Summary
In this episode of the Inorganic Podcast, host Christian Hassold delves into a case study on the startup Crisp (gocrisp.com), which has successfully executed four acquisitions over the last 2 years. The discussion covers the company's background, the leadership dynamics, and the strategic rationale behind its inorganic investments. The episode serves as a case study to demonstrate what good M&A looks like in an early to mid stage SaaS company and what features of M&A targets companies should be thinking about at that stage. As a part of the discussion, Christian dives into some of the deal specifics and the economic benefits to Crisp based on opinion and publicly accessible information.
Takeaways
- M&A could be as effective as traditional sales, marketing, and product investments.
- What problem is Crisp solving and why is it important
- Background on Crisps substantial financing and debt rounds
- What kinds of M&A has Crisp executed and why
- How the deals Crisp has executed have likely helped fuel their growth
- What can other startups learn from Crisp's approach to M&A
- Order of the kinds of deals a company might do is a consideration in building the M&A muscle in an early to mid-stage SaaS company
- The startup ecosystem often underestimates the value of M&A
Chapter Markers
0:00 Introduction
03:19 The Case for M&A in Early Stage Startups
05:14 Crisp's Company Profile
08:28 Pre-conditions for M&A in Early Stage Startups
13:37 Breakdown of Crisp's Four Acquisitions
20:37 Crisp's Acquisition Strategy
22:01 Financial Case for Crisp’s M&A
24:28 Analyzing the Order of Crisp's Deals
26:37 Reflecting on Crisp's Strategy
28:10 Conclusion
Connect with Christian & In/organic Podcast
Christian's LinkedIn: https://www.linkedin.com/in/hassold/
In/organic on LinkedIn: https://www.linkedin.com/company/inorganic-podcast
In/organic on YouTube: https://www.youtube.com/@InorganicPodcast/featured
Episode References:
https://www.linkedin.com/in/aretraasdahl/
https://finance.yahoo.com/news/crisp-raises-50m-series-b-140500449.html?utm_source=chatgpt.com
https://www.sec.gov/edgar/search/#/ciks=0001818100&entityName=Crisp%252C%2520Inc.%2520(CIK%25200001818100)
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Episode Outline
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