🎙 Host: Michael R. Betz | Guest: Eron Bucciarelli
📅 Episode Drop: Thursday @ 10AM EST
What happens when a platinum-selling drummer, grief, and a broken system collide? You get BeyondWill, and the remarkable reinvention of Eron Bucciarelli.
In this heartfelt and future-forward episode of In The Making, host Michael Betz talks with Eron about the moment his father handed him an envelope—and how it became the blueprint for a digital estate planning platform that’s helping families prepare for loss without losing themselves in the process.
From leading billion-dollar innovation inside Kroger to building a startup inspired by grief, Eron shares:
🔹 How losing his father became a startup catalyst🔹 Why 70% of estate plans are outdated—and what BeyondWill is doing about it🔹 Lessons from the band-to-founder pipeline (shoutout, Hawthorne Heights 🎸)🔹 Tips for founders balancing purpose and pressure🔹 The throughline between music, legacy, and meaningful tech
📖 From the book In The Making: “Tension—not failure—is often the clue that we’re outgrowing a chapter.” This episode proves that in every beat.
🎧 All Platforms: https://pod.link/1802594456📺 Watch on YouTube: @inthemakingpodcast📘 Buy the Book In The Making: https://michaelryanbetz.com
👤 About the Guest – Eron BucciarelliDrummer for platinum-selling band Hawthorne Heights, 3x tech founder (2 exits), and former innovation lead at Kroger & P&G. Eron is now the co-founder and CPO of BeyondWill, a digital platform transforming estate planning into something smart, seamless, and human.
🌐 BeyondWill: https://www.beyondwill.co
🎧 Spotify: Hawthorne Heights on Spotify
📚 About the Host – Michael R. Betz
📘 In The Making: Leading Through Change and Growing with Purpose🌐 Website: www.michaelryanbetz.com📱 Social: @michaelryanbetz🔗 Instagram: instagram.com/michaelryanbetz🔗 Facebook: facebook.com/michaelryanbetz🔗 LinkedIn: linkedin.com/in/michaelbetz
Michael Ryan Betz is a visionary leader, strategist, and storyteller with over two decades of experience helping brands, nonprofits, and movements grow with purpose and soul. As the President and Managing Partner of The Proper Group, Michael has built a reputation for driving transformative growth, fostering innovation, and delivering measurable outcomes across industries such as automotive, healthcare, SaaS, and media.
Michael is the author of In The Making: Leading Through Change and Growing with Purpose, a purpose-driven memoir that offers a raw and real invitation to live with intention, impact, and a little bit of audacity.
He is also the host of the In The Making podcast, where he dives into re
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