ITTH E11 - The Influence Pipeline: Turning Digital Reputation into Revenue with Brandon Lee

In this powerful episode of In The Treehouse, host Michael Conner sits down with Brandon Lee, an entrepreneur, community leader, and advocate for personal growth. 

They dive deep into Brandon’s journey—his struggles, triumphs, and the lessons that have shaped him. 

From overcoming addiction to building businesses and serving his community, Brandon shares an authentic and raw perspective on life’s opportunities and challenges.

1. The Power of Authenticity

Brandon emphasizes the importance of being real in both business and life. 

He believes that true success comes from embracing your story—flaws and all—and using it to connect with others. 

His transparency about his past struggles, including addiction, has allowed him to build meaningful relationships and inspire change in those around him.

2. Fear Holds People Back

A key theme in the conversation is how fear prevents people from taking risks and reaching their full potential. 

Brandon discusses how fear of failure can be paralyzing but reminds us that growth happens in discomfort. 

He urges entrepreneurs to "embrace the suck" and understand that failure is just part of the journey to success.

3. From Addiction to Purpose-Driven Leadership

Brandon opens up about his personal battle with addiction and how he has been sober for nearly 30 years. 

His journey led him to create Vision Warriors, a faith-based community that provides accountability and support for men recovering from addiction. 

He highlights that overcoming struggles isn’t just about avoiding bad habits—it’s about building a new, purpose-filled life.

4. Business, Relationships, and Community Impact

Brandon doesn’t see business as just making money; for him, it’s about nurturing relationships and giving back to the community. 

He shares how his entrepreneurial spirit was influenced by his family’s history of starting businesses and how he now focuses on mentoring and supporting other business owners. 

His approach to business is built on trust, service, and meaningful connections.

5. Serving the Community: Running for Alpharetta City Council

Brandon recently announced his candidacy for Alpharetta City Council, viewing it as an opportunity to give back to a city that has supported him. 

While hesitant to label himself a politician, he sees this role as an extension of his mission—to serve, support, and help others thrive. 

He encourages people to step up and lead in their communities, even if it means stepping outside their comfort zones.

Brandon’s story is a testament to resilience, faith, and the power of embracing life’s challenges. Whether it’s addiction, business, or leadership, his message remains the same: every problem is just an opportunity viewed the wrong way.

 By shifting our mindset and surrounding ourselves with the right people, we can turn obstacles into stepping stones for growth.