IN-PERSON

IN-PERSON

IN-PERSON tells the stories behind the world's most daring events and the people who make them happen. Featuring conversations with leaders in event marketing, experiential, and event management.

Episodes

July 1, 2021 48 min

Richard is the President and General Manager of Superfly. Richard oversees Superfly’s agency services business and drives the development of award-winning strategic and creative marketing solutions for leading brands by leveraging Superfly’s unparalleled expertise in cultural storytelling, community building and experience creation.

With over 25 years of experience, Richard has held a variety of executive roles within global agency...

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Rex Serrao is the Senior Director of Marketing Technology at Salesforce. For years, Salesforce has successfully led the way for in-person events with household name event brands like Dreamforce and the World Tour Series. More recently the Salesforce team has pioneered the virtual event space, and are now paving the way for the hybrid models of the future.

Rex has held IT roles across a variety of industries for more than 10 years. ...

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Keyana Kashfi is the Global Director of Experiential & Content Production for Spotify where she acts as the Executive Producer, bringing Spotify’s brand to life through events and experiences across the globe. Keyana spearheads production for Spotify’s largest executions at industry events such as Cannes Lions and other global tentpoles, as well as major owned events like Stream On.

Keyana has spent her career in event producti...

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Sean Doyle is an experiential event marketer who has leveraged his passion for events to tell brand stories and amplify their messages. Since graduating from the Cannes Lions School, Sean has worked in multiple different creative capacities and has helped many clients and companies successfully connect with their audiences through event marketing.

As the Experiential Marketing Lead at Pinterest in Europe, Sean creates live events a...

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Brad Ehrlich, (General Manager, Markey’s) shares his experience helping clients shift to virtual events and how he and his team are already supporting the technical aspects of hybrid.

Brad joined the Markey's team in 1994 as a driver/rental technician and quickly learned all facets of the event industry. He was soon promoted to management and took over Markey’s in-house services at multiple hotel facilities in the Indianapolis ...

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Joey Graziano is the Senior Vice President of Global Business Operations and Global Events at the NBA.

Joey leads strategic planning, business development, data analytics, and process improvement for the NBA's marquee global events, including the NBA All-Star Game, NBA Finals presented by YouTube TV, and NBA draft. He and his team also orchestrated the NBA Bubble.

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Jessica is an experienced marketing professional with a demonstrated history of success at SaaS businesses, growth-stage companies and tech startups. She is a strong leader invested in developing marketing talent and teamwork. Jessica has been at Movable Ink for 6 years, holding 4 roles within the marketing team.


As Vice President of Marketing at Movable Ink, Jessica leads a team responsible for all global performance marketing ac...

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Angel Micarelli is an experienced writer who has leveraged her passion for storytelling in marketing and events. After graduating from Harvard, Angel went on to help brands tell their stories and connect with their audiences through carefully crafted messaging.

As the Senior Vice President of Strategy and Content at Cramer, Angel helps their clients realize their vision through marketing and events. With over 20 years of experience...

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Stacey brings 25 years of experience in the marketing and events industry and is a big believer in prioritizing engagement and events as part of an integrated marketing plan. With a focus on strategically aligning audience needs with brand go-to-market strategy and desired outcomes, Stacey leads teams from ideation through implementation while identifying transformational efficiencies and improvements. Stacey is currently Director,...

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Adele Durham, (VP of Events, Haymarket Media) opens up about her experience creating engaging events and shares her tips for uncovering what audiences really want, driving value for sponsors in a digital world, and proving virtual event ROI.

Adele has spent over a decade following her passion for media and events from London to New York City. She started at Haymarket Media 14 years ago as a senior sales executive, working her way u...

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Donna Stewart (National Urban League) shares her passion and tips for focusing on the end-user experience with virtual events, the role of timelines and time management in virtual broadcasts, and the access that virtual events afford when it comes to featuring speakers and influencers that resonate with your audience.

As the Vice President of Events Management at National Urban League, Donna Stewart brings over 20 years of experien...

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Kyle Suzuki (Head of XM Events, Qualtrics) shares his journey from building passionate communities of gamers to building passionate communities of corporate professionals and what these audiences share in common. He also shares his thoughts on following your passion, building a 5-year plan, the value in turning virtual events into campaigns, and how he and his team have been adjusting to the new skills and circumstances of 2020. 

A...

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Lauren Lawson (Director of Events and Engagement Programs at the National Audubon Society) opens up about her trajectory from healthcare to conservation, lessons that she’s learned throughout her career in the nonprofit sector, and how the events team at the National Audubon Society is creating engaging virtual events now and planning for the future.

As the Director of Events and Engagement Programs at the National Audubon Society,...

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Jennifer Hoffmann Roach shares how she and her team are taking a diversified approach to virtual event monetization, lessons learned from staging 30+ virtual events, and why a good grit is hard to find.

Jennifer is the Global Head of Audience for Bloomberg Live, the editorial live events division of Bloomberg Media. Prior to Bloomberg, Jenn managed global marketing and audience development for The Wall Street Journal Conference...

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Marco Giberti shares what event and marketing professionals can learn from COVID-19. Featuring tips on producing virtual events and embracing a hybrid event strategy.

Marco has more than 25 years of intensive experience as Co-Founder and CEO in media, technology, and the events industry companies. In this capacity, he sits on Boards of Directors as well as on advisory boards and he assists co-founders and CEOs in consultative capac...

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Sara Gorlick (VP of Events at Rakuten) shares how to tie events to categories of ROI, align with sales teams, lead with resiliency through crises like COVID-19, and more.

Sara Gorlick is the VP of Events at Rakuten where she leads the Americas event team in planning the company’s flagship event Optimism as well as 30+ other events around the world. Sara has worked in events since 2006. She’s been named Corporate Event Planner o...

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Nani Shaffer (Senior Director of Demand Generation & Marketing Operations at Demandbase) shares how events fit into a larger ABM strategy, how to align event KPIs with goals, and why event teams should think like sales teams.

Nani Shaffer brings a decade of B2B Marketing experience across Marketing Operations, Product Marketing and Demand Generation. Nani is responsible for the measurement and optimization of the Marketing orga...

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Heather Odendaal (CEO of WNORTH) shares how her career in events led to the launch of WNORTH. We also discuss content, speakers, and scaling an event community from grassroots to a global brand.

Heather is the CEO of WNORTH, an event series for women on a path to executive leadership. Heather is an accomplished entrepreneur and event producer. She has worked on Canada’s most influential events including the Whistler Film Festival, ...

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Gianna Cardinale Gaudini (Global Director, Head of Events at SoftBank Vision Fund) shares her thoughts on building an events team, work-life balance, wine, and more.

Gianna is an award-winning Executive Event Producer and author of The Art of Event Planning with over 15 years of experience in the marketing and hospitality industry. Gianna is currently the Global Director, Head of Events for the SoftBank Vision Fund, and previously ...

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Erin Flannery (Head of Events at Lattice) shares her thoughts on prioritizing budget within a growing event program, launching a user conference, sponsorship negotiation, feels vs. metrics, where direct mail can fit into a larger event marketing strategy, and much more.

As the first Events hire at Lattice, Erin built the events program from the ground up creating a full-scale program that includes sponsorships, dinners, workshops a...

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