Brick and Mortar Visibility

Think SEO is only for the big-budget brands? Think again.

In this episode of the Brick and Mortar Visibility Podcast, I’m joined by SEO strategist Jade Pruitt, who’s flipping the script on what local search optimization really looks like for studio owners like you.

We’re talking:

• Why SEO doesn’t have to cost thousands (really)
• Where to start if you’re DIY-ing it—and how to avoid the common overwhelm
• How Jade helps studios d...

Hey there, studio owner. Let’s talk about something that can make or break your business—your team.⁠

Now, if you’ve ever hired someone, handed them a task, crossed your fingers and thought, “I hope this works out…”—this episode is for you.

Because hope is not a strategy.

In today’s episode, I’m breaking down the exact framework I use to onboard new team members—from teachers to admin—and how I set them up for success from day...

Ever feel stuck in your business—like you're showing up, doing the work, and still wondering… “Why isn’t this working?” Yeah, I’ve been there.

In this episode, I’m pulling back the curtain on a challenge I gave myself: 100 days of going live. No script. No editing. Just one take, one minute, one daily nugget while walking each morning.

What started as a test turned into a transformational business habit. Not only did I grow ...

You’ve got a studio to run, a team to manage, clients to care for, and the last thing on your list? Legal documents. 😅

But here’s the thing—we all tend to think “It’s fine… until it’s not fine.”
And that’s why I brought today’s guest onto the podcast.

Cory Sterling is the go-to legal expert for studio owners. Yoga, fitness, dance—you name it. He gets our world, he speaks our language, and he’s helped thousands of busine...

Summer might mean slower class counts and more beach days—but your Google visibility should still be working hard for you.

In this quick, actionable episode, I’m sharing 5 simple ways to give your Google Business Profile and website a refresh that builds trust, improves SEO, and keeps new clients walking through your doors (even if your current ones are pausing for the season).

Inside the episode:
✅ The one photo mistake ...

This week, I’m inviting you behind the curtain for a very real, very personal episode.

As we officially wrap our 16th season at the studio, I’m sharing the 16 most powerful lessons I’ve learned from running a brick-and-mortar business—from the early hustle days to the now. The mistakes, the mindset shifts, the marketing wins, and the moments that changed everything.

Inside this episode:
 ✨ Why hiring before you're ready m...

Today’s episode is a little different—but oh-so-important. Because as business owners, parents, and partners, we don’t just want to show up… we want to perform at our best. And that means having the energy, clarity, and stamina to do it all—without burning out.

Enter: peptides.

I’m sitting down with a special guest — Andrea Olson, a deeply knowledgeable rep who knows these products inside and out. She’s helped dozens of clie...

The sun’s out... and if you’re a studio owner, you know what that often means:
Enrollment slows down.
Buyers get flaky.
Cash flow feels tighter than ever.

But here’s the deal—your buyer hasn’t disappeared. They’ve just changed.

 They’re more hesitant, more distracted, and waiting until the very last minute to commit.

If you’re feeling the summer slump sneaking in, today’s episode is your game plan f...

Think making more money means hustling for more clients? Think again. 💸

In this week’s episode, I’m joined by the brilliant Lauren Schoenfeld—fractional CFO and founder of Active Core Consulting—who drops truth bombs on how to actually grow your revenue without piling on new clients (yes, you read that right).

We dive into: ✨ How spending with intention changes your bottom line
✨ The operational inefficiencies that migh...

Ever feel like your kids—or your customers—just don’t listen? In this episode, I’m sharing the #1 parenting tip that’s helped me stay consistent with my five kids (yes, five!), and how that very same principle applies to your Google Business Profile.

I dive into:

• A real-life parenting moment (and why dishes matter)
• The power of consistency in parenting and in business
• Why inconsistent info online is costing you customers
• A ...

Want more clicks, customers, and credibility? It’s time to level up your Google Business Profile—starting with your photos. In this short and powerful episode, I’ll walk you through exactly how to use photos to build trust, boost SEO, and become the no-brainer choice in your community.

You’ll learn:
 ✅ What types of photos to upload (and what most business owners miss)
 ✅ The #1 mistake people make with Google updates...

Are You Missing Out on Local SEO? Create a Referral Program That Drives Business

Spring cleaning isn’t just for your closets—it’s time to freshen up your marketing strategy, too! And if you’re not intentionally using referrals to drive your local SEO, you’re leaving money on the table.

Referrals are the easiest, warmest leads you’ll ever get, but hoping for them isn’t a strategy. You need a system that turns happy cu...

Running a brick-and-mortar business means juggling all the things—marketing, sales, customer service… oh, and actually delivering your products and services like a boss. But what if you didn’t have to do it all alone? Enter brand ambassadors—your secret weapon for getting your biz in front of more people without adding to your already overflowing to-do list.

In this episode, we’re breaking down three game-changing ways to u...

Success isn’t about luck—it’s about action. In this episode, I’m breaking down the 10 Rules for Success that have shaped my journey as a business owner. From taking radical responsibility to knowing your numbers, setting boundaries, and leading with kindness, these are the lessons that actually move the needle.

If you’ve ever felt stuck, overwhelmed, or like you’re spinning your wheels, this episode is your wake-up call. No...

🎯 Stop Guessing: What to Write About in Your Blog

Feeling stuck on what to blog about next? You’ve answered your most common FAQs, highlighted your services… but now what?

In this episode, I’m sharing a powerful strategy that can take your blog (and your business) to the next level: Going deeper on your individual offerings.

I'll walk you through:
 ✅ Why featuring specific products or services drives BIGGER results
 ✅ ...

🎙️ A Little Detour: Life, Business & The Advice I Give on Divorce

We usually dive deep into all things visibility—Google Business Profile, SEO, and marketing strategies to get your business seen. But today, I’m taking a scenic route.

I’ve been reflecting a lot on where I want Brick and Mortar Visibility to go in 2025. And as I take my morning walks, I’ve been documenting my thoughts—big, small, and sometimes totally une...

Ever feel like your blog posts are just sitting there, collecting digital dust? 

You’re not alone! In this episode, I share how to take those existing key word rich blogs and turn them into visibility magnets for your dream clients helping you grow your business.

In this episode, I’m sharing 5 simple, powerhouse tips to make your blog posts work long after you hit publish:

🧠 Start with Client Questions: Write blog posts ...

Holy cats, Google—WHAT. THE. ACTUAL. 😡

If you’ve noticed your hard-earned Google reviews disappearing, you’re not alone. I’ve experienced it firsthand, and let me tell you… not cool. As business owners, we rely on those glowing five-star reviews to build trust, attract clients, and boost our visibility.

The good news? Google is on it. They’ve promised these reviews aren’t gone—just temporarily MIA while they fix the issue.

B...