S1E11 Looking at the narrative with Christina Blacken

The Millennial Myth was created in the late 1990's to help provide context about the coming juggernaut of a generation. As with most stories about huge groups, the narrative held on to broad generalizations and chose odd anecdotes to incorporate, while eschewing other detailed experiences and perspective. Early on, people on the fringes took notice, and have been hanging on ever since. We spoke to author expert on narratives and Founder of The New Quo, (https://www.thenewquo.com/) and host of the Sway Them in Color podcast (https://podcasts.apple.com/us/podcast/sway-them-in-color/id1487837712) to help add context about how people are left out as a narrative and others this size are being shaped.

How generational segmentations are useful to marketers and business. 10:23

The problem with social media. 15:04

Falling in love with storytelling. 18:19

How did you receive the stories of millennials in America? 25:59

Where did the fear of college debt come from? 31:54

The conflicting narratives of Millennials and Millennials. 39:36

Marketing starts as soon as a kid can walk. 45:25

The hidden polemics of boomers. 49:51

Most media organizations are owned by one person. 55:15

The myth of colorblindness in Millennials. 1:00:41

The problem with colorblindness. 1:04:39

How do I become more culturally competent? 1:08:58

In The Demo, a podcast about how stories of groups are created, subverted and destroyed. On the first season, we pursue the origins of the Millennial Myth. Farrah Bostic is the founder and Head of Research & Strategy of, The Difference Engine, a strategic insights consultancy focused on helping business leaders make decisions. Adam Pierno, author and brand consultant and managing director of brand strategy at Arizona State University. Our host is voiced by Eliza, a robot created by Murf.ai.

Music by 0megaMan under the Creative Commons license. Learn more and find research and supporting materials at inthedemopodcast.com

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