Direction of our Credit Union Movement and Influence of Culture Part 2.

In The Movement Podcast

Episode 4.2

Welcome to In The Movement Podcast with your show hosts Christopher Kemm and Austin De Bey discuss all things happening in the credit union movement. Each episode will feature leaders talking about history and current affairs and how we can utilize our expertise to educate, communicate, and mobilize to better serve our movement.

 

Today, we are chatting with our Mountain West Credit Union Association Chairman, Todd Marksberry, who is also CEO and President of Canvas Credit Union in Colorado and hosts the podcast In The Room. We will talk about the direction of the credit union and his personal influence on business culture. 

 

Guest Bio

 

Todd Marksberry has served the Canvas Credit Union family as the President and Chief Executive Officer since June 2015. With more than 25 years of executive experience, Todd has the vision to transform financial services. His strategic leadership, drive and focus on culture nurture high-performance teams who exude passion and purpose.

 

Through Todd’s charisma and love for the credit union movement, Canvas assets have grown over 100% to over $3.1 billion. Besides, Canvas now serves over 260,000 members, an increase of more than 47% since 2015. It is the culture that Todd has created at Canvas, embracing the goal of Helping People Afford Life in Colorado and driving new and innovative products and services, that has created a significant positive impact. Todd’s energy radiates throughout Canvas.

 

He has cultivated a unique atmosphere within the Canvas family to serve members and their communities with a whole-hearted approach. Todd is known for his stellar dance moves and genuine care for his team around the office, generating a “come as you are” environment for his family members to thrive in.

 

Before joining Canvas, Todd served as the Executive Vice President and Chief Operating Officer at Delta Community Credit Union in Atlanta, GA. Todd has also served in leadership roles with SavvyMoney, Georgia Credit Union Affiliates, and Tropical Financial Credit Union. In addition to overseeing the health and heart of the Canvas family, he actively serves on the board of several prominent credit union industry partners.

 

Balancing Non-Credit Union with Credit Union Work

 

When working with other financial CEOs, Todd recognizes a good leader, no matter what side of the economic fence they sit. “When you have a conversation with a good leader, who really understands ‘others before self,’ the common denominator is that they all have a great story.” He finds it’s interesting to hear how they feel about the CEO seat. “The business owners and founders of companies are similar in that they all have great stories.

 

One difference that credit unions have is the more complex infrastructure of the companies. He is proud that credit union team executives have the heart of a servant-leader. “You can see their passion and their heart is into the service of others.”

 

Listen in to find out how Todd feels about where credit unions fit into the financial future, how COVID has affected credit unions, how COVID crossed state lines, financially speaking. Learn why Chick-Fil-A is an excellent business to follow and why it’s essential to create a service-oriented environment.

 

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Show Notes:

[02:10] Differences between working with people inside and outside the credit union industry in Colorado.

[08:26] Todd’s projection on the future of credit unions.

[11:44] COVID creates a more unified financial front for the credit union industry.

[18:48] Individual states have differing interests based on state legislation and banking rules. 

[22:18] Todd’s philosophy and his influence on work and the credit unio