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January 13, 2021 24 mins

In this episode Bob Dalton of Sackcloth and Ashes gets in the ring to tell is story. Bob Dalton is the CEO and founder of Sackcloth and Ashes , a mission driven company that gives a blanket to a homeless shelter for each one purchased. 

Bob Dalton is an activist and an entrepreneur.  Mr. Dalton travels across the United States bringing awareness to the issue of homelessness. 

Bob and Billy discuss the fact that our children are our future and we must focus on solutions. 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Billy Moore (00:51):
Good morning, good morning. Good morning. Welcome.
Welcome to being in the ringwith Billy Moore, where we'll
talk not only about boxing, butwe'll talk about life in the
ring. Because when a boxer is inthe ring his whole life flashes

(01:14):
through his mind at times. Sowelcome this morning.

Dwayne E. Shigg (01:22):
Anybody can use foundation teaches our youth to
step off into life with theirbest foot forward without
cowardice, but with courage anddignity. ABC was founded by
legendary Light HeavyweightChampion Archie Moore in 1957.
He had a heart and passion forhelping the youth. He believed
if we went into the business ofprevention, we could save
billions of dollars and millionsof lives. He started ABC to

(01:45):
teach us the basic ABCs of life.
Are you concerned about theworld today? Do you want to help
train our youth to be the changeneeded in the world? Join us in
the fight for equality in thefight for justice in the fight
for our youth. If you would liketo help, go to www dot ABC youth
foundation.org. That's www dotABC use foundation.org be well

(02:07):
and be blessed.

Billy Moore (02:12):
You're welcome to say whatever you feel like
saying that you think and reacthowever you want to think and
react and in lieu of a not apolitician Not at all. But in
lieu of, I'm not too happy todayin lieu of the things that are
going on in this country, whatto but one of the things that is

(02:36):
very enlightening is what you'redoing in what you're doing. And
what I'd like you to do is tellus about what you're doing and
and give us your past and bringus up to now.

Bob Dalton (02:53):
Yeah, well, thank you so much for having this
conversation. And, you know,like you i'm i'm also grieved at
what is happening in thiscountry. But I'm also very
hopeful that there's things thatcan still be done to make it
shift on focusing on thesolutions in this country. And

(03:17):
really getting back to whatmatters most which I believe is
supporting and helping peoplethat are boots on the ground,
grassroot organizations, andsupporting our children in this
country, and really making ashift back to focusing on our
kids because they're the futureof this country. So I'm still

(03:38):
very hopeful going into the newyear, I'm saying that 2021 is
the year of no fear. That is,that is what this year is going
to be for me it's going to be ayear of no fear. And and I look
forward to moving forward onoffense and what I believe is
going to be really making adifference here in our in our

(04:00):
society. So thank you so muchfor having me on. Background on
me is I grew up in a littlecommunity on the Oregon coast
called Coos Bay. And

Billy Moore (04:15):
kings Bay. Very familiar with What's up, so I'm
very familiar with it.

Bob Dalton (04:21):
Oh, yeah. Yeah, little fisherman logging town.
And it's a great littlecommunity man, I really loved
growing up there. And you know,they were it was in the middle
of nowhere, but we had we wereon the beach, you know, we loved
it. And, and I had, I grew upwithout a dad. And in high

(04:41):
school, somebody took me underhis wing, a mentor. And he
really invested a lot of timeand energy into showing you what
it looks like to be a qualitymale figure and being a good
husband, a good thing. familyman, and somebody who really

(05:04):
demonstrated a lifestyle that Ican look toward and say, I want
to be like that when I'm, youknow, 4050 years old. And that's
important as a young man, youwant to have people in your
life, you know, ideally, it'syour dad. But if it's not your
dad, somebody to be able to looktoward and say, you know, I want
to inspire to be like thisperson. And so my story really
began when Todd tardy was hisname, took me under his wing,

(05:29):
mentored me and really cast avision for who I wanted to be in
the world, which was sofoundational for my journey. And
at 19 years old, from 19, to 24,I was part of leading and
participating in a nonprofitcalled young life where I helped

(05:49):
form of team, a team of leaders,and we would go into the high
school and build relationshipswith kids. And I was passionate
about that nonprofit, becausethat's exactly what happened
with me, somebody came into mylife when I was in high school
and took me under their wing.
And I wanted to be that forother high school kids that
didn't have that kind ofopportunity to have anybody in

(06:10):
their life for nobody to go totheir sporting events, you know,
I really wanted to be the onethat showed up at their, their
games and supported them andreally got behind whatever they
were passionate about was Iwanted to be passionate about.
And so I did that for fiveyears, I just build
relationships with kids showedup in their lives, made them

(06:32):
feel like they mattered. Andafter about five years of being
in the nonprofit world, I gotpretty tired of raising money
50% of my time, and I decided Iwanted to go into the business
world. So I could be selfsustaining enough to where I
could start supportingnonprofits rather than having to

(06:53):
raise money all the time. And atthat same time, my mom ended up
going through a really difficulttime in her journey where she
had lost her mother and herbrother. And during her journey,
you know, as anybody as anybodycan imagine, like, if you lose
your your family members, ittakes a huge toll on you. And

(07:17):
she got to the point where shegoes, she calls me up, she's in
depression, she starteddrinking. And she said, You know
what, I'm going to start my lifeover, and I'm going to move
across the United States. So mymom moved across the United
States, and ended up through aseries of events becoming
homeless. And it's not somebodythat you would expect that would

(07:40):
become homeless. And it changedmy paradigm, in my view of how I
viewed the homeless community,because my mom is the hardest
working woman I know. And sheended up in that situation. So
it destroyed my bias towardhomelessness, which is, you
know, they should work a littleharder, they should make better
choices with their life,whatever my biases were, my mom

(08:03):
destroyed those biases. And sheinspired me to actually do
something about the homelessproblem. And it and I started
calling homeless shelters in myarea and asked them what they
needed. And they all saidblankets. And so I came up with
the idea that for every blanketthat somebody buys from me, I'll
donate a blanket to their localhomeless shelter. And so in many

(08:24):
ways to kind of tie that storyall together. It was the
foundational roots that Toddtardy invested in me and Castle
division that it was possible tolove the people around me and to
love my community. It wasthrough my mom's story that
helped change my paradigm andunderstanding of what

(08:45):
homelessness is and why itexists. And it inspired me to do
something to make a differencein my local community. And so it
came full circle, I ended uplaunching a blanket company,
which was super random, and Inever thought I'd get into the
fabric business. But uh, but allto help local homeless shelters
that needed blankets. And sothat's the journey that I'm on

(09:07):
now. And that's what I dedicate100% of my time to that.

Billy Moore (09:13):
Will they did a brother Shigg and I, we've
talked about it and talk aboutyou and and I was reading the
short bio there and do do youget a chance to talk with youth
very much.

Bob Dalton (09:32):
Hear in there, I still get to talk with youth.
It's always my greatest joy tobe able to talk with you because
that's where I started. Youknow, in my, my journey in my
ministry, and I love speaking tothe kids. You know, like I said
in the beginning of this call, Ibelieve that kids are the future

(09:53):
of this, this country and themore focus that we have toward
our children and invest in Kids,the better our world is going to
be long term.

Billy Moore (10:03):
Because as well as you attend rolling over, that's
one of the things that that'sour motto here. I mean, the kids
are our future. They are ourfuture, that story that you just
told about starting yourcompany. more kids need to hear
that story. That's just mildlydisturbing. That's something

(10:27):
I've been doing for almost 40years. And it's, it's simple.
It's very simple. And this iswhat, and this is what we need
to give our kids is simplicity,simplicity. And when my dad
started at ABC 60 plus yearsago, and it's at the United

(10:52):
States is headed for gang and adrug epidemic. He said, If we
keep what we're doing, keep itsimple. Keep it simple, and you
won't lose them. I really likedthat story about what you do and
how you got started doing. Andonce we get beyond this COVID

(11:14):
and get our kids to coming backin here and you wouldn't be
nice. If you could stop by andspend a little time with us. 100
days. Okay, cool. Now, so now,where are you? Where are you
located?

Bob Dalton (11:28):
I'm in North County, San Diego.

Billy Moore (11:32):
Okay, Carlsbad.

Bob Dalton (11:34):
I just moved down here about a year and a half ago
from Oregon. And yeah, reallyloving it down here. I love
being in Southern California.
And it was it's been a great

Billy Moore (11:46):
Okay, I was I had a I had a fight in Oregon. a
boxing match of a kid trying tothink he was over on the water.
And we fought outside it wasfreezing cold. freezing cold. I
can't remember the name of thelittle town. His thing is right

(12:07):
across. Right across the borderafter leave out of California. I
can't remember where it was itman. I don't know if the

Bob Dalton (12:17):
guy here man said again. It's cold up there.

Billy Moore (12:21):
Yeah, I don't know if the cold got me that got to
be more of the guy that wasboxing got to be more. I really
don't remember. But organism isa beautiful place. has spent a
lot of quite a bit of time inPortland, Oregon. With some with

(12:43):
some different guys up there. Wehad a little boxing team going
on up in that area. Now. Okay,what's your? What's your plans
for the future? As far asspreading what you do? I'm sure
you plan on spreading it?

Bob Dalton (12:59):
Yeah, yeah. So in 2018, we launched our first
major campaign called blanketthe United States. And our goal
with that campaign is to donate1 million blankets to homeless
shelters by 2024. And, and rightnow, we're about 20% of the way
there, we have the opportunity,we partnered with a lot of

(13:19):
different companies that aregiving blankets as gifts to
their employees or customers.
And in doing so we're able todonate a second blanket to
homeless shelters around thenation, we give to over 500
shelters in the United States.
And so we have a really uniqueopportunity where we're not just

(13:39):
donating blankets, but we'reactually getting to connect with
both incredible companies thatare giving blankets as gifts,
and grassroot organizationswhere we're donating the
blankets. And so the blanketsare just a third party object
that's connecting us to some ofthe most powerful companies and

(14:00):
the most powerful grassrootorganizations. And we just get
to be a bridge builder, we getto introduce some influential
brands and celebrities to someof the best grassroots work
that's gone on in the UnitedStates. And that's really where
we're in our sweet spot. So ournumber one goal is to blanket

(14:20):
the United States. But as we'reblinking in the United States,
we are making connections that Ibelieve are going to be long,
long lasting and where it givescompanies and celebrities an
opportunity to do that long termin their community and we get to
be a small part of that.

Billy Moore (14:41):
Let's say if ABC if we wanted to get involved in
that. How would we go aboutdoing that? We always get our
kids involved with helpingothers out helping other
youngsters other families inthis area. We have a lot of
homeless families.

Bob Dalton (14:59):
Yeah. Yeah, I would say, you know, the most simple
thing is that a, I would love togive blankets to all the kids
that you work with just firstand foremost, no strings
attached and no other agendaother than I just want to
support what you guys are doingand the blankets can serve as a

(15:20):
is a simple gift to the kids.
And then secondly, I think thatthere's always opportunities to
where I do blanket drops athomeless shelters where I go and
deliver the blankets in person.
And it would be fun to have thekids involved in something like
that to where they can come andlearn about different community
things that are going on intheir local area, to where they

(15:44):
can come and serve a meal. orpass out blankets with me at
some point.

Billy Moore (15:50):
Know when you Okay, though, when you pass these
blankets out? Yeah, for myunderstanding, there's a note in
the bottom of their shopping.

Bob Dalton (16:00):
Yeah, when we pass the blankets out to homeless
shelters, there's a note thatcomes with the actual blankets
that says, thank you so much forthe work that you're doing in
the local community. And this iswhy you're receiving those
blankets.

Billy Moore (16:13):
Oh, brother Shig was telling me but you have
children's book

Bob Dalton (16:17):
Yeah. Yeah, we just launched it in November. And,
you know, I always wanted to getinvolved. Communicating with
kids, like you said, it has tobe very simple. And it's got to
be, it's got to be in the leastcommon denominator when you're
speaking to kids. And I'vealways wanted to master

(16:37):
communication. And one of myfriends challenged me and he
said, Well, if you want tomaster communication, you got to
read a kid's book. And so I tookon the challenge. And maybe
about eight months ago, I wokeup in the middle of the night,
it was 3am. And I thought ofthis phrase, no matter how big
no matter how small, everyone issomeone we need to level. And I

(17:01):
was like, Oh, that's such aweird thing. I felt it on a kind
of dream, subconscious level,and I grabbed my phone, and I
wrote it down. And then I justwrote the rest of it and kind of
a stream of thought. And it's areally simple poem that I was
looking at that next morning,and I was thinking, how, what's
the medium that I want todeliver this message. And, and

(17:23):
then I said, Oh, I think thismight be a children's book. And
so I partnered with an artistthat I got connected to he lives
in Scotland, and he hand paintedevery single page of the book.
And he sent me all theoriginals. And, and he said,
amazing artists that reallybrought the project life, his

(17:44):
name is Richie Collins. And Ijust, we launched that book in
November. And for every thebooks called everyone has
someone for every book purchase,we donate a book to a child in
foster care around the nation.
And so we are our hope is toprovide everyone is someone

(18:05):
booked to every every kid infoster care. And that this will
be the third party object that'sconnecting us to you know,
similar to blink the UnitedStates, connecting us to
influencers and companies andalso connecting us to really
good grassroot organizationsthat are doing amazing work. And
I hope is that, you know, we canhelp form the conversation

(18:33):
around the kids again, because Ibelieve that if we got got to
focus back on the kids, and ifwe're going to do that, we can't
do it from a negativestandpoint, where we're talking
about all the negativestatistics and how many of the
foster care system is we got todo it in a strategic way, where
we're highlighting solutionsthat are being created that are

(18:55):
actually helping the kids andfully back in and similar to
what you guys are doing I what Iloved about getting connected
with you guys, as you guys are,you've created a solution that
is helping with this particularproblem. And those are the type
of organizations that we love tocome across and support in any
way that we can

Billy Moore (19:17):
give God the glory.
There's a lady, she has 16foster kids, you would never
know that they were foster kids.
They all have the same name.
Last name, you would never knowI think it's three of us
graduated from college, and acouple of others that are on
their way to college. And she'sa part of ABC. And it's a I like

(19:39):
what you just said a while agoabout looking beyond the
negative and going into thepositive and focusing on the
positive and I think that atsome point in time I don't think
would be good if you could,well, I'm sure you'll meet her

(20:01):
at some point in time. Becauseapparently we'll own ABC and but
sackcloth, and ashes, will beconverging together. I really
want to thank you for takingyour time to come and set and
share with us. Because you setup the right from the start.

(20:27):
When you said our kids, they areour future. They are the future.
There's no doubt about it is aan ABC, we teach our youngsters
how to step up in life withtheir best foot forward without
cowardice, but with courage anddignity, that we can teach them
that at seven years old, then wecan teach them start in, in

(20:52):
drilling that into them at sevenyears old, it teaches them how
to walk the straight and narrow,they may strain. But they'll
always know how to come back.
And we have to let them knowthat they are our future. And I

(21:12):
thank you for saying that. Nowyou have a topic is your staff.

Bob Dalton (21:17):
You have 20 folks working with us. And I feel
fortunate I just before I got onthis call with you, I did all my
team member reviews with with myteam this morning, and I was
just telling my wife, I'm like,man, we have such power house,

(21:41):
all star team. And they I feelvery fortunate because I get to
brag a lot about the stuff thatwe get to be a part of and that
we get to do and I get to sharethe story. But there's no way we
could have pulled it off withoutsuch an amazing All Star team.
And I feel like we're building awe're not just building a
company. We're building acampaign. like as if we were

(22:02):
building a political campaign,we're building a campaign for
grassroot organizations aroundthe United States that are
representing both the homelessand the kids in foster care. And
so I feel very fortunate to havethe team I do and we're on a
mission. I appreciate that. Andthank you guys so much for the

(22:23):
work you guys are doing and Ilook forward to meeting the kids
one day here. Once things get alittle bit back to normal.

Billy Moore (22:30):
Well, if you ever, if you guys ever run into
anything where you figure that aBNC can be of help. Don't
hesitate to say something,please. Yeah, please. Thank God
bless you. And looking forwardto meeting the rest of your team
one day.

Bob Dalton (22:47):
Yeah, sounds good brother. Thank you.

Billy Moore (22:49):
Thank you so much.
God bless.

Dwayne E. Shigg (22:52):
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(23:17):
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