In the Loupe
In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
Episodes
Pearls are one of the oldest, most influential gems the world has ever known with a rich history dating back well over 5,000 years. Matt Harris shares his passion for this unique gemstone and explains how fashion trends surrounding the gem have shifted in the last 100 years, where he predicts they will head in future years, and how jewelers can ensure they are buying quality pearls that will sell.
Follow Matt Harris for more Pe...
Jordan Wentz, or Jewels of the Trade, shares her expertise on jade, one of the most misunderstood gemstones in the jewelry world, explaining its historical significance and how to identify authentic pieces. She illuminates the differences between Jadeite and Nephrite jade while providing guidance for retailers and consumers on recognizing quality jade and avoiding common pitfalls.
Join the Jewels of the Trade Discord commu...
David Siminski, a refiner with 32 years of experience at United Precious Metals in Buffalo, shares his expertise on gold's dramatic price surge, how it might impact custom jewelry projects, and speculates on if the price will continue to climb.
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com
Inquire about...
Mike is joined by a panel of retail jewelers to talk about how they navigate the Jewelry Year. From when they schedule in their annual vacations, which jewelry shows they attend, and what jewelry styles are doing well at their respective stores.
Matt & Kim from R. Gregory Jewelers in Statesville, NC
https://www.rgregoryjewelers.com/
Cole from Ware's Jewelers in Bradenton, FL
https://www.waresjewelers.com/
Prize indemnity insurance might sound like a dry financial topic, but Robin Lang from Tokio Marine HCC reveals it's actually one of the most exciting marketing tools available to jewelers today. We discuss how retailers can offer customers full refunds on purchases if certain events occur – like six inches of snow on New Year's Day, or a Safety during the Super Bowl – while paying just a fraction of the potential cost the...
For an exclusive first interview, Michael interviews Stephen Barnes, newly announced Owner and President of IJO about what the changes mean for him, IJO, and the retailers & vendors included in the group.
Stephen Barnes shares his journey from longtime IJO member to President and now Owner, discusses his vision for the future of the Independent Jewelers Organization and what this transition means for retailers and vendors.
Michael speaks with Bri Black from Buzz Advertising Agency and Hope Bellair, Digital Marketing Manager at Punchmark, for a discussion on the art of creating effective marketing campaigns.
Learn how to conceptualize a campaign, set goals and metrics, and execute on marketing for your next effort!
Learn more about Buzz Advertisement Agency: https://buzzadvertisingagency.com/
In the Loupe, is an award winning podcast for jewelers, produced by Punchmark, the Jewelry Industry’s FAVORITE website platform. In the Loupe is made for Retail Jewelers to keep them up to date with the latest and greatest taking place in the world of jewelry, both online and in-store.
Join me as I attend jewelry trade shows, educational workshops, and cover breaking news that will impact your store. I try out emerging technologies...
Virtual Reality (VR) is growing in popularity, and as the technology improves, so do the opportunities for use in real life. Michael has explored VR with his friends the past year and reports back on his experiences, the good, the bad, the... vertigo-inducing.
Michael later speaks with three of his best friends who are avid VR users on how they've used this technology to stay in touch and keep their friendship alive in 2025.
Brevani, an offshoot jewelry brand of Color Merchants, owners Jordan & Allison Peck share their innovative journey in the jewelry industry, focusing on modern trends while maintaining a legacy of responsible sourcing. They discuss their dynamic collaboration as brother and sister, successful marketing strategies, what they stand to learn and gain as members of The Plumb Club, and how they keep appearing on The Bachelorette ever...
Today we are taking a deep dive into the Google Workspace Suite of tools. These free tools are cloud based and able to be accessed in minutes after the creation of a Gmail account.
These tools are widely considered to be industry standard tools, as they make collaboration and asynchronous editing possible. Learn how the Punchmark team has been using these as well as how you can level up your own company's collaboration skills ...
Michael sits down with Justin VanMatre of National Rarities to discuss what the last year of estate buying events looked like, what the most commonly bought items were, and announces the new Punchmark x National Rarities event page templates they recently collaborated on. If you have hosted a NR event, or plan to soon, you'll want to tune in for this!
Learn more about National Rarities: https://www.nationalrarities.co...
Meet the unsung heroes of the jewelry world as Mike speaks with Stefanie Wesdorp from Jewel-Craft, a fourth-generation family business that handles service requests for hundreds of retail jewelers around the US.
Stefanie shares how Jewel-Craft has carved out a role as the hidden powerhouse behind so many jewelry stores. Tackling everything from intricate repairs to challenging customizations, Jewel-Craft manages to stay or...
Join Michael as he speaks with William Jones IV from Sissy's Log Cabin as we explore JewelLink, a cutting-edge recruiting tool revolutionizing how jewelry stores find the perfect candidates. Whether you're an entrepreneur looking to expand or a jeweler seeking top talent, you'll gain valuable insights into refining your hiring process, focusing on skills and entrepreneurial potential.
Learn more about JewelL...
We are back! Mike shares e-commerce trends from Punchmark's data, focusing on average cart value and sales performance across different months and compares year to year.
Take Aways:
• AOV reveal fluctuations in average cart value from 2021 to 2024
• Notable months for sales performance include April, August, September, and October
• Friday emerges as the top day for e-commerce purchases
• Providing...
It's the final episode of Season 5, which means Mike is giving you a tour of all of the best bits from this season.
This is the 50th episode from this season, and we've interviewed some impressive and distinguished members of the jewelry industry this year. We hope you'll enjoy a look back on some of our favorite moments from Season 5! We will be back January 7th with the first episode of Season 6!
Mike sat down to chat with Hope Bellair, Punchmark's Digital Marketing Manager, exploring the booming resurgence of event-based marketing and the domination of short-form video content. As TikTok's fate hangs in the balance, we consider the clever strategies jewelers can adopt to pivot their marketing efforts while staying ahead in the digital game.
They also dive into the art of strategic planning for 2025. Hope...
Unlock the secrets to creating a harmonious marketing strategy with our latest episode, "Marketing Symphony." Each channel has it's own unique language and requires a slightly different approach. Discover how to tailor video content to suit the unique quirks of platforms like Facebook, Instagram, TikTok, and LinkedIn!
Send feedback or learn more about the podcast: punchmark.com/loupe
Learn abo...
The holiday season brings a rush of online shoppers, making it crucial for retail jewelers to ensure their e-commerce sites are in top shape. With a well-prepared website, you can enhance your customer experience, avoid technical hiccups, and maximize sales.
Here’s a quick checklist to help you get your website holiday-ready, from payment setups to product data and marketing strategy.
Adapted from the recent Punc...
Omi was founded nearly 35 years ago by Omi Nagpal and his wife, Preeti, whose family were ruby miners dating back to 19th century Burma. Later, their son, Niveet, founded Omi Privé, their finished jewelry business that specializes in one of a kind finished colored stone jewelry.
From design processes to nurturing retailer relationships, Niveet sheds light on the strategic side of the jewelry vendor business. He shares insi...
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