🎙 Welcome to Episode 2 of In The Making with Michael Betz!
In this episode, we’re joined by Matt Fogarty, Founder of Cherry Willow Apparel, a mission-driven clothing brand building a community of advocates to end homelessness.
Matt opens up about what inspired him to leave the traditional startup world to create something rooted in empathy, advocacy, and impact. From launching a brand with heart to training for a 500+ mile bike ride to raise awareness, this conversation is packed with wisdom, vulnerability, and purpose.
💡 What we cover in this episode:
✔️ Why Matt founded Cherry Willow Apparel to fight homelessness
✔️ How empathy shapes leadership and brand culture
✔️ Lessons from starting when things aren’t perfect
✔️ Why the “messy middle” is the most important part of the journey
✔️ How YOU can help make an impact
🎧 Listen now on your favorite platform & don’t forget to subscribe!
📘 JUST ANNOUNCED: Michael Betz’s new book In The Making is now available for pre-order → https://amzn.to/4c5S365
🌐 Or pre-order direct at: www.michaelryanbetz.com
🎁 Special Listener Offer:
Use promo code FOUNDER for 10% off all Cherry Willow Apparel gear at: https://cherrywillowapparel.com
🚴 Support the Pedal for Progress ride to end homelessness → cherrywillowapparel.com/pedalforprogress25
🌐 Cherry Willow Apparel: https://cherrywillowapparel.com
🚴 Pedal for Progress Fundraiser: https://cherrywillowapparel.com/pedalforprogress25
🎁 10% off code: FOUNDER
📘 Pre-order In The Making (Book):
Amazon: https://amzn.to/4c5S365
Website: https://www.michaelryanbetz.com
🎙 Subscribe to In The Making: https://pod.link/1802594456
📺 Watch the full episode: [Insert YouTube link once live]
🔗 LINKS & RESOURCES
🌐 Cherry Willow Apparel: https://cherrywillowapparel.com
🚴 Pedal for Progress Fundraiser: https://cherrywillowapparel.com/pedalforprogress25
🎁 10% off code: FOUNDER
📘 Pre-order In The Making (Book):
Amazon: https://amzn.to/4c5S365
Website: https://www.michaelryanbetz.com
🎙 Subscribe to In The Making: https://pod.link/1802594456
📺 Watch the full episode: https://youtu.be/WqwJWK-5zIA
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