In this episode, Holly Meyer Lucas sits down with Ariella Sherman on her last day as the Marketing Director for Meyer Lucas Companies. Ariella is better known online as @never_not_eating_, and this candid conversation is all about career pivots, building influence, and what it really takes to grow something from the ground up.
Ariella was Holly’s Marketing Director for three years, playing a central role in building the award-winning Meyer Lucas Real Estate Team, helping launch The Mother Ship, scaling Holly’s Real Estating platform, and building the PR, marketing, and creative agency Hype Boss from the round up. Before Ariella joined Meyer Lucas, she was widely known as a successful local influencer, carving out a unique space in South Florida’s food and hospitality scene, and becoming one of South Florida’s go-to foodie influencers when new restaurants launch or new hospitality concepts open.
This episode dives into how Ariella went from getting her masters degree in mental health counseling and being a licensed therapist, to pivoting her career into becoming an elite digital marketer without a traditional background in branding or social media – just hustle, curiosity, and relentless follow-through. She shares her experience running marketing inside the fast-growing Meyer Lucas companies, her thoughts on influencer culture, and the behind-the-scenes of being @never_not_eating_.
Recorded on her final day with the team, this episode is part farewell, part masterclass, and all heart.
🔑 What You'll Hear in This Podcast Episode:
- How Ariella pivoted from mental health counseling to marketing
- The origin story of @never_not_eating_ and her accidental influencer career
- Building the Meyer Lucas Real Estate Team into a national top producer
- Launching Hype Boss and managing multiple brands from behind the scenes
- The real dynamics of “media dines” and local influencer strategy
- Thoughts on burnout, leadership, and making space for personal life
- Her marketing advice for small business owners and creators in 2025
🎧 This Episode Is Recommended For:
Marketing professionals, small business owners, influencers, content creators, real estate teams, career changers, and anyone navigating building a brand while juggling multiple roles.
📲 Listen to more In The Hype Seat episodes at:
https://www.inthehypeseat.com
🌐 Holly’s Website:
https://www.hollymeyerlucas.com
📸 Follow Ariella:
https://www.instagram.com/never_not_eating_
📸 Follow Holly:
https://www.instagram.com/holly.meyer.lucas
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