In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Episodes
Melisa Monroe from Podium shares exclusive insights from a recent consumer survey of nearly 1000 prospective shoppers about projected holiday spending for the upcoming season, revealing data-driven strategies for retailers to maximize their sales.
Learn more about Podium: https://go.podium.com/tSqRg1
Learn about our sponsor JewelerOS: trytheringbuilder.com
Send feedback or learn more about the podcast: pu...
Digital marketing expert Hope Bellair shares insights from HubSpot's Inbound 25 conference and tailored Q4 marketing strategies for different types of jewelry businesses.
Reach Hope Bellair at hope@punchmark.com or 704-910-4774, extension 318 for more information about holiday marketing strategies.
Learn about our sponsor JewelerOS: trytheringbuilder.com
The jewelry industry is evolving with significant technological, market, and policy developments that are reshaping how businesses operate and connect with customers.
- Google Gemini AI tool can place jewelry onto digital hands and ears, offering an alternative to expensive lifestyle photography.
- Taylor Swift's vintage-inspired engagement ring features an antique cushion cut diamond on yellow gold with ornate engraving, likely...
Michael interviews his eldest brother, Joseph, about his custom engagement ring process with Vincent from Arezzo Jewelers, revealing that custom projects can be affordable and quick when incorporating family jewelry pieces.
If you're considering a custom engagement ring, don't assume it will be more expensive or time-consuming than buying off the shelf. Talk to a jeweler about incorporating family pieces to create somethin...
Alexis Padis, President of AGS, shares insights from her first year of leadership and discusses her vision for the organization's future after being re-elected for a second term.
Alexis shares what leadership development looks like in an organization with a storied history, and the humility and foresight required to implement changes that might not come to fruition during her own presidency.
Learn more about AGS: ags.org
Learn ...
GPT-5 has arrived with meaningful improvements in logical reasoning, processing speed, and the ability to dynamically switch between models based on task complexity! The technology excels at pattern recognition in data analysis while software developers are finding new ways to integrate it into their workflow without sacrificing quality.
Mike sits down with Punchmark Back-End Developer, Andy Szoke, to discuss what the arrival of thi...
Michael dives into data pulled directly from the Punchmark E-Commerce platform for Q1 & Q2 of 2025. Punchmark services only the Jewelry industry, which means their platform data offers a unique insight into the e-commerce fluctuations and jewelry trends of the industry as it stands today.
Learn more about our sponsor, Jewel-Craft: jewel-craft.com
Send feedback or learn more about the podcast: punchma...
In the Loupe EXCLUSIVE
Bill Becker, new President of the Retail Jewelers Organization (RJO), shares his perspective on the organization's growth from a small collective buying group in 1966 to a powerhouse with nearly 1,200 members today. As both a multi-store jeweler and industry leader, Bill offers unique insights into RJO's success factors, current challenges, and his vision for supporting independent jewelers.
Michael w...
StoneAlgo's new Jeweler OS product is revolutionizing how jewelers convert website traffic into sales by generating real, manufacturable CAD files for custom engagement rings. The AI-powered tool creates a seamless path from online browsing to in-store purchasing while allowing jewelers to set their own markups.
Learn more about JewelerOS: https://getjeweleros.com/
Learn more about our sponsor, Jewel-Craft: jewel-craft.com
It’s no secret that summer can be a slower season for retail, and the jewelry industry is no exception. After the excitement of spring engagements and before the holiday shopping season ramps up, many jewelers experience a noticeable dip in foot traffic and sales. But a summer slowdown doesn’t have to mean a complete stall in business.
This time of year offers a unique opportunity to refocus on services that deepen customer relation...
Michael recounts his journey through the JCK Las Vegas jewelry show, discusses notable jewelry trends, and the value of in-person industry relationships. He also buys some jewelry that comes... blessed. Pretty neat!
Schedule your appointment for RJO & IJO at punchmark.com/appointments
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website pl...
John Liebler, formerly of Signet and currently VP of Operations at Clientbook, shares how independent jewelers can maximize sales through client retention strategies and relationship building in the digital age.
Learn more about Clientbook: punchmark.com/clientbook
Schedule a guided demo today at punchmark.com/go
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn ...
Kyle Pancis from Gems by Pancis shares the fascinating world of fancy colored diamonds, revealing how a royal connection in Belgium launched his family's 30-year specialty business. His insider perspective offers rare glimpses into the value, cutting techniques, and origin stories behind some of the world's most exclusive gemstones.
Learn more about Gems by Pancis here: https://www.gemsbypancis.com/
Atlassian is a suite of products including Jira, Confluence, and Trello.
The Atlassian suite offers powerful tools for business organization and knowledge management that can be adapted for jewelry retailers, with special focus on Trello and Confluence.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sponso...
Join Mike for a behind the scenes look at Punchmark's annual Client Workshop in Charlotte, NC, offering a glimpse into what makes this educational event special for jewelry retailers from across the country.
If you missed the Workshop this year, make sure to mark your calendars for next May to attend our two day educational workshop in person! It's a lot of fun!
Marketing professionals Lisa-Marie Delgado from Gary J. Long Jewelers &
Aurora Simpson from Holliday Jewelry share insights on retail strategies, event planning, and industry trends in an energetic conversation LIVE from the Punchmark Client Workshop in Charlotte, NC.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform:...
Michael hosts a LIVE Vendor Roundtable at the 2025 Punchmark Client Workshop, featuring Jordan Peck from Brevani and Craig MacBean from Ostbye jewelry to discuss how they're navigating current market challenges and preparing for the upcoming buying season.
Ostbye: https://ostbye.com/
Brevani: https://brevani.com/
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark&apo...
Michael's childhood friend, Taylor, shares his journey of designing a custom engagement ring with a lab-grown sapphire centerpiece, highlighting the collaborative decision-making process with his fiancée Jen who had a clear vision from the start.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about sp...
Drawing from his recent experience hosting a solo watercolor exhibition, Michael Burpoe shares marketing strategies that business owners can apply to their own store events. He explains how effective event planning, branding, goal-setting, and multi-channel promotion can enhance attendance and sales for any luxury buying experience.
Send feedback or learn more about the podcast: punchmark.com/loupe
Lear...
Michelle Graff, editor-in-chief of National Jeweler, shares insights on unprecedented industry challenges including record-high gold prices and fluctuating tariffs. The jewelry industry faces a period of uncertainty that feels even more unpredictable than the pandemic era.
We cover National Jeweler's impressive 120-year legacy, what stories in the jewelry industry she feels are underserved, and filtering "news" from &...
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