In The LOOP Podcast with Jordan Jo

Maddy Deerman returns to the NFBR with more strategy, maturity, and competitive fire than ever before. Known for her analytical mind and confident presence in the arena, Maddy brings a refreshing honesty to the sport — breaking down both the mental and physical adjustments she made after experiencing the whirlwind pace of her first NFBR appearance.

In this episode, Maddy talks about the speed, chaos, and learning curves that caught ...

Beau Peterson continues to establish herself as one of breakaway roping’s most dynamic athletes — a competitor with world-class horsepower, short-term memory, and the instinct to capitalize on every opportunity. A futurity trainer, NFBR qualifier, and one of the most mentally composed ropers in the game, Beau blends talent with strategy in a way that sets her apart as the sport gets faster and tougher every year.

In this episode, Be...

Joey Williams stands out as one of the sport’s most polished, confident, and consistent athletes. A mother, ranch wife, and elite competitor, Joey shows what it means to blend experience with poise — proving that grace and grit can coexist at the very highest level.

Joey opens up about managing motherhood on the road, balancing ranch life with major-league rodeo, sharpening her mental toughness, and the confidence she finds through ...

Kinlie Brennise remains one of breakaway’s most naturally gifted competitors. A product of a powerhouse rodeo family, Kinlie blends instinct, feel, and pure athletic talent — but her story is equally defined by humility, discipline, and relentless drive.

Kinlie dives into her season with honesty, sharing what she’s learned about managing expectations, building confidence, strengthening her mental game, and trusting her team both ins...

As breakaway roping pushes the limits of speed and precision, Bailey Bates continues to rise as one of the sport’s most electric young talents. Coming off another strong season, Bailey showcases the hunger, maturity, and horsepower it takes to hang with the fastest women in rodeo.

In this episode, Bailey opens up about her mental approach, the growth she’s made refining her style, the horsepower she trusts, and the lessons learned f...

Suzanne Williams stands as one of the most inspiring stories in women’s rodeo. At 43 years old — a full-time college rodeo coach, wife, mom, and lifelong cowgirl — Suzanne proved that dreams don’t come with an expiration date. This year, she made her first NFBR qualification, fueled by sacrifice, strategy, and sheer determination.

Suzanne brings her journey to life — the financial planning, the miles, the mom moments missed, the lat...

Bradi Good is proving exactly what resilience in this sport looks like. A two-time NFBR qualifier with a relentless competitive edge, Bradi has battled through injury, adversity, young horses, and pressure — and still found a way to stamp her second back number.

This year took Bradi from the momentum of Houston and Calgary to the gut-check reality of losing her good horse, Rango, mid-summer. She opens up about rebuilding confidence ...

As breakaway roping continues to evolve into one of rodeo’s most competitive and fastest-growing events, Macy Young stands right in the heart of it. A three-time NFBR qualifier, devoted mom, wife, and one of the most fiercely competitive cowgirls in the game — Macy shows us what it really takes to chase this dream year after year.

From feeding 700 head of cattle at sunrise to balancing a full-time team roping production business, Ma...

In this episode, I sit down with one of my favorite people on the planet — Linsay Rosser-Sumpter — lifelong cowgirl, powerhouse leader, and one of the driving forces behind Premier Women’s Rodeo (PWR).

Linsay and I go way back to our Colorado days, long hauls in the truck, and all the miles and memories that shaped who we are today. But this conversation digs even deeper. Lindsay opens up about the evolution of women’s rodeo, why ch...

“You’ll never forget rodeo, but rodeo will forget you. That’s as true as the day is long.” — Tim O’Connell

In this episode, I sit down with three-time World Champion bareback rider Tim O’Connell — a name synonymous with toughness, perseverance, and faith in the face of adversity.

Tim opens up about the highs and lows of his career — from the glory of world titles to the grit of countless surgeries and comebacks. He shares how his wre...

“I’ve thought this deal is going to be over several times… and every time it gets like that and injuries come up or life changes or whatever happens, I always try to pray a lot about it.” — Tilden Hooper

In this episode, I sit down with one of the most respected bareback riders in professional rodeo — Tilden Hooper, now heading into his 10th consecutive NFR. With nearly two decades in the arena, Tilden opens up about the highs, the ...

“And if it doesn't happen, it wasn't meant to be.. but I'm going to give it my all, and I'm going to have faith that I'm going to win the gold.” – Carlee Otero

Episode #243 of In The LOOP with Jordan Jo x The Cowboy Channel is one for every cowgirl who’s ever balanced family, business, and the dream of the arena.

I sit down with five-time NFR qualifier, wife, mom, and powerhouse entrepreneur Carlee Otero for a conversation that’s equ...

“Confidence comes from knowing what you’re doing.” – Raymond Hollabaugh

Episode #242 of In The LOOP with Jordan Jo x The Cowboy Channel is here—and this one’s a special one for me. I sit down with my husband, seven-time NFR qualifier and lifelong cowboy, Raymond Hollabaugh, for a conversation that’s as honest as it gets.

We talk about the mindset it takes to win when it counts, what real confidence looks like, and how practicing with...

“You’re going to spend a lot more time losing in this industry than you are winning.” – Jackie Crawford

Episode #241 of In The LOOP with Jordan Jo x The Cowboy Channel is here—and we’re sitting down with a legend who’s honest about the grind behind the gold buckles. From choosing tougher paths on purpose to surrounding herself with the right people, Jackie opens up about mindset, comparison, and learning to ride out the lows with co...

We’re kicking off something special. Our first episode of In The LOOP with Jordan Jo x The Cowboy Channel is here, and I couldn’t think of a better way to start than sitting down with Pam Minick. Pam’s a cowgirl, broadcaster, and all-around hand who’s paved her way with perseverance and heart. She shares how she’s lived by those words—and how she’s never once let being the only woman in the room change the way she showed up. This c...

We’re bringing back one of the most impactful conversations from our spring series—featuring the legendary Dusty Tuckness.

Dusty takes us inside his journey from growing up in Wyoming to becoming a 16-time NFR bullfighter and 10-time Bullfighter of the Year. He opens up about the mindset, faith, and perseverance that have carried him through some of the toughest moments in and out of the arena.

From facing fear and building resilienc...

We’re taking you back to one of the most real and unfiltered conversations we’ve ever had. Five-time NFR bronc rider Rusty Wright and breakaway roper Haley Sage sat down with us in Fallon, Nevada, for a conversation that goes far beyond arena stats and gold buckles.

Rusty opens up about walking through life’s deepest valleys—loss, drinking, divorce, and self-doubt—and what it took to climb out. He shares the story behind Hell and Ba...

In this replay episode of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. This episode originally aired earlier this season, but it’s one we believe is worth hearing again.

From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the wa...

Replay Episode – One of Our Most Listened-To Conversations

In this replay of In the LOOP, we revisit one of our most heartfelt and powerful episodes featuring Stevi and Ty Hillman. The couple opens up about the unexpected turns their journey has taken over the past few months. After falling short of making it to the National Finals Rodeo that year, they found themselves on a different path—one filled with surrender, new beginnings, ...