so I did a bunch of thosevideos for a while and then, you
know, eventually there's likeno more of them to do and, uh, I
ran out of like the five minutecrafts to remake.
But then the red dress that wasthe, the one that everyone wore
.
There was, uh, it was a videoidea that I had where I was

(09:05):
going to put on a dress and Iwas in.
This is when I was in prep formy first show, like I just
started losing a bunch of weightand I got really fat.
Obviously when my wife waspregnant, beginning of COVID I
gained like 70 pounds and then Ilost it all over the span of
six months and like two or threemaybe it was probably like
maybe closer to four or fiveweeks before my first
competition.
Maybe it was probably likemaybe closer to four or five

(09:26):
weeks before my firstcompetition I started kind of
putting some of those outfitsback on and remaking the videos
and I looked way better in them.
Now, you know, at that time, uh, it didn't look as funny but
like my legs were all like leanand everything and and uh, the
dresses made my ass and my leglook legs look fantastic.
And there was always commentsabout my legs, like I don't skip
leg day and all that kind ofstuff, and I was like yeah right

(09:49):
and so, um, I remember, uh,there was a video that I was
gonna make and it was me, and uh, and um, I can't remember the
guy's name, but we were like wewere both in prep for the same
show and I was like, let's go doan entire workout in the gym
wearing matching red dresses ofcourse and he's like that's

(10:11):
everyone's first thought whenyou're thinking right.
And so he's like all right,let's do it.
So he comes out and we do thevideo and it's funny, we make a
bunch of tiktoks, we do it uh,an instagram video of it and
everything, and.
And then this was before Reels.
And then, like three or fourdays later, I saw a video on

(10:31):
TikTok and it was a girl wearingthe exact same red dress and
she's like all jacked and she'slike I still look swole though,
like it looks good.
And then I stitched it and thenext clip is me, like peeled to
the gills, wearing the exactsame dress, and I'm like I got
the same dress and then it'slike, but like I think I might

(10:53):
look a little bit better in itthough.
And that video exploded.
It was like 10 million viewsand I was like that was funny,
right, because I was like, oh,my God, that's so funny I have
that it wasn't just like thelike dress, it was the exact
same dress.

(11:13):
And so, uh, of like I don't knowexactly what happened after
that that got me to get someoneelse to wear it.
I think someone came out to thehouse to collab and I was like
put on a dress, because I goteveryone else put on the five
minute craft dresses and stuffand then, like the uwu e-girl
skirts that I had, um, but uh,in a maid outfit, oh, I wore all
kinds of stuff, but the reddress in particular is like
where that originated.

(11:34):
And then I just startedbringing it with me everywhere
and every time I collabed withother creators I'd have them put
on the red dress and and it wasgreat because everyone was such
a good sport about it.
There was was no, like, oh, I'mnot putting on a dress, like,
and I think part of that comesfrom like, you know, it's, it's,
it's, it's an entertainmentthing, right, like it's funny.
You don't typically see that asoften.

(11:55):
And then the other part of itis like you got me who's got a
beard and I didn't.
I don't think I had a facetattoos when I started, but I do
now.
It's like a beard, I'm coveredin tattoos, super muscular, um,
wearing a dress.
Like people just found that solike, like, not comforting, but
just so like it was just nicebecause, like it was the

(12:18):
complete opposite of what youwould expect.
Um, typically, and so that'sthat's where it went, and then
that's great.
Um, typically, and so that'sthat's where it went and then
that's great.
I haven't put on a dress sincechristmas, but, uh, I should
definitely, uh be definitelyfilming some stuff with the
dresses soon.

Speaker 1 (12:33):
Yeah, I'm disappointed you didn't make
liam put it on when you met Ididn't have it with me, I wasn't
.

Speaker 3 (12:38):
uh, I was thinking about bringing it, but with how
much stuff that we had going on,and on top of that I tweaked my
back.

Speaker 2 (12:47):
That was just my first time going, it was wild.
There was just shit going on.
Everywhere you go in there'slike a cage put up.
They're like lift that weight.
Yeah, like fucking music'sblasting, like it's just like
more weight, throw it on.
That it was.
It was something, that wasreally something.
But I've seen like now you kindof like it seems like you know

(13:08):
you as your content shifted,seems like a little bit you know
more.
Since then you've been deaf.
I've definitely seen some ofyour videos that I've really
enjoyed, like definitely doingsome.
I don't know how to describewords of encouragement.
I don't know exactly how to.
How would you describe some ofthe the more recent content?

Speaker 3 (13:24):
um, I would say, uh, a little bit like higher quality
of content that I used to makeso for for quite a while I just
did, um, I did funny stuff, butI've been always very open about
my own struggles with mentalhealth, with addiction.
Um, since the beginning, like,I've basically had this looking

(13:45):
glass into my life since Istarted on social media because
I didn't know how to play acharacter and I didn't know how
to keep that separate fromsocial media, so I just put it
all into one and people reallyresonated with that.
They felt seen, heard andunderstood and felt like they

(14:06):
weren't alone.
And then, as I continued togrow in followers, I doubled
down on that and I spent a lotof time really trying to give as
much of a view into my life andbe as vulnerable as possible,
because I felt like I had the uh, like I had the responsibility

(14:28):
to do that, because social mediais it's very skewed.
You have different faucets ofthe internet that are it's all a
high right Highlight reel, youknow.
You have like their life is allgood, it's all great, they're
doing all these cool things allthe time.
And you have, like, thesefamilies that are like, oh my
God, their family's so great,and obviously there's some stuff

(14:50):
about certain families thathave just recently come out that
are like it's all, it's allmade up right.
The internet is fake, like noneof it's real, and so I always,
I always really liked the factthat, like I just kept it real
and, um, and people, peoplewould always come up to me and
after they talk to me like, wow,you're exactly like you are on

(15:10):
the internet, like in person.
I was like I don't know how tobe any other way and and I spent
quite a bit of time especiallywhen I launched the clothing
line, really uh focusing aroundmental health and focusing
around sharing my stories and uhtalking about like what things
that I've done to help getthrough certain aspects of my

(15:32):
life, what I'm struggling withcurrently.
I used to do life updates andthese the life like I would just
give an update on my life and Iget like a couple million views
on a life update and it it was,it was all just normal shit.
Like you know, I had a roughweek and like this happened and
or, or when I was giving updateson like the pregnancy and stuff

(15:53):
which made sense, that was likea whole ordeal.
They named my child before shewas even born.
Um.
The internet was crazy, right.
My wife got pregnant right as Iwas blowing up, so everyone was
invested.
My daughter's name was babysanctuary before she was born.
But like in between, like it'sfunny too, because when you go
to my page, if you scrollthrough you, you can't really

(16:16):
look at it and be like, oh, thisis a fitness page.
Or like, oh, this is a mentalhealth page.
Or oh, this is a comedy page,oh, this is a family page.
Like I've never liked the ideaof a niche.
I've always just posted what Iwanted to post when I wanted to
post it.
And over the last two years I Ishifted pretty significantly
into the fitness space becauseof competing.
You know I've done seven showsand I lost all that weight.

(16:39):
And then I started doing onlinecoaching and a lot of my
content was centered around uh,not like I mean fitness, but
like the gym and that aspect andlike the connection to mental
health.
But then it started gettingfurther and further away from
the mental health side of thingsand more just into the fitness
side of things and creating cooledits and the coaching stuff.
And then I realized and my wifebrought it up a few times is

(17:02):
that I stopped making contentLike I used to.
I stopped making like talkingvideos in the mirror.
I stopped creating the contentthat most people started
following me for and onlystarted doing just this one
style with another video hereand there.
That was kind of the old stuffand and uh.

(17:24):
And then after I had thehospital stay last year after
the show I almost died.
I was in the hospital's bloodsugar thing and then, um, and I
decided I was done competing.
I felt like really really lostfor like the last I don't know
six or seven months and I don'tknow if you saw my video after
the Arnold.
But having that many peoplecome up to me and tell me how

(17:47):
much my content has helped them,like the transformation video I
did, you know three, four yearsago, obviously a bunch of
weight loss I've had so manypeople message me and say that
video got me to start workingout and I've lost like 100
pounds.
Like I've had.
I've got at least a thousandDMs from people over the last
year of saying something similarthey saw my transformation and

(18:07):
they decided they could do thesame thing.
And they of saying somethingsimilar they saw my
transformation and they decidedthey could do the same thing.
And they've shown me like theysent their transformation and
then also being a coach beingable to do the same thing.
But what was the biggest likemade the biggest impact on me is
the, the amount of people thathave talked about how my videos
on mental health and mystruggles, or just like the,

(18:28):
like, the motive, notnecessarily motivational stuff,
but just like, uh, I guess, um,the uh, the getting on the same
level with the people in thevideo, like the videos, the way
we're doing them is like havinga conversation with them the,
the amount of people that havetold me that those videos have

(18:48):
saved their life.
I've had the last one that Ijust posted.
Um, I, I think I haven'tchecked today, but I posted it
three or four days ago and sixseparate people have messaged me
and said that they were goingto be done.
That was it.
That was the day they weregoing to check out and they

(19:12):
didn't.
Because of that video, wow, andI heard so many of those
similar stories from people atthe Arnold that it reignited
that drive to really focus onthe content.
Being how it was supposed to befrom the beginning is for other

(19:33):
people Cause a lot of what Iwas making was because what I
it's cause it was I was wantingto make, you know, cool edits,
the gym stuff, like, and whichwas good, and it did well.
And it's it made like I mean itwas cool but like good and it
did well.
And it's it made like I mean itwas cool but like it didn't
resonate and with that,everything stopped growing, like
the account stopped growing,people weren't, you know,

(19:56):
reaching out, no one was buyingany of the merch, like no one
was seeing my stuff.
And I got really frustrated fora while because I'm like what
am I I doing wrong?
And it's because I stoppedmaking content that helped
people.
And since doing that, thecreative juices have flown like
crazy.
We just filmed a couple videosthis morning.
I've got probably 14 of thosetalking videos filmed, edited,

(20:21):
ready to go and ready to postBecause they're making a
difference.

Speaker 1 (20:24):
Right, that must feel amazing.

Speaker 3 (20:28):
I feel like I have like my purpose figured out,
like I mean, I'm in that videotoo that I talk about.
Like my purpose obviously is myfamily and like my businesses
and stuff, like my purposeoutside of that, because for the
last couple of years it's beenI want to get my pro card.
Well, that's not in the cards.
So like what was next?
There was nothing, there was no.

(20:50):
What's next?
It's like, hey, let's get backon the path that we were on
before yeah, she goes to showyou life isn't a straight line,
right?

Speaker 2 (20:56):
you know there's like a bunch of not even close.
You're often.
It makes sense.
I mean, mental health is asomething you know, rob, you've
talked about it, your ownstruggles with it.
It's something a lot of peopleuh struggle with.
Like I, I never really knowexactly, you know people ask me.
I'm like I would love to beable to help, but I'm not a
therapist, I'm not an expert,I've never really struggled with

(21:17):
mental health myself, so I justI don't really know what to say
, but like I, I understand it'sa, it's a major problem people
are dealing with.

Speaker 1 (21:26):
Especially in today's economy and stuff.

Speaker 3 (21:30):
Oh, I think COVID brought to light the pandemic or
the epidemic.
The pandemic brought out theepidemic, I guess, of mental
health, because I know a lot ofpeople have been like you know,
up until that point they're like, oh, I haven't had any issues
with mental health Really,because you work all the time,

(21:54):
constantly.
You never have time whereyou're not working, so you've
never had to sit by yourself andthink about things like that's
one thing that a lot of peoplehave.
Uh, I've seen a lot of peoplemake videos about, talk about
that when there was nothing tokeep them occupied and when
there's nothing stopping themfrom the what, the intrusive

(22:18):
thoughts.
There's no distractions.
There's no distractions.
You don't understand how bad itcan be when you're in your own
head and when you're not in yourown head because you're
distracted by everything, thenyou, you know you could sit
there and say that you'retotally fine, because you might
be.

Speaker 2 (22:36):
but as soon as distractions are gone, it's.
There's nothing else but youand so you just find like
sharing your story and just kindof like trying to help people.
You know realize that you knowlike influencers are people and
that kind of like trying to helppeople.
You know realize that you knowlike influencers or people and
that you know that sort of stuff.
And you know, I was justwondering like is there anything
else that you kind of do thatyou find helps, like you know
that resonates with people?

Speaker 3 (22:57):
I mean there's that, but obviously like the funny
shit, I think, I think my, mysense of humor.

Speaker 2 (23:12):
There are facets of my sense of humor that are not
postable.

Speaker 3 (23:14):
I like the way you put it, not because they're bad,
right, but just because of theway my brain works, I will think
of some fucked up shit that Ithink is really funny, and it's
usually centered around my ownshit, right like my, my best I.
I might make a video about it.
My best friend, um, died lastyear and he had to donate.

(23:37):
He donated his organs, um anduh, and then, you know, cremated
him and stuff, and.
But when they're doing thedonation of the organs and stuff
, I asked the nurse I'm like,hey, like we're donating some of
these organs, but like I mean,my boy was packing some heat, do
you think you can uh donate,donate that or whatever.

(23:57):
And then I made a joke at his,at his uh memorial service, that
the ashes that I had in thebracelet on my wrist were from
his dick and they're on my righthand.
It's on my right hand and so,like every time I'm, you know,
it's like he's helping me andhis memorial service.

(24:19):
But to make it funnier, hismemorial service was at a comedy
club.
He wanted he had alreadyplanned his funeral everyone
wanted to.
He wanted to uh everyone towear hawaiian shirts and uh do
improv, because he wanted to bea comedian, and and so that's
what I did, and everyone thoughtit was hilarious.

(24:41):
Obviously, there were a fewpeople that you know didn't find
it as funny, but they weren'tas close to thunder as I was, so
it's all relative, right hishumor and like that's great.
But like there's like I'll thinkof shit like that sometimes
just off the cuff and I'm like Ishould probably not say that
out loud I can see why you'd bea little hesitant of you know,

(25:03):
sharing yeah, I made a joke.
I can't remember where I was.
I was at the chiropractor and Imade a joke about um, someone
was talking about aspartame orwhatever, like how aspartame is
bad for you, and I was.
I was like I've smoked asphaltoff of tinfoil, like I'm really
not worried about what's funny.
You say that because we wetalked recently about there's
like a guy on on tiktok.

Speaker 2 (25:23):
He's been.
He's been doing pretty well,like I don't give a fuck foods,
and his whole thing is.
What's funny?
You say that because we talkedrecently about there's like a
guy on TikTok.
He's been doing pretty well,like I don't give a fuck foods,
and his whole thing is he sitson the bucket and he's like I
don't give a fuck that they saythat this is in this.
I used to do all these harddrugs and like all this.
Right that sort of shit, andlike people are like thank God,
I needed this, like I justneeded to hear this, like you
can cite studies and be likeactually it's fine, but

(25:46):
sometimes you just need a dudeon a bucket saying I used to
smoke a ton of crack and I'mstill alive, so the carrageenan
in your food is okay, like youknow.

Speaker 3 (25:54):
I feel like that actually helps people what's
funny is I actually have a fewof those videos filmed, like I
filmed them and I might refilmthem because, like, the emphasis
on certain things aren't asgood, because I like the energy
wasn't in the video, but likethinking about those things like
that's, yeah, some people needto hear that shit.
They're like, yeah, they gettoo locked up in the oh my god,
like this thing says that it'sbad for you.

(26:15):
Well, I mean, everything is badfor you, everything is killing
you.
Yeah, like every, you're gonnadie anyway.
Like the way, I'm not gonnastop drinking diet coke.
I don't diet dr pepper.
Like, I will drink diet guesswhat?
Because there's two options.
Okay, there's regular dr pepperand diet dr pepper.

Speaker 2 (26:36):
I'm not gonna drink dr pepper because but no, they,
but they always say like justdrink water, like water is not
the option, it's one of thesetwo.
These are the two I'm choosingbetween or crystal, light
crystal light in my water.

Speaker 3 (26:46):
I will drink water, but I will put crystal light in
it so you know what you just got.
Sometimes you gotta what's that?
Where was that?
It was an snl skit where theywere sitting at a table and, uh,
they were eating these foodsand she's like that's not
organic, like I can't believeyou would eat non-organic things
and then just start snortinglines of coke off the table like

(27:09):
what?
Like yeah, oh no, I did itagain that's fine.

Speaker 2 (27:13):
It's an audio podcast .
They don't need to, they canstill hear you hey you can cut
it up.

Speaker 1 (27:18):
You can cut it.
Oh no, we leave all of that in.
Everybody sees our fuck ups.

Speaker 3 (27:22):
Hey, you know what.
That's fine.
You know what I like.
When that happens, though, youknow what there's certain things
especially with.
I look back at some of thecontent that I used to make, too
, and you can see where I bustup laughing at the end of the
clip, and I never cut it out.
Yeah, it's like fuck it, whynot?
Like that's what it is.
That's like it's that wholething about being real, about
shit and like breaking thatbarrier between like an

(27:45):
influencer.
I always hate, hate that word.
Yeah, I don't know why I hatethat.

Speaker 2 (27:50):
You should hate that word.
It's very valid to tell.
If someone asks you what you doand you say, um, I'm, I'm an
influencer.
Like no, like fucking.
That's terrible.

Speaker 3 (28:00):
I hate that I always, uh, now that I have like
multiple businesses, it's nice.
But like, oh, I have a clothingline.
Or like, yeah, or you, you know, I do online coaching, but I it
was funny because people wouldask me sometimes they're like,
what do you do for a living?
I was like, oh, social media.
They're like, what do you mean?
And I'm like, please, don'tmake me, please.

Speaker 2 (28:18):
I will say anything but influencer.
I will literally say anything.

Speaker 3 (28:23):
I hate it but I mean, it is, it's just, it's just the
verbiage.
I think, as someone who does,that is why we don't like it
right.
Yes, because the other part ofit too, is that when I think of
influencer, I think of exactlythe the image of an influencer
you would think of before youbecame an influencer.

(28:43):
Like yes, you're like yeah, no,that's, I don't like that.
Try out this new product withme.

Speaker 2 (28:48):
I hate it.
I got my taxes done and theywere like oh, so, like what do
you?
I was trying to tell them.
They're like oh, so you're aninfluencer.
I was like, yeah, I guessthat's fine if that's what you
gotta put I'm an on-screenentertainment persona.

Speaker 1 (29:01):
Thank you very much, yeah or or.

Speaker 3 (29:04):
Oh, I do porn I would honestly rather say that I
think I would rather say yeah,but yeah, I've always like with
the, the humor thing, I'd like Idon't know, I just I think so
many different things are funny.
Yeah, and I'm really glad thatI have social media to have that
outlet.
You know what I mean?

(29:25):
I think, uh, just especiallyover the last couple of years,
is that my brain has always beenlike this.
It's always been this likecreate, create, create, create.
Like I have notes and notes andnotes of video ideas.
I've got probably two or 300drafted videos that are like
probably really good videos thatI haven't posted yet because I

(29:46):
just there's so many ideasconstantly and I think I, until
social media became like a thingthat I could use, uh, I never
had that outlet, like I couldn't.
Like I ran a constructioncompany before I did social
media.
It's like my own business.
I started it because, like Ithink that's where, like it was

(30:06):
a more of a.
It was like I liked creatingand building shit.

Speaker 1 (30:10):
Okay.

Speaker 3 (30:10):
And social media gives me the ability to do that
and see something tangible thatdoesn't take seven months and 45
change orders.

Speaker 2 (30:20):
I can see that.
Yeah, I totally feel.
I mean, before that I was likeI think this is kind of funny.
I think that's kind of funnyand that's kind of how my social
, my social media, started aslike gym skits, just like dumb
gym skits.
Cause I was like, oh, I thinkthat's funny, let me make that.
And then it kind oftransitioned into like nutrition
over time but like, yeah, it'sjust a creative outlet, that's

(30:42):
fun.
I push the humor in my videos alot because there's a famous
philosopher.
He's like life is absurd.
You have to embrace theabsurdity, otherwise what are
you going to do?
We're on a fucking giant spacepebble right now, orbiting
through nothingness, and we'regoing to be worried about all
these little things in our life.

Speaker 3 (31:05):
Don't take life so serious.
You can't.
I know people that do andthey're miserable.
They say they hate life.
They know they're like nah,okay, cool man, that sucks, man,
I'm sorry.
Oh, you don't think that'sfunny.
That sucks for you because allthese other people think it's
funny and they are happy.
Yeah, man, it's just likelaughing yeah, but it is good

(31:28):
that not everyone's like that,because it gives us the ability
to do what we do, because ifeveryone were like that, then I
think the the it would be waytoo oversaturated yeah, yeah, I
mean it's you don't wanteveryone to.

Speaker 2 (31:43):
We don't be a monolith here, you don't.
You don't want everyone to be.
We don't want to be a monolithhere.
You don't want everyone to bejust like you are, but like I
can never get behind, like justthe people who take them the
Steven Seagals of the world.
Let me put it that way Ifyou've ever heard the stories
behind Steven Seagal someone whojust completely takes himself
seriously all the time thatsounds horrible.
It sounds, did you?
Okay?

(32:03):
So we were talking about,talked about snl and snl.
If you ask like I was watchingthis whole thing if you ask
anyone who's on snl when stevenseagal was on and you ask them
like who is the worst guest,every single one of them will
say steven seagal, because hewouldn't do like any of this.
Like they would try to come upwith skits where they he would
poke fun of himself and he wouldsay no, I can't do that and he
just wanted to beat everyone up.

(32:24):
That's this whole thing.
When he went on, he's like Ijust want to beat everyone up on
the show because I'm a toughguy and I can't show like any
sort of humor like that.
It's fucking snl.
Like how do you go through yourlife, taking yourself that
seriously.

Speaker 3 (32:35):
It's, it's which is even funnier too, because I
can't take any of his fuckingmovies seriously.
Not at all.
They are fantastic movies, butI cannot take any of them
seriously oh shit, man, there's.

Speaker 2 (32:49):
There's whole like youtube channels dedicated to
people who just like watchsteven seagal movies, like
that's all.
They just react to that andlaugh at it because it's just
it's.
It's become a meme at thispoint.
It's like yeah, fantastic ohshit, well, uh, before.
Okay, so we've been recordingfor a while.
There was something I actuallywanted to get to before we go
and that was motivation, becausethis is something I've been

(33:11):
thinking about a lot andrecently I talked about in a
video the sort of what I guessyou call like toxic motivation.
You know some people will getout there like, hey, badass, get
up, what are you doing?
You know, like yes, like theDavid goggins and even like even
more extreme than that, justlike the most extreme, and like

(33:32):
I'm gonna ask you.
I wanted to ask you like whatyour thoughts on that sort of
thing for me?
Like I just see it, like yeah,it works for some people to get
started.
Like it, maybe it gets them,gets them initiated into like
exercise and stuff, but likelong term, is that going to
motivate you 10 years down theroad?

Speaker 3 (33:49):
I'm skeptical of that oh, that scared the shit out of
me.
Rob near the cat I was likewhat is that?
um, my thought is that it's thattype of motivation is like a
slap in the face but for forlike a realization which I think
some people need.

(34:09):
Like, yeah, I try to steer awayfrom that style of stuff
because there's so many otherpeople that do that, but just
recently I posted one, uh, andit was in regards to coaching,
and most of it was because I hadso many people sign up at the
beginning of January and then bythe end of January, in the

(34:30):
middle of February a lot ofpeople, I'd say probably 30
people.
It's too hard, I can't do it, Ican't afford it.
And I was like, ok, like why?
Because one.
I'm frustrated, because it'slike we put all this time and
energy into building this planfor this person.
They have a contract thatthey've signed, they committed

(34:51):
to this period of time, becauseI can't help someone in a month.
Like, if someone wants to makeserious change, it takes time,
right, and so I'm not able to domy job because they gave up.
And so, like there's a bunch oftime wasted on both sides and
money.
Like it's a bunch of timewasted on both sides and money.
Like it's a nightmare, right,and so in that instance, it kind

(35:14):
of like it the fact that I wasdealing with that with a smaller
scale.
I'm like this is probably howthis is definitely happening
across the board, not just withlike coaches, but just with
people in general startingsomething and then giving up,
like you know, two, three weeksinto it, and then giving up,

(35:45):
like you know, two, three weeksinto it.

Speaker 1 (35:45):
And so the video that I made was like uh, uh.
It was like that you want toget in shape and you want to
lose weight or you want to, youknow, get to the goals that you
want to get to, but the fact isthat you're not going to, and
that's like.
The hard truth is that so manypeople are never going to reach
the goals that they want toreach.
They're not, and there'sespecially with social media
giving you terrible.

Speaker 3 (35:51):
Well, there's terrible advice right on social
media, but the biggest reason isthe follow-through and that's
where, like, the motivationthing just kind of goes away,
because you can be motivatedfrom a video like you can get
motivated from that david gog.
It's like who's gonna carry theboats, burn the ships, whatever
the fuck.
It is right, right get off yourass, like you need to.
Like you're a grown like.
I actually did one.
I was like, oh, you don't likevegetables, you don't like

(36:12):
drinking water, like you know,you're a grown adult.
So I think, I think some peopleneed to hear that sometimes
they need to hear that, like hey, you're a grown adult, you
should figure your shit out, uh.
Or having the, the, the.
Like hey, I know you want to dothese things, but you're not
going to.
And I like that aspect of itbecause it's more like oh okay,

(36:33):
fuck you, watch me the reversepsychology sort of aspect of it,
where there's like, yeah, I amgonna do it.
I'm exactly with social media.
Yeah, I had so many people Imade jokes so I was like I'm
gonna do social media, like okay, I'm gonna do bodybuilding.
Like okay, I'm gonna dobodybuilding.
Okay.
Well, guess what?
Both of those things I've doneincredibly successfully, partly

(36:54):
out of spite, right, spite is agreat.

Speaker 1 (36:57):
I was gonna say liam knows all about spite I will.

Speaker 3 (37:01):
Yeah, I am, I'm very, very spiteful, but but the
other part of that is justbecause, like, I like that, like
the concept of hearing thatsomeone doesn't believe in
something that I'm going to doand then just say, okay, well,
I'm going to do it anyway, likeI don't need someone's belief to
be able to do it.
And so there's both sides oflike the motivation side of the

(37:22):
motivation thing, but like thatwhole concept of like aggressive
motivation and and like thatstyle of things might work for
some people.
I just can't, I don't know, Ican't be mean either, like A lot
of my like I try and be asinclusive as possible and I try
and be as like motivational,without without being

(37:47):
motivational, if that makessense, just getting on the level
with the people of wherethey're at and helping them
along, which is why I like doingcoaching.
But people need tough loveevery now and again.
I need it, I mean yeah, I getthat.

Speaker 2 (38:01):
You know the tough love aspect of it.
Sometimes you just needsomebody to be like, hey, you
can just do this.
Like you got this I havebalancing that with being like
hey, I understand you have allthese challenges, I get that
Like, but also then having sometough love, that kind of balance
like this and it depends on theperson, right, somebody will
need a little bit more of this,a little bit of that.
So, like I never really andyou're talking about the
motivation, like that kind ofdissipates over time.

(38:23):
At first people, like you said,they sign up, they're excited,
and then a couple of weeks goesby and then you know, four weeks
goes by and they're like I justI don't, I don't want it, this
is too difficult or whatever itis, for whatever reason, and and
maintaining that is is reallyhard and I like trying to talk
people through that Like I don'tknow, I don't, no one knows
what the answer is, like youknow people still, you know we

(38:45):
still, we still fail, but liketrying to figure that out.
That's definitely one of thethings I've been focused on.

Speaker 3 (38:51):
Yeah, it's the, the concept.
I have it written on a.
I have a glass black white,it's a blackboard, but it's a
glass board in my, in my gymdownstairs, and it just says do
it anyway, because becausethat's what you got to do really
, and what I found, especiallywhen it comes to the mental
health side of things like thelack of motivation, right, like
if you don't have motivation todo something.

(39:12):
A lot of that stems from, like,how you're feeling mentally,
whatever, right, when I dothings that I don't want to do,
when I get up, when my alarmturns off, when I eat the food
that's on my plan, when I makethe content that I said I was
going to make, even though Idon't feel like it.
When I edit what I need to edit,when I do every fucking rep

(39:35):
that I need to do, every minuteof cardio, every time I have to
get up and change a kid's diaper, cardio, every time I have to
get up and change a kid's diaper, like I do it.
There's like there's a lot ofthings in my life that like I
have to do because they'renon-negotiable.
I can't like not change mykid's butt, right, but I don't
want to do it, obviously.
But when I do all of thesethings, when I'm consistently
doing all the things that Idon't want to do, everything

(39:58):
starts to feel better.
I start feeling better aboutmyself because I'm like, oh, I'm
doing this even though I don'twant to do it.
No one, there's a lot of thingsthat no one's forcing me to do,
but I do it anyway because Ilike the feeling of doing
something that's hard.

Speaker 1 (40:13):
I like getting through something that sucks and
then, once that box is checked,it's no longer on your mind.

Speaker 3 (40:18):
Exactly.
And then I'm like, oh fuck, Ican't wait to do that again.
Like finishing a hard workout,right when you look at through
like a crazy leg.
I get anxiety when I do legsCause, like when my back's not
messed up, I'll train legs tolike throw up, like I will push
Right and I I like every time Iget to the gym on leg day,
especially if I'm training, likewith my coach oh my God, I'm

(40:39):
like I don't want to do this.
But then as soon as I'm done,I'm like, oh, I feel amazing,
like I did this thing that wasso difficult, that was hard that
I didn't want to do and then Iwas zero motivation to do.
That's like within prep for ashow to like.
Motivation's gone like three,four weeks in and then you have
eight weeks of just do it anywayand being able to do that,

(41:07):
being able to get throughsomething like that and staying
disciplined, what that does toyour motivation, what that does
to your own, like the brainchemistry, like if you look at
the research and the studiesbased off of how like uh, how
that affects theneurotransmitters in your brain
and everything like the dopamineresponse, consistently doing
that stuff, just everythingstarts to improve.
It's not just the one thingthat you're doing, like mentally

(41:29):
you're becoming significantlymore resilient and then it just
sets you up to be able to domore shit.

Speaker 2 (41:34):
That's harder, yeah I think getting into that routine
is kind of something that'sdefinitely helped me, where I'm
just like, okay, now I have thiskind of schedule where I work
out, like at this time, andafter I do it I know I feel
better.
I've done it a bunch of times,just so many fucking times I've
already done it, so, like I knowwhat has to be done and like

(41:56):
you know, and again, like yousaid, I feel better afterwards.
There's a little bit of likeaccomplishment.
I did it.
I did, you know, work out atLakes today, you know.
Then take my daughter to themuseum, run around, come back
here Like she naps.
I film podcasts, I, you know,do videos, all that stuff.
And if I do all that stuff Ifeel a lot better than if I just
sat around and did nothing allday.

Speaker 3 (42:24):
But I do think it's important to to like on date.
Like for me, if I have a restday right where, like or like a
family day, I still have thethings that I do, like I'll get
up, I'll do cardio, I'll eat mymeals that I'm supposed to eat,
but I like.
It's funny too, because it'sthe same concept.
I'll force myself to not do thework shit.
I'll force myself not to go inbecause I have a thousand videos

(42:44):
to edit right all the time, andso I'll force myself hey, I'm
not going to edit any videostoday.
I'm not going to respond toemails.
Like, I'm not going to do thesethings.
Yep, I'm going to spend timeand enjoy time with my family.
I'm not always super successfulwith that because it's almost
like you have to do things inmoderation.

Speaker 2 (43:02):
It's weird.
That's like one of those things.

Speaker 3 (43:07):
I think I've heard that somewhere before.

Speaker 2 (43:09):
I'm not sure where.
No, I don't know either, but Ijust wanted to point that out.

Speaker 3 (43:13):
Well, that was a very good observation there, liam.
I think you should start apodcast.
But yeah, it's like being able,being able to, because, like,
when I'm not doing that shit,like everything's just messed up
, everything's out of routine,everything's out of whack, I
feel like shit mentally,physically, like nothing goes
right.
But when I, just because it'sit's so stupid, because a lot of

(43:35):
it's so simple, right, it's notright.
Oh my god, this is going totake so much time and effort,
like no, it's just get up whenyour alarm goes off, follow the
things that you said you'regoing to do.
But it does make me feelsignificantly better about when
I was growing up and how my dadwould always get up super

(43:57):
fucking early.
He was always the first one up.
He'd be up for like two hoursbefore everyone else and I was
like I remember when I firststarted trying to like wake up
in the morning, I was like God,how does he do that?
That's like ridiculous.
Well, he was military, so likehe was conditioned to do that,
right, but after he retired hestill did that.
He didn't have to do it.
No-transcript when.

(44:43):
When you look at someone whodoes all those things, you're
like, oh, I wish it was so easy.
It's fucking not like.
It's not easy to do thosethings consistently.
You have to like force yourselfto do it.
And so when I look at likepeople like, especially like my
dad, I'm like, wow, he forcedhimself to get up every single
morning and do the things thathe said he was going to do, and

(45:03):
he always followed through onthe things that he would say he
said he would do.
And after having conversationswith him, I was like, wow, he
like no, that wasn't just easyfor him.
He had to make a point to dothose things, and everyone does,
yeah it's.

Speaker 2 (45:19):
It really is just kind of finding that balance of
I have to push myself to dothese things even though I don't
want to do them.
Once I get into kind of theflow of it, it gets a little bit
easier, but it's never easy.
It's never going to be easy.
It can be easier once you'vefound that routine you have, but
it's never going to be easyExactly, yeah, like routine you

(45:44):
have, but it's never going to beeasy exactly yeah, like fuck it
, fucking life man.
There's all this shit going onand you gotta you gotta take it
seriously, but not too seriously.
And everyone's yelling at youto do different things.
And here we are, fucking on apodcast yelling at you to do
things yeah or don't, it's up toyou.
No one's forcing you to doanything yeah we're not your mom
, yeah, I am your daddy, thoughI know it's weird and I wear a

(46:05):
dress and I have that too.

Speaker 1 (46:06):
It's gonna be whatever I want yeah, exactly,
and all the glitter in the beard.
How much of a mess does thatmake, doing the glitter beard
we've moved every year I've doneit.

Speaker 3 (46:14):
Um, it's a nightmare.
There's still glitter in mybasement from when scotty and
john came over when we did allthe glitter stuff oh stuff, yeah
, I do decorations in my beard.

Speaker 1 (46:24):
I've never done glitter.

Speaker 3 (46:25):
The glitter is the absolute worst the, the, the um,
beardaments and the ornamentsand all that stuff.
The first year we did it I wentsuper crazy.
I mean the first couple years Icovered my entire body in
glitter.
One year never doing that again.
Dude, it was the middle ofwinter in washington, a house
that had the half size hot watertank and there was seven of us

(46:49):
covered in vaseline and glitter.
It was, yeah, just clip thatpart right there and that's the.
That's a video, one of itself,just that, seven of us in the
middle of winter covered invaseline and glitter.

Speaker 1 (47:00):
But uh, yeah no, it's a no, it sucks.

Speaker 3 (47:03):
I used to love it.
It was great, it was soexciting to do, but the cleanup
is just an absolute nightmare.

Speaker 2 (47:11):
I bet, well, yeah, I mean if we'll make sure, because
we always forget to do this.
So I just want to make sure wedo this.
If people wanted to see more ofyour glitter beard and whatnot,
where would they find thatmaterial?

Speaker 3 (47:25):
only fans, um.
So so just iron sanctuary ontiktok, instagram, facebook,
youtube, snapchat.
It's iron sanctuary, um.
And then if you want to see theglitter stuff, you just type in
glitter and you'll find it.
If you look for that on Google,you'll get to another site, but

(47:47):
I'm sure you'll enjoy that oneas well, and yeah.
I mean, we talked about theclothing line too, which is
ironsanctuaryshopcom.
Obviously, we have the clothesfighting mental illness, one rep
at a time.
Quite a few designs that arecoming out, Some new ones that
are not gym related, likeintrusive thoughts and it's all

(48:08):
in your head.
We also have a design that saysfuck suicide.
On the back.
It has the statistics, whichare being updated because
unfortunately, those numbers arehigher this year, and online
fitness coaching,ironsanctuaryfitcom.
I don't know if you do coaching, Liam.

Speaker 2 (48:25):
I don't do.
I've never gotten into coaching.
It's a whole beast on its ownthat I'm like.
I don't know if I can dip mytoe into that just yet.

Speaker 3 (48:34):
It's okay, I will take all of the clients from you
, send them my way.
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