ITTH E6 - The Dents: Building Business, Innovation, and Family Legacy

In this episode of In the Treehouse, host Michael Conner sits down with Enrique Dent and Joslyn Dent, the powerhouse couple behind Dent Tires. 

They share their journey from humble beginnings to building a seven-figure tire business, all while redefining what it means to chase dreams, embrace purpose, and leave a lasting legacy. 

• Start Small, Dream Big

The Dents launched Dent Tires with just $300 in cryptocurrency. 

From stacking tires in their personal vehicle to managing three locations, they prove that resilience and determination can transform small beginnings into major success.

• Mindset Over Money

Joslyn emphasized the importance of shifting focus from chasing money to chasing purpose. 

This change in mindset not only brought them financial success but also peace and clarity in their business journey.

• Learning the Ropes of Business

Enrique shared how he transitioned from being a creative and hustler to understanding the roles of a CEO and business owner. 

From navigating business credit to learning about leverage, their journey highlights the value of continuous learning and adaptability.

• The Power of Partnership

By restructuring their business ownership—making Joslyn the majority owner—the Dents unlocked new levels of growth. 

Their mutual respect and ability to separate business from personal life have been key to thriving both professionally and personally.

• Legacy Building

With a focus on generational wealth, the Dents are creating opportunities for their family and inspiring others to break out of poverty. 

They emphasize the importance of mindset, financial literacy, and perseverance in building a sustainable future.

Enrique and Joslyn's journey exemplifies how embracing discomfort, taking bold risks, and fostering partnerships can lead to extraordinary achievements. 

Their mantra, "chase purpose, not money," serves as a reminder that success is not just about the bottom line but about creating lasting impact.