Brick and Mortar Visibility

As business owners, we are brave.
 We are gritty.
 We are the ones who raise our hands and say, “Hey, I’ll be the one to lead. I’ll open the storefront. I’ll be the one who takes the risk.”

But… we don’t do any of this alone.

We have:

• the mentors who guide us
• the tools that keep us organized
• the experts we trust
• the partners who cheer us on
• and the small business community that keeps the flame lit

I wanted to pause ...

Feeling stuck on how to market your business without spending a dime?

In this episode, Melissa shares a brilliant (and completely free) marketing idea from a local therapist who turned her passion for walk-and-talk therapy into a 260-person community event — and a brand visibility dream.

We’ll unpack:
✨ What made this event so effective (and how it cost almost nothing)
✨ How to find your version of “the walking club”...

A five-hour drive. A state tournament. A parking lot full of parents waiting to hug their crying teenagers.
 And a moment with my son that completely unraveled me.

Today’s episode isn’t just a story about soccer — it’s a story about business, resilience, support, and why you absolutely cannot build a meaningful life or business alone.

Inside, I share:
 • The emotional moment that stopped me in my tracks
 • Why empat...

It’s that time again—Black Friday season.
 But before you start slashing prices or running last year’s promo, let’s pause.

In this episode, I’m pulling back the curtain on how I went from a desperate Black Friday sale in 2020 to a strategic, community-focused tradition that drives real results—without discounting my worth.

We’ll talk about:
 ✨ How to identify your best offers (and when not to discount)
 ✨ Creative w...

What if the reason your studio isn’t as profitable as it could be… isn’t because of enrollment or marketing—but because of a few simple accounting mistakes you don’t even know you’re making?

This week I’m joined by Paul Roch, CFO, CPA, and founder of Roch Accounting Services, who specializes in helping studio owners and fitness entrepreneurs finally pay themselves what they deserve.

In this episode, we dig into:
 💸 The b...

We all know your Google Business Profile helps attract clients—but what if it could help you hire your next dream team member too?

In this episode, Melissa shares a real-life story from her studio: when two teachers left mid-season, the perfect new hire walked through her doors… thanks to her optimized Google Business Profile.

Tune in to learn:
 ✨ Why consistency on your GBP matters (even when you’re not “actively” market...

As business owners, we’re taught to excel. We’re taught to lead well. We’re given the books, the assessments, the coaches, and the tools to reach success. But then one day you stop and wonder—is this it? Is this really what success feels like? Because instead of fulfillment, you feel exhausted, disconnected, and maybe even a little lost.

That’s where today’s guest comes in.

Mel McSherry is an international business and life ...

Ever feel like you’re doing all the things but still stuck on a plateau? You’re not broken—you’re on the edge of a level up.

In this episode, I’m talking about:
 ✨ Why confusion + frustration often show up right before breakthrough
 ✨ The #1 reason masterminds unlock massive growth (hint: it’s not the coach)
 ✨ The power of vulnerability in business—and how it creates solutions
 ✨ Why Q4 is the time to set yours...

We all know that knowing your numbers in business isn’t just nice to have—it’s essential. If you don’t know your numbers, you can’t optimize your business, pay yourself consistently, or make the kind of impact you want in your community.

That’s why I love bringing on experts who live and breathe accounting—bookkeepers, CFOs, and financial coaches—to remind us just how powerful it is to stay on top of this piece of our busin...

LinkedIn isn’t just for corporate types—it’s a powerful visibility tool for local business owners too. But most of us are leaving easy wins on the table.

In this episode, I’m sharing my top 3 LinkedIn fixes you can do today to boost your visibility, strengthen your SEO, and connect with the right people. We’ll cover:

• How to make your profile banner instantly showcase who you are + what you do
• Why engagement on LinkedIn is...

Is your Instagram profile really working for you—or is it just…there?

This week, I’m breaking down the five Instagram fixes every brick-and-mortar business owner needs to boost visibility, attract local clients, and actually get results from social media.

You’ll learn:
✅ The who, what, where, and how of a powerful bio
✅ The SEO trick most business owners skip in their Instagram profiles
✅ Why niching your services...

Are you leaving visibility (and clients!) on the table with your Facebook page?
Spoiler: you probably are—and the good news is, it’s an easy fix.

In this week’s episode, I’m breaking down five quick places studio owners miss the mark on Facebook—and how to fix them in less than 10 minutes each. These aren’t complicated hacks or paid ads. They’re simple, SEO-friendly, visibility-boosting tweaks that make it easier for you...

What’s actually working right now on social media for local, service-based businesses?

After testing new strategies with my clients this month, I saw exceptional growth across the board — and I’m breaking it all down for you in this episode.

Inside, I share:
 ✨ The #1 principle that makes every strategy work better
 ✨ How to roll out “what’s new” in your business to get people’s attention
 ✨ Why carousel posts are o...

What if the thing you see as your biggest weakness is actually your greatest asset?

This week, I’m sharing one of the best lessons I ever got from a dance professor: “If you can’t fix it, feature it.” At the time, it was about choreography—but over the years, I’ve realized it applies to business too.

From my gray hair patch (that my stylist insists I feature!) to running a home studio out of my basement in the early days, to...

This week, I’m sharing the story of how I finally got my dream property—a year in the making, and really, years in the waiting.

For so long I was hustling, grinding, stressing, and “doing all the things,” but not seeing the results I wanted. Sound familiar?

Everything shifted when I stopped trying to do business like everyone else and started living in alignment with who I am. I got clear on what I wanted (yes, I literally d...

AI is everywhere—and your clients can tell when you’re using it. While that’s not necessarily bad, it has created a shift: people are more skeptical, less trusting, and craving something real.

This week, I’m talking about what that means for your marketing as a brick-and-mortar business owner—and why this is actually a massive opportunity.

We’ll cover:

• Why authenticity is your biggest marketing advantage right now
• How to m...

What if letting go was the secret to leveling up?

This week, I’m sharing a raw, behind-the-scenes look at what happened when life forced me to step back—from my inbox, my to-do list, and even my studio. Between moving my home and performing in a ballet (yep, at almost 50 💃), I barely opened my laptop… and yet, my business had its biggest week ever.

Inside this episode, I’m breaking down:

✨ How delegating led to record-breaki...

If you're a studio owner who’s tired of spinning your wheels on social media and wondering how to actually get more clients in the door… this episode is your roadmap.

I'm pulling back the curtain on the one strategy that changed everything for me: SEO.

As a single mama of five (yes, five!) running a local brick-and-mortar business, I needed a marketing strategy that worked while I worked—and even when I didn’t. So I doubled ...

In this episode of the Brick and Mortar Visibility Podcast, we’re stepping beyond the studio and into the world of boutique retail. Whether you're running a Pilates, yoga, or music studio—or any class-based business—there’s a good chance you’re also selling something on the side. From merch to gear, retail is a powerful revenue stream, and it’s time we treat it like one.

Our guest, Sarah Kowal, knows this firsthand. She wen...