In The LOOP Podcast with Jordan Jo

Taycie Matthews, the barrel racer who showed up to the 2025 Women’s Rodeo World Championship with grit, instinct, and a whole lot of horsepower—and walked away with $70,000 and a gold buckle.

We’re talking about a jaw-dropping 12.6-second run at AT&T Stadium from a cowgirl who didn’t nominate a ton, didn’t overthink it, and still left no doubt she came to win. Her standout mare Pop Rocks didn’t just clock a winning time—she owne...

Charmaine Holdren, the limited barrel racer who made one of the most electric runs of the 2025 Women’s Rodeo World Championship. We’re talking about the first 12-second run on the board at AT&T Stadium, from a gal with less than $3,000 won in the Limited Barrel Racing at the WRWC in 2025 on her horse Trick before the finals.

Charmaine opens up about the journey that brought her and Trick—whose name literally means His Way is Per...

Rhen Richard knows all of the things about the Old West Rope Horse Futurity—and let me tell you, it’s more than a jackpot. Rhen and his team are pouring everything they’ve got into building a platform where horsemen, trainers, pros, amateurs, and young guns all have a seat at the table. We’re talkin’ million-dollar bonuses,a one of a kind elite horse sale, guaranteed payouts, 100% payback, and a sale format that’s rewriting the gam...

Y’all, I’m still catching my breath from one of the most electric weeks in women’s rodeo history. In this episode of In The LOOP, I sat down with Sammy Jo Smith and Lindsay Rosser-Sumpter to break down everything that went down at the 2025 Women’s Rodeo World Championships—and let me tell you, it was one for the books.

AT&T Stadium was absolutely booming. From start to finish, it felt like the entire sport of women’s rodeo level...

Hi, Welcome back to In The LOOP Podcast! This week, we’re in the heart of Women’s Rodeo World Championship week, and while the best in the world battle it out in Fort Worth for a record-setting $802,000 payout, we’re taking a moment to celebrate a legend who has shaped the industry from the inside out.

I’m honored to sit down with my dear friend, Billie Bray—wife, mom, competitor, Chief Marketing Officer at Equibrand, and now, the 2...

In Episode 230 of In The LOOP, we sit down with 2024 National Finals Barrel Racing Aggregate Champion, Andrea Busby for one of the most honest and inspiring conversations we’ve had yet. From early rodeo days to finally crossing the Thomas & Mack threshold, Andrea brings us through every twist, turn, and tough lesson along the way.

We talk about what it truly took for her to make her first NFR — and why the timing couldn’t have b...

In this episode of In The LOOP with Jordan Jo, we sit down with Criquett Chapman — a vice president by day and a fierce competitor by weekend. Criquett shares her incredible journey from a small-town team roper with no rodeo legacy to breaking barriers in the WRWC as a limited breakaway roper. We talk about balancing career and competition, growing up in sports, family roping adventures, and stepping outside your comfort zone. This...

Y’all, this week’s episode is super special to me—I'm bringing back the very first guest I ever had on the show: my good friend, rodeo legend, and multi-time World Champion Martha Angelone.

I’ll never forget when we recorded our first episode—literally in the front seat of a Dodge truck at circuit finals with a cell phone and Raymond in the backseat. Fast forward, and now Martha’s back with a ton of wins, big money earned, and ...

Hey everyone, I’m so excited to kick off our spring series with none other than Dusty Tuckness—one of the toughest and most respected bullfighters in rodeo.

Dusty joins me to share his incredible journey, from growing up in Wyoming to becoming a 16-time NFR bullfighter and 10-time Bullfighter of the Year. We dive into the mindset, faith, and perseverance that have kept him at the top of his game. He shares his personal experiences w...

Hey y’all, welcome back to In The Loop Podcast! I’m your host, Jordan Jo Hollabaugh, and I couldn’t be more excited for this episode because we’re diving into one of the biggest events of the year—the Women’s Rodeo World Championships (WRWC)!

With the WRWC right around the corner, I sat down with Linsay Rosser-Sumpter and Sami Jo Smith, two of the incredible women behind this game-changing event. We talked about everything from the ...

Today, we’re bringing you a special replay of one of our most impactful episodes, featuring the incredible Dr. Caroline Leaf.

Dr. Leaf is a cognitive neuroscientist and bestselling author, known for her groundbreaking research in psychoneurobiology and metacognitive neuropsychology. In this conversation, we explore the power of rewiring thought patterns, embracing challenges, and building mental resilience—essential skills for peak ...

Welcome back to In The Loop! In this episode, we sit down with entrepreneur, speaker, and resilience coach Lyndsey V. to discuss the power of pushing through challenges, finding clarity in chaos, and creating sustainable success.

Throughout the episode, we explore how resilience applies to rodeo, business, and everyday life, touching on topics like overcoming mental clutter, embracing authenticity, and rewriting personal narratives ...

In this episode of In The Loop, we sit down with Tibba Smith, WPRA Reserve World Champion Breakaway Roper and nominee for WPRA Western Region Roping Director. With years of experience as a rodeo competitor, coach, and secretary for the largest college rodeo region, Tibba has seen every side of the industry—and now she’s ready to take on a leadership role to shape the future of breakaway roping.

Tibba opens up about the challenges fa...

In this episode of In The Loop, we sit down with Mandi Holland, a veterinarian, business owner, rodeo committee member, and passionate advocate for breakaway roping. As a nominee for WPRA Western Region Roping Director, Mandi shares why she’s stepping up to help guide breakaway roping into the future.

From working behind the scenes with committees, sponsors, and stock contractors to fighting for equal pay and recognition for breakaw...

In this episode of In the Loop, we sit down with Stevi and Ty Hillman as they open up about the unexpected turns their journey has taken over the past few months. After falling short of making it to the National Finals Rodeo this year, the couple has found themselves on a different path—one filled with new beginnings, surrendering to God, growing together, and embracing change.

Stevi and Ty share the raw truths of life behind the ro...

Join us on In The Loop Podcast as we welcome Lorinda Van Newkirk, the inspiring entrepreneur behind Lucky Chuck Socks! Lorinda shares her incredible journey—from growing up in California to launching multiple businesses, all while staying true to her passions.

In this episode, she opens up about her Cowgirl Armor testimony, the lessons learned through challenges, and the perseverance it takes to build something meaningful. Whether y...

Join us on In The Loop Podcast as we welcome Bridget Yates, a talented graphic artist at COMIC Cowgirl and a dedicated breakaway roper since 2020. In this episode, Bridget shares her incredible journey from starting at the bottom to finding her place in the rodeo world.

Together, we delve into the origins of Cowgirl Armor, the challenges we faced, and the dedication that fueled our vision. We reflect on the role of faith in shaping ...

In the first episode of our 2025 Gold Card Series, we sit down with Raymond Hollabaugh, a 7-time NFR Calf Roper, former college rodeo coach, and a true legend in the world of professional rodeo.

Raymond shares his journey, starting with the challenges he faced early in his career. He talks about overcoming physical obstacles, finding the right mentors, and the passion that fueled his dream of becoming a top competitor. He also expla...

Join us as we revisit our conversation with rodeo legend Kaycee Feild, a six-time bareback riding world champion and the first cowboy to win three consecutive bareback riding average titles at the NFR. In this special replay, Kaycee shares his journey to becoming a champion, reflecting on the mindset and discipline that fueled his success.

He also opens up about retiring at the top of his game and navigating life after rod...