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May 15, 2025 41 mins

Ever wonder why misinformation spreads faster than evidence-based nutrition advice? We dive deep into this question with Jacob, a soon-to-be registered dietitian who's making waves on social media by countering nutrition nonsense with humor and facts.

The conversation kicks off with a shared frustration about the supplement industry and how brand deals often promote products based on fear rather than science. One particularly clever tactic these marketers use? Telling people to "do the opposite of what the government says" – a strategy that plays on natural distrust while conveniently ignoring that most government nutrition guidelines (eating vegetables, getting exercise) are actually sensible advice most Americans aren't following anyway.

We explore the fascinating case of the food pyramid – a nutritional guide that hasn't existed since 2011 yet continues to be criticized daily by nutrition influencers as proof of governmental incompetence. This outdated reference has become the perfect straw man for those looking to dismiss evidence-based recommendations while selling their own programs and supplements.

The discussion takes an entertaining turn when Liam shares his experience creating "C-MEN" videos (Cheap Meals with Extra Nutrition), demonstrating how humor and strategic content creation can help legitimate nutrition experts compete in a landscape dominated by fear-mongering and oversimplification. We examine how dietitians, despite their extensive education, often struggle against influencers who aren't constrained by professional ethics or the need for evidence-based claims.

Perhaps most valuable is the practical advice on identifying trustworthy nutrition information: Does the source acknowledge the limits of their knowledge? Are they making you more fearful of food or more confident in your choices? Is their content making your relationship with eating simpler or more complicated?

Listen now to arm yourself against nutrition nonsense and discover why the most reliable nutrition experts might be the ones willing to say "I don't know" rather than having an answer for everything.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, welcome to the moderation episode of who Gives
a Shit.
I am mid-rant and I just kindof need to talk about it.
I am so fucking tired of justlike okay.
So long story short, wherethere's like a company, they
offer me like brand deals and Iturn down basically all of them
because it's just all shit andit's pretty much all supplements

(00:20):
it's occasionally other stuff,but it's mostly supplements and
like there are always thesebrands, they're just like.
I hate.
I hate the marketing, I hatethe like it's free of blah, blah
, blah, it's free of this, it'sfree of aspartame, it's free of
seed oils.
No, give me all that shit.
That's how you hook me in.
If you're like it's full ofseed oils and aspartame and it

(00:41):
has all the chemicals, yes,thank you very much, I will take
that.
But no, it's always like justit's gmo free, it's blah, blah,
blah, like god.
And they're like.
We love your content, do you?
Do you?
Have you seen any of my content?
I don't think you have and itreaches out yeah, oh, the
fucking cat, the, the egg, thecalorie tracking ai apps that's

(01:04):
another one, along with thesupplements.
There's so many of thosethey're like.
Other ones can't estimate yourfood correctly, but ours can't,
because we have a proprietary.
Get the fuck out of here.
You took a picture of some food, ran it through chat, gpt and
said how many calories are inthis and then you're asking
people to pay for that.
Get the fuck out of here.
That's, that's there's you,it's.
There's no way that's evenremotely accurate hey everyone,

(01:26):
editor rob here post podcast.

Speaker 2 (01:28):
Unfortunately, due to some technical difficulties, we
lost about the first 10 minutesof our guest.
But don't worry, we will bebringing him back for a round
table eventually and we'll havehim reintroduce himself for you.
But the rest of the podcast isstill good, so enjoy okay, all
right.

Speaker 1 (01:44):
Well, uh, jacob was.
So hey, we're back.
Jacob was recording in 4k allhis videos, apparently, and it
just like killed the storage,that's.
I mean hey, but like you got,that's one of the things you
gotta look make your videos lookas good as possible.

Speaker 2 (01:57):
We need everything we can to go on your face.

Speaker 1 (02:00):
If we're going up against people who are telling
them like they are drinkingtheir water wrong, we can, we
need everything we can get.
What were you?
Wait, wait, wait, wait.
Oh, we're going up againstpeople who are telling them like
they're drinking their waterwrong.
We can, we need everything wecan get.
What were you Wait, wait, wait,wait, a second.
Oh, we're talking about theoils, right, beef tallow and all
that sort of shit.
Like, oh, that's the analogy Ialways think of is like it's
basically like you come across ahouse that's just like
completely dilapidated, right,it's a fixer upper big time, and
you're like, okay, guys, whatdo we do?

(02:21):
Well, you know the, the, theplastic pieces around the
outlets, let's fix those.
That's how I see like the kindof system working now is where
they're like focusing on theselike tiny things like food dyes
and whatnot, when really likethe biggest indicator for poor
health is just money, just beingpoor, right, so like that's one
of the best things.
We give people quality accessto health care.

(02:43):
Like you were saying, letpeople meet with dieticians,
because right now, I mean, Ihave so many people that tell me
like I can't afford to meetwith a dietician, right, like
that seems like a really goodyou can't even afford eggs down
there anymore Fucking.
Yeah, right Eggs Shit.
So, like you know what,actually ever met with a

(03:09):
dietitian?
I don't think I know anyone.
You're.
That was just great because,like you're about to become a
dietitian, you're like I don'tknow job security so I see why
you're doing social media now,because you're like well shit, I
don't know if anybody's gonnabe able to pay if it doesn't
work't work for you, you canalways go to selling $4,000
mattresses there you go theoff-gassing.

Speaker 3 (03:29):
You know that's what's.
That's what.
The cause of all our problemsis.
That and seed oils.

Speaker 1 (03:34):
And you know like that's the thing it's, like you
know the people will pay a lotof money to to to talk with
someone.
They're not a dietitian or haveany education in nutrition just
because they have like afollowing you know what I'm
saying?
They just trust them, which,like I, I get it.
Someone has millions offollowers, so you think they
have, you know, at least someunderstanding, or you trust them

(03:55):
more, like I understand it, but, like a lot of times, those
people are just like shitheads.

Speaker 2 (03:59):
My personal favorite is that when people when I
favorite is that when people,when I, when I'm debunking paul
and people are like I'm gonnabelieve paul because he has a
more full head of hair.

Speaker 1 (04:12):
The hair, yep.
The looks are pretty much likecongratulations.

Speaker 2 (04:15):
You didn't learn anything about genetics in
school.

Speaker 3 (04:19):
Please go back to school like yeah, there's like
there's all these people saying,sorry, go ahead, go ahead, go
ahead, go ahead.
It's there's all these peoplesaying I've seen several
creators now it's always thesuper lean, tan, like clean
shaven guys who are talkingabout hair loss is it's not
genetic, it's your diet.
If you're eating the properancestral species, appropriate
diet, you're not going to loseyour hair.

(04:39):
It's like it's like almostentirely genetic.
I don't know what you'retalking about.
It's like they just say thisstuff to try and sell people
onto their diet.

Speaker 1 (04:47):
Unless you're like super nutrient deficiency, like
you live in a developing country.
You know, yeah, it's going tobe genetic, yeah.
But let me ask you so you dolike I want to get into this
because you're like half hourand I want to get into this
what's your favorite stuff fromthe?
The like the primal community,the grifters in general, but I

(05:08):
especially have a.
I have a place in my heart forthe primal community because I
find them very fun and clownish,but like it's what can I tell
you mine here?
Let me just tell you mine realquick.
I absolutely love and this isso smart from them because I, we
, I've jay, I've talked a lot onthis like podcast.
I have like this odd respectfor grifters Not respect is
probably not the right word, but, like you know, I find them

(05:29):
very interesting and I like Ijust like I'm like oh yeah, you
know what that's really smart wedid.
It's awful, but it's smart.
The do the opposite of what thegovernment says.
I see that from a lot of themthey all say, like they all,
they all use this line and thatis very smart because we all
have this distrust in thegovernment for good reasons.

(05:52):
I mean, you know we'veexperimented on minorities for
you know, whatever, and and so,like it's, it's natural for
Americans especially you knowanyone around the world to
distrust their government.
So they'll say things like dothe opposite of what the
government says.
The government says youshouldn't eat eggs, you should
eat eggs.
The government says youshouldn't eat red meat, you
should eat red meat.
This is something I see over andover again.
Now do they leave off the partwhere the government says you

(06:14):
should exercise more and youshould sleep more and you should
like eat more fruits and allthis sort of stuff.
Yeah, they don't give a shitabout that.
You just leave that part offand you just talk about the
slightly controversial topicsand you just say, like do the
opposite of what the governmentsays.
That makes people distrust thegovernment and it makes them
trust you, the primal boy, more.
That's my favorite, I think.

Speaker 3 (06:35):
Yeah, and the reason I love that so much is because
the problem is that people arealready doing the opposite of
what the government's tellingthem.

Speaker 2 (06:43):
No one's following the guidelines.

Speaker 3 (06:45):
If people were listening to the government, at
least when it comes to thedietary and activity guidelines,
we would not have the problemswe have.
If you're getting 150 minutesmoderate activity, moderate
intensity activity, if you'reeating lots of fiber, lots of
lean protein, this is the mostnot crazy guidelines that you
could possibly ever see.
It's just some completelymoderate recommendations that

(07:08):
are not eye-catching.
They're not crazy, they're notengaging, but people don't like
that.

Speaker 1 (07:13):
People don't like that they should be eating
vegetables.
They say you should only eatlike one egg a day.
And these people think youshould eat 12 eggs a day.
So like that's what you goafter.
And the red meat they do.
Like you know, the governmentdoes say like limit your intake
of red meat.
And there's, of course.
Is there research to supportthe reasoning behind that?
Of course there is.
But like no, these people areall about eggs and red meat.

(07:33):
So just hammer those two thingsand, you know, talk about
tallow and seed oils and thatsort of stuff and just leave off
because yeah, of course thegovernment recommendations are
like eat more fruits andvegetables and fiber and
bullshit, but like no, you justleave that off and you just talk
about the controversial ones,that's smart and, of course,
leaving out any kind of nuancewhatsoever, and I love yeah, my

(07:55):
favorite still, this is probablyout of everything.

Speaker 3 (07:58):
My favorite is when people talk about the food
pyramid and how bad the foodpyramid is.

Speaker 1 (08:02):
I was gonna bring it up I love, I love it.

Speaker 3 (08:05):
It's like they're saying you need to be having
grains as like the main part ofyour diet.
It's the food pyramid.
And how bad the food pyramid is.
I was going to bring it up.
I love it.
It's like they're saying youneed to be having grains as like
the main part of your diet.
It's like that has not.
For anyone who doesn't know,the food pyramid has not been a
thing since 2011.

Speaker 1 (08:16):
That's not and that was like it was.
It went out in like 2005 andthen they updated the food
pyramid to like to be a slightlyslightly different, like the
food pyramid that people arethinking of, where you have like
the grains at the bottom andthen like the other stuff, you
know, as you go up the pyramid.
That was like 2005, 2006, andthey updated it to be a little
bit better, but it was stilllike a pyramid.
There was like a guy climbingthe pyramid and it had all these

(08:36):
vegetables and different things, and then in 2011, they did
away with that entirely and nowwe have my plate, where it's
just like you know, know, it's aplate and it shows you
vegetables, fruits and all thatstuff and, yeah, like 2011,.
It's been 14 years since we'vehad that, but they still bring
it up.
How often do you see it, jake?
Like, how often do you seepeople talking about the food
pyramid?

Speaker 3 (08:54):
That's it Every day.
I'm scrolling trying to findstuff to react to.
I find someone talking about itevery night.
I'll go through maybe 100videos every day.
Someone's talking about it.
It's like that just shows youhow much they reuse the same
points.
It's like they take what hasbeen controversial and they just
keep pushing it and keeppushing it and most people just
don't know the difference,unfortunately my personal
favorite has been jordanpeterson talking about it,

(09:17):
because jordan peterson isfucking canadian.

Speaker 2 (09:21):
I mean, maybe we had a food pyramid back in the 1960s
, but we have not had a foodpyramid for at least that long.
And he's talking about the foodpyramid.
It's like we don't have one incanada.
I'm googling has canada?

Speaker 1 (09:36):
ever had a food we have, we had the food rainbow
and I was just like hey, there'sthese four food groups.
Eat some servings of each ofthem it looks like maybe in,
like, wait, they might havereleased in 1940s.
I just, yeah, I guess, maybe atsome point, I think they maybe

(10:00):
had at something foodpyramid-esque.
But, yeah, like, they love them.
But I get.
I get it because, yeah, likegrains, we're eating too many
refined grains, right, we'reconsuming too much sugar, so it
makes sense for them to say like, oh, grains are bad.
You know, like this issomething I see Joe Rogan all
the time Like oh, who doesn'tlisten to Joe Rogan for his
nutrition, the best nutritiondevice out there.

(10:21):
But he's always talking aboutlike, how, yeah, like terrible
grains are.
You know it's, yeah, the foodpyramid.
We're going to see that for.

Speaker 3 (10:33):
I don't think that's going away anytime soon.
Yeah, well, and the worst partabout that is people like to
demonize grains because theythey think that if you're eating
grains you are just eating likewhite bread and the worst stuff
ever.
But they're not thinking aboutyou can eat barley, you can eat
like brown about.
You can eat barley, you can eatbrown rice, you can eat actual
whole grains.
And the recommendations are toeat at least half of your grains
from whole grains anyway, halfor more.
But they see this as, oh,grains you must mean junk food

(10:57):
and rice krispies and stuff.
Yeah, that's not.

Speaker 1 (11:00):
People just like with a spoon and a bag of sugar.

Speaker 2 (11:03):
And I love it because you look at Europe, look at how
much of their food comes fromgrains Grains Large portion.

Speaker 1 (11:11):
What's your favorite grain, jacob?
What's your favorite grain?
I'm going to tell you myfavorite grain Farro.
That's the most underratedgrain, a little expensive.

Speaker 2 (11:18):
It is a little bit more expensive than like brown
rice, you got expensive tastes.

Speaker 1 (11:21):
Farro's good man it's got a nice like chew to it.
I love faro.

Speaker 3 (11:27):
I'll let you keep going on, because now it's
saying I still have low storagespace.
He's going back.
You go without me delete more.

Speaker 1 (11:34):
He's gonna delete more videos.
Oh shit, that's great, you arestill recording so you have a
limit yet.

Speaker 3 (11:42):
I'll.

Speaker 1 (11:42):
I'll go quick see all this episode going to be
brought to you by Jacob's phoneand it's going to be a little
bit shorter than the typicalones.

Speaker 3 (11:53):
Which videos did not blow up and do well, I'll delete
all those.

Speaker 1 (12:00):
Oh man, I've got too many Primal Boys talking about
the food pyramid.
I've got to cut down on these alittle bit.

Speaker 3 (12:06):
Paul Saldino, Gary Brekka.

Speaker 1 (12:09):
I haven't seen anything from Gary Brekka in a
while.
I'm sad.
I want to, like you know, likethat guy's the fucking best
grifter out there.
I need to.
I don't know, maybe I need tobring back my like rate, the
grifter series.
I really need to do that.
That's a fun one.
You have a lot of series youneed to bring back.

(12:30):
There's a lot of I'm planningon semen?

Speaker 2 (12:32):
bringing semen back, that's.
I'm looking forward to that onegood old semen semen jacob.

Speaker 1 (12:35):
I do cheap meals, extra nutrition, and just
because it happens to spellsemen, people have a dirty mind.
That's not my fault, I justcame up.
I just wanted to come up with afun acronym mind out of the
gutter, people you're.
If you, if semen makes youthink about something dirty,
that's that's on you.
That's not my fault you're justproviding value.

(12:56):
That's all you can do but thisis the thing like when it comes
to social media.
Like if I just come, I'm like,hey guys, here's a nice, easy,
healthy meal for you.
Like who gives a shit, scrollaway.
But if just come on like, heyguys, here's a nice, easy,
healthy meal for you who gives ashit, scroll away.
But if I come on like, yes,guys, I understand you want more
semen, but you need to give mesome time to recharge my semen,
that is going to just do betteron social media.

(13:16):
It is.
Am I a clown for doing it?
Sure, but you kind of have tobe a clown on social media to a
certain extent.

Speaker 3 (13:24):
I mean the kinds of like visual hooks I see in these
videos is it's much worse thanthat.

Speaker 1 (13:30):
Right, mine's pretty fucking tame, considering some
of this other stuff you'll seeout there.
It's just an acronym.
It's just listen, it's cheapmeals.
I just wanted to make cheapmeals with extra nutrition and
it happened to spell semen.
That's yeah.

Speaker 2 (13:45):
Again with extra nutrition and it happened to
spell semen.
That's yeah, again not my fault.
I mean, you could totally makea logo.

Speaker 1 (13:48):
That's kind of phallic that would be even worse
.
Oh, I would want to make like alittle sperm.
I'd want to make it like, justlike like the shape of a little
sperm, but it spells semen, like.
See, you know, I think.

Speaker 2 (13:57):
Well, I was thinking just, you know the c, you just
have it, have it curve a littlebit more, so you have the
rounding of the base and thenmen, and then you can have the
end kind of flared out there'slike a little dash, like I do
like what you call, like what'swhat's?

Speaker 1 (14:12):
like a vein hyphen, like a hyphen could be the
little sperm going across fromthe tip of the penis good
brainstorm, it's yeah it'sreally dumb, but again, like,
yeah, like you have, don't.
Come on, jacob, you have toagree.
Like you have to fight firewith fire a little bit right

(14:35):
yeah, it's.

Speaker 3 (14:36):
it's so hard, especially being someone who,
like, I'm not a registereddietitian yet, but when I am,
it's part of the competencies tonot give out any correct or
harmful misinformation,otherwise you can lose your
license and your credential.
So I can't be too crazy withthis stuff.
Like I can't say stuff that canbe interpreted wrong or that
isn't evidence-based.
So I'm like limited in howwacky I can be with my hooks

(15:00):
because I don't want people toget the wrong idea and give out
wrong information.

Speaker 1 (15:03):
So that's another reason why dietitians suck at
social media.
I've seen some dietitians saysome pretty wacky things and
they're still somehow dietitiansLike not a lot of them.
Usually dietitians are prettylevel-headed, but of course in
every profession there's a fewright that are like oh, I don't
know about that.

Speaker 3 (15:26):
I would say, like, if you're comparing dietitians to
doctors, majority of dietitiansare like, generally on the same
page, but the doctors like.
I don't know how you can gothrough such rigorous medical
training and then have suchdifferent ideas about health.

Speaker 1 (15:34):
That's what's really surprising to me do you think it
depends on the profession ofthe doctor?
Like you know, you go intodifferent specialties.
Do you think it depends on that?

Speaker 2 (15:40):
or is it just because doctors there's a lot of
doctors like- if you go to asurgeon and ask if you need
surgery, they'll say yes right.

Speaker 3 (15:50):
Well, it's, I think.
I think within theirspecialties.
Of course, they probably knowwhat they're talking about, but
then so many just don't stay intheir specialties.
And there's also so manychiropractors who just say
they're doctors and then are notnutrition experts.
Yeah, we've.

Speaker 1 (16:02):
We've gone very in depth on the chiropractors
before because god damn, noprofession goes outside of their
profession.
I feel like more thanchiropractors wild, you know
what are you gonna do.
But yeah, I think doctors, yeah, like they, just, you know,
like when you, when you have ahammer, everything's a nail
right, you know.
So you gotta get in yourprofession and then you're just
like, oh, it's all this, butlike, how much nutrition

(16:25):
training do doctors get?
Like all class, I think Iforget the specific number.

Speaker 3 (16:31):
It was a number of credits that they had to take in
pre-med at my university, likemaybe six, which is like two
nutrition classes.
But even then I shared a classwith pre-med students as global
nutrition, which is like not anyphysiology, it's not any
advanced nutrition, it's justlike health systems basically.
So even then, some of theirtraining is not actually the

(16:51):
most relevant.
If you're working in a clinicalsetting, you don't need to
worry about Guatemalanhealthcare systems and dirty
water and hygiene and sanitation.
That's not going to help verymuch with your career.
So at my university, not verymuch.
I have a few doctors who followme on Instagram and I've talked
with them about that and theysaid they they get like nothing.
It's just not part of theirtraining.
I'm sure if you specialize insomething where that's more

(17:13):
relevant maybe if you're like aGI doctor you'll probably get
more of it, but at a baselineit's very little.
And I will say most doctors ina clinical setting are very good
about referring to dietitiansbecause there's an understanding
that the doctors aren't theexperts on nutrition.
But once you leave the clinicalsetting you go on social media.
It's just, it's all the stopsare good.

Speaker 1 (17:33):
How do dietitians, how do you think dietitians
what's the best way to likecombat some of this?
Because it's never going to goaway, we're never going to stomp
it out, but like, what's thebest?
No-transcript people can go.

(18:03):
Oh yeah, I guess that is prettyfucking stupid.
Maybe I shouldn't do that Like,and I think and they're like
you know, six second videos orwhatever.
I think that's kind of like oneof one of one of the most
effective ways to sort of combatthat Right.

Speaker 3 (18:16):
Yeah, you have to sort of appeal to the same thing
that the the othermisinformation people are
appealing to.
It has to be short, it has tobe to the point, it has to be
understandable and, mostimportantly, it has to appeal to
logic, because that's whatpeople listen to.
Most is like yes, well,logically it would make sense
that I don't know enginelubricants bad for you and they
really play into that to saythat seed oils are bad for you.

(18:37):
But then logically it alsomakes sense that foods can be
used for multiple things andthere are multiple different
foods that are used fordifferent purposes.
So it's like how can I tie inthe same type of logic to show
people that actually this ismore logical and makes more
sense and is evidence-based?
And then I like using thoseshort little videos, because
they blow up like millions ofshort videos.
Yeah, they do better, right,yeah, they blow up and then it

(18:59):
gets people interested in in theother stuff that you have to
say.
So for other dietitians who areout there finding ways to get
that engagement, to get peopleto see, just get more eyes on
their content and then sort offunnel them into the other
videos where they're actuallyproviding information, is really
important.
And also I think people goabout educating people in the
wrong way.
I think it depends on whoyou're responding to and the

(19:20):
type of content that you'reputting out, because I try to be
empathetic and I try and listento.
I try to take what people aresaying and assume they have the
best intentions until I knowthat they absolutely don't have
the best intentions.
Until I know that theyabsolutely don't have the best
intentions, and then it's okayto be condescending and be a
jerk.
Like I made a video yesterday onthis um, or I posted it last

(19:42):
night on this woman who, like I,posted some of her content on
my story where she was talkingabout how to mitigate the damage
of seed oils.
When you go out to eat withyour friends and it's like you
got to go home and pop someaspirin, take some vitamin E,
eat a bunch of coconut oil, butmost of all, just enjoy yourself
.
And I was like that is not goodadvice, like you are creating
like horrible problems forpeople.
And I posted that on my storyand she responded saying you are

(20:05):
literally R worded, like just aslur.
And that was the response to me.
I'm like, okay, well, I I'm notgonna like assume that you're
just misguided, I'm going tojust make you look like a fool
now and it people, people getthat and they understand that
because the stuff that is beingpushed out to them is harmful
and these people need to betreated like they are doing harm
to people.
But then there's other creators,like that guy who says you
shouldn't have celsius becauseit has cyanocobalamin and you're

(20:29):
basically drinking cyanide.
It's like this guy mightliterally just not know what
he's talking about.
So then you're in the positionto be like, okay, this is
actually what this does mean.
It doesn't mean what he'ssaying it means, and then just
giving people a bit more grace.
So it's kind of, again, hard tonavigate how to do that.
But I think a lot of peoplejust put up objective facts and

(20:49):
people don't really grasp ontothat very well.

Speaker 1 (20:52):
That's tough, I think , because we need those people,
right, you need the people whoare going to go deep dives and
stuff so people can go to thatand see that.
You can refer to that.
But again, yes, it's not goingto get eyeballs.
It's a difficult balance forlike, is this person actually
willingly like, purposefullygiving misinformation, or are
they just like?
Maybe they were just taking it?

(21:13):
A lot of us have been there.
I was like the anti seed oilyou know world for a little
while.

Speaker 3 (21:19):
Me too.

Speaker 1 (21:19):
And like I wasn't doing right.
Yeah, I wasn't doing it likebecause I was trying to be
harmful, right, like I was justlike oh, I really thought these
things were bad for us.
But knowing where someone is onthat is kind of difficult.
So I think it's important togive a little bit of grace, but
also I don't mind going themocking route a little bit.

(21:41):
There's a woman.
I just filmed a video.
I'm posting it.
I'm very proud of this joke.
Listen, I told my wife shedidn't get it at all.
She didn't think it was funny.
You guys tell me if this isfunny, maybe I don't post this.
If it's not funny at all.
She didn't think it was funny.
You guys tell me if this isfunny, maybe I don't post this,
if you know.
If it's not funny.
She basically said uh, she wasstanding outside of whole foods
and she has this zoe app, it's ayuca app it's.
It's basically yuca, where ittells you all everything's

(22:02):
killing you in the store, right,and she goes just because it's
from whole foods doesn't meanit's whole foods, and so my line
to respond to that is just yeah, right, next year, tell me
Staples sells other things, orthat I've been using dicks all
wrong, and so like using thosestupid jokes just to kind of
like hook people in and like I'mnot really making fun of her,
I'm just kind of making fun oflike the whole situation.

(22:24):
I think you kind of just need alittle bit of that like levity
and then at the end of the videogo and be like no, these apps
are bullshit.
Just fucking 80, 20 and enjoyyour life, that sort of thing.
That's kind of my methodtowards it.

Speaker 3 (22:36):
Yeah, I think you can absolutely tie in humor in a
way that isn't like this personsucks, I think it's.
It's navigating, how, like,imagine you follow a creator who
is putting out a ton ofinformation that you believe in
and someone else doesn't agreewith them and they start out a
video with, like this guy sucks,he's a liar, he doesn't know
what he's talking about.
Like, how likely are you tolisten to that video?
Probably not very likely.

(22:57):
But if you go the approachyou're going, where it's just
humor, it's like we can alllaugh about this People are more
willing to listen and they'reprobably going to actually take
in the information you're saying.
So, to be too condescending,and I think it can kind of make

(23:18):
an echo tunnel with people whoalready agree with you.
When you're super negativeabout everyone, but when you're
funny, you're light with it andyou just provide the information
in a way that's engaging, Ithink you can actually start to
turn people towards the rightdirection.

Speaker 1 (23:25):
Yeah, I think that's.
I really feel like that's kindof the that, combined with
showing people these, these,these, the others who are, you
know, the people who are tryingto like scare you and everything
kind of how they flip flop onthings all the time Like this is
bad, no, that's good, now thisis bad.
I think that really gets acrossto people like, oh, they're
just trying to sell me stuffLike I don't know.

(23:47):
If you saw recently Bobby he's,he teamed up with one of the
what which Kardashian is sellingthe popcorn.
Who gives a shit.

Speaker 3 (23:53):
It doesn't matter the Khloe Kardashian or someone
Sure Whatever.

Speaker 1 (23:58):
She's selling some popcorn and there's an
ingredient in it that beforeBobby has said like this is
terrible for you, avoid this atall costs.
And now he's promoting itbecause he's getting paid to
promote it.
Think, pointing that out whilealso just kind of you know,
mocking in a sort of just likefun, you kind of ridiculous way
that isn't super directed at theperson, I feel like it's kind

(24:21):
of the best way to get people tobe like all right, maybe this,
maybe this doesn't make a wholelot of sense.
Maybe you know they are tryingto just sell me shit, you know?
Yeah.

Speaker 3 (24:30):
When people can directly see that they're being
misguided, it's like, oh, maybe,maybe I shouldn yeah, it's
definitely.

Speaker 1 (24:40):
It's a balance and I think you're you're very right
with the.
You need those kind ofengagement videos that are very
short and to the point, and then, you know, maybe someone leaves
a comment about how, hey, Iactually think this stuff is
terrible.
And then you can make a longervideo saying like, hey, no,
here's why, blah, blah, blah,and you can make a minute, two
minute video talking about it.
And then the people who areinterested come in and go oh, I

(25:02):
didn't know that.
And like, yes, those videosaren't going to get nearly the
engagement, but like it willhelp people more.
So I think the balance betweenthose two things is very
important.

Speaker 3 (25:12):
Yeah, that was my strategy when I first started,
because initially I only postedon TikTok and, like I was just
posting educational stuff, noone watched it.
So then I started posting a ton.
I made a video on like caloriedeficits and how they work
basically it's a super shortvideo and it blew up and then I
was like, okay, I'm just gonnamake a ton of these videos.
I just kept making the sameexact video and then all these
people in the comments would belike, actually they don't work.

(25:34):
For this reason, this reason andthis reason, and I would just
make like seven videos in a daywhere I talk about this stuff
and that would draw the peoplein because I was getting so many
views from these other videosthat now it's like and I love
when people argue with eachother Like I don't even respond
when someone says somethingwrong, for the most part in my
comments, because I feel likewhen you respond, it just sort
of shuts it down and people arelike, okay, the big man stepped

(25:55):
in, but when you just let it go,there'll be like 500 comment
long threads of people justgoing back and forth and like on
my tiktok for the lastgenuinely two weeks.
Every time I go and look at thecomments I see the same two
guys going out.
It's been going for so long onthe same video and of course,
the video is doing great,because now there's like a

(26:16):
thousand comments.

Speaker 2 (26:17):
Make sure to shout them out in a future video, like
thank you guys so much forboosting my content.

Speaker 3 (26:24):
There's this guy this guy named marcus.
I'm gonna shout him out by name.
Anyone who views me on tiktokwill probably know who this guy
is, but he is someone who neverfails to have the exact opposite
belief of whatever I'm talkingabout.
And it's like he'll do stuff.
He'll throw out a p-mid for astudy and say fiber is actually
worse for gut symptoms, and I'llpull it up and it's like, no

(26:45):
matter where you look, it saysthere's no abstract, it's just a
title like there's no study,and then he'll he'll keep going
off stuff like that and then allthese people get so mad about
it and he he genuinely hasprobably been one of the biggest
things that contributed to mysuccess in the early days.

Speaker 1 (26:58):
So thank you, marcus that's for driving up the
engagement and the views.
You need the haters man.

Speaker 3 (27:03):
They help so much.

Speaker 2 (27:05):
They help so much I lost a lot of my haters and it
sucks.
I have also Do any supporters.

Speaker 1 (27:14):
I have also lost like a lot of haters.
Recently there was like onethat commented like an old Bobby
fan, like I haven't seen you inlike a year.
I'm so happy.

Speaker 2 (27:23):
I think I know what you're talking about.

Speaker 1 (27:24):
Yeah, there's like one, like just all, no matter
what she's just like obsessedwith Bobby.
And like I saw her and I waslike you know it's nice to see
you're still around, I like that.
That warms my heart a littlebit.
I think no-transcript, which iskind of sad because you know

(28:09):
it's still a drop in the bucket,but at least it's not a drop,
at least it's something.

Speaker 3 (28:13):
Yeah, At least you know you're getting millions of
eyeballs on a certain message,and I think that's that's kind
of the point where dietitianswho love to go into so much
nuance can sort of get free fromthat.
And just no nuance.
Just put a statement out therethat you generally believe to be
true and let people get angryabout it, and then more people
will watch your videos.
That's all you can really do.

Speaker 1 (28:33):
And I feel bad because, like, we had a
dietitian on just like a coupleweeks ago and you know, I felt
bad because she's like, he'slike, well, people will bring up
this topic and I'll be like, ohwell, I guess in that specific
scenario that what I saidcouldn't be entirely 100
accurate and I'm like listen,listen, you gotta, you can't,
you can't, you're gonna driveyourself crazy with that,
because nothing is for everyoneright.

(28:55):
Like you just have to givegeneral good advice.
And what I do is when peopleare like, hey, I have this
specific scenario that's liketroubling for me.
I'm like, I'm not an expert onthat, but there's this person
who makes content for people whohave your condition.
Maybe go check out theirchannel and then they can go.
Oh, thank you so much, becauseI like I don't know.
And that's the thing.
When you have like millions offollowers, people think you know

(29:17):
everything.
I'm like fuck you, I knowbarely anything.
I know the sheer basics, andthat, again, will get you most
of the way there.
But if you're asking me aboutlike these, very this condition
that you and only 20 otherpeople have, I don't know what
to do about that.
I'm sorry, I'd love to help you, but I just can't and that's
what's important, I think, infinding someone who's actually

(29:38):
trustworthy, is they.
They'll say I don't fuckingknow, I have no idea, I don't
know how to do that, I don'tknow what's going on.
That's what I'm saying.

Speaker 3 (29:45):
Yeah, and that happens to me a lot is where
I'll say you know, leavecomments if you want me to give
responses, and people will leavethese super specific things
that I just don't know how totalk about.
And then I'll say why don't yourespond to our comments?
It's like I can't treat this.
And then the misinformationgurus love to play into these
super specific scenarios whereit's like oh, you think fiber is
good?

(30:05):
What about someone with, like,the specific GI condition where
fiber is bad for them?
It's like what about it?
Like there's people who areallergic to peanuts.
Does that mean that people whoaren't allergic can't have
peanuts?
Like it's yeah, exactly, it'sfocusing way, way too small and
forgetting about the biggerpicture and then totally playing
into that to make people scaredand freak out.
So they follow you.

Speaker 1 (30:25):
Yep.
And then you can say, oh, justtake this hormone balancing
thing or whatever supplementthey sell, or just stay away
from seed oils or whatever it isby my plan on blah, blah, blah,
and you make quite a bit ofmoney off that.
Yeah, it's rough.
It's rough out there in thenutritional world.

(30:46):
I feel it's so rough,especially for dietitians.
I always feel like I just wantto say, like man, it's, I'm
sorry you got to deal with alllike all this shit.
Like you know, you go into afield where you make like okay
money but like not great moneyand you have people yelling at
you about how you're paid off bybig, big and that you're like
you're giving horribleinformation, fuck man.

Speaker 2 (31:06):
Meanwhile, the people that you are trying to correct
are the actual people gettingpaid by big pig and big, big pig
, big pig, big pig andeveryone's defending them yeah,
yeah.

Speaker 3 (31:19):
I love to point out how they say that the health
care professionals are paid offby big whatever.
Yet these other people, thepeople who are putting out the
misinformation, are paid off byyou, the viewer.
You are the one paying them.
Like, what is worse, people whoare being paid to do their job,
where they have to disclosewhere their money comes from, or
the people who are getting youto pay them so that they can be
super rich, like, who do youreally think is getting paid off

(31:41):
there?

Speaker 1 (31:43):
Fuck man, it's rough, but I think you're doing a
really great job.
Just like pointing that out,because I think that's just one
of the best things you do Tryand point out the hypocrisy,
laugh a little bit at it andthen give for the people who
really want to know it.
Teach them the more in-depthshit.
Is there anything because we'recoming up like an hour here
anything else that you want totouch on?

(32:03):
You want to tell people, likejust graduating I don't know if
there's anything on your mindlike graduate, because you know
you're just graduating now.
Anything you want people toknow about, like the diet,
dietitians or dietetic communityor anything like that.
It's just what I leave you.
Leave it to you.

Speaker 3 (32:18):
Yeah, I don't know no-transcript they network with

(32:50):
and who they connect with andwho they follow and interact and
collaborate with and try tobuild a network of people who,
like it's not necessarilycreating a little in-group echo
tunnel, but finding the peoplewho, who put out quality
information and sticking to thatand also trying to advance your
own skills and discerning anddeciphering information.
Because, like people, peoplecome to me and ask, like what

(33:12):
are some resources that I canhave?
What books can I read?
Where can I go to learn aboutnutrition?
I'm like I don't know.
You kind of just have to go toschool for it.
Like there's no book that'sgoing to teach you everything.
That's right.
And when you go on social media,you're always relying on
someone else's interpretation ofthe information and the best
thing you can do is learn tointerpret it yourself.
But, again, not everyone hasaccess or the ability to do that
.
So, just trying to find thehandful of people that really

(33:34):
are doing the good work and factcheck them and look at what
other people say about them andbe skeptical and critical and at
the end of the day, you reallydo have to listen to the
evidence and the science.
You know anything that makesyou more scared of food, or
anyone who says that onesingular thing is causing your
health problems, can probably bedisregarded.

(33:55):
Life is supposed to be fun.
You're supposed to enjoy food.
You're supposed to enjoy goingout and doing things.
That is all part of your health.
And it's never going to becarnivore that's going to fix
whatever problem you have.
It's never going to bemethylene blue.
It's never going to be cuttingout soybean oil.
It's much bigger than that.

Speaker 2 (34:13):
But it is going to be a $4,000 mattress.
It's the gases.

Speaker 1 (34:18):
The gases.
So wait, I feel like kind ofalong that line then.
So wait, would you?
So I feel like kind of alongthat line.
Then what you, what people, cando right is you?
If you're listening to aninfluencer and the and you know
and the group of people therein,are they having a positive
impact on your life?
Right, are they?
Are you fearing food a littlebit less?

(34:38):
Are you enjoying life a littlebit more?
Are you finding ways to makeyour diet like easier for you?
And, like you know, are youfeeling better because of,
because of these choices?
If that's the case, that's,that's probably good.
But if you're listening tosomeone who are, now you're just
like worried about a lot of,like I'm worried about this, I'm
worried about that.
Now I have to do these things.
You know like that's that'sprobably, you know, a bad sign,

(35:01):
and you know like and also goingto kill you faster.
Yeah, like you know, are thepeople you listening to making
life a little bit more fun, alittle bit more easy for you.
If that's the case, then youknow it's probably good, it's
probably a good sign, you know.

Speaker 3 (35:18):
Yeah, cause that's people are going to social media
to try and improve their livesand get better and get healthier
.
And if if the things you'redoing to try and improve your
health are making you feel worse, yeah, then that doesn't pass
the sniff test.
You know that's.

Speaker 2 (35:30):
It's not a good thing and if you have positivity in a
negative space this person hasall these rules.

Speaker 1 (35:37):
there's all these rules and you know like, oh,
maybe it's making my health alittle bit better, but I'm
constantly, like you know,worried.
Like, oh, maybe it's making myhealth a little bit better, but
I'm constantly, like you know,worried about everything.
Or I'm constantly, like I'mjust stressed out, like that's
probably not great, that'sprobably not great, yeah.

Speaker 3 (35:51):
And what world is that healthy?

Speaker 1 (35:53):
Yeah, man.

Speaker 2 (35:55):
Stress is killing you way more than those little
rules.

Speaker 1 (35:59):
And that's why I think like and that's the thing
with, like you said, healthy,like health is such a relative
term but, like the people whoare trying to sell you stuff,
make it very specific.
It is weight loss, it is, youknow, cutting out these specific
foods.
It is only eating these foods.
It is going out in the sunwithout sunblock, like all these
these, these, you know thesethings.

(36:20):
It's, it's primal or whateverit is.
Yeah, but I listen, I thinkyou're doing a great job.
I say keep you know, keep it up.
There's really like socialmedia kind of takes time, and I
think you have the right formula, let me put it that way.

Speaker 3 (36:35):
And just you kind of have to keep hammering that home
.
Thank you, I appreciate it.
It's been a really awesomeexperience to have seen so much
growth so fast and to havenetworked with all these cool
people.
And like I'll tell people thatI'm talking to you, liam, and
they're like well, I know thatguy, like I've seen his videos
for so long and it's like it'slike I forget, like it's, you
know, a following is just anumber, but I forget.
Like I have 40,000 people.

(36:57):
Like it's at the point whereyou know I like last week and I
graduated, I'm in my collegetown, and someone's like yo,
I've seen your videos, I lovethat stuff.
I'm like that's crazy.
You forget how much influenceyou have on people.

Speaker 1 (37:09):
It's.
So I was at Walmart and twopeople came up to me and they're
like, oh, I like your videos.
I thought they were together.
They were just two randompeople that just walked up to me
at the same time is weird, man,like it's wild but like, yeah,
you know it's.
It's a nice like reassurancethough that like there was like
it was a younger guy and that'sthe thing it was like.
You know what I love about doing, what I fucking do, is that I

(37:30):
meet people in all walks of life.
You know, I meet the people themom who has like three kids
who's just trying to keep ittogether.
This guy, the guy I met theother day, was just like a
teenager who's just like he wasjust afraid of like seed oils
and stuff like that or whatever,and he's just like he's just
trying to, you know, makesmaller, better decisions.
Or, you know, I've met bodybuilt ex ex bodybuilders who

(37:51):
watched me or whatever, like allsorts of different people.
So I like, I like that I cankind of reach these, that's
awesome man, it's really nice tohave that.
I guess I have one more message.

Speaker 3 (38:11):
Yeah, it was low on battery this time.

Speaker 1 (38:15):
I was like something's going on over there.
Oh shit.

Speaker 3 (38:17):
All right, yeah, so finish it up.

Speaker 1 (38:19):
Yeah, yeah, give one more message and then give the
people where to find you and allthat stuff before your phone
dies, so that we can actuallyfind you.

Speaker 3 (38:26):
I just want to say to people who are in school for
dietetics or people who arecurrently dietitians you should
absolutely start a social media.
It not only will help theappearance of dietitians.
We learned so much aboutadvocacy for our field.
Because people don't trustdietitians, we need to advocate
for ourselves and field.
Because people don't trustdietitians, we need to advocate
for ourselves, and you can dothat by speaking to other people
directly through their phone.
And it's not only beneficialbecause you can put out that

(38:48):
information that you learn, butit helps you with communication,
it helps you with networking,it helps you with your business.
So there's a little bit ofselfishness in it too, but it's
it's.
It's probably the best thingyou can do to advocate for
yourself and for the field andbuild credibility up for
dieticians at wall, at the sametime helping people who might
not have access financially orgeographically to dieticians.
It's it's telehealth, withoutthat personal flair, you know,

(39:11):
but it's it's telehealth withgeneral, good information that
people want to learn.
People want to know exactlywhat they need to do, what
direction they need to go in andwhat is right and what's wrong,
and you can absolutely helpwith that.
So start a a social media.
Start posting videos, starttalking to people, respond to
DMs, connect with people.
It'll absolutely be worth it.

Speaker 2 (39:33):
Yeah, voices against grifters.
It'll go well with Liam Seamanvideos Bag.

Speaker 1 (39:44):
Voices against grifters badge.
Oh god, oh no, we're terriblefucking.
I might be a grown adult, butup here it's not the case like
at all so yes, tell people whereto find you, so they, they know
where to get it.
You know more, more stuff.

Speaker 3 (40:05):
Okay, so my my Instagram is Jacob foods.
That handles J A C B foods onTik TOK is J A C B food.
I have a YouTube account thatalso goes by Jacob foods.
I haven't posted long formstuff, but that's my next
adventure is I want to talk more, you know.
So those are the main spots youcan find me.
I do nutrition coaching,lifestyle coaching.

(40:27):
If that's something you'reinterested in, don't have to.
You can get all the informationfrom the posts I make.
But that's also something I dobecause I like to talk to people
and help people.
So that's where you can find me.

Speaker 1 (40:38):
Do that and don't be your worst.
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