In The LOOP Podcast with Jordan Jo

“And if it doesn't happen, it wasn't meant to be.. but I'm going to give it my all, and I'm going to have faith that I'm going to win the gold.” – Carlee Otero

Episode #243 of In The LOOP with Jordan Jo x The Cowboy Channel is one for every cowgirl who’s ever balanced family, business, and the dream of the arena.

I sit down with five-time NFR qualifier, wife, mom, and powerhouse entrepreneur Carlee Otero for a conversation that’s equ...

“Confidence comes from knowing what you’re doing.” – Raymond Hollabaugh

Episode #242 of In The LOOP with Jordan Jo x The Cowboy Channel is here—and this one’s a special one for me. I sit down with my husband, seven-time NFR qualifier and lifelong cowboy, Raymond Hollabaugh, for a conversation that’s as honest as it gets.

We talk about the mindset it takes to win when it counts, what real confidence looks like, and how practicing with...

“You’re going to spend a lot more time losing in this industry than you are winning.” – Jackie Crawford

Episode #241 of In The LOOP with Jordan Jo x The Cowboy Channel is here—and we’re sitting down with a legend who’s honest about the grind behind the gold buckles. From choosing tougher paths on purpose to surrounding herself with the right people, Jackie opens up about mindset, comparison, and learning to ride out the lows with co...

We’re kicking off something special. Our first episode of In The LOOP with Jordan Jo x The Cowboy Channel is here, and I couldn’t think of a better way to start than sitting down with Pam Minick. Pam’s a cowgirl, broadcaster, and all-around hand who’s paved her way with perseverance and heart. She shares how she’s lived by those words—and how she’s never once let being the only woman in the room change the way she showed up. This c...

We’re bringing back one of the most impactful conversations from our spring series—featuring the legendary Dusty Tuckness.

Dusty takes us inside his journey from growing up in Wyoming to becoming a 16-time NFR bullfighter and 10-time Bullfighter of the Year. He opens up about the mindset, faith, and perseverance that have carried him through some of the toughest moments in and out of the arena.

From facing fear and building resilienc...

We’re taking you back to one of the most real and unfiltered conversations we’ve ever had. Five-time NFR bronc rider Rusty Wright and breakaway roper Haley Sage sat down with us in Fallon, Nevada, for a conversation that goes far beyond arena stats and gold buckles.

Rusty opens up about walking through life’s deepest valleys—loss, drinking, divorce, and self-doubt—and what it took to climb out. He shares the story behind Hell and Ba...

In this replay episode of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. This episode originally aired earlier this season, but it’s one we believe is worth hearing again.

From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the wa...

Replay Episode – One of Our Most Listened-To Conversations

In this replay of In the LOOP, we revisit one of our most heartfelt and powerful episodes featuring Stevi and Ty Hillman. The couple opens up about the unexpected turns their journey has taken over the past few months. After falling short of making it to the National Finals Rodeo that year, they found themselves on a different path—one filled with surrender, new beginnings, ...

Throwback Episode: Bob Tallman | Beef, Rodeo, Real Estate

We’re rewinding to one of our all-time favorite conversations with the legend himself—Bob Tallman.

Known as “The Voice of Rodeo,” Bob has spent decades shaping the sound of western sports. A 10x PRCA Announcer of the Year and 23x NFR announcer, he’s also a 5th generation rancher and seasoned real estate pro.

In this episode, Bob takes us from his roots on a Nevada cow-calf oper...

5x NFR bronc rider Rusty Wright and breakaway roper Haley Sage were not lying when they said they would tell it all. This episode is downright real, raw, emotional, and inspiring as we sit down during a summer stop in Fallon, Nevada.

But this one’s not about the arena stats—it’s about the people behind the buckles.

Rusty opens up about the valleys he's walked through—the loss, the drinking, the divorce, the self-doubt—and what it rea...

Cheyanne McCartney is no stranger to pressure—but when it comes to the Old West Rope Horse Futurity, she’s not just showing up to compete, she’s showing up to shape the future.

From NFR breakaway roper to standout futurity competitor, Cheyanne has lived both sides of the rope. In this episode, she gives us the real-deal look at how the Old West is setting a new standard—from massive payouts and open eligibility to a horse sale with ...

Emmry Edwards, the 15-year-old phenom who went head-to-head with rodeo’s elite in the breakaway roping at the 2025 Women’s Rodeo World Championship—and left with $6,000, a whole lot of grit, and a story to tell.

From a last-chance qualifier to the biggest stage in the sport, Emmry’s journey to AT&T Stadium wasn’t exactly mapped out—but it was earned. With a bold 2.0-second run in the short round, she proved she wasn’t there just to ...

Tammy Lewis and Ashtyn Pratz, the duo who stunned the arena and left AT&T Stadium with $64,000 as the 2025 WRWC Team Roping Champions.

At just 16 years old, Ashton roped like she was born for the big stage—calm, confident, and completely unfazed by the pressure. This wasn't her first WRWC buckle, but it was her first time on the heading side. After switching ends and navigating a tough season, she found her stride with Tammy—and tog...

Taycie Matthews, the barrel racer who showed up to the 2025 Women’s Rodeo World Championship with grit, instinct, and a whole lot of horsepower—and walked away with $70,000 and a gold buckle.

We’re talking about a jaw-dropping 12.6-second run at AT&T Stadium from a cowgirl who didn’t nominate a ton, didn’t overthink it, and still left no doubt she came to win. Her standout mare Pop Rocks didn’t just clock a winning time—she owned th...

Charmaine Holdren, the limited barrel racer who made one of the most electric runs of the 2025 Women’s Rodeo World Championship. We’re talking about the first 12-second run on the board at AT&T Stadium, from a gal with less than $3,000 won in the Limited Barrel Racing at the WRWC in 2025 on her horse Trick before the finals.

Charmaine opens up about the journey that brought her and Trick—whose name literally means His Way is Perkfec...

Rhen Richard knows all of the things about the Old West Rope Horse Futurity—and let me tell you, it’s more than a jackpot. Rhen and his team are pouring everything they’ve got into building a platform where horsemen, trainers, pros, amateurs, and young guns all have a seat at the table. We’re talkin’ million-dollar bonuses,a one of a kind elite horse sale, guaranteed payouts, 100% payback, and a sale format that’s rewriting the gam...

Y’all, I’m still catching my breath from one of the most electric weeks in women’s rodeo history. In this episode of In The LOOP, I sat down with Sammy Jo Smith and Lindsay Rosser-Sumpter to break down everything that went down at the 2025 Women’s Rodeo World Championships—and let me tell you, it was one for the books.

AT&T Stadium was absolutely booming. From start to finish, it felt like the entire sport of women’s rodeo leveled u...

Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2...

In Episode 230 of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion, Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way.

We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have been ...