In The LOOP Podcast with Jordan Jo

In this episode of In The LOOP, Jordan Jo sits down with one of rodeo’s most recognizable champions—Richmond Champion—for a conversation about the moment that changed the sport of rodeo and the career that led him there.

A nine-time National Finals Rodeo qualifier in bareback riding, Richmond made history when he became the inaugural million-dollar champion at The American Rodeo, a moment that stunned the rodeo world and helped ope...

In this episode of In The LOOP, Jordan Jo sits down with one of the most respected voices in Western sports media—Kadee Coffman—for a conversation about persistence, opportunity, and building a career in the rodeo industry.

Raised on a fifth-generation cow-calf operation in Clovis, California, Kadee grew up surrounded by horses and Western heritage. Her journey began in rodeo queen pageantry, earning titles like Miss California Rod...

In this episode of In The LOOP, Jordan Jo sits down with one of the most influential women in rodeo and Western business — Billie Bray — for a conversation that spans three decades of change, resilience, growth, and leadership.

From the electric atmosphere of the 2016 USTRC Finals to the birth of million-dollar rodeos, Billie walks us through the moments that reshaped the Western industry as we know it. She shares what it was like ...

In this long-awaited episode—five years in the making—we sit down with a true legend of the arena, Jayme Marcrum. A two-time world champion in breakaway and tie-down roping, Jayme’s career is defined by a relentless drive that she describes as being "on a mission" from the moment she wakes up until her head hits the pillow.

Jayme takes us back to her roots in downtown Dallas, where she grew up at the Mesquite Rodeo. From running ba...

For more than five decades, Bob Tallman has been the voice of rodeo. He hasn’t just witnessed the evolution of the Western industry… he’s narrated it.

In this episode of In The LOOP, Jordan Jo sits down with Bob Tallman for a conversation about legacy, faith, leadership, and what “retirement” really means.

After 50 years at the Fort Worth Stock Show & Rodeo, Bob has officially stepped away from his full-time announcing role — but mak...

Janie Johnson built her career the long way — behind the scenes, on the road, and inside the controlled chaos of live rodeo television. In this episode, Jordan Jo Hollabaugh sits down with Janie for an honest conversation about timing, faith, grit, and the unseen work it takes to help build an industry from the ground up.

From knocking on doors at the NFR as a college intern, to producing live broadcasts, to stepping confidently int...

Horses First. Always.

Before the NFR.

Before the spotlight.

Before most people ever knew her name.

Latricia Duke built a career the long way — in the futurity pen, behind the scenes, and with a commitment to always put the horse first. In this episode, Jordan Jo sits down with Latricia to talk about the horses that built her, the convictions that guided her, and the decisions that defined her career.

From developing elite futurity horse...

In this episode of In The LOOP Podcast, we sit down with Jill Edwards, the founder of the Something Special Breakaway, to talk about how one mother’s vision helped reshape youth breakaway roping.

What started as a solution for her 10 year old daughter has grown into one of the most impactful all girls breakaway roping events in the country, serving competitors from ages 8 to 16. Now heading into its sixth year, the Something Specia...

Five years ago, In The LOOP started with an iPhone, a truck seat, and a simple desire to tell stories that mattered. Today, it’s grown into a platform with over 250 episodes, a loyal community, and a new chapter as part of the Cowboy Channel.

In this solo reflection episode, In The LOOP Podcast host Jordan Jo looks back on the journey — from the early days of breakaway roping’s professional rise to the moments, conversations, and pe...

This episode of In The LOOP Podcast is one of the most raw and meaningful conversations we’ve shared — a story rooted in faith, resilience, and the power of community within the rodeo and equine industry.

Inspired by 2025 World Champion Breakaway Roper Taylor Munsell, this episode brings awareness to Breakaway From Cancer and the real lives it has impacted. Jordan Jo sits down with cancer survivors Kacey Kobza and Lindsey Pender to ...

Taylor Munsell is the 2025 World Champion Professional Breakaway Roper and a five-time NFBR qualifier known for her grit, humility, and mental toughness. Built through years of highs, lows, and hard lessons, Taylor’s career reflects resilience earned the long way — through consistency, adaptability, and trust in her process.

In this episode, Taylor opens up about the challenges behind her championship season — missed runs, mounting ...

Cali Griffin is a lifelong cowgirl, Circuit Finals Qualifier, and head rodeo coach at Northwestern Oklahoma State University whose passion for breakaway roping and developing young athletes runs as deep as her grit. Known for her energy, competitiveness, and love for the sport, Cali has built her life around rodeo — both in and out of the arena — mentoring college athletes while still chasing her own competitive dreams.

In this epis...

Mo Brings Plenty is a Lakota horseman, actor, and cultural leader whose impact reaches far beyond television and film. Known for his work in Yellowstone, 1883, 1923, and the upcoming Outriding the Devil, Mo has become one of the most important voices in preserving, protecting, and sharing Native American stories with truth and integrity.

In this episode, Mo opens up about the storms he has walked through — childhood hardships, broke...

Taylor Munsell enters the 2025 National Finals Breakaway Roping as the number-one roper in the world — a milestone built through five seasons of resilience, growth, and relentless pursuit of improvement. A five-time NFBR qualifier, Taylor has transformed early learning curves into the confidence and consistency that now define her presence in the arena.

In this episode, Taylor reflects on her early years when every rodeo felt like a...

Josie Conner has become one of breakaway roping’s most refined and rapidly evolving athletes — a competitor whose discipline, self-awareness, and hunger to improve have transformed her into a consistent NFBR threat. With four NFBR qualifications and a climb from the bubble to the top of the standings, Josie enters Vegas with a level of maturity earned through experience, humility, and intentional growth.

In this episode, Josie break...

Shelby Boisjoli-Meged is one of the most respected athletes in professional breakaway roping — a world champion, a six-time NFBR qualifier, and a competitor who blends precision, grit, and world-class horsemanship. Her 2025 journey captures the full reality of rodeo: the slumps, the streaks, the lonely miles, and the moments that remind you why you chase this lifestyle in the first place.

In this episode, Shelby opens up about the t...

Rylee George has solidified herself as one of the most composed, consistent, and quietly fierce competitors in professional breakaway roping. A two-time NFBR qualifier, Rylee brings an energy that never wavers — confident at the barrier, sharp in her delivery, and unbothered by pressure. Her style is simple and deadly: trust her horses, trust her draw, and never waste a calf that gives her a chance.

In this episode, Rylee breaks dow...

Hali Williams stands among the most disciplined, mentally mature athletes in women’s rodeo today. A three-time NFBR qualifier, Hali blends fierce competitiveness with deep faith, intentional preparation, and a wisdom far beyond her years. Her journey is one of growth — learning when to push, when to reset, and how to compete with purpose instead of pressure.

In this episode, Hali opens up about the burnout she faced early in her car...

Aspen Miller has quickly become one of the most compelling rookies in professional breakaway roping — humble, sincere, and grounded, with a calm nature that becomes a competitive weapon in high-pressure moments. Her breakout season was defined by early-year momentum, standout horsepower, and the overwhelming support of the people in her corner.

In this episode, Aspen opens up about her Texas run that set her year on fire, the confid...